Taste - July 2021-11

12 - 22 July 2021
Virtual Tradeshow



Welcome to our very first TASTE Event 2021!
Did you know?
Did you know that 1 in 3 UK children leave primary school either overweight or
living with obesity?
This is largely due to the widespread perception among children that vegetables
are ‘boring’ or ‘disgusting’, further fuelled by the fact that only 1.2% of food and
drink advertising is spent on promoting healthy diets with plenty of vegetables.
The effects of unhealthy eating are not restricted to weight, either. For instance,
recent research has discovered that between 31% and 41% of 5-year-old British
children show evidence of tooth decay – a statistic that is even higher among
deprived populations.
The list of worrying statistics goes on…which is where TASTE comes in!
OUR MISSION
TASTE – The Tots And Small Teens (healthier options) Expo has been inspired by
Innoveat’s founder, Heerum Fleary. A mum of four boys, Heerum is constantly
struggling to find healthier food and drink options especially when out and about
on day trips. Heerum is passionate about providing opportunities for likeminded
buyers operating in similar spaces to come together and find new innovative
healthier options.
OUR STRATEGY
Innoveat’s strategy remains simple: to encourage businesses from a broad range
of industries to connect. At our TASTE expo, you will find playcentres, theme
parks, holiday parks and other services.
Let’s take action together in making a change for a better future for our children.”

Heerum Fleary
Event Director

Artisan Biscuits

Artisan Biscuits started out as a small family bakery in the Derbyshire Peak District
over 100 years ago, and they still hold the same values they did when they first
started.
Artisan Biscuits follow a traditional approach, and sift, weigh, mix and work their
dough the old-fashioned way. Everything is baked by hand, and only proper, natural
ingredients are used. Real fruits and fruit juices, flour milled with no additives, and
genuine British butter. Recipes and baking techniques are endlessly refined, and their
bakers take the time to improve their ingredients further; tempering butter, and pre-
soaking fruits, ensuring that the finest ingredients go into the oven, and the finest
flavours come out.
The company’s signature quality and creativity is represented in popular products such
as the Miller’s ranges of savoury toasts and crackers, the Grate Britain range of snacks
made with artisan British cheeses, The Fine Cookie Co.’s American-style cookies made
with lashings of indulgent ingredients, and My Favourite Bear, a range of fun and
colourful biscuits for children. You’ll find Artisan Biscuits in restaurants and hotels,
cafés and delicatessens, high-end department stores and independent retailers in 60
countries around the world, and on the airlines on your way to them.

[email protected] I 07780 762549 I 01335 210248 I Fax: 01335 346 394



Boka

Boka Food’s mission is to bridge the gap between healthy and delicious
with products that have ‘All Green Traffic Lights (front of pack); low fat,
low saturated fat, low sugar and low salt, whilst not compromising on
taste.
Boka cereal bar has ‘all green traffic lights’; low sugar, fats and salt, is
under 100 calories (in line with PHE Change4Life guidelines on snacks
for children) the bars are also high in fibre. Setting the Boka bar apart
from its competitors in the snacking sector and supporting the
government’s aim to halve childhood obesity by 2030.
Boka bars are available in four flavours Apple Cinnamon, Caramel,
ChocoMallow and Strawberry; are non- HFSS and have the Change4Life
‘Good Choice’ badge suggesting Boka bars as a swap from a high to low
sugar food.
https://www.nhs.uk/change4life/food-facts/sugar/sugar-swaps-for-
kids#make-a-swap
Boka Food loves delicious snacks but not the amount of sugar they
typically contain. It is time for an honest conversation; stop squinting at
labels and worrying about hidden sugars, always check the front of pack
and if the traffic lights are not shown or not colour coded ask why!
Remember to look for green traffic lights for a healthier choice,
especially when offering snacks to children and young adults.

Caroline Beer I [email protected] I Bokafood.co.uk I 01962 674272

Brioche Pasquier

Brioche Pasquier’s unique know-how can be traced back to 1936,
when Gabriel Pasquier first opened his own bakery in the small town
of Les Cerqueux in the west of France. In 1974, Gabriel’s five sons
took over the family business and by 1977 the first production line
was built. Since then, we have expanded our range of products into
Brioche, Pâtisserie and Biscotte. We are continuously developing our
ranges using our bakers expertise and decades of savoir-faire for
your guests.
Nearly 20 years later, we now offer a large range of traditional
Brioche, exquisite Pâtisserie and versatile Biscotte products for
professionals. From our Brioche Rolls with rich chocolatey filling, to
our Macarons Classique with their smooth crisp shells and gooey
centres, Brioche Pasquier takes pride in delivering high quality foods
for every occasion.

Matthew Grenter I [email protected] I Briochepasquier.co.uk I 01908 266 700

Caraboo

At Caroboo, we don’t believe that treating your children should come at a
compromise to their health and with the extremes of sugar highs and lows.
Caroboo is an innovative new range of carob based choc bars which are super
smooth, super creamy and ridiculously chocolatey.
Carob is a naturally sweet pea-like pod grown in the Mediterranean which has
a chocolate like flavour to it! We love carob because it is sweet and therefore
doesn’t require as much added sugar to make it palatable, unlike cocoa which
is bitter! We’ve been able to make a delicious tasting product with 45% less
sugar than your average milk chocolate treat! Carob is also caffeine and
theobromine free – culprits in bursts of hyperactivity in children after a
‘standard’ chocolate treat.
Our bars are refined sugar free, dairy and gluten free and made with high
quality ingredients that are farmed with sustainable methods.
Caroboo is a brand that cares about the legacy it leaves for all our children
and so our wrappers are completely home compostable! Bright, beautiful
and eco friendly on the outside and delicious on the inside!

Charlotte Miller I [email protected] I Eatcaroboo.co.uk I 07825 794244

5

Claudi & Fin

Hello. We're Claudi & Fin, award-winning frozen yoghurt lollies
that are 100% natural and deliciously tasty. Packed full of creamy
Greek style yoghurt and lots of lovely fruit, our lollies contain no
hidden nasties and are enriched with vitamin D, plus they're
naturally low in calories and sugar too.

Lucy Woodhouse I www.claudiandfin.co.uk I 07968 449670 I

Creative Nature

From humble beginnings in 2012, to multi-award-winning global
recognition, Creative Nature has cemented itself at the forefront of
innovation in the Free-Form category.
Creative Nature was proudly established by Julianne Ponan, who has
severe anaphylaxis. She has developed a delicious range of snacks, sweet
treats, baking mixes and superfoods even the most severe allergy sufferers
can enjoy.
Whilst making sure we taste perfect, we like to make sure we tick
sustainability boxes too: all our products use only natural ingredients,
we’re palm oil free, recyclable packaging, low in sugar, the list goes on!
The free-from category is booming with 2020 seeing another steep rise
in sales as shoppers have stocked up for dietary & lifestyle reasons. An
extra £667m worth of free-from food and drink went through the tills in
the 12 weeks to 14 July 2020 and this growth is set to continue.
With being Top 14 Allergen Free, Creative Nature is the partner of
choice within the free-from category, with quality at the heart of
everything we do, and our journey is actively shared with our 30 million
media reach supporters who are seeking their products of choice from
either an allergy or simply a healthier lifestyle perspective.

Trudi Austin I [email protected] I creativenaturesuperfoods.co.uk I 07982 634646

9

Dandies

Dandies is an american marshmallow brand that launched into the UK in
October securing listings immediately with Asda and Holland and
Barrett.
Dandies bags of marshmallows are free from, planet-based and
deliciously natural - perfect for roasting over the fire - the official
Better Marshmallow.

Evie Waxman I https://dandies.com I [email protected] I

Dug

NEW! Award-winning potato-based dairy alternative

Our mission is to help more people follow a plant-based lifestyle, that will benefit
their health, society, and the future of our planet. Our products are designed to offer
them a no-compromise, plant-based, tasty and sustainable option. Above all, we’re
committed to environmental sustainability, minimising our climate footprint through
efficient land use, low water consumption and low carbon emissions. That’s why
we’ve just launched DUG® - the world's only potato-powered plant-based drink.
Dug from the ground, the humble potato provides a perfect base for a dairy
alternative, thanks to its genius properties: neutral tasting, highly nutritious, and
super-sustainable. Plus, it's naturally free from common allergens like soy, nuts and
gluten. In fact, DUG® was awarded Best Allergy Friendly Product at the recent
World Food Innovation Awards 2021, thanks of its “Free From” status.
DUG’s climate footprint is also a whopping 75% lower than cow's milk’s. That’s
because potatoes are twice as land efficient as growing oats, and use 56 times less
water than almonds! No surprise then, that DUG® is the most sustainable dairy
alternative on the market! And it is of course low in sugar, low in saturated fats, and
fortified with Calcium, Vitamin D, Riboflavin, Vitamin B12, and folic acid.
In short, DUG® is your new, everyday plant-based best friend: deliciously creamy,
perfectly foamy, and super-sustainable. Genius. To find out more about DUG®, visit
www.dugdrinks.com

Graham Storage I [email protected] I 07922 431829 I Dugdrinks.com



Evolved

With only 18% of kids meeting their recommended fruit and veg
intake in the UK, Evolved is changing the way kids get their fruit
fix in the 21st century! Evolved's range of deliciously playful’
freeze-dried fruit snacks, toppings and ingredients are enjoyed on
Airlines, Railways, Vending machines and in homes across
Europe.

Dom Kirsty I [email protected] I Evolvedsnacks.co.uk I 07506 726241

7

Family Secret

Will you marry me?"
Thankfully she said "Yes". We then cycled, sailed and flew around
the world on a Honeymoon adventure discovering new dishes and
recipes. Along the way, we met all kinds of families. They welcomed
us into their homes, gave us fresh home- cooked food full of flavour,
and shared their family secret recipes. Now we share them with you.
What is a Poppadom –
A thin, crisp, round flatbread from India made from gram flour. The
Proppadom is one of our family's favourites. The humble poppadom,
infused with a twist of flavours from around the world.
Poppadoms Done Proper.

Family Secret I Familysecret.co.uk I +44 (0) 800 001 6161 I [email protected]

Freddies Farm

FROM FREDDIE’S FARM TO YOUR FAMILY - We grow it, we make it, and we pack
it all on our farm in Kent. We are a real family with a real hunger to make a change
in the way that children currently snack.
Freddie’s Farm is a family (and farmer) run business that is shaking up the kid’s
snacking category. Not only are our snacks seriously delicious, but they are
genuinely healthy and environmentally friendly.
Made with 100% home grown fruit and veg, in a patented process, our snacks are
perfect for little ones from 9 months plus and meet Public Health England’s latest
guidance on free sugars. Unlike competitors’ products, they are soft and rough
around the edges – just like fruit and veg itself. You can see all the goodness in our
snacks, with real pieces of the fruit and veg in there.
What else makes us the best? We’re the first and only kid’s snack to have 100%
PLASTIC FREE PACKAGING. Our packets are made of paper, and our boxes from
cardboard. Simple and sustainable, like our farming practices.
Please get in touch for more information.

Alex Lewis I [email protected] I Freddiesfarmsnacks.co.uk I 07590 579594

The Fredge Munchers

We’re on a mission to make “HEALTHY” fun for kids with the help of our super
helpers, The FREDGE MUNCHERS, George, Pippin, Bumble & Bea, and the fruit and
veg box kids will love, The FREDGE BOX (FREDGE = FRUIT AND VEG) – a
subscription fruit and veg box perfect for young families, filled with freshly farmed
fruits and veg, no junk recipes, fun activities and a gift to inspire “healthy” habits!
Childhood habits are formed at an early age and we know that cartoon characters
can influence children - it’s been scientifically proven!!!
The FREDGE MUNCHERS are here to do just that but in a positive way, starting with
the basics, healthy fresh produce. Our mission is to encourage and inspire kids to
start making healthy choices early – who said fruit and veg couldn’t be fun!!!!.
Watch this space as The FREDGE BOX is just the start of our journey inspiring little
ones!
Get in touch if you’d like us to help you spread the message that “healthy” is fun to
your little customers!

Karen Hammond I [email protected] I Thefredgemunchers.com I 07917 153750

37

Freedom Mallows

The World’s Only Inclusive Vegan Marshmallow – whether following an
allergy, religious or lifestyle diet we aim to leave nobody out! Freedom
Mallows are the natural choice for you and your loved ones. We have been
tried, trusted and loved by some of the World’s biggest household names since
2013.
Fluffy, Puffy, Soft and Gooey… Made with Mallow Love from an exclusively
innovative recipe and special cooking process that uses natural flavours and
clean ingredients that does not require any Gelatine. It’s pure Mallow Magic!
And not only that …Freedom Mallows’ are gluten free, dairy free, egg free, fat
free, soy free, GMO free, tree nut free, nut free*, corn syrup free, palm oil free
and no artificial colours/flavourings; meaning even with these most
challenging dietary restrictions our Melty Mallowly Mallows can still be
enjoyed by the many Mallowers out there. They are also acceptable for
religious requirements such as kosher and halal.
We are cruelty free across the board, we have never and nor will we ever sell
products that contain animal products (non-vegan products). Our delicious
mallows have starred in Cookies, Doughnuts, Ice Creams, Chocolate Bars,
Rocky Road Bars, Hot Chocolates, Sweet Pizzas, Cereals, Cakes etc. Whatever
the product, they are full of mallowy melt-in-the-mouthiness just waiting to
give your tastebuds a hug! We welcome B2C Branded or Private Label and B2B
Innovators/NPD.

Elvin Willgrass I [email protected] I Freedommallows.com I 07957 491939

Get Fruity

GET FRUITY Low Calorie OAT BARS
Our fantastic ingredients have been carefully chosen to complement each other
ensuring our bars deliver on both taste and texture.
Get Fruity bars are made from a special blend of fruit, fruit juice, wholegrain gluten-
free oats and a splash of virgin coconut oil.
Our bars contain no artificial ingredients, no cane sugar and are vegan, gluten free
with no added nuts. Less than 100kcal per bar.
Available in 4 delicious flavours:

Juicy Berry Mix
Sweet Strawberry
Pineapple, Lime and Coconut
Juicy Mango

FRU CREW OAT BARS
New members of the Get Fruity team, aimed at children.
Fru Crew come in 4 funky flavours:

Mega Mango
Bursting Berry
Sneaky Strawberry
Bonkers Banana
Super fruity, juicy oat bars for children and adults.
We provide a healthy range of fruity bars that do not compromise on flavour and
texture. The juicy bars have been developed in a range of flavours that appeal to whole
family as a breakfast, lunchbox or snack item. Available in multiple flavours, the juicy
bars are bursting with fruit whilst the oats provide a delicious, soft texture
Allergy friendly
No refined sugars added
Vegan
Gluten Free
No Palm Oil

19

Fruity Packs

Already known to millions of school children our “Fruity Packs for Schools”, Raisins
and Sultanas, have been a fantastic success as alternative healthy snacks for kids with
so many consumption options starting with breakfast and running throughout the
day.
Our latest range, “Fruity Packs for You” offers a fantastic range of “Grab & Go”
products that service the Home, School, Gym, Café, Coffee shop and Sandwich
outlets – to name but a few!!
Our range not only offers a fantastic quality product but also incredible flavour
choices which you and your customers will love. Designed with convenience in mind
and packaged in a no mess manner. Our brands fresh look and feel stands out, being a
premium product that consumers will find difficult not to buy and enjoy.
With the “Food to go” market growing at incredible rates over the last few years and
set to continue for the foreseeable future it has never been so important not only to
have a strong selection of “Grab & Go” snacks but also to have a great choice of
fresh-tasting products, products that customers will come back for time and time
again.
We are proud of our products and our customer feedback.

www.fruitypacks.co.uk

Richard Godden I JRM Godden Associates Ltd/ Fruity Packs I 078999 61490 I 0113 2827888

Good4u

Good4U are a family-run health food company based in North West of Ireland.
Combining a love of nature and food, they use all-natural ingredients to create
super-nutritious and tasty products that are tailored to give you functional health
benefits. Their story began back in 2004 when the Butler family discovered
sprouted seeds and were blown away by their inherent super health-giving
properties. Backed by research from the University of Ulster they went on a mission
to make Super Sprouts available to everyone, and this magic superfood is now on
the shelves of over 2,000 supermarkets!
Since then, they’ve grown their product portfolio, creating some tasty wholesome
snacks and toppers that pack a punch of nutrients including our delicious, guilt-free
energy & protein balls, super shots, salad toppers and not forgetting the little ones,
our kids Nutri Balls and most recently our Breakfast Boost range. Good4U snacks
have recognised with over 20 awards nationally and internationally including Blas
na hEireann, Sainsburys Top New Product, Free From Awards, The Grocer Award
and Quality Awards.
The ever-expanding product development team work continuously on developing
innovative products to meet the shifting demands and trends. Good4U have an
array of product innovations on the horizon.

Niall Tonge I [email protected] I Good4u.co I 00 353 86 791 3637

Goal Power

New Children's Snack Brand Launches to Promote a Healthy Lifestyle
Goal Power, a brand new kid's brand, is launching with one common aim,
to get kids eating healthily, away from their screens, and up and moving!
Designed as part of a larger initiative to get kids up, out and active, each
Goal Power pack includes a delicious and nutritious oat bar and a fun
football card game with football facts and skills to learn, all presented in a
cute, cartoon artwork box.
Perfect for lunch boxes or on the go snacking, the fruity oat bars are packed
with goodness and come in two delicious flavours: Strawberry and
Blueberry. They are made using 40% British wholegrain oats, creamy
coconut, dates, pea protein. Crunchy sunflower seeds and fruits. They are
all natural with no added sugar, high fibre, gluten free, palm oil free and
made with a no nut recipe.
“We've launched Goal Power as a wellness snack brand that aims to reset
our kids’ daily routine and help them feel better about themselves.
Alongside a healthy and nutritious oat bar, the football cards provided
encourage them to set their own goals and reinvigorate their enthusiasm for
learning, playing and having fun,” explains founder, Matt Hunt.

Matt Hunt I [email protected] I Goalpower.co.uk I 07584 798967

Funky Fat Foods

Funky Fat Foods is a young & hungry start-up on a mission to create
tasty & functional foods high in healthy fats. Without the junk our body
doesn’t need. Period.
What we do
We're the creators of Funky Fat Choc – The first 100% organic keto
chocolate bar with MCTs. Our chocolates were designed to provide you
with the nutrients you need on your low-carb, ketogenic journey: healthy
fats!
Since 2018, we’ve been sharing our keto chocolates with thousands of
happy customers all over the world. And this is just the beginning.
Along with chefs and nutritionists, our goal is to keep researching and
creating keto snacks that not only help you reach your health goals, but
that also taste like heaven. We believe a positive change in the food
industry is possible and necessary. And this is why we’re here.

Louisa M.Baker I [email protected] I +31648945740 I
Margaux Bovet I [email protected] I +33 7 68 03 33 03 I





Healthy Nibbles

Healthy Nibbles is the UK's award-winning answer to healthy snacking, with snack
boxes, vending machines, and curated services. Healthy Nibbles is on a mission to
make choosing greatness a whole lot easier for busy, health-conscious people and
organisations everywhere. Championing the wellbeing of the planet at the same
time by committing to the highest levels of social and environmental impact.
Reaching over 260m consumers, Healthy Nibbles are loved by Three Mobile,
Vitality, BBC, Spotify and TfL.
Wellness Hubs
The future of office catering and wellbeing. Combining the best in self-service
convenience, design-led build, healthy food brands across chilled, frozen, and
snacks, barista coffee, with an engaging employee wellbeing hub providing round
the clock access to wellness and health.
Corporate Gifting
A little appreciation goes a long way, and nothing says ‘you’re super important
to us’ quite like a perk. Show your employees just how much you value their
wellbeing by sending them a curated snack box of healthy and nutritious
nibbles from up-and-coming brands.
Healthy Vending Machines
Open up a world of choice with over 1000 SKUs from exciting and up and
coming healthy brands with full allergy and nutritional breakdown on-screen
before purchase.

Ellie Demengeli I [email protected] I Healthynibbles.co.uk I +44 131 322 3226

Hippeas

What are HIPPEAS?
Hippeas chickpea snacks are made from the small, but mighty chickpea.
Packed full of protein, fibre, & nothing artificial, we’re totally vegan and
totally delicious to keep you keepin’ on.
Better for You
Packed full of plant-based goodness across all of our far-out flavours, our
puffs contain on average 3.5g of protein and our tortilla chips contain 7g
protein!
Better for the Earth
Chickpea plants naturally release nitrogen back into the earth as they grow.
They’re good for the planet... simply by being themselves.
Peas, Love & Giving back
HIPPEAS believes that “tastes good” and “do good” should go hand in hand.
That’s why we’ve partnered with local charities since our launch in 2016.
We’ve supported charities across the world including FareShare, Feeding
America, Veganuary, and proud to have supported the NHS with product
donations during the Covid-19 crisis.

Chris Dimelow I https://UK.hippeas.com I 07791374235 I

Hullabaloo

Hullabaloo was born out of sheer frustration with rubbish filled kids’
treats. As mums we were shocked to discover that chocolates aimed at
kids often contain an astounding 60% sugar.
Through tireless practice, exploration and research we perfected the
holy grail of the ultimate tasty better for you treat. Our bars are made
with 50% less sugar than the average kids’ sweet snack for treat-time
highs without the sugar lows. By not taking no for an answer we
removed the negative impacts of sugar without compromising on taste
or the emotional fulfilment of a chocolatey treat.
We launched three bars in January 2021 with three fudgey rice crispies
bars: Caramel, chocolate and raspberry & white chocolate. We have
achieved our 50% sugar reduction with chicory root fibre. We use
chicory root to help keep hungry tums healthy and make our chocolates
more filling to curb snack cravings.
Our bars are not health bars. They are all about indulgence and
yumminess. We wanted to create treats that kids would be happy to
receive, and parents would be happy to give. Our bars are school
compliant – perfect for lunchboxes and snacking on the go.

Marianna Herold I [email protected] I makeahullabaloo.com I 07414 834509

Jess Cooks

Jess Cooks is an exciting new range of nutritious and delicious frozen meals for
kids, and the only product of its kind to cater to children of any age, from toddler
to tween. Founder and mum of two Jess Mackenzie launched the business after
discovering a desperate lack of convenient yet healthy meal solutions for children
over the age of 4. “Once my children started school the only fall back option I had
was frozen junk food. I thought both parents and children deserved better,” she
says.
Prior to launching the brand, Jess spent eight years running a children’s cookery
business, which gave her a unique insight into how children think and feel about
food. She has poured all of this experience, along with her lifelong passion for
cooking, into the range. “We only use ingredients that you would find in your
cupboards at home, and 100% British meat and chicken” Jess says. Plus every
portion contains at least three different types of veg, has no added sugar and is
low in salt, and both the meal trays and sleeves are made of recyclable cardboard.
The larger pack size gives greater flexibility, and is designed to feed two smaller
appetites, or one big one. Every dish takes just four minutes to prepare from
frozen, and can be served with a choice of freshly cooked side such as rice or
pasta.
Jess Cooks products are a perfect fit for both the retail and food service sectors,
making it easier for everyone from parents at home to schools, cafes and
restaurants to feed kids of any age great quality, delicious meals that are super
quick and easy to prepare.

Jess Mackenzie I [email protected] I Jesscooks.co.uk I 07971 256588

Just Wholefoods

Since 1989 we have been at the heart of making top-notch plant-
based food. We are proud of our organic heritage and use only the
best ingredients to bring you delicious and nutritious meals and
treats. Our brand new confectionery range has approximately 50%
less sugar than other regular fruit gums, is palm oil and gluten free,
and contains absolutely nothing artificial. Our new Vegehogs also
help support UK wildlife populations - for every bag sold, we donate
5% to Tiggywinkles, the busiest and most advanced wildlife hospital
in the world!

Just Wholefoods I [email protected] I Justwholefoods.co.uk I 01285 651910

Leah's Snack Squad

Hi I’m Leah, I am a secondary school student and the founder of Leah’s Snack Squad.
After many years of suffering from food allergies, finding healthy children’s snacks
was exceedingly difficult. I soon realised that this took a lot of time and overall a lot
of money. That when I first discovered that there was a huge gap in the market.
Leah's Snack Squad offers a wide variety of healthy snacks that are nut-free, but
fun-filled. It is fuss-free for parents and exciting for kids as they can try a range of
snacks every month. In three months, I have created a product that I am truly proud
of, launched on Etsy and developed contacts with many well-known brands. In the
future, I hope to expand my company across the UK and collaborate with more
healthy snack companies.

Leah Rutty I [email protected] I https://leahssnacksquad.wixsite.com/temporary I 07938 228671

Little Bandits

Little Bandits is an award-winning new business and the UK’s first dairy free brand
for kids. Our purpose is to make life easier for families by offering convenient
healthy, delicious plant-based swaps for kids, ensuring no child misses out.
I founded Little Bandits because, like so many children, my son Jonah has food
allergies. As he was growing I quickly become frustrated at the lack of convenient
healthy options. Determined that Jonah’s diet should not mean he missed out, Little
Bandits was born.
Last year we launched our range of vegan, low sugar yogurts in strawberry, banana
and apple & pear. Available in Asda, from our website and being served in 275
nurseries across the Southeast, we have ambitious plans to extend our dairy free
range for kids to other categories
All our yogurts;

Provide at least 25% more calcium but 50% less sugar than the leading kids dairy
counterparts
Fortified with calcium, vitamins D2, B12 and iodine.
Allergy friendly and made in a dairy, soya, nut and egg free factory
Being reformulated to be HFSS compliant.
100% recyclable packaging
Ambient stable with chilled shelf life of 100 days.
Available in 85gr pots and back of house solutions.

Jess Harris I Chief Bandit & Founder I [email protected] I 07810 357188

Little Cooks Co.

At Little Cooks Co, we are passionate about food and it’s connection to health and
well being. Founded by qualified nutritionist, Helen Burgess, our mission is to help
empower a generation of children to live happy, healthy lives. We send out
thousands of cooking kits each month to little cooks around the UK helping
children and their families to create meaningful memories and skills to last a
lifetime. The food philosophy at Little Cooks Co is based around REAL food. We
believe that the food we eat & give our children should be as close as possible to
its natural state – fresh fruit and vegetables, meat and fish, natural sugars and
unprocessed ingredients. We strive to facilitate this via our cooking kits as well as
our popular newsletter offering useful information to parents and carers. We’re
keen to help children outside the reach of our happy little boxes. We do this
primarily through our charitable donation to Feeding Britain. Every cooking kit we
sell also pays for a vulnerable child to attend one of their Healthy Holiday clubs, at
which the child is guaranteed a healthy meal alongside enriching activities such as
cooking, art and sports.

Marie Paiser I [email protected] I Littlecooksco.co.uk

Little Dish

Little Dish have created a range of real foods just like families make in
their own kitchens, using only 100% natural ingredients and no additives
or preservatives. Working closely with a nutritionist, Little Dish ensures
every meal is perfectly nutritionally balanced for little ones. We have 150
Tiny Tasters across the country who are the first to sample everything
from the Little Dish kitchen, helping make sure every recipe passes the
taste test.
We believe in the power of real food to create a healthier, happier, more
adventurous child filled with the right energy to fully discover the world
around them. It’s why our recipes use British meat and fish, wholesome
vegetables, herbs, spices and very little else. We never add salt or sugar,
we never use fruit purees to add sweetness and we never use anything
artificial. When our children eat well they get more out of their lives.

Catherine Smith I [email protected] I Littledish.co.uk I 07872 377406

Little Shot Company

I’m on a mission to give everyone access to easy and effective nutrition. In 2020 I
founded The Little Shot Company, creating delicious, organic, cold-pressed juice
shots. Full of natural goodness, minerals, and enzymes, these little shots of juice can
be consumed in seconds yet give the drinker a potent nutritional top-up for the day
ahead.
I want to help people live towards a happier mind, body, and soul. It’s time to cut
through complex ingredient labels and instead offer transparent, uncomplicated
nutrition with real impact and functional benefits.

My passion blossomed from personal experience. Despite enjoying good health, I
was desperate for a big hit of nutrients that would easily fit with my daily routine. I
started making cold-pressed juices and have never looked back.

We’re experiencing an impassioned desire to better look after ourselves, our family,
and friends, and this is the foundation upon which The Little Shot Company is built.
My business philosophy is driven by more than healthy humans – I work sustainably
too; sourcing ethical packaging such as sheep’s wool insulation and using plant-
made bottles. All my juices are created using organic produce sourced from trusted
Soil Association accredited suppliers. I welcome wonky veg and feed my pigs any
left-over pulp to reduce food waste.

Danielle, Founder.
The Little Shot Company has a range of tasty shots for adults and children, all
supplementing nutrition and supporting energy, immunity, and wellbeing. Find out
more at thelittleshotcompany.co.uk

Lotsa Goodness

Hello and welcome to Lotsa Goodness
Created by a Dietitian and Mummy
Lotsa Goodness was born through a passion for children’s health and knowing that it
is impossible to be supermum! I created a range of healthy timesaving fruit and veggie
packed family friendly sauces that are all vegan, low sugar, low calorie, fat free and
low salt.
We are proud to say that our sauces are made with 99% fresh fruit and vegetables and
the remaining percent is made up of fresh herbs, spices and a drop of healthy oil. No
hidden preservatives or hidden nasties.
Preparing healthy meals from scratch can be difficult to achieve when you either
aren’t feeling up to it or you are pushed for time but still want to give you and your
family the same goodness.
Lotsa Goodness sauces have been lovingly prepared by doing all of the chopping,
slicing and dicing for you to blend different fruits and vegetables into scrumptiously
smooth, mild sauces that the whole family will love…even the fussy ones!

Rachel Margetts I Lotsagoodness.com I [email protected] I 07581134664 I Insta: lotsa_goodness

Meatless Farm

At Meatless Farm we’ve developed a delicious plant-based range for
food service professionals with no compromise on taste and texture.
We are meat free, not taste free and our mission is to help businesses
and individuals reduce their meat consumption by making the choice
of switching to meatless easy for everyone.
We don’t feed plants to animals to eventually turn them into meat. We
use peas and beans and other plants naturally grown on the fields
instead, nurtured by the rain and sun and nothing else… to provide the
future source of protein! So why not come join the Meatless revolution
today…

[email protected] I Meatlessfarm.com I +44113 2726330I

Mister Freed

We are a growing team of snack-loving foodies working from a converted
railway arch in the heart of Shoreditch. We make gluten-free, vegan tortilla
chips from carefully selected natural ingredients. We are on a mission to free
snack-lovers from gluten, GMOs and food additives by offering delicious, fun
and convenient snacks suitable for every occasion.
We believe that gluten-free, plant-based snacking should be more than just
about choosing a healthier alternative to your favourite snack. Food freed’om
is healthier snacking that is convenient and delicious – no compromises.
Find us online, on Ocado or in-store at Sainsbury’s, Waitrose, Planet
Organic, Whole Foods Market and Holland & Barrett. Also available in over
200 independent stores across the UK.

Barbara Siwicka I [email protected] I misterfreed.com I 07902 770889

Munch Free

Munch Free is an award-winning plant based, allergy friendly and organic baby
and toddler food brand, with a range of high fibre and gut friendly breakfasts
and snacks. As a brand created by a mum frustrated by the lack of free from
infant food in the market, we understand the importance of creating yummy
products that are good for little ones.
Our ambient range is the first to have no ‘may contain’ warnings due to our
manufacturing processes, using a variety of dried fruits and vegetables, chia
seeds and quinoa in our delicious range. Our range includes Mango & Carrot
Multigrain Bars, Blueberry & Banana Multigrain Bars, Apple & Cinnamon Quinoa
Porridge, and Blueberry & Coconut Quinoa Porridge. With lots of exciting
developments in the coming months, we are introducing Multigrain Cocoa Bites,
and two new porridge flavours.
Since launching in 2020, we have gained the trust of parents and little ones through
our retail, distributor and D2C channels, with requests for our products to be more
accessible in child friendly outlets, including travel and holiday parks. In May 2021,
Munch Free won a bronze and silver award in the Free From Food Awards for our
delicious oat bars – we’re sure you’ll love them, too!

Nessa Keddo I [email protected] I munchfree.com I 07972 563606

Naturelly

Naturelly is a Juicy Jelly with WELLY!
Naturelly is family brand with a range of products available in a pot with added
prebiotic fibre or a pouch with 100% RDI of Vitamin C and is a brilliant fruity
snack or treat that’s sweet by nature with nothing naughty added! No added
sugar or artificial sweeteners.
Enjoy Naturelly Juicy jelly plus benefits for tasty after school treats, lunch box
extras, after dinner, post sport or days out desserts.
There is a definite and clear gap in the market for an exciting, kids-focused
range that's naturally sweet, lower in sugar and deliciously, nutritious with
added benefits.
Naturelly Proposition: Naturelly Sweet Lower Sugar Treats
Naturelly Brand Essence: The Sweet Force of Nature
Naturelly Brand Purpose: To help children fulfill their Natural Potential. From
Nourish to Flourish

Pip Organic

Pip Organic, the healthy organic food & drink company, was founded by husband and
wife Patrick & Karen O’Flaherty who with a true belief in working with nature, began
making 100% pure organic juices from a small stall in Borough Market. A whole heap
of juicing and a couple of kids later Pip Organic was born, with the mission of creating
top-tasting, fun and healthy food & drink for all the family, that is so crammed with
100% organic goodness there is just no room for nasties or compromise!
With a strong belief that you only get out what you put in, here at Pip all of our range
is only ever made using 100% organic fruit & vegetables. Every harvest we work
closely with our expert organic farmers to select the tastiest & most nutritious fruit &
vegetable varieties we can find at just the right time! There is simply no room for any
added sugars, sweeteners or colourings.
The Pip range includes handy carton packs of smoothies, juices and juices with
refreshing spring waters, sparkling drinks in recyclable cans, coldpressed juices and
tasty ice lollies and fruity squeezers. All packaging is widely recyclable and we are
very proud to be the first UK juice and smoothie brand to launch a fully recyclable,
bendable paper straw made from renewable sources.
Our no compromise range is widely available in the leisure, retail, restaurants & on-
trade, health care and in lots of grab and go environments providing a piptastic
healthy option – pip pip hooray!

Matt Garland I [email protected] I Piporganic.com I

Pro Youth Nutrtion

When one mother couldn't find a handy, healthy snack for her children during sporting
events, she quit her city corporate job and invented one herself!
ProYouth Nutrition is the brand behind Europe's first natural performance nutrition
snacks aimed at active families and formulated for young active children suitable for
both pre and post activity replenishment of vital nutrients.
By teaming up with leading sports scientists & applied science nutritionists - backed by
Government & Academia's Food& Drinks Innovation Programme, ProYouth prides in
being "Not another protein bar" but natural performance snacks containing natural
wholefoods ingredients with nutrients linked 18 health benefits and making it gut
friendly not just for adults but also for children. The Vitamins and minerals are not
fortified or added but come from natural whole foods ingredients.
We combine fitness, nutrition & education together to achieve one goal - inspire healthy
choices from grassroots & educate wider society on the importance of healthy lifestyle.
Through ProYouth Nutrition we champion the Grassroots-Movement.
Though pandemic born, we've expanded internationally, selling in supermarkets, retailers,
sports clubs and even gas stations. Our growing brand is present through National TV,
Radio, Press and our brand ambassadors that include Team GB and Olympic athletes.

Phillip Wood I [email protected] I Proyouthnutrition.com I 07710 446412

Proper

Proper. Small word, big ambition. PROPER has spent the
last 8 years obsessing over flavours, ingredients and
snacks Done Properly. Born out of memories of making
popcorn as a child, Cassandra made the first batches of
PROPERCORN in her mum’s kitchen, tumbling kernels in a
refashioned cement mixer! Since then, their team have
continued to do things differently, creating delicious
snacks that never compromise on health."

Oli Ballantine I [email protected] I Proper.co.uk I 07837 957340

Raw Bake Station

Raw Bake Station is a vegan sweet treats company specialising in
#criminallygood mini cookies. We are proud to be producing planet-positive
and flavour-forward snacks that are free from gluten, dairy, peanuts and
refined sugar.
We are a small brand on a big mission: to reinvent the snacking game;
making snacks more wholesome and nutritious without compromising on
flavour.
Our new products are single serve packs of miniature, vegan, ambient cookies
which consist of three different flavours; Double salted choc, Vanilla choc chip
and Chocolatey and Orangey. Known as ‘Crookies’ for being #criminallygood
and #dangerouslytasty.
Our packaging is also 100% recyclable and each product comes in under 200
calories, perfect for the calorie-conscious consumer!
Founded 5 years ago, by Evie - Raw Bake Station started on the market stalls in
Manchester and has grown organically to now be supplying the CO-OP,
Daylesford, Ocado, Vegan Kind Supermarket and many more in the UK whilst
exporting to the UAE and Europe.

Evie Waxman I [email protected] I rawbakestation.co.uk I 07792 541303

Rubies in the Rubble

At Rubies in the Rubble, we believe that all food should be valued as a precious
resource. That’s why our products are packed with delicious ingredients that would
otherwise be wasted - not because they taste any different, but because they’re the
wrong shape, size or colour.
Our delicious range of ketchups and relishes are made with fresh fruit and
vegetables sourced directly from farms, and our mayo is made with aquafaba, a
plant-based alternative to eggs that is typically discarded. Condiments are a
fantastic way of preserving produce and enhancing natural flavours - which is why
we have been awarded as a Great Taste Producer! In other words, less waste, more
taste.
In 2020, we became the first UK condiment brand to become a certified B-Corp,
which means we see business as an active force for good, and ensure that people and
profit are equally, if not more important, than profit.
Our Offer
We can provide both front of house and back of house pumps to aid dispensing for
any units purchasing the bulk format ketchup or mayo as well as a range of refillable
bottles free of charge.
We also offer a wide range of eye-catching POS available to help you shout about
your choice to become food waste fighters.
Any customer that stocks Rubies will be sent an environmental impact certificate
each year, showing the amount of fruit and CO2 emissions they have saved by
choosing to serve up sustainability.

Ben Harpham I www.rubiesintherubble.com I 07815161257 I

Salty Dog

Dave and Judy Willis started Salty Dog Brands in 2003 with the launch of Salty
Dog hand cooked crisps. They turned out to be a huge success in the UK
foodservice and hospitality sector and have grown to be one of the largest
Independently owned crisp brands in the UK. On the back of this success, they
launched a range of nuts, with a similar level of success. “What next?!,” they
thought. Well; with a second brand of hand cooked crisps already snapped up by
a large USA cafe chain, Darling Spuds were already heading in the right direction
so then come the corn kernels, Darling Corn.
With twelve months shelf life and availability in both 18g and 40g packs they proved
a huge hit with the airline and travel industry, given they are high in fibre, suitable for
all diets including vegan and gluten free, and nut allergies. Since they started all
those years ago, there has been a continued effort to reduce salt content, improve
flavour from natural sources and work with our UK producers to ensure the quality is
maintained at a considerably high standard.

Aaron Newland I [email protected] I Saltydog-grrr.com I 07500 742072

Simplyseedz

Cathryn setup Simplyseedz following corporate world redundancy and a
health scare (a dvt from a long haul flight), to offer unprocessed breakfast
products with a maximum of 5 key natural ingredients. Initially everything
was mixed and blended in Cathryn's Worcestershire home kitchen but now
at much relief to the family, our products are made in the UK on our behalf
to our exact recipes.
All our porridge is a mix of British jumbo oats, with pumpkin & sunflower
seeds for extra nutrition with real pieces of fruit (not highly sugared
flavourings). They are vegan, dairy free with no added refined sugar. You
can eat them hot or enjoy cold as overnight oats too. Our packaging is fully
recyclable and compostable. Our porridge pots have even been reused by
gardeners as plant pots!
We continue to develop new products in the unprocessed food market and
will be introducing a new and unique concept for healthy snacking at
TASTE. We’ll be delighted to tell you more at the event!

Cathyrn Zielinsk I [email protected] I Simplyseedz.co.uk I 07880 575526

Sweetpea Pantry

Sweetpea Pantry makes healthy baking mixes that make it quick and
easy to make delicious snacks and meals that are free-from gluten,
dairy and with no added sugar. Choose from fluffy pancakes, crispy
flapjacks, moist brownies and three delicious muffins.Winner of six
Great Taste Awards and Virgin's Best Loved Kids Food Brand. With
all-natural value-add ingredients like flax, quinoa and teff, these
mixes make healthy eating a breeze. sweetpeapantry.co.uk

Tanya Mitchell I [email protected] I Sweetpeapantry.co.uk I

Sun Valley Nut Co.

Established in 1949, Sun Valley is a family business with a passion for
producing the most appetising, moreish and simply delicious nuts.
At every step, we take the greatest possible craftsmanship of care, sourcing the
highest quality nuts from farmers we trust, roasting just long enough for the
ideal crunch and nutty sweetness, and seasoning to bring out their very best.
It doesn’t just happen overnight, it takes generations of craft and development.
70 years in fact.
With a range of delicious peanuts and nut mixes in bags, barpots and bulk
formats we make delicious tasting snacks to be enjoyed in good company.
Our new snacking brand, Nuts for, is aimed at the younger consumer who
demands a healthier snack but won’t compromise on taste. Bringing together
fun and funky ingredients with great flavours we say no to bland and yes to
inspiring new recipes and tasty treats!
Our savoury mixes bring together roasted nuts with punchy flavours and
crunchy inclusions whilst our sweet mixes, inspired by sweet treats such as
Rocky Road, combine roasted nuts, confectionery and fruit for a fun, healthier
treat.
Packed with protein and fibre they offer an upbeat alternative to sometimes
bland fruit and nut mixes.

Brandon Pirie I [email protected] I Sun-valley.co.uk I 07734 228837