CORPORATE MANUAL FINAL_compressed

KELA ADVENTURE CAMP
Identity Guidelines

ADVENTURE CAMP

01 Corporate Signature

1) The triangle symbolizes the hill
2) The meaning of the hill in the triangle

is that the company is in the hinterland
describing a more environmentally
friendly situation.

3) Kela refers to the area's Kela river.

ADVENTURE CAMP 4)This bamboo represents a unique

activity in the organisation.

5) This Adventure Camp denotes a

difficult and demanding environment.

02 Typeface Reference

Subtle Curves - regular
ABCDEFGIJKLMNOPQRSTUVWXYZ
0123456789!?@#$%^&*()<>[]
Bowlby One SC Regular
ABCDEFGIJKLMNOPQRSTUVWXYZ

ADVENTURE CAMP 0123456789!?@#$%^&*()<>[]

03 Color Control C = 81
M= 36
ADVENTURE CAMP Y = 100
K = 29

C = 18
M= 9
Y = 70
K=0

04 Scale

ADVENTURE CAMP ADVENTURE CAMP
100%
75%

ADVENTURE CAMP ADVENTURE CAMP

50% 25%

05 Background Control

ADVENTURE CAMP ADVENTURE CAMP ADVENTURE CAMP

ADVENTURE CAMP ADVENTURE CAMP ADVENTURE CAMP

06 Color

Green - Because the Kela Adventure Camp organisation is
located in an inland area surrounded by nature, this
green colour indicates eco-friendly.

Brown - Because the company is able to train participants with
enthusiasm, the light green color represents the meaning
of enthusiasm.

CORPORATE ITEM

10 Identity Dont's

ADVENTURE CAMP

ADVENTURE CAMP ADVENTURE CAMP The logo cannot be
rotated at will.
The logo is uncompressible. Unable to resize the logo
from its original size

ADVENTURE CAMP ADVENTURE CAMP

It is not possible to update There are no more than three
the logo at any time. colours that can be used.

09 Identity Do's

ADVENTURE CAMP ADVENTURE CAMP ADVENTURE CAMP

The colour code must be Bright colours are used Make use of the proper typeface
consistent with the rest of to create this look.

the set.

ADVENTURE CAMP ADVENTURE CAMP

Strokes are allowed, For the logo, you can
but they must not be thick. only use three colours.

08 Grey scale Version

ADVENTURE CAMP

07 Black And White

ADVENTURE CAMP ADVENTURE CAMP

01 BUSINESS CARD

02 LETTERHEAD

03 ENVELOPE

04 INVOIS

05 CORPORATE ATTIRE

06 TSHIRT

07 CAP

08 TOTE BAG

09 LANDYARD

10 THERMOS

11 BUCKET HAT

12 TRANSPORT (4X4)

13 CALENDAR

14 WAYFINDING

15 FRONT DESK

16 COMPANY PROFILE

17 VIDEO CORPORATE

18 WEBSITE

19 BANNER

20 BUNTING

ADVERTISING

TEASER 1

TEASER 2

TEASER 3

LAUNCHING

FOLLOW UP

MOCKUP BUNTING

MOCKUP BANNER

MOCKUP BILLBOARD

PRINT AD
NEWSPAPER FULL

PRINT AD
NEWSPAPER HALF

PRINT AD
NEWSPAPER QUATER

PRINT AD
NEWSPAPER MINI

TACTICAL POSTER

MEDIA SOSIAL

PACKAGING

MAIN PACAKGING
HADAPAN

BELAKANG

MAIN PACKAGING MOCKUP
LAYOUT