Nyxies - visual identity

NYXIES BRAND

TM

visual identity
2020

COMPANY VISUAL IDENTITY AND GUIDELINES // MADE BY TADEÁŠ KAPIC

0A /Welcome

Welcome to the Manual:
Visual Identity of Nyxies

STATEMENT OF CONFIDENTIALITY

This material contained in our response and any material or information disclosed
during the discussions of the proposal represents the proprietary confidential
information pertaining to our services, methodologies, and methods. Other products
name and brand my be trademarks or registered trademarks of their respective owners.

Nyxies Visual Identity 01 234

Table of 0B
Content
Made by Tadeáš Kapic
Welcome 0
What? 1
Logo & Name 2
Typography 3
Color System 4

1A /What?

Our basics and elements

WHAT?

We're Nyxies. Our product is a pair of high heel shoes that shine.
Our customers are pole dancers of all kinds. We help them use the darkness in their favor and let
them shine.

ROOTS

We were inspired by the Greek goddess of the night Nyx. A beautiful winged goddess, bringing
darkness always accompanied by stars. Our motto is inspired by her. “Become the goddess of the night.

CONCLUSION

In combination with feminine minimal design and Greece factors provide Nyxies a unique experience.
Buying, opening, and wearing has a remarkable atmosphere. We are a luxury brand and we want our
customers to feel it.

Nyxies Visual Identity 01 234

WHO? 1B

MATĚJ SUCHÁNEK ANNA VESELÁ DAVID FRIEDL

Technology Marketing Sales

We are the Nyxies. Made by Tadeáš Kapic

2A /Logo & Name

What does a name stand for?

NAME STRUCTURE CORRECT NAME USAGE

Nyxies, the name itself, carries a lot of meanings. Never modify or abbreviate the name “Nyxies.”
The first “N” is always capitalized.
Nyxies Nyxies

Nyx Heels Nixies Nyxyes nyxies

PRONUNCIATION INCORRECT NAME USAGE

(nik si: s) Always use the correct capitalization and
keep one's eyes open for the “y” and “i.”

Nyxies Visual Identity 01 234

2B

What does a logo stand for?

Three wings Gradient - Light LOGO STUCTURE
Heels shape
The main part of the entire
150% TM logo “Nyxies,” was made
from font Cinzel.
135% BECOME THE GODDESS OF THE NIGHT Three “wings” were
constructed with golden
100% ratio.
For the claim is used
7% capitalized font Hind (Light)
For TM is used font
20% Franklin Gothic (Medium)

Made by Tadeáš Kapic

2C /Logo & Name

Logo rules

100% 990% 100%
100%
100%

280% 275% TM
125%
TM

BECOME THE GODDESS OF THE NIGHT

100%

125% 900% 125%

100% 800% 100%

LOGO W/ CLAIM AND TM LOGO W/ TM

Use it on packages and on big-enough surfaces Use it on branded photos and on labels.
for good readability. If the size of the claim cannot be 8 pt, use this instead.
The size of the claim must be at least 8 pt.

Nyxies Visual Identity 01 234

2D

Logo usage

WHITE Min. Free Space BLACK Min. Free Space

TM Welcome TM
What?
BECOME THE GODDESS OF THE NIGHT Logo BECOME THE GODDESS OF THE NIGHT
Typography
Color System 4

TM TM

Made by Tadeáš Kapic

3A /Typography

Our Typeface (Hind)

PRIMARY TEXT SIZES

Hind Light H1 (44 pt) Heading One
ABCČDĎEÉFGH
abcčdďeéfgh H2 (40 pt) Heading Two

Hind Medium H3 (14 pt) HEADING THREE
ABCČDĎEÉFGH
abcčdďeéfgh HP (12 pt) Primary Text
P (12 pt) Primary Text
Hind Bold
ABCČDĎEÉFGH
abcčdďeéfgh

Nyxies Visual Identity 01 234 Made by Tadeáš Kapic

4A/Color System

Color Scheme USAGE

PALLETE

Nyxies´White Black Common usage

#F5ECF0 #00000 Black background

Nyxies´Pink White background
Use only when combining
#E01752 Black and White on single
surface.

NyxieNsyVxiiesus aVliIsdueanl tIditeyntity 0 0 1 1 2 2 3 3 4 4 Made by Tadeáš Kapic