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CORPORATE MANUAL E-BOOK B

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Published by Amirul Haqim, 2023-07-23 14:26:08

E BOOK B

CORPORATE MANUAL E-BOOK B

Muhamad Amirul Haqim Bin Mohd Basri (3202029951) Supervisor Name: Dr Rina bt.Shukor AGD 3615 FINAL YEAR PROJECT ‘iSZ Burger’


OLD LOGO OF KAFE RUTIYN INTRODUCTION The ‘ISZ BURGER” logo consits of simple typography. It use varios colours such as red, yellow green, chocolate, white colour plate and orange colour plate. This logo uses bright colours and gaussion blur to attract people’s attention, and especially children and teenangers. In addtion, this stall is only open at night. And the typography is made of a yellow lighting effect so that it can e seen a night. Morever, this stall also uses a neon theme concept


NEW LOGO FOR KAFE RUTIYN


About Logo The 'iSZ Burger' logo consists of simple typography.It uses various colors such as red, yellow, green, white color plate and orange color plate. This logo uses bright colors and gaussian blur to attract people's attention, and especially children and teenagers. In addition, this stall is only open at night. And the typography is made of a yellow lighting effect so that it can be seen at night. moreover, this stall also uses a neon theme concept


Logo Grid Logo Scale 6.50 cm 25% 50% 75% 100% The maximum and minimum size of the logo scale guarantees the durability of the logo . 6.95 cm


Logo colour version & background The white background version can be used for any reason when there are no restriction imposed by the texture and colour of the background material . The logo can be applied on the dark background because we’re using contemplementary colour schemes to make it stand up even on a dark background . Both of these colour options are rarely to used. An example this solid black logo would be when the logo needs to appear on an Chocolate background .


COLOUR PALETTE #F89B41 #432668 #EE4B9B TYPEFACE #FFFF Beauty Moutains Personal Use regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ RETROCHIPS ABCDEFGHIJKLMNOPQRSTUVWXYZ


APRON


POSTER


BUNTING


MOCKUP MOCKUP


iSZ BURGER iSZ BURGER MALAM2 MASIH LAPAR 0142331175 WWW.ISZBURGER.COM NO 23 JALAN KERUING 4 C TAMAN KERUING , RASA 0142331175 WWW.ISZBURGER.COM NO 23 JALAN KERUING 4 C TAMAN KERUING , RASA iSZ Burger 0142331175 WWW.ISZBURGER.COM NO 23 JALAN KERUING 4 C TAMAN KERUING , RASA iSZ BURGER JANGAN CAKAP ABG ISZ TAK PAyUNG kentang tak KENYANG ISZ BURGER Your Story 19:21 1 1 1 will be open 7.30 p.m - 12.00 AM FLOOR basement RED 10:01 100% iSZ Burger Today 10:00 Asslamualaikum, mula dipagi anda dengan senyuman seperti anda senyum semasa makan iSZ Burger> . < Like 100 Comments Comment You and 99 others FACEBOOK MOBILE POST iSZ Burger 0142331175 WWW.ISZBURGER.COM NO 23 JALAN KERUING 4 C TAMAN KERUING , RASA JANGAN CAKAP ABG ISZ TAK PAyUNG INTERFACE


GIF & VIDEO


MENU & MOCKUP FRENCH FRIES


1. The logo is not attractive 2.Typography is not interesting and outdated 3. rebranding new packging 4. Competition between other burger stalls INTRODUCTION RESEARCH QUESTION This ISZ burger stall has been open since 1992 until 2023. This burger stall opens at 7.30 p.m. - 12.00 a.m.This stall was inherited from his father first, then his son continued until now why did you choose this burger stall? OBJECTIVE Redesign logo and typeface Improving Packaging and stall design Enhancing Advertising and marketing strategy ISZ BURGER BY AMIRUL HAQIM BIN MOHD BASRI (3202029951) REBRANDING INFOgraphic OF which burger most customer buy? probelm statment INFOGRAPHIC & PAPER WRAP


MOCKUP KIOSK


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