Merridith "Molly" Stanton
REALTOR®
The Lee Group
Berkshire Hathaway HomeServices
Fox & Roach, REALTORS®
17 Main Street, Suite 402
Robbinsville, NJ 08690
Cell (609) 424-4281
Office (609) 890-3300
Fax (609) 586-9609
[email protected]
theleegroupre.com
©2019, An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of
BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service
marks of HomeServices of America, Inc.® Equal Housing Opportunity. This analysis has not been performed in accordance with the
Uniform Standards of Professional Appraisal Practice which require valuers to act as unbiased, disinterested third parties with
impartiality, objectivity and independence and without accommodation of personal interest. It is not to be construed as an appraisal and
may not be used as such for any purpose.
Together We Will Create A Marketing Plan
As Distinctive As Your Home.
I wish to Thank you for placing your trust in me & The Lee Group
of Berkshire Hathaway HomeServices Fox & Roach, Realtors
There are 4 key areas that we will be focused upon. First, we will
establish the best price to market your home to maximize its value.
Next, I will create the most effective marketing campaign to attract as
many potential purchasers as possible. Then I will make sure the offer
and acceptance are structured in your benefit to best achieve your goals.
Lastly, I will manage the negotiations and transactional process to
ensure they go smoothly until closing.
Additionally, you will see very quickly you are dealing with a
REALTOR® that understands the market and how to best
service your needs, while achieving your real estate goals.
I welcome the opportunity to serve you and look forward to working
with you during the marketing process. If you have any questions don't
hesitate to contact me.
Sincerely, Sincerely,
Merridith Stanton
Merridith Stanton | REALTOR®
Cell: 609-424-4281
Office: 609-890-3000
Fax: 609-586-9609
[email protected]
Oracle of Omaha
Our chairman, Warren Buffett, is the
decision-maker
whose companies lead Wall Street.
He’s an icon of the American success
story.
Time Magazine ranks him among the
world’s most influential leaders.
Now, for the first time, he brings the
name and the business,
worth more than $200 Billion, to a
national real estate network.
Merridith Stanton | REALTOR®
Cell: 609-424-4281
Office: 609-890-3000
Fax: 609-586-9609
[email protected]
Core Values
Merridith Stanton | REALTOR®
Cell: 609-424-4281
Office: 609-890-3000
Fax: 609-586-9609
[email protected]
Merridith Stanton | REALTOR®
Cell: 609-424-4281
Office: 609-890-3000
Fax: 609-586-9609
[email protected]
See what happens a when Seller
doesn't set a Market-Sensitive Price?
Fewer Buyers are Attracted, and even fewer offers received
Marketing Time is prolonged, and the initial marketing momentum is
completely lost
If a Property does sell above True Market Value, it may not appraise,
and the buyers may not be able to secure a loan
The Property may eventually sell, but way below market value
The Danger of Overpricing
The Percent of Buyers who'll view Your Property
Asking Price in Relationship % of Prospective Purchaser
to Fair Market Value Who Will Look @ the Property
+ 10 % 2%
+5% 30 %
60 %
Fair 80 %
Market 92 %
Value
-5%
- 10 %
Merridith Stanton | REALTOR®
Cell: 609-424-4281
Office: 609-890-3000
Fax: 609-586-9609
[email protected]
Impressive & Agressive Tools For Maximum Exposure
www.foxroach.com Personalize
Single Property Website
Home Text Each & Every Listing
of ours has a video
Instant Info
about Your Property uploaded
Merridith Stanton | REALTOR®
Cell: 609-424-4281
Office: 609-890-3000
Fax: 609-586-9609
[email protected]
berkshirehathawayhs.com
foxroach.com
Your Property will appear on over 1,500+
Websites
Merridith Stanton | REALTOR®
Cell: 609-424-4281
Office: 609-890-3000
Fax: 609-586-9609
[email protected]
An MLS or Multiple Listing
Service is what a Realtor uses
to find your home
A typical real estate agent will put your
home into just one MLS System.
This doesn't happen when you List your
Property with The Lee Group. We have
the opportunity to place your property in
ALL 5 MLS's covering all of New Jersey,
Pennsylvania, Delaware, and Maryland.
Now that's POWERFUL!!
Did you know
There Is More
Than One MLS
(AKA Multiple
Listing Services)
In New Jersey?
Merridith Stanton
REALTOR®
Cell: 609-424-4281
Office: 609-890-3000
Fax: 609-586-9609
[email protected]
What You Need To Know
About How Home Buyers Look
@
the New Media
Source: The 2016 National Association of Realtors, Profile of Home Buyers and Sellers
. Due to the rounding percentages may not add up to 100%
Merridith Stanton | REALTOR®
Cell: 609-424-4281
Office: 609-890-3000
Fax: 609-586-9609
[email protected]
Images to Capture & Inspire
Photography and Video
that Ignites the Imagination
The Lee Group understands what motivates Buyers. We work as a team
with you to better understand the special attributes of your property
that will most appeal to buyers in your area. We will create a stunning
visual presentation, which is a key element of our persuasive online
and print marketing. A professional presentation is key.
Merridith Stanton | REALTOR®
Cell: 609-424-4281
Office: 609-890-3000
Fax: 609-586-9609
[email protected]
Staging
Why it Matters?
Today, if you want to sell your house quickly & for top dollar, a quick coat of paint
and a few scattered pillows aren't enough. Today's property market is highly
competitive and with so many new developments available on the market that offer
all the latest upgrades, plus the increase in home renovations buyers expectations
and standards are higher than ever.
Ask yourself ...
Is your home's first impression a great one?
staging
is one of the key elements to marketing your home. Properties that
appear loved, well looked after and move in ready generate
increased interest creating urgency in buyers and can potentially
help you achieve the following:
Merridith Stanton | REALTOR®
Cell: 609-424-4281
Office: 609-890-3000
Fax: 609-586-9609
[email protected]
Why
Stage?
# 1 ~ Stage to maximize your sale price.
Staging your home can generate competitive buyer interest and drive the price up.
# 2 ~ Stage to enhance online listing presence.
Today the first place home buyers generally start looking is the Internet. Your homes
photos are the internets curb appeal, the more appealing your photos are with styling
and staging the more traffic will visit your listing.
# 3 ~ Stage to obtain additional foot traffic.
The interest generated on the internet will generally result in more viewings. This is
when you can hook your buyers with your properties presentation.
# 4 ~ Stage to reduce stress.
While Selling your home your daily routine will be turned upside down temporarily.
It can be unsettling rearranging your life to suit the taste of others. Showcase your
home and get it sold quickly with staging so you can get on with your life.
5 ~ Stage to stand out from your competitors.
You need to think critically about how your home stacks up against your direct
competition. You can’t assume your house is the most desirable or best value for
money. If your home is styled and staged it will potentially have a greater chance of
capturing the right buyer before they look elsewhere.
Studies show only 10% of homebuyers can actually visualize the potential of a home.
Your home might be beautiful and decorated to suit your tastes, but our homes are
personal and how we live in them is not always how we should sell them.
Remember your home is one of your biggest assets
and every effort you make to showcase it will help you get you
closer to the result you want !!!
Merridith Stanton | REALTOR®
Cell: 609-424-4281
Office: 609-890-3000
Fax: 609-586-9609
[email protected]
5 Key Steps
When Selling
Your Home
To Give Your Home the "WOW" factor.
STEP 1 ~ De-cluttering & Depersonalizing
De-cluttering is a vital step in the process of
preparing your property for sale. Clutter can
distract buyers from seeing the potential in
your property and block key selling points.
Clutter makes a house look smaller and if you
have a small house, it makes it feel
claustrophobic. It’s time to be tough, your
moving anyway so it’s the perfect time to
evaluate what you need to keep, store, donate
or throw away. That way you are half packed
for your next move!
STEP 2 ~ Cleaning
Don’t ever underestimate the power of a good scrub. clean every nook and cranny
so that is sparkles. Make your floors shine and windows gleam, clean counters &
that grimy oven and scrub that grout until it’s like new. Cleaning can magically
transform any space and is the cheapest facelift you can give your home.
STEP 3 ~ Repairs
No one really wants to spend money on their home they are getting to put on the
market, but completing necessary repairs can be crucial if you want to sell the
house quickly and for the price you want. Walk through your home as if you were a
Buyer, scrutinise everything.
STEP 4 ~ Neutralizing
A neutral base when staging your home offers potential buyers a blank canvas on
which they can add their own personality. “neutral” doesn’t necessarily mean
white. Using subtle color can actually enhance a basic room and add
new warmth and style.
STEP 5 ~ Staging
The goal of staging is to make the property speak to potential buyers and make them
fall in love. This is where you can create the ‘WOW’ factor.
The objective is to trigger an emotional attachment and this can be done through
selling a story of how their life could be in your Home.
Merridith Stanton | REALTOR®
Cell: 609-424-4281
Office: 609-890-3000
Fax: 609-586-9609
[email protected]
Our Major Relocation Efforts
Can Be a Major Benefit For You
No Realtor does a better job at connecting with the
relocation market. Here is a sampling of corporations and
organizations serviced by our Relocation Division
Merridith Stanton | REALTOR®
Cell: 609-424-4281
Office: 609-890-3000
Fax: 609-586-9609
[email protected]
The World Is Our Audience
WE SELL YOUR HOME TO THE WORLD
The Lee Group at Berkshire Hathaway HomeServices Fox & Roach,
Realtors has an aggressive strategy for attracting international
home buyers to our listings. By distributing your listing
information, along with photographs, to a wide array of premier
consumer websites around the world, we make sure that we maximize
every opportunity to attract qualified buyers. Our listings appear
across a network of publishers, including leading real estate
websites in the U.K., China, and Russia.
Did You Know?
The total international market is estimated at $103.8 billion
International homes sales in the U.S. reached their highest level in
recent years
Over 8% of the total market & in some market up to 30%
Source: The National Association of REALTORS 2017 Profile of International Home Buying Activity
Merridith Stanton | REALTOR®
Cell: 609-424-4281
Office: 609-890-3000
Fax: 609-586-9609
[email protected]
How Will Buyers See It's important that
your Home makes the
HOYoMur E?
Best possible
These things could impression every time
interfere
on perspective
with a Buyers viewpoint. Buyers
Exterior
Clutter (Perfect time to remove
unwanted items)
Lawn needs mowing & edging
Untrimmed hedges and shrubs
Dead & dying plants
Grease or oil spots in the
driveway
Peeling paint
Anything that looks old or worn
Interior
Worn out Carpets or drapes
(replace or remove)
Dirty Windows, Kitchen, Bath
(clean, clean & clean again!)
Excess clutter (remove and store
now's the perfect time to discard
unwanted items)
Pet or smoke odors (deodorize)
Peeling paint, smudges & marks
on the wall (some fresh paint &
cleaning will do the trick!)
A relatively small investment in
time & money
could help bring in stronger offers!
Merridith Stanton | REALTOR®
Cell: 609-424-4281
Office: 609-890-3000
Fax: 609-586-9609
[email protected]
Scheduling Your Home
to be Sold
Maximizing Your Home's
Showing Potential Through
Berkshire Hathaway HomeServices Fox and Roach,
Realtors
Merridith Stanton | REALTOR®
Cell: 609-424-4281
Office: 609-890-3000
Fax: 609-586-9609
[email protected]
Home Selling Process
Merridith Stanton | REALTOR®
Cell: 609-424-4281
Office: 609-890-3000
Fax: 609-586-9609
[email protected]
Touching Hearts, Improving Lives
At Berkshire Hathaway HomeServices Fox and Roach,
Realtors, we are a part of our community. We sell real
estate, but our goal is to be good neighborhoods and
strengthen our community.
At Berkshire Hathaway HomeServices
Fox and Roach, Realtors,
contributes to several charities and
organizations throughout the
year. Funds are raised through a
variety of fundraising events,
company contributions and Sales
Associates who donate from every
transaction.
Merridith Stanton | REALTOR®
Cell: 609-424-4281
Office: 609-890-3000
Fax: 609-586-9609
[email protected]