Brand Style Guide

C O N F E C T I O N E RY

Brand Style Guide

Mizicor Confectionery



contents

About Brand Stationery Sets

Introduction to Brand Business Card
Core Value Letterhead
Mission Envelope
Vision Mock Up
Brand Personalities
Brand Objective Imagery
Target Audience
Product Shots
Brand Color Graphic Elements

Color Palette Product Packagings

Brand Typography Premium Ice Cream
Mochi
Primary Font Puree
Secondary Font Syrup
Bodycopy
Additional Items
Logo
Thank You Card
Logo Rationale
Logotype Brand Promotions
Logo Usage
Reversed-Out Social Media
Scaling & Proportion
Dos & Don’ts

Brand Style Guide — About Brand

INTRODUCTION
TO BRAND

Establish in the year 2001, Snowberry registered and Food & Beverage distribution
company. They provide services such as ground training for food manufacturing,
customer’s menu, promotional programs related to food and food photography.
The products released by them are mostly beverages, desserts, and frozen foods.
Under the core company, Snowberry Malaysia Sdn Bhd founded by Winnie Yim that was
established on 2001. The meaning of the name Mizicor was originated from Chinese, “

” (MíngGuǒ CháoZi) where “ ” (Míng) refers to notable, “ ”(Guǒ) refers to fruits, “
”(Cháo) refers to bird nest that derived as home that brings warmness, and lastly, “ ”(Zi)
refers to children that relate to family relationship. Altogether, Mizicor means sharing
the good fruity product that give warm feeling to our loves one.

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Brand Style Guide — About Brand

Core Value

Mizicor believe that being innovative is the key to create a connection with the people.
Mizicor often come out with new commbination of �lavors and new product line based on
the people’s trend and favourite. Besides that, Mizicor also prioritise quality of
their brand’s products and services. Mizicor follow exemplary food standards such as
Hazard Analysis & Critical Control Points (HACCP), Good Manufacturing Practice (GMP),
and Ministry of Health food safety program (MESTI).

Mission

Deliver quality and value-added products which sets Mizicor apart from other competitors.

Vision

Mizicor provide safe food & quality services with strict protocols such as Halal
certi�ication and strict food safety control.

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Brand Style Guide — About Brand

BRAND
PERSONALITIES

Brand Archetypes

The Innocent

Goal: To seek for happiness
Marketing Niche: Reliable, honest, have strong values, and trustworthy
Traits: Optimistic, simple and strives to be good.

Brand Objectives

Establish an identity or image in the market
Gain recognition of the brand name and products
Build brand awareness

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Brand Style Guide — About Brand

Target Audience

Demographic

Majority of Mizicor’s consumer are at the age of 25-40 years old. They are also mostly
female as they are the grocery buyer of the family. Mizicor’s brand are mostly consumed
by middle-middle social class and upper-middle social class with the income range
of RM5,880 - RM8,699 per month and RM8,700 - RM10,959 per month respectively.

Psychographic

Mizicor’s consumer possess the attitude with the willingness to spend on dessert,
health conscious and seeks for quality product with reasonable price. They also enjoys
their life while support local brands and have the personalities known to care towards
themselves and their loves one. They also enjoy to treat themselves or their
family members with delicious, reasonable price and high quality treats.

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Brand Style Guide — Brand Color

Color Palette

The color scheme of Mizicor was inspired from local retro color style. It has an earthy
and muted tones. The color scheme is able to be utilized for printing and digital without
iterrupting with its tone and color.

60% 30% Pantone 7499 C
C: 1 M: 1 Y: 29 K: 0
R: 241 G: 230 B: 178
HEX F1E6B2

Pantone 158 C
C:0 M:62 Y:97 K:0
R: 232 G: 119 B: 34
HEX E87722

Pantone 2377 C
C: 82 M: 49 Y: 18 K: 35
R: 49 G: 84 B: 112
HEX 315470

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Brand Style Guide — Brand Typography

Primary Font

Aemstel Family

Aemstel Family should primarily be used for headlines. It is classi�ied as
geometric Sans-Serif.

Aemstel Regular

abcdefghijklmn
opqrstuvwxyz

Font Size

25 pts Aemstel Regular

20 pts aemstel regular

15 pts aemstel regular

13 pts aemstel regular

11 pts aemstel regular

9 pts aemstel regular

7 pts aemstel regular

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Brand Style Guide — Brand Typography

Secondary Font

Fugaz One Family

Fugaz One Family should primarily be used for sub-headlines. It is classi�ied as
humanist Sans-Serif with calligraphic features.

Fugaz One Regular

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ

Font Size

25 pts Fugaz One Regular

20 pts Fugaz One Regular

15 pts Fugaz One Regular

13 pts Fugaz One Regular

11 pts Fugaz One Regular

9 pts Fugaz One Regular

7 pts Fugaz One Regular

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Brand Style Guide — Brand Typography

Bodycopy Font

Cambria Family

Cambria Family should primarily be used for copywritting content and bodycopy.
It is classi�ied as transitional Serif.

Cambria

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam.

Regular

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam.

Italic

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam.

Bold

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam.

Bold Italic

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Brand Style Guide — Brand Typography

Bodycopy Font

Font Size

Regular Italic

15 pts Cambria Family 15 pts Cambria Family

13 pts Cambria Family 13 pts Cambria Family

11 pts Cambria Family 11 pts Cambria Family

9 pts Cambria Family 9 pts Cambria Family

7 pts Cambria Family 7 pts Cambria Family

Bold Bold Italic

15 pts Cambria Family 15 pts Cambria Family

13 pts Cambria Family 13 pts Cambria Family

11 pts Cambria Family 11 pts Cambria Family

9 pts Cambria Family 9 pts Cambria Family

7 pts Cambria Family 7 pts Cambria Family

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Brand Style Guide — Logo

Logo Rationale

Mizicor logo is speci�ically designed to capture the essence of vintage, oriental confectionery
and an optimistic lifestyle that was inspired by the vintage local design style. The logo
represents the principles we uphold and distinguishes our identity as a unique entity. The sun
adapted from the local that symbolise warmness and happiness.

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Brand Style Guide — Logo

LogoTYPE

Blora Extrude
Classi�ication: Decorative font

Mizicor

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLM
NOPQRSTUVWXYZ

Reem Ku�i Regular
Classi�ication: Geometric Sans Serif

CONFECTIONERY
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRS
TUVWXYZ

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Brand Style Guide — Logo

lOGO USAGE

Clear Space

When the logo is used, it should be suf�iciently isolated from illustrations or other
words or images that might detract from the signature’s importance. The logo must
be at least 30% of the logo mark away from illustrations, photographs, rules, page
edges, or other type which is equivalent to 1/5 of the logo from the x indicator.

1/5 x
1/5 x

x indicator

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Brand Style Guide — Logo

lOGO USAGE

Preferred Usage

When the logo is used, it should be suf�iciently isolated from illustrations, typographies
or images that might detract from the signature’s importance. The readers should be
attracted to the logo �irst and later the image or photography and tagline, hence, the logo
should be big and clear enough to be see. The logo is preferably positioned at the top
centre or top left corner of the picture.

Fruity
Juice

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Brand Style Guide — Logo

Reversed-out

Colour & Greyscale

As the logo is designed monotone, the(CYMK) versions are only acceptable if/when
production limitations inhibit the optimum execution of the former option. When placing
the logo on a dark background or a colour that con�licts with the logo, its advisable to used
reversed-out versions.

CONFECTIONERY CONFECTIONERY

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Brand Style Guide — Logo

Scaling &
Proportion

Scale: 100% Scale: 80%

Scale: 65% Scale: 50% Scale: 35%

Scale: <35% *

*Logo usage
below 35%
will be uneffective

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Brand Style Guide — Logo

Dos & Don’ts

Do not rotate the logo to any degree. Do not add shadows or outerglow.

Do not skew or scale the width or height. Do not use logo with transparency.

Do not place elements on the logo. Do use border from color pallete if necessary.

Do not use colors other than the color scheme. Do use white or beige background on picture

C O N F E C T I O N E RY

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Brand Style Guide — Stationery Sets

Business Card Size(2x3.5)inch

8mm 12mm
23mm
Name
Aemstel Regular 7mm 37mm 7mm
Size: 13pt 19mm
27mm
Position Title
Fugaz One
Regular
Size: 6pt

Double spacing
to replace comma

Address Detail
Cambria Family
Size: 6pt
Leading: 7pt

Front

Back 27mm

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Brand Style Guide — About Brand

Letterhead Size(8.5x11)inch

10mm 10mm 132mm 27mm
7mm
Brand Name
31mm Aemstel Regular
5mm Size: 19pt

Address Detail
Cambria Family
Size: 10pt
Leading: 12pt

Contact Details
Cambria Regular
Size: 10pt
Leading: 15pt

Content
Cambria Family
Size: 10pt
Leading: 12pt

8mm

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Brand Style Guide — About Brand

Envelope Size (5.5 x 3.5) inch

6mm 22mm 5mm 50mm 18mm 5mm
5mm
Brand Name 6mm 18mm

Aemstel Regular 6mm

Size: 9.7pt

Address Detail
Cambria Family
Size: 5.5pt
Leading: 8pt

Contact Details 6mm
Cambria Regular
Size: 5.5pt
Leading: 8pt

Front

30mm Back

6mm
6mm 30mm

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Brand Style Guide — About Brand

Mock up

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Brand Style Guide — Imagery

Product shots

Close & Medium front shot
Use color background with
enough lighting that creates
bright mood.
Apply props or preferable
the main ingredient used in
the product. Shots can be 45
degree angle higher
vertically.

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Brand Style Guide — Imagery

Graphic Elements

Pattern / Motif

The pattern or motif designed are inspired from traditional Malaysia batik, being simpli�ied
to suits the modern design.

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Brand Style Guide — Product Packagings

Premium ice cream

10cm
10.5cm

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Brand Style Guide — Product Packagings

Premium ice cream

Label Printing

16cm
10cm

8cm

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Brand Style Guide — Product Packagings

Premium ice cream

Mock Up

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Brand Style Guide — Product Packagings

mOCHI

Mizicor Mochi contained in box that able to hold a total of 4 mochis and 120 gramme in total.
The whole packaging box uses recyclable materials and eco-friendly with matte texture. The
labels are also printed onto the packaging box for better quality and not easily wear out.

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Brand Style Guide — Product Packagings

MOCHI 12.5cm

Packaging Cut-Out

0.5cm

5cm
5cm

12.5cm 13cm

5.2cm

5.2cm

13cm

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Brand Style Guide — Product Packagings

MOCHI

Packaging Cut-Out

5.3cm 13.2cm 5.3cm 13.2cm

13.2cm

4.3cm 13.2cm 4.6cm 13.2cm 5.3cm
5cm 34.7cm 0.35cm
4.8cm
12.2cm 12.5cm 0.3cm
0.3cm
12.2cm 12cm 28

5cm 12.2cm
0.3cm

Brand Style Guide — Product Packagings

MOCHI

Mock Up

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Brand Style Guide — Product Packagings

puree

Mizicor puree contained in glass jar with the volume of 300 mL. The glass jar thick glass
for better durabilty while the cap uses aluminium too save cost and lightweight. The labels
are also printed onto water proof label sticker with matte texture that able to withstand
wet enviroment.

10cm
7cm

Label Printing 22cm

7cm

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Brand Style Guide — Product Packagings

syrup

Mizicor syrup contain in a plastic bottle that comes with nozzle with the volume of 400
mL. It use the similar label sticker used on Mizicor puree so that it looks good with the
matte surface at the same time water proof.

Label Printing

18 cm

16 cm

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Brand Style Guide — Product Packagings

PUREE & SYRUP

Mock Up

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Brand Style Guide — Additional Items

Thank you card

The thank you card uses A6 sized kraft paper with matte texture. Kraft paper is inexpensive
while able to provide high quality so that the card is not damaged during delivery.

5.8 inch

4.1 inch

Front Back

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Brand Style Guide — Brand Promotions

Social media

Mizicor

15 99k 10

Post Followers Following

Mizicor Confectionery

Dessert
Malaysia based confectionery online store
serving the best desserts #Mizicor

SnowBerry and 2 more follow this account

Follow Message Call

Highlights

34

Brand Style Guide — Brand Promotions

Social media

Your history Snowberry Food Dessert

Mizicor

5 Likes
Mizicor Confectionery
Wishing you luck in the year of the Tiger!

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Thank You

We truly appreciate for your endless support and the energy you put into
protecting the brand we hope you are proud to have in your venue—
and the brand we are proud to share with you.

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