MDS5702_ASSIGNMENT02

CASE STUDY: BESPOKE PROJECT

SPECIAL NEED USER

PREPARE BY: MUHD AZIZI BIN AHMAD (GS62760)

SIMPLICITY PRACTICALITY SHOEHORN

MDS5702 - INNOVATION MANAGEMENT & by Daun Keladi
ENTREPRENEURSHIP

The target customers are those who have trouble bending and lowering the body
when wearing shoes. Among them are the elderly, pregnant women, and even
individuals with back pain problems.

Old Person Pregnant Individuals with
Woman Back Pain

SIMPLICITY PRACTICALITY SHOEHORN

1. CUSTOMER SEGMENTS by Daun Keladi

Comfort Grip Handle Metal Shoehorn

The handle is covered by high-quality metal,
a soft plastic material
which provides a
comfortable grip feeling.

which is more

durable than

plastic shoehorns, Long Handle Shoehorn

wear-resistant, It makes putting on shoes
whether standing or sitting
and not easy to without bending over,

bend. SHOEHORN

SIMPLICITY PRACTICALITY by Daun Keladi

2. VALUE PROPOSITION

The main source of income is from shoehorn sales. In
addition, there is also side income from the sale of shoe
accessories such as shoe trees, shoe spray, and shoe cream.

Shoe trees Shoe spray Shoe cream

SIMPLICITY PRACTICALITY

3. REVENUE STREAMS SHOEHORN

by Daun Keladi

Customers can get this shoehorn from shoe stores and health equipment stores.
Customers can also purchase this product through the online shop and company
website.

Shoe Store Health Equipment Online Shops
Stores
SIMPLICITY PRACTICALITY SHOEHORN

4. CHANNELS by Daun Keladi

Companies provide online platforms or social media to connect with customers.
Customers can use Facebook and Instagram to ask questions and get information
about the company’s products. These social opponents are also used to advertise
any promotions from the company.

Facebook Instagram

SIMPLICITY PRACTICALITY SHOEHORN

5. CUSTOMER RELATIONSHIPS by Daun Keladi

Every day the company will try to produce and develop new designs to meet the
needs of customers. Promotion or marketing will also be done daily on a regular
basis.

Produce Design & Marketing
Development
SHOEHORN
SIMPLICITY PRACTICALITY
by Daun Keladi
6. KEY ACTIVITIES

The main resources of the company are employees who are capable in their field.
Raw materials are also an important resource to the company.

Employees Raw Material

SIMPLICITY PRACTICALITY SHOEHORN

7. KEY RESOURCES by Daun Keladi

Among the important partners to the company are suppliers of materials for
manufacturing. In addition, dealers are also partners to ensure customers can get
the company’s products. The company also has a partnership with a delivery
service company for online purchases.

Suppliers Dealers Delivery Service
Company
SIMPLICITY PRACTICALITY
SHOEHORN
8. KEY PARTNERS
by Daun Keladi

The main costs of the company are R&D and manufacturing. Employee salaries and
utility payments are also company costs. Similarly, marketing costs are also
involved.

R&D Manufacturing Marketing Salaries & Bills

SIMPLICITY PRACTICALITY SHOEHORN

9. COST STRUCTURE by Daun Keladi

SIMPLICITY PRACTICALITY SHOEHORN

10. ORGANISATION CHARTT by Daun Keladi