TOURISM AND HOSPITALITY MARKETING
This TOURISM & HOSPITALITY MARKETING book provides knowledge on basic theories, concepts, and strategies applied in marketing tourism and the hospitality industry. This book offers brought views on marketing methods employed by enterprises in the tourism industry. It includes current practices and methods of selling practice and developing communication skills, organizational skills, and other skills necessary to succeed in any career, particularly in the profession of selling. This e-book focuses on the overview of marketing and the use of four marketing mix (4Ps') strategies.
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