Let's Sell your Home!

ABOUT SAMSON PROPERTIES

RS CONNECTS AGENT TEAM | SAMSON PROPERTIES | 14526 LEE ROAD, SUITE 100 | CHANTILLY, VA 20151 | 703-391-7803

FAST SALE + LESS STRESS

54 FACT: IF THE ORDINARY AGENT IS ABLE TO SELL YOUR
31 HOME, IT WILL TAKE 54 DAYS.

FACT: WE SELL HOMES ON AVERAGE IN 31 DAYS.

FASTER SALE = LESS STRESS &
MORE MONEY IN YOUR POCKET

RS CONNECTS AGENT TEAM | SAMSON PROPERTIES | 14526 LEE ROAD, SUITE 100 | CHANTILLY, VA 20151 | 703-391-7803

LIST TO SALE PRICE RATIO

94% FACT: IF THE ORDINARY AGENT SELLS YOUR HOME,
ON AVERAGE, THEY WILL ONLY NET YOU 94% OF THE
ORIGINAL LIST PRICE.

99% FACT: WE SELL HOMES ON AN AVERAGE OF 99% OF
THE ORIGINAL LIST PRICE.

ON A $500,000 SALE: 5% = $25,000

WHAT COULD YOU DO WITH AN ADDITIONAL
5% OF YOUR HOME’S VALUE?

RS CONNECTS AGENT TEAM | SAMSON PROPERTIES | 14526 LEE ROAD, SUITE 100 | CHANTILLY, VA 20151 | 703-391-7803

WHERE DO BUYERS COME FROM?

WHERE DO BUYERS COME FROM?

RS CONNECTS AGENT TEAM | SAMSON PROPERTIES | 14526 LEE ROAD, SUITE 100 | CHANTILLY, VA 20151 | 703-391-7803

COMMUNICATION PLAN

WE ARE DEDICATED

We are dedicated to providing excellent customer service. Our philosophy is simple: clients
come first. We pledge to be in constant communication with our clients, keeping them fully
informed throughout the entire buying or selling process. We also believe in keeping in con-
tact with past clients and helping them understand how changes in the market could im-
pact their buying or selling decisions.
We believe that if you’re not left with an amazing experience, we haven’t done our job. We
don’t measure success through achievements or awards, but through the satisfaction of our
clients. We take great pride in the relationships we build and always work relentlessly on our
client's behalf to help them achieve their real estate goals.
When explaining how we want our clients to feel when working with us, we could not have
said it better than our Clients John and Valerie Salentine said it:

Thank you, Ron and Rebecca for helping us to achieve two milestones! 1) You helped
us to find the ideal place for the next chapter in our lives; and 2) You helped us to stage our
house to sell in a single day! Thank you for your wisdom and guidance, for putting us first
every single step of the way, for always being transparent and available, and for putting
your hearts into everything you do! This was the best home selling/buying experience we’ve
ever had, and we will forever be grateful.

RS CONNECTS AGENT TEAM | SAMSON PROPERTIES | 14526 LEE ROAD, SUITE 100 | CHANTILLY, VA 20151 | 703-391-7803

LISTING GUARANTEE

WHAT IS YOUR BIGGEST FEAR WHEN YOU
LIST YOUR HOME?

It’s simple. You worry about being locked into a lengthy listing agreement with a less than
competent real estate agent, costing your home valuable time and exposure on the market.
Worry no more. We take the risk out of listing your home through the easy exit listing agree-
ment.
1. You can cancel your listing at any time.*
2. You can relax, knowing that you will not be locked into a lengthy or binding contract.
3. If for any reason you are not 100% satisfied with our real estate services, or if everything is

not done exactly the way we promise it will be done, simply call us to let us know and we
will cancel the listing.

WHAT COULD BE A BETTER AND SAFER ASSURANCE THAN THAT?

YOU ARE IN CONTROL.

* Restrictions apply.

RS CONNECTS AGENT TEAM | SAMSON PROPERTIES | 14526 LEE ROAD, SUITE 100 | CHANTILLY, VA 20151 | 703-391-7803

WHY IS STAGING YOUR HOME IMPORTANT?

1. YOU WILL MAKE MORE MONEY 6. ONLY 10% OF HOMEBUYERS CAN VISUALIZE THE

National Association of Realtors® reports that a POTENTIAL OF A HOME
staged house sells up to 17% higher than a non- 77% of buyers agents say that staging makes it

staged house. easier for buyers to visualize the property as their
future homes. You don’t want the benefits of your
2. CUT YOUR DAYS ON THE MARKET IN HALF beautiful home left up to the buyer’s imagination.
Statistics show that a staged home was on the Their minds are made up within 30 seconds!
market for an average of 14 days versus home not

staged at 31 days. 7. YOUR STAGING COSTS MAY BE TAX DEDUCTIBLE!
Check with your tax advisor: Staging costs may be
3. THE COST OF STAGING DOESN’T COST A DIME considered advertising costs since the staging pre-
In a recent study by HomeGain Survey of over 2000 pares your home for potential buyers. (IRS Publica-
Realtors®, it was discovered that sellers who spent tion 123)
up to $1000 staging their home, recovered almost
200% of the cost in the sale of their home. 8. LEAVING YOUR HOUSE IN “AS IS” CONDITION WILL

4. MOST HOMES’ SELLERS CANNOT VIEW THEIR HELP SELL THE COMPETITION
HOUSE OBJECTIVELY Properly improved and staged homes create ap-
If you can’t see objectively, you can’t “package” ef-
peal for more buyers.

fectively. Have a staging professional give you a 9. STUDIES SHOW THAT THE LONGER YOUR HOME

detailed, step by step, “action plan” for less than STAYS ON THE MARKET, THE LOWER YOUR SELL-
$500 so you can do the work yourself. ING PRICE WILL BE!

5. LESS GUESSWORK AND “DO IT YOURSELF” Don’t settle for less and lower that price, have your
A professional home stager can manage your pro- home staged!

jects from start to finish OR give you a detailed 10. THE MORE TRAFFIC, THE FASTER THE SELL
enough report based on their extensive knowledge Staged homes show better in print and in on-line

and training to have you do-it-yourself. pictures. 92% of buyers start their homesearch on-

line and make 3 clicks on pictures before moving
on or clicking through.

RS CONNECTS AGENT TEAM | SAMSON PROPERTIES | 14526 LEE ROAD, SUITE 100 | CHANTILLY, VA 20151 | 703-391-7803

MARKETING PLAN/1

2 TO 3 BUSINESS DAYS THE DAY YOUR HOUSE GOES ON THE MARKET

• Professional Stager Consultation • House will typically go on market on a
(1–2 weeks notice) Wednesday or Thursday

• Electronic Lockbox installed on front door • Listing entered into Multiple Listing
with spare house key(s) Service (MLS)

• Full-color brochure created • House stocked with brochures
(can be emailed for client review)
• House showings begin
• “For Sale” sign installed

ONGOING STEPS • Present and discuss offers
• Negotiate the transaction with other agent
ADVERTISING ON TOP SITES • Finalize the CLOSING

• Realtor.com enhanced listings
• Trulia.com, Zillow.com
• Craig’s List
• Homesdatabase.com and more

• Monitor showings through ShowingTime
and electronic lockbox

• Send feedback surveys to agents who have
shown property

• Hold a minimum of 2 OPEN HOUSES in the
first month

• Contact you regularly with agent feedback

• Pre-qualify all buyers

RS CONNECTS AGENT TEAM | SAMSON PROPERTIES | 14526 LEE ROAD, SUITE 100 | CHANTILLY, VA 20151 | 703-391-7803

MARKETING PLAN/2

MARKETING (Internet, Social, Mobile, Print)

• Full MLS benefits (Multiple Listing Service)
• Targeted ads on Facebook, Instagram, Twitter, and LinkedIn
• Realtor.com, Zillow, Trulia Enhanced listings and featured

ads
• Free Listingbook subscription and Featured Listing

promotions
• Facebook and Instagram ads for every open house
• Direct postcard mailings and Just Listed postcards
• Mobile marketing via Realtor.com, Zillow, and Trulia
• Open houses

COMMUNICATION

• ShowingTime (interactive home feedback and showing sys-
tem)

• Immediate follow-up to showings
• I am always available via phone and email to answer your

questions
• Weekly reports on your Facebook ads, Realtor.com, Zillow,

and Trulia traffic

ADDITIONAL FEATURES

• FREE 2-hour staging consultation
• High-quality pictures for full-color brochure and one page

flyers

RS CONNECTS AGENT TEAM | SAMSON PROPERTIES | 14526 LEE ROAD, SUITE 100 | CHANTILLY, VA 20151 | 703-391-7803

OPEN HOUSES

YOUR OPEN HOUSE

1. We will order & mail 100 postcards featuring your home’s OPEN HOUSE to targeted buy-
ers in the area.

2. We will install an OPEN HOUSE rider on the for sale sign the week prior to the OPEN
HOUSE.

3. We will create a custom OPEN HOUSE flyer for your home and go door-to-door in your
neighborhood to invite neighbors to the OPEN HOUSE. We may even do a special PRE-
VIEW NEIGHBOR OPEN HOUSE on the Thursday or Friday evening prior to your 1st open
house if we feel your neighborhood is a good fit for this type of OPEN HOUSE. Many resi-
dents may know friends or family who are looking to move into their neighborhood.

4. We will run boosted (paid) OPEN HOUSE ads on social media sites to targeted audiences
that might be interested in your home.

5. We will place signs throughout the neighborhood as allowed.
6. We create a custom sign in sheet, where we capture each visitor’s information.
7. We will do relentless lead follow-up, reaching out directly to every OPEN HOUSE attendee

RS CONNECTS AGENT TEAM | SAMSON PROPERTIES | 14526 LEE ROAD, SUITE 100 | CHANTILLY, VA 20151 | 703-391-7803

INTERNET MARKETING

WE WILL PUT YOUR LISTING EVERYWHERE

Did you know that, as of 2018, 92% of home buyers used the web to find their new home?
Not only will your listing be featured on our website, we will list it all over the web, to the
busiest real estate marketplaces online. And, your listing will have its own domain! See an
example at www.9729NativeRocksDrive.com.

RS CONNECTS AGENT TEAM | SAMSON PROPERTIES | 14526 LEE ROAD, SUITE 100 | CHANTILLY, VA 20151 | 703-391-7803

BROCHURES/POSTCARDS

RS CONNECTS AGENT TEAM | SAMSON PROPERTIES | 14526 LEE ROAD, SUITE 100 | CHANTILLY, VA 20151 | 703-391-7803

FROM CONTRACT TO SETTLEMENT

STEPS WE TAKE TO GET FROM OFFER TO A
RATIFIED CONTRACT

1. PRESENT AND REVIEW ALL OFFERS on your home with you in a timely manner.
2. Prepare a SELLER NET SHEET on every offer received so when can fully understand the

numbers.
3. DISCUSS QUALIFICATIONS of prospective buyers to help determine BUYER MOTIVATION,

ABILITY TO PURCHASE AND PROBABILITY OF CLOSING THE SALE ON TIME. We also will
contact the lender representing the buyer before you accept the offer to CONFIRM THE
INFORMATION ON THE LENDER PRE-APPROVAL LETTER.
4. REVIEW ALL OFFER TERMS so you understand them fully.
5. Help with CONTRACT NEGOTIATIONS.
6. Ensure all necessary documents and disclosures to the contract are SIGNED AND INITIALED.

STEPS WE TAKE TO GET YOU FROM A RATIFIED CONTRACT
TO THE SETTLEMENT TABLE

1. Ensure EARNEST MONEY is deposited into ESCROW.
2. COORDINATE ACCESS FOR INSPECTIONS AND APPRAISER.
3. We have a team TRANSACTION COORDINATOR that follows up daily with title, lenders, and

the buyer’s REALTOR® to ensure everything is going smoothly.
4. MEET WITH THE TRANSACTION COORDINATOR DAILY to ensure there are no issues.
5. ENSURE ALL CONTINGENCIES IN THE CONTRACT ARE MET and communicate with you when

each contingency is satisfied.
6. UPDATE YOU ON THE PROGRESS while your home is under contract.
7. Coordinate FINAL WALK THROUGH access for the buyer.
8. HELP YOU FIND YOUR NEW HOME. If you are relocating we can refer you to a good agent in

the area you will be moving to.
9. Represent you at the closing of your home to help ensure YOU GET YOUR MONEY!

RS CONNECTS AGENT TEAM | SAMSON PROPERTIES | 14526 LEE ROAD, SUITE 100 | CHANTILLY, VA 20151 | 703-391-7803

CLIENT ENDORSEMENTS

“Ron looks out for his clients' best interests Thank you for your wisdom and guid-
and is very pleasant to work with. We ance, for putting us first every single
found him to be very professional, knowl- step of the way, for always being
edgeable, and accommodating. We recom- transparent and available, and for putting
mend him highly!” your hearts into everything you do! This
~David Lin was the best home selling/buying experience we’ve ever
had, and we will forever be grateful.

~ John and Valerie Salentine

“Ron is an overall great person and awe- “Ron gave my husband and I the confidence of know-
some agent. Kind, accommodating, under-
standing, laid back, knowledgeable, and on ing we'll find a great new home that would fit all our
top of his game for making sure you're tak- needs and wants! He went out of his way, working af-
en care of. What I also found is I felt like ter-hours, to get in contact with other realtors to an-
us getting the right house was so important swer any questions we had. When we finally found the
to him. I would recommend him to anyone. house we wanted, he encouraged us to find out every-
He’ll work hard for you, is an easy guy to thing about the house…showing that he cared about
work with, and kid friendly. I had my three where we would be living. Working with him was super
little kids with me easy. Would definitely recommend him to anyone
when we looked at looking for a realtor who is
four places in one day. knowledgeable about the mar-
Good luck.” ket, honest, and who looks out
for your best interest. Thanks
~ The Graham Family Ron for all your help!”

~ Ehsan & Mark

RS CONNECTS AGENT TEAM | SAMSON PROPERTIES | 14526 LEE ROAD, SUITE 100 | CHANTILLY, VA 20151 | 703-391-7803

COMMISSION

Commission is the compensation we Our commission is:
receive to help you reach your goals
for selling your home, expressed as a 5%
percentage of your sales price. We are
paid when your home is sold, not be-
fore.

Generally, the commission will be
shared between Samson Properties
and the Buyer’s Broker/Cooperating
Agent.

Commission varies from location to lo-
cation, from broker to broker, and is
an agreement between the seller and
the listing Broker.

RS CONNECTS AGENT TEAM | SAMSON PROPERTIES | 14526 LEE ROAD, SUITE 100 | CHANTILLY, VA 20151 | 703-391-7803

MEET THE RS CONNECTS TEAM

Ron Scaffidi

OBJECTIVE EXPERIENCE

We want to understand your Samson Properties, Chantilly, VA
real estate goals and make 2016-present
them a reality!
Flip Side Records, on the web
CONNECT 1995-present

www.rsconnects.com My other passion...helping people find and enjoy great music on vinyl or CD.

T (703) 391-7803 EDUCATION

E [email protected] University of Massachusetts, Boston Massachusetts

LEADERSHIP & CERTIFICATIONS

Certified Pricing Strategy Advisor/ National Association of Realtors®

Rebecca Spencer

EXPERIENCE

Samson Properties, Chantilly, VA

2018-present

Executive Roles in the Employee Relocation Industry

1995-2018

EDUCATION

Boston University, Boston Massachusetts: MA
Northern Illinois University, Dekalb, IL

LEADERSHIP & CERTIFICATIONS

Accredited Staging Partner-RE/ Int. Association of Home Staging Professionals

RS CONNECTS AGENT TEAM | SAMSON PROPERTIES | 14526 LEE ROAD, SUITE 100 | CHANTILLY, VA 20151 | 703-391-7803