EGGS

THE





DESIGN OF





AN





EGG PACKAGE






FOR DP PACKAGING





BY




IDANGO IYAGBA




04654441

OVERVIEW

OVERVIEW









PERSONAL STATEMENT


INSPIRATIONAL BOARD



BRAINSTORMING



SKETCH MODELS


OBSERVATIONAL RESEARCH



MATRIX



RECAP

PERSONAL BRAND










DP PACKAGING IS INTERESTED IN

OUR BIO BRAND TRANSLATING INTO

A WELL DESIGNED PACKAGE.






CRITICAL THINKER



PROBLEM SOLVER




CURIOUS

THE PROCESS OF FINDING



SOLUTIONS

INSPIRATION BOARD












THIS SERVES AS A VISUAL TARGET

FOR THE EGG PACKAGING

BRAINSTORMING







GENERATING 60 IDEAS USING THE

SEVEN STEPS OF BRAINSTORMING:


SHARPEN THE FOCUS


PLAYFUL RULES



NUMBER IDEAS


BUILD AND JUMP



SPACE REMEMBERS


STRETCHING MENTAL MUSCLES



GET PHYSICAL

THE PROBLEM STATEMENT






HOW TO INCREASE DP PACKAGING SALES FROM A 2%




DECREASE TO A 4% INCREASE IN THE COMMODITY





GOODS MARKET WITH A SAFE AND SECURE PACKAGE




THAT PREVENTS EGGS FROM BREAKING AND RETURN




FROM RAW DEALERS

NARROWING DOWN THE

IDEAS FROM 60 TO 20 IDEAS

BY VOTING FOR THE BEST


IDEAS



FURTHER NARROWING

FROM 20 IDEAS TO 10 IDEA




10 IDEAS ARE REDUCED TO

6 IDEAS




FINALLY THE TOP 6 IDEAS

ARE NARROWED TO THE


TOP 3

TOP 3 DESIGNS






























FINAL TOP 3 IDEAS TO BE MADE



INTO SKETCH MODELS

SKETCH MODELS
































SKETCH MODELS THAT GIVE ACCESS TO THE EGG AND PROTECTION

WERE CREATED FROM BRAINSTORMING




SKETCH MODELS WERE SUBJECT TO A DROP TEST OF 12” AND

30 “ HEIGHT




CHECK https://bit.ly/2LiS6Pv FOR LINK TO DROP TEST

FOR MODEL 1, THE DESIGN IS TWO WIREFRAMES
RECTANGULAR PRISMS OF DIFFERENT SIZES

ATTACHED AT THE TOP.
WHEN THE MODEL IS DROPPED THE FORCE ACTS ON

THE EXTERNAL STRUCTURE THERE FORE LEAVING THE

INNER RECTANGLE UNAFFECTED, THUS PROTECTING

THE EGG.






MODEL 2 IS A CYLINDERICALLY SHAPED,MADE FROM
SOFT MATERIALS WITH A HOLLOW FOR PLACEMENT

OF THE EGGS.

ON THE SIDE OF THE HOLLOW ARE CRUMPLE ZONES
THAT FURTHER PROTECTS THE EGG.









MODEL 3 IS A TRIANGULAR PRISM. INTHIS DESIGN

WHEN THE EGG IS DROPPED, THE FORCES ACT
PARALLEL TO THE EGG AND NEVER REACH THE EGG

THUS PROTECTING THE EGG

OBSERVATIONAL RESEARCH







OBSERVATIONAL RESEARCH WAS USED TO

REFINE THE PROBLEM






OBSERVED 40 PEOPLE INTERACTING

WITH THE THREE SKECTH MODELS

WITH A TEAM OF 3 PEOPLE

INTERVIEWING, TAKING NOTES
SKETCHING AND OBSERVING






THE OUT OF BOX EXPERIENCE WAS

OBSERVED WITH THE INTERACTIONS
WITH THE CONCEPTS

DATA ANAYSIS










DATA WAS ANALYZED BY THE


TEAM WITH GRAPHS ,SWOTS


ANALYSIS, SURVEYS

STORYBOARD, COMPETITIVE


ANALYSIS.






PROBLEM STATEMENTS WERE


OBTAINED TO FURTHER REFINE

THE SKETCH MODELS

DESIGN MATRIX









CONCEPTS ARE

DISTILLED TO A FINAL

DIRECTION.


RATED FROM 1 TO 10

WITH PARAMETERS:


•OBE

•DROP TEST

•INSPIRATION BOARD
•BIO BRAND

•DESIGN

PREVIEW OF FINAL

DESIGN

RECAP OF THE PROCESS

















PERSONAL STATEMENT


INSPIRATIONAL BOARD

BRAINSTORMING


SKETCH MODELS


OBSERVATIONAL RESEARCH

MATRIX