Rebranding Mcdonalds

Rebranding

Rebranding

1966 Mayo Clinic
2016 found that
Americans are
4 times more
likely to have

Celiac
disease today
than 50 years

ago.

Recent consumer
data reveals that

22%

of U.S. adults are
avoiding gluten.

The gluten free +$8.8 billion
market is an $8.8
2012 2014
billion industry
that grew 63%

between
2012 and 2014.

Large food chains such as Chipolte,
Culvers, Wendys offer many gluten
free options. McDonalds offers few
gluten free options and, in order to
stay compettivie in the marketplace,
McDonalds need to embrace this

change in the demographic.