LimZuYi_21055561_CooperateIdentity_FinalAssignment

Ho ck Moon Hiong

19 70 HOCK MOON HIONG
BRANDBOOK

CONTENT

Ho ck Moon Hiong

19 70 BRAND
OVERVIEW

OUR STORY

BRAND PROMISE

VISION

MISSION

Ho ck Moon Hiong

19 70 THE
LOGO

LOGO AUDIT

LOGO CONCEPT

LOGO COLOUR ck Moon Hio

Ho19 70 ng

COLOUR VARIATIONS

ck Moon Hio ck Moon Hio ck Moon Hio ck Moon Hio

19 70 19 70 19 70 19 70
Ho
Ho

Ho
Ho

Ho
Ho

Ho
Ho

Ho
ck Moon Hio ng
ng
19 70
ng
ng

ng
ng

ng
ng

ng
ck Moon Hio ck Moon Hio ck Moon Hio ck Moon Hio

19 70 19 70 19 70 19 70

CORPERATE TYPEFACE AbhayaLibre- ExtraBold

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
!@#$%^&*()?

LOGO VARIATIONS

ck Moon Hio ck Moon Hio ck Moon Hio

19 70 19 70 19 70
Ho

Ho

Ho
ng

ng

ng

LOGO VARIATIONS (WITH BACKGROUND SHAPE)

ck Moon Hio ck Moon Hio ck Moon Hio

19 70 19 70 19 70
Ho

Ho

Ho
ng

ng

ng

LOGO CLEAR SPACE

Ho Ho ck Moon Hio ng

19 70 ng

ck Moon Hio

19 70

LOGO DONTS

ck Moon Hio ock M n Hion

19 70 19 70
Ho
Ho Ho

Ho H
ck Moon Hio g ng

19 70 ng ng
ng
ck Moon Hio ck Moon Hio

19 70 19 70

Ho ck Moon Hiong

19 70 GRAPHIC
ELEMENTS

GRAPHIC ELEMENTS

APPLICATION OF THE GRAPHIC ELEMENTS

Ho ck Moon Hiong

19 70 DIRECTORY
ICONS

INTERIOR SIGNAGE

Ho ck Moon Hiong

19 70

APPLICATIONS

STATIONARY SET

STATIONARY SET

STATIONARY SET

IMPLEMENT ON EXISTING PACKAGING

Ho k Moon Hion

Hoc 70
19
g
ck Moon Hio
ng
19 70

IMPLEMENT ON EXISTING PACKAGING ck Moon Hio

19 70
Ho ng
ck Moon Hio
Ho ng
Ho 19 70
ng
ck Moon Hio

19 70

ATTIRE (FOR SALESMAN)

ATTIRE (FOR BRANCHES WORKERS)

BAGS

TRANSPORTATIONS

SIGNBOARD DESIGN

STOREFRONT DESIGN

Ho ck Moon Hiong

19 70

SINCE 1970