2019 Trend Report

2019

MASONITE

TREND

REPORT

The Year's Defining
Home Design
Trends

Full Page Image

"WE STRIVE TO UNLOCK Maple Torrefied Double Wood Doors
THE DOOR'S TRUE POTENTIAL with Sidelites
THROUGH THE POWER OF TREND,
STYLE AND INSPIRATION—AND
HOW WE BRING THESE
CONCEPTS TO LIFE."

David Perkins,
Masonite’s Vice President

of Marketing

2

2019 MASONITE

TREND REPORT

TABLE OF CONTENTS 02 34

THE POWER URBAN
OF TREND COUNTRY

04 44

LIVE// PRETTY +
WORK CALM

14 54

RUSTIC MEDITERRANEAN
LUXURY ESCAPE

24 64

NORDIC ABOUT
NOIR MASONITE

THE At Masonite, we are committed to un-
POWER derstanding how the world is chang-
OF ing—and why—so that we can contin-
TREND ue to provide the products relevant to
homeowners around the globe. “The key
CONNECTING DOORS to opening peoples’ eyes about the role
a door plays in the design of a home is
TO DESIGN having a style and trend conversation,”
says David Perkins, Masonite’s Vice
President of Marketing.

To prepare this report, Masonite
partnered with international trend
forecasting agency Stylus. Utilizing
proprietary research and informa-
tion based on emerging lifestyles and
demographics, Stylus provided the
insights we needed to understand
the driving forces behind 2019 home
design trends.

2

KEY THEMES FOR 2019

Together, we discovered that people around the world are DOORS
influenced heavily by eco-sensibilities (Rustic Luxury, p. 14;
Urban Country, p. 34), global awareness (Mediterra-
nean Escape, p. 54; Nordic Noir, p. 24 ), minimalism
(Nordic Noir, Rustic Luxury) and a desire for pro-
ductivity (Live//Work, p. 4; Pretty + Calm, p. 44).
We learned that demographics like single wo-
men (Pretty + Calm) and telecommuters
(Live//Work) are changing what it means to
live comfortably. Most importantly, we dis-
cussed the power of design to accom-
plish these deeply personal philosophies
about what a home should be.

AS PIVOTAL

DESIGN

ELEMENTS

A door plays the important role of introduc-
ing a space and those who live in it. In the
average mid-sized home, doors account for 800
square feet of visual impact. They can brighten
a room or increase energy efficiency. Doors also
have the power to complement traditional beauty or
completely transform a space.

“We look at the features and characteristics that make
each trend so special and unique, and we pair that with the
right door in the right design with the right material in the
perfect color palette,” explains Lorena Morales, Masonite’s
Director of Visual and Content Marketing.

Masonite created the 2019 Trend Report to bring together all of

the essentials necessary to share the defining looks and attitudes

of the year to come—from color and accents to textures and, yes,

even doors. 

mediterranean escape  3

NORDIC NOIR

Full Page Image
with Quote

Modern Door with Left
Vertical Lite and Clear Glass

4

2019 MASONITE

TREND REPORT

LIVE// embraced “hacking” or modifying
WORK inexpensive furnishings to better suit
their needs and personal style.
With over 3.4 million Americans The shifting ways in which way we
working from home at least half of look, live and interact with the world
the time, they need flexible areas has dramatically impacted demand
that can easily transition between for more purposeful design.
multiple modes. To accommodate
remote work, freelance projects and
side hustles, many homeowners have

Sneakers hit $4.3B in 81%
global sales last year,
of 13- to 34-year-old
up 10% from 2016 Americans are turned

(Bain). off by those who flaunt
expensive things on
social media (YPulse, 2016).

Streetwear is influencing new

categories, like Ikea’s Chris Stamp
x Virgil Abloh ranges for young

urbanites (Stylus, 2018).

LIVE//WORK 5

DESIGN PRINCIPLES

Heritage Series™ Lincoln Park® Molded DIY Attitude
Panel Double Doors
Consider making
Savvy Spaces alterations that make
your furnishings work
Live//Work favors for you. This trend isn’t
multi-use rooms and about fuss—it’s about
unpretentious products time well–spent, doing
over impractical, things that matter.
extravagant items,
so it is perfect for
temporary dwellings,
minimalist homes and
small spaces.

6

PANTONE
19-4007

PANTONE
18-1450

PANTONE
11-4001

Industrial PANTONE
Edge 14-4201

Utilitarian elements Color Palette
become playful décor.
Live//Work embraces <
folded metal, spun
steel, grid and cast PANTONE
concrete that are 18-3949
tempered using
interesting forms LIVE//WORK 7
and finishes.

KEY FEATURES

Exterior

MATERIALS:
Glazing, concrete and
metal siding give exteriors
a commercial edge, while
pops of greenery warm
the palette.

8

ARCHITECTURE:
Find this trend in new-build
homes and industrial
conversions.

DOORS:
Modern doors in bright
colors entice you to
make yourself at home.

VistaGrande® Smooth Fiberglass Modern Door with Right
with Clear Glass Vertical Lite and Clear Glass

LIVE//WORK 9

KEY FEATURES

Interior

FURNITURE & LIGHTING:
Look for simplified furnishings that go anywhere
and have multiple uses; for instance, clip-on lamps
that can be moved with ease or a shelf that dou-
bles as a desk.

MATERIALS:
Play with specially treated metals, glazing and
unfinished wood to bring character to the entire
space. Factory-fresh materials like cork, cement

and steel help fuel productivity.

DOORS:
Embellish a single-panel
door with additions that
appeal to your personal
style. Chalkboard-painted
panels and gleaming silver
hardware put the “fun”
in functional.

Heritage Series™ Lincoln Park® Riverside® Molded Panel
Molded Panel

10

WALLS & FLOORS:
Take advantage of an industry-style
space with pre-existing construction
materials. Concrete and heavy-duty
tiling are good choices for durable,
easily cleanable surfaces.

PATTERN & TEXTILES:
Embrace athleisure-inspired
goods with bold prints and
statements that emphasize
hard lines and break up
rigid fixtures.

LIVE//WORK  11

PROFESSIONAL PERSPECTIVE

“This trend supports a
better life-work balance so
that people feel more
comfortable and healthier.”

­— Andrea Pallarès, Product Designer

TAKING WORK HOME invite the Live//Work trend to make
sense of a place for the individual. More
Interview with Andrea Pallarès workable environments are easily adapt-
ed to an individual’s needs. For example,
Andrea Pallarès feels the world chang- a room divider in a studio could distin-
ing quickly—the remote workforce is guish the communal from the private in
growing while living spaces shrink. “We a meeting or social gathering. “It's about
live and work anywhere and everywhere. being conscious about what you need
Mobility and globalization have made the and working out how to support those
desk as we know it disappear,” she says. different functions,” explains Andrea.
That’s why Andrea designs products with
Live//Work in mind, delivering shifting ELEMENTS FOR EVERY HOMEOWNER
modes of comfort and functionality for Though it is a trend pioneered by the
homeowners. work-from-home and “side hustle” demo-
graphics influenced by Millennial and Gen
MODIFYING MULTI-FACETED SPACES Z workforces, Live//Work may also find
Industrial homes, newer builds with open
floor plans and rented urban spaces

12

an audience with Gen X remote workers ABOUT
by functioning to their specific needs.
“They need a different treatment,” ANDREA
Andrea says, “It can be a more somber PALLARÈS
color palette, for instance, yet still as
functional as it would be for a younger Andrea Pallarès designs
generation.” products that aim to make life
easier and more enjoyable for
MAKING WORK EASIER & LIFE BETTER people in an ever-changing
Andrea expects the Live//Work trend to domestic environment. She
evolve as technology advances to make encourages furnishings with
work and life easier and as people seek longevity to suit an owner
out more ways of improving their daily over time. The Nook, her latest
lives. “We are really looking into living design, is a set of cushions
more comfortably, living better, living and surfaces that can be
healthier—and home is the space that altered to create a bed, sofa,
gives us this.” desk, leisure corner and
private space.

LIVE//WORK 13

4 Panel Maple Torrefied
Exterior Wood Door

14

2019 MASONITE

TREND REPORT

RUSTIC
LUXURY

At the top of the market, more and As such, time, space and silence
more homeowners are focusing on are becoming precious amenities.
experiences over personal belong- Drawing inspiration from famed
ings. Claire Walsh, a consultant for resorts, Rustic Luxury embodies
Stylus, explains “When you’ve got purposeful minimalism to outpace
everything, you don’t want anything frenetic, ostentatious living.
else. The idea of being is more
important than having.”

Eco sensibilities 36%

continue to sit high of U.S.-based
on the agenda for all high-net-worth
luxury spaces (Stylus, 2018). homeowners say open

floor plans are more

desirable to them now

than three years ago

(YPulse, 2016).

Buzz builds around U.S. retreats like

Marfa and Amangiri in Utah, which

focus on architecture, art, design and
stunning desert surroundings (Stylus, 2018).

RUSTIC LUXURY 15

DESIGN PRINCIPLES

VistaGrande® Double Door Modern
with Clear Glass Interests

Earthy Energy Stark, sculptural
interiors that echo the
Natural elements luxurious Amangiri
invoke eco-sensibilities Resort in Utah impose
and counterbalance whimsy and refinement
fast-paced living. in minimalist spaces.
A harmony of natu-
ral and architectural
designs sets a perfect
balance for living well.

16

PANTONE
18-1354

PANTONE
12-1404

PANTONE
11-4801

Celebrate PANTONE
Human 12-0418
Achievement
Color Palette
A surge in appreciation
for finer design propels <
this movement toward
industrial architecture PANTONE
that collides with the 18-5105
organic environment.
RUSTIC LUXURY  17

KEY FEATURES

Exterior

MATERIALS:
Play off the rugged
landscape by
introducing stucco
and timber.

18

ARCHITECTURE:
Adobe revival and contemporary
homes act as monolithic structures
set in their natural surroundings.

DOORS:
Opt for a well-crafted,
authentic wood entry
door or a wood-like

fiberglass alternative.

VistaGrande® Fir Textured Modern Door with Square Lites
Fiberglass with Clear Glass and Clear Glass

RUSTIC LUXURY 19

KEY FEATURES

Interior

FURNITURE & LIGHTING:
Functional furnishings in robust
designs and stripped-back forms
should populate the space in a
way that’s pragmatic yet elegant.

MATERIALS:
Combine sleek industrial materials like steel and
concrete with nature-based ones such as wood and
stone for a unity of the man-made and organic.

DOORS:
Separate rooms with
seamless transitions. Look
for a neutral, two-panel
molded door or a flush
hardboard door.

Heritage Series™ Logan™ Flush Hardboard
Molded Panel

20

WALLS & FLOORS:
Concretes and timbers carry a
unique, Spartan feel that’s ripe
with potential for housing more
intriguing shapes and forms.

PATTERN & TEXTILES:
Natural textiles such as
animal hides and furs
should be paired with
sensible, Americana-style
references.

RUSTIC LUXURY 21

PROFESSIONAL PERSPECTIVE

“Make it
your own.”

­— Elías Kababie, Architect

A PURE AND the benefit of one element that is a bit
PURPOSEFUL HOME more elaborate without the whole space
feeling too overdone.” Elías points to raw
Interview with Elías Kababie materials like stone and wood, a rustic
wall and the perfect door as the foun-
World-renowned architect Elías Kaba- dation of Rustic Luxury. “Having a rustic
bie has built his career around balance. door will give you the first sense of what
With every project, he works to achieve the entire home will look like.” He
perfect synergy between architecture, envisions a wood door with copper,
interior design and furnishings. Elías metal or rustic elements to match the
believes that natural materials are key to color of the door frame.
harmonizing (and personalizing) a home,
which is why he embraces the Rustic EMBRACING THE UNFINISHED
Luxury trend. When it comes to carrying this trend
throughout the rest of a home, Elías
UNDERSTATED LUXURIOUS ACCENTS stresses not to worry about completing
“I always try to have a rustic feature in
all of my projects. That will give you

22

every room at once. Rustic Luxury has ABOUT
a minimalist quality to it and, according
to Elías, is evolved from the idea that a ELÍAS
space doesn’t need to be completely KABABIE
finished immediately—instead, home-
owners can add new elements over time Elías Kababie is the founder
or change colors. “Let the design evolve of Kababie Arquitectos
with you.” in Mexico. He focuses on
“simplicity, personality and
Adapting homes to suit lifestyles is versatility” through indus-
Elías’ goal. “This trend is all about in- trial design and the ethical
corporating natural elements into the reuse of materials. His work
homeowners’ vision for their space—this has been featured in global
will create a home that is truly pure.” publications and some of
his designs are sold at the
Mexican Gallery of Design
and in the MUAC and MODO
museums of Mexico City.

RUSTIC LUXURY 23

NORDIC NOIR

Full Page Image
with Quote

Masonite® HD Steel Door
with Cross Reed glass

24

2019 MASONITE

TREND REPORT

NORDIC In previous years, the Scandinavian
NOIR trend has come to life as light neutrals
paired with clean lines and stripped-
Minimizing and organizing belong- back furnishings. For 2019, the Nordic
ings creates a lightness in the home Noir trend leaves light-and-airy for
as well as the mind. In line with these a more sophisticated and subtly ele-
values, Scandinavian design has risen gant world.
to prominence by rejecting ornamen-
tation in favor of honest forms and
materials with tactility.

Scandinavian countries Denmark,

Norway and Switzerland are

widely reported as the happiest
places in the world (Gallup, 2018).

More and more 70%

design-conscious buyers of people who have

are using services like recently decluttered

Reform to upgrade feel a greater sense
standard IKEA countertops of control (Thredup, 2017).

(Stylus, 2018).

NORDIC NOIR  25

DESIGN PRINCIPLES

Livingston® Molded Panel Door Eye-Catching
Lines
Carefully
Curated Simple lines and mod-
ern ridges are surpris-
Nordic Noir keeps its ingly stunning and
minimalist roots with create an environment
a timeless devotion to that exudes quality
well-made elements and refinement.
that are beautiful in
their own simplicity.

26

PANTONE
19-4218

PANTONE
14-4506

PANTONE
14-1803

The New PANTONE
Neutrals 11-0603

Neither boring nor Color Palette
bold, muted colors like
blue-grey and pale <
rose work across large
expanses in an PANTONE
unexpectedly neutral 18-1325
fashion.
NORDIC NOIR  27

KEY FEATURES

Exterior

MATERIALS:
Dark metal and wood work in
tandem with sculptural planters
for a contemporary vibe.
28

ARCHITECTURE:
Nordic Noir is the perfect
choice for contemporary and

modern homes.

DOORS:
Steel doors with glass
provide a cool, industrial
look while bringing light
and warmth to the home.

Masonite® HD Steel with Masonite® HD Steel with
Cross Reed Glass Cross Reed Glass

NORDIC NOIR  29

KEY FEATURES

Interior

FURNITURE & LIGHTING:
Opt for high-quality essentials composed of
organic shapes, simple lines and geometric
forms. Slim-legged furnishings play with
negative space to harmonize the whole interior.

MATERIALS:
Smooth and articulated materials create a mix of
textures and visual appeal without being gaudy.
Pair matte and powdery flat surfaces with glossy

ridges, brass and leather for a luxurious feel.

Livingston® Molded Panel Heritage Series™ Lincoln DOORS:
Park® Molded Panel Add visual interest to
30 a space with a sleek,
three-panel door painted
in deep charcoal. Choose
understated door lever
handles over ornate nobs.

WALLS & FLOORS:
Heighten the drama with
graphically paneled walls and
shiny wood floors that embody
honest craftsmanship.

PATTERN & TEXTILES:
Embrace understated patterns
in knits and woven textiles that
are both practical and cozy.

NORDIC NOIR  31

PROFESSIONAL PERSPECTIVE

“It’s more about buying
the things that you really
treasure and keeping them
for a long time.”

­— Ove Rogne, Product Designer

HONEST & SIMPLE SCANDINAVIAN DESIGN, EVOLVED
This is a shift from the light-and-bright
Interview with Ove Rogne Ikea style that has been popular among
homeowners in recent years. Ove ex-
Scandinavian design is inspired by plains, “It's not always nice to sit in a
honest form and the simple enjoyment white house and look out the window at
of life. In 2019, Nordic Noir will build on white snow—which has been the situa-
this aesthetic by adding a new level of tion for the past 20 years in Scandinavia.
comfort and depth. Hygge, according We took away all the colors and now, I
to Scandinavian designer Ove Rogne, is think it's about bringing them in again.”
becoming a larger factor in that desire to
be surrounded by good-feeling, quality Ove is particularly drawn to juxtaposed
items in Nordic Noir. “It's about using textures. “I really like the mixing of matte
good materials, colors that are warm and and shiny surfaces, —particularly matte
surfaces that are tactile or interesting. dark with a shiny aluminum, or a dark
It's something you can relax in.” oak smoke finish with a color.”

32

MAKE WAY FOR MINIMALISM ABOUT
Nordic Noir addresses a new consumer
conscientiousness as well. “The idea of OVE ROGNE
buying less is something that people
can and should embrace.” Ove acknowl- Ove Rogne, designer,
edges that less-processed products will founder and CEO of
become favored and appreciated with Oslo-based furniture
growing concern for the environment. and lighting brand
Unfinished natural surfaces add great Northern, is a driving
character: “Don’t hide the details. When force in Norwegian
you allow them to be visible, it adds design. The brand’s
visual interest in texture, and a sense of signature style revives
honesty to the product.” retro, classic Norwegian
design for the modern
consumer. Northern
exhibits at design fairs
across the globe.
Ove is particularly
drawn to juxtaposed
textures, “I really like
the mixing of matt and
shiny surfaces—matte
dark with a shiny alu-
minum, or a dark oak,
smoky finish with
a color.”

NORDIC NOIR  33

Full Page Image
with Quote

Heritage Series™ Fir Fiberglass Door
with Heartland™Glass and Sidelites

34

2019 MASONITE

TREND REPORT

URBAN to spend less time on screens and en-
COUNTRY joy more in the great outdoors.
The Urban Country trend is primarily
Sustainability and simplicity matter driven by urbanites wanting to mim-
more than ever. Homeowners are put- ic easy-going lifestyles; however, any
ting more thought into where prod- homeowner could benefit from ethi-
ucts come from and how they are cal, balanced living.
crafted, with many opting for man-
made components over machined.
Additionally, there is a growing desire

28% of U.S. respondents

intend to keep a sofa for
15 years or more

(Furniture Today, 2016).

66%

of people define

"living well" as having

good health and leading
a balanced lifestyle

(Sustainable Brands).

64% of Americans said they

worried about global warming

(Gallup, 2018).

URBAN COUNTRY  35

DESIGN PRINCIPLES

Heritage Series™ Winslow® Outdoorsy
Molded Panel Barn Door Interiors

Lovingly Made The “country” aspect
of this trend necessi-
This trend idealizes tates rural embellish-
man-made features, so ments on the inside
look for well-crafted that promote bal-
and handmade pieces anced, country-style
that have heart and living and traditional
soul to them. features.

36

PANTONE
19-4215

PANTONE
11-4301

PANTONE
13-0607

Historic PANTONE
Highlights 16-1526

When updating the Color Palette
essence of a home, it’s
important to preserve <
its unique character.
Let the home’s natu- PANTONE
ral charm stand as a 15-4702
testament to quality
architecture and mind- URBAN COUNTRY  37
fulness for the future.

KEY FEATURES

Exterior

MATERIALS:
Brick and wood feel strong,
sturdy and authentic.
38

ARCHITECTURE:
This trend is best suited for
historical homes and
accentuating original details.

DOORS:
Invite more of the
outside in by introducing
a Craftsman-style front
door with sidelites.

Heritage Series™ Fir Fiberglass VistaGrande® Flush-Glazed Smooth
with Heartland™Glass Fiberglass with Clear Glass

URBAN COUNTRY  39

KEY FEATURES

Interior

FURNITURE & LIGHTING:
Spindle-shaped furniture like milking stools
and utility-influenced storage options like peg-
boards are unique, functional and versatile.
Invest in heavy-duty upholstery that gets better
with age.

MATERIALS:
Durable iron, blackened steel and stone make

for a home that will stand the test of time
while natural woods, brass and ceramics add

warmth and character.

DOORS:
Hint at historic door
techniques with stately
paneling and authentic
wood doors engineered
to last.

Cheyenne® Molded Panel Artisan Cherry Wood
with Clear Glass
40

WALLS & FLOORS:
Authentic wood floors, laid bare
or whitewashed, convey clean
comfort. Terracotta and quality
carpets create visual interest.

PATTERN & TEXTILES:
Look for handcrafted textiles in hard-wearing
techniques like braiding and quilting that have
both functionality and personality.

URBAN COUNTRY  41

PROFESSIONAL PERSPECTIVE

“Take something you've
found in a scrap yard or antique
store and incorporate that
into the interior.”

—­ Claire Walsh, Design Strategist

A SECOND LOOK AT pearance. Trend forecaster Claire Walsh
SECOND-HAND says, “This is all about applying the best
practices from a rural lifestyle into an
Interview with Claire Walsh urban space. It's about that American
classic home, the revival styles... It's
What do farm-to-table eateries, upcy- also about those fixer-upper homes and
cled fashion and fair trade all have in people restoring things authentically, but
common? They represent a recent global with more of a casual country feel
movement toward responsible consum- to them.”
erism. As homeowners learn more about
how their purchasing decisions affect the UPCYCLED ARTIFACTS
earth and environment, they are directed Refurbishing second-hand pieces has
toward more ethical alternatives. become a popular aspect of this trend.
Claire explains how to transform any old
LAIDBACK & MADE TO LAST armchair into a living room showpiece:
Urban Country thrives on the principles “Use a vintage or heftier, sack-type fabric
of sustainability and longevity, perfect to re-upholster a salvaged wingback
for those who wish to choose design chair so that it becomes a focal point.”
with preference for those values over ap-

42

OWNING ORIGINAL DETAILS ABOUT
Architectural elements are what make
historical homes unique, so play them CLAIRE
up in remodeling projects. Think WALSH
exposed brick walls and hardwood
floors that have been polished to shine. Claire Walsh is a trend
forecaster and color
Claire recommends other creative ways specialist for Stylus. She
to highlight a home’s distinct features: has consulted for Elle
“Try incorporating leaded or stained Decoration, Reebok, LG,
glass into the front door.” She also Samsung and Levi’s. Her
suggests painting staircase accents and experience in the design
window frames—along with a matching industry spans styling
collection of found frames—in colors clients in Australia and
that contrast with the wall to bring clas- work with several U.K.
sic details back to life. publications.

MEDITERURRABNAENACNOEUSNCTARPYE 43

Full Page Image
with Quote

VistaGrande® Smooth, 3/4-Lite Pearl Glass
with 1/8" SDL – 8-Lite and 2 Sidelites

44

2019 MASONITE

TREND REPORT

PRETTY + the rise of women living in their
CALM own homes. This trend is modern,
yet warm—energizing, yet soothing.
The rise of the “she-conomy” of Though Pretty + Calm is heavily influ-
2019 is placing women in better po- enced by feminine spaces, its charac-
sitions to live alone and unmarried, teristics can bring tranquility to near-
and therefore, make entire dec- ly any homeowner.
orating decisions by themselves,
un-influenced by male partners.
Pretty +(“and”) Calm resonates with

More than one in five
homebuyers is a

single woman (JCHS).

The buzz around “self-care”

will see a focus on bathroom
design to create at-home spa

experiences (Stylus, 2018).

A new wave of working, retail and
service spaces are being designed to

cater to the modern woman

(Stylus, 2018).

PRETTY + CALM  45

DESIGN PRINCIPLES

Practical Touch of
Pastels Pretty

A pale-hued color Pepper your space
palette can set the with a blend of curated
tone for happiness, textures. Experiment
productivity or relax- with juxtaposed ma-
ation to create a space terials to find the right
for everyday use. combination of interest
and comfort.
46

PANTONE
12-0721

PANTONE
16-0110

PANTONE
14-4311

Functioning PANTONE
Florals 14-4105

Plants are essential to Color Palette
increase moods and
purify the air, while <
faux flowers and
botanical prints can PANTONE
enhance happiness by 14-1309
bringing a sense of the
outdoors in. PRETTY + CALM  47

KEY FEATURES

Exterior

MATERIALS:
Contrast a strong stucco and
concrete exterior with soft floral
arrangements.
48