CONFERENCEAGENDAPROGRAMME BOOK PROGRAMME BOOKwww.comfori.com
CEO's MESSAGEWarm regards,IR. TS. LAWRENCE LAIManaging DirectorComfori Sdn BhdIR. TS. LAWRENCE LAIFor registration and enquiries, please contact +60 (3) 56213630 or email: [email protected] from COMFORI!As we step into 2026, we do so with a strong sense of purpose and optimism. The year ahead presents both challenges and opportunities for industries that continue to evolve, adapt and transform. In such times, continuous learning and skills development are essential.As a training provider, our focus remains clear: to deliver quality training programmes, relevant professional development and a trusted platform for business intelligence that supports real industry needs. We are committed to working closely with practitioners, experts and organisations to ensure our programmes remain practical, current and impactful.In 2026, we will continue to strengthen our role in bridging industry gaps, connecting knowledge with application, insight with action and learning with growth. Our aim is to empower professionals with the tools, perspectives and confidence needed to navigate change and seize new opportunities.We look forward to another year of learning, collaboration and shared progress and we thank you for being part of this journey with us.
Organised by : Future-Ready Communication: Transparency, Technology & Trust in 20262-dayConference14 DistinguishedSpeakers &Industry LeadersNetworkingSessionHRDCClaimable10 & 11 FEBRUARY 2026GRAND MILLENNIUM HOTELKUALA LUMPUR“This conference is HRDC-approved”Training Programme No. : 10001639213
MEET OUR SPEAKERSFor registration and enquiries, please contact +60 (3) 56213630 or email: [email protected] CHOWDIGITAL DIRECTOR & HEAD OF PERFORMANCEMONOLITH DIGITAL MY Former Senior Analyst, Campaign Specialist at LazadaSpecialises in data-driven automation and communication optimisationDATUK P. KAMALANATHANFOUNDER & CHAIRMAN OF PUBLIC RELATIONS PRACTITIONERS SOCIETY OF MALAYSIA (PRactitioners)Former Deputy Minister Of Education Of MalaysiaIVLYNN YAP CHENG THENGGROUP EXECUTIVE CHAIRMANCITRINECrisis Communication Lead Counsel & Accredited HRDC Trainer (PRactitioner member)DR. MOHD AMIR MAT OMARHEAD OF STRATEGIC COMMUNICATIONS AND SUSTAINABILITY, HEITECH PADU BERHAD(PRactitioner member)DAY 1 - 10 FEBRUARY 2026AZMI YAAKOPGROUP CHIEF STRATEGIC COMMUNICATION OFFICERFGV HOLDINGS BERHAD(PRactitioner member)ZURAIDA MALEK, PMP®MANAGING DIRECTOR AND PRINCIPAL CONSULTANT OF ZETA M CONSULTINGSpecialist in strategic communications, project management, communication agility, and stakeholder engagement(PRactitioner member)FARAH AZIZCOMMUNICATIONS MANAGER SIMEIZAD ISMAIL ABDULLAHHEAD OF PRAIR SELANGOR PR, stakeholder, and reputation management leader at Air SelangorSYED MOHAMMED IDIDGENERAL MANAGER, STRATEGIC COMMUNICATIONS & STAKEHOLDER ENGAGEMENTWEST COAST EXPRESSWAY (WCE), IABC ASIA PACIFIC SENIOR COM- MUNICATOR OF THE YEAR AND DEPUTY CHAIRMAN OF THE PUBLIC RELATIONS PRACTITIONERS SOCIETY OF MALAYSIACHAIRPERSON ANTONY. ROSEANNA JOHNSON@ ROSEANNE JOHNSONHRDC ACCREDITED TRAINER, PERKESO TRAINER & EDUCATORFreelance Trainer & Educator
MEET OUR SPEAKERSFor registration and enquiries, please contact +60 (3) 56213630 or email: [email protected] 2 - 11 FEBRUARY 2026DR. NUTTHABOON (CHUNG) PORNRATTANACHAROENACADEMIC COMMITTEE MEMBER AS INNOVATION AND FOREIGN AFFAIRS, THE THAILAND PUBLIC RELATIONS ASSOCIATION, THAILANDJOANNE KONGPARTNERWONG JIN NEE & TEO RAZIZ RASHIDFORMER HEAD OF CORPORATE COMMUNICATIONSPRIME MINISTER’S DEPARTMENT(PRactitioner member)JENNY SHREE ANTHONYCERTIFIED NLP COACH, HRDC ACCREDITED TRAINER & AUTHOR Communication & Mindset Transformation Coach Completed Master Certification in NLP NLP- Based Leadership, Communication & Soft Skills TrainerKHALIS HAZWANCERTIFIED TRAINER IN COLORED BRAIN COMMUNICATION | ACCREDITED HRDC TRAINER | HEAD OF TEAM COLLABORATION & PERFORMANCE AT NADLISCO SDN BHD | DIRECTIVE COMMUNICATION™ PSYCHOLOGY SPECIALISTKIRANJEET KAUR (KIRAN) DIRECTOR OF MARKETING COMMUNICATIONSW KUALA LUMPUR
COMFORIMILESTONEOrganised over 5000++ eventsServed over 8000++ organisationsObtained 4 HRD Corp Awards Received over 60000++ participantsFor registration and enquiries, please contact +60 (3) 56213630 or email: [email protected] is an established training provider since 2002. We have total experience of more than 20 years with accumulated organised trainings over 5000+ with total delegates of more than 62 000. We take pride in all our organised trainings, conferences, workshops, in-house, teambuilding and many more. We have proven capability to continuously strive to upgrade and establish standards in today’s digital era.As a training provider, Comfori is committed to provide an excellence training, deliver high visibility of training investment and benefits as well as to improve training service levels within guaranteed response times. We take pride in our core values which are Deliver WOW, Teamwork, Innovation and FUN at work. With our vision to be No. 1 Training Provider in Malaysia, we will continuously provide quality and competent trainings to steering Malaysia’s workforce for sustainable future!We are proud to announce that we are now officially ISO 9001:2015 certified. This certification reflects our ongoing commitment to delivering quality, consistency, and excellence in every service we provide.
For registration and enquiries, please contact +60 (3) 56213630 or email: [email protected] Corporate Communication Conference 2026 is a premier gathering for communication professionals, business leaders, and industry experts to connect, share insights, and explore the evolving role of corporate communication in today’s fast-paced, hyper-connected world.Over two days, participants will engage in thought-provoking sessions, interactive discussions, and networking opportunities designed to inspire innovative approaches, strengthen leadership in communication, and build strategies that drive organizational success. This conference provides a platform to learn from industry leaders, exchange best practices, and gain actionable insightsto navigate the challenges of modern corporate communication.
ObjectivesFor registration and enquiries, please contact +60 (3) 56213630 or email: [email protected]. Enhance Communication Leadership Strengthen the ability of leaders and professionals to communicate effectively acrossorganizations.2. Explore Emerging Trends Gain insights into evolving practices, tools, and approaches shaping the future of corporate communication.3. Build Strong RelationshipsImprove engagement and collaboration with stakeholders, media, and communities.4. Measure Communication Impact Understand ways to evaluate and demonstrate the effectiveness of communication efforts.5. Foster Collaboration & Alignment Promote transparent, coordinated communication across teams and organizational divisions.Who ShouldAttend?This conference is a must-attend for media and communications professionals looking to stay ahead of the curve. Discover the latest trends, insights and best practices that will shape the future of our industry in the next decade. Those involve including: • Corporate Communication • Crisis Communication • Strategic Communication • Marketing Communications • Media & Public Relations • Employee/Internal Relations • Marketing & Advertising • Creative Department • Campaign Planners & Strategists • Brand & Product Development • Digital Government & Public Affairs • Group ESG• Mid-Senior, Senior, and C-Suite Management
Registration & Reception8.45 am – 9.00 am Opening Speech by Chairperson9.00 am – 9.45 am SESSION 1: INNOVATIONS & FUTURE TRENDS IN CORPORATECOMMUNICATION 2026• How AI & Automation Are Reshaping Communication Operations• New Communication Channels & Audience Behavior Trends in 2026• Predictive Insights for Planning & Stakeholder Sentiment• Integrating AR/VR into corporate storytellingSpeaker: Adwin Chow, Digital Director & Head of Performance, Monolith Digital MYFormer Senior Analyst & Campaign Specialist, LazadaSpecialises in data-driven automation and communication optimisation9.45am – 10.45 am SESSION 2: REPUTATION MANAGEMENT IN A HYPER-TRANSPARENT ERA• Responding to misinformation and digital backlash• Building credibility and trust during high-pressure events• Leader communication during crises• Real-time reputation monitoring tools and strategiesSpeaker: Izad Ismail Abdullah, Head of PR at Air Selangor PR, stakeholder, and reputation management leader at Air Selangor10.45 am– 11.00 am Tea Break & Networking Session8.00 am – 8.45 am 11.00 am – 12.00 pm SESSION 3: SUSTAINABLE & ESG-DRIVEN COMMUNICATION STRATEGIES• Balancing ESG Storytelling with Compliance• Preventing Greenwashing While Maintaining Strong Brand Optics• Embedding ESG Into Strategic Planning and Brand Purpose• Data-Driven Transparency and Impact Measurement• Designing High-Impact Sustainability CampaignsSpeaker: Dr. Mohd Amir Mat Omar, Head of Strategic Communications and Sustainability, HeiTech Padu Berhad(PRactitioner member)12.00pm – 12.50pm SESSION 4: PR & COMMUNITY ENGAGEMENT – MANAGING EXPECTATIONS & IMPACT• Understanding evolving community expectations• Handling sensitive issues with socio-cultural awareness• Managing community concerns and local politics• Tools for measuring community engagement performanceSpeaker: Datuk P. Kamalanathan, Founder & Chairman of Public Relations Practitioners Society of Malaysia (PRactitioners)Former Deputy Minister of Education of MalaysiaFor registration and enquiries, please contact +60 (3) 56213630 or email: [email protected] DAY 1TuesdayTENTATIVE SCHEDULE
Group Photo Session 1.00 pm – 2.00 pm Lunch & Networking Session2.00 pm – 3.00 pm SESSION 5: PANEL DISCUSSION: TRANSPARENT CROSS-DIVISIONCOMMUNICATION FOR LEADERS• Aligning messages across multiple internal stakeholders• Managing conflicts in inter-department narratives• Ensuring story transparency without risking compliance• Framework for high-integrity internal communicationModerator: Izad Ismail Abdullah, Head of PR at Air Selangor PR, stakeholder, and reputation management leader at Air SelangorPanelist 1: Syed Mohammed Idid, General Manager, Strategic Communications & Stakeholder Engagement West Coast Expressway (WCE), IABC Asia Pacific Senior Communicator of the Year and Deputy Chairman of the Public Relations PRactitioners Society of MalaysiaPanelist 2: Azmi Yaakop, Group Chief Strategic Communication Officer at FGV Holdings Berhad (PRactitioner member)Panelist 3: Farah Aziz, Communications Manager at Sime3.00 pm – 4.00 pm SESSION 6: EXTERNAL COMMUNICATIONS MASTERY FOR HIGH-STAKE ANNOUNCEMENTS• Messaging structures for major corporate releases• Building trust through clarity & transparency• Building communication alignment with C-suite• Ensuring message control during sensitive communication cyclesSpeaker: Ivlynn Yap Cheng Theng, Group Executive Chairman at CITRINECrisis Communication Lead Counsel & Accredited HRDC Trainer (PRactitioner member)4.00 pm – 4.15 pm Evening Tea & Networking Session12.50pm – 1.00 pm4.15 pm – 5.15 pm SESSION 7: COMMUNICATION AGILITY IN CRISIS: LESSONS FROM HIGH-IMPACT PROJECTS AND BUSINESS CONTINUITY CHALLENGES• Aligning crisis communication with business continuity planning (BCM)• Real-world case studies: project delays, redevelopment challenges & public complaints• Effective media handling & spokesperson roles during disruptions or cyber incidents• Technology-supported frameworks for rapid response and organizational learningSpeaker : Zuraida Malek, PMP®, Managing Director and Principal Consultant of Zeta M Consulting Specialist in strategic communications, project management, communication agility, and stakeholder engagement(PRactitioner member)5.30 pm END SESSIONFor registration and enquiries, please contact +60 (3) 56213630 or email: [email protected] DAY 1TuesdayTENTATIVE SCHEDULE
Registration & Reception8.45 am – 9.00 am Opening Speech by Chairperson9.00 am – 9.45 am SESSION 8: NEXT-GEN CORPORATE MESSAGING & DIGITALSTRATEGIES FOR 2026• How AI and automation are reshaping corporate messaging, newsroom workflows, and communication delivery• Building trust-centric communication strategies to engage evolving 2026 audiences• Next-generation messaging frameworks and immersive digital experiences for stronger brand storytelling• Practical case insights from Malaysia and Thailand showcasing successful digital communication transformationSpeaker: Dr. Nutthaboon (CHUNG) PornrattanacharoenAcademic Committee member as Innovation and Foreign Affairs, the Thailand Public Relations Association, Thailand9.45am – 10.45 am SESSION 9: LEADING WITH CLARITY: COLORED BRAIN COMMUNICATION FOR LEADERS• Why capable leaders still trigger confusion and resistance despite clear intentions• How different Colored Brains interpret the same message differently• Understanding how leaders unintentionally demotivate through mismatched communication styles• Adapting Colored Brain Communication to drive clarity, trust and performanceSpeaker : Khalis Hazwan, Certified Trainer in Colored Brain Communication | Accredited HRDC Trainer | Head of Team Collaboration & Performance at Nadlisco Sdn Bhd | Directive Communication™ Psychology Specialist10.45 am– 11.00 am Tea Break & Networking Session8.00 am – 8.45 am 11.00 am – 12.00 pm SESSION 10: CREDIBILITY IN COMMUNICATION: BALANCING BRANDPERSUASION WITH LEGAL BOUNDARIES• Exploring how legal standards shape credible and trustworthy brand narratives • Balancing persuasive communication with regulatory and disclosure obligations • Integrating public relations, marketing, and legal compliance effectively • Ensuring brand messaging remains persuasive while managing legal or regulatory riskSpeaker: Joanne Kong, Partner at Wong Jin Nee & Teo 12.00pm – 12.50pm SESSION 11: BRAND EQUITY MEASUREMENT & REPUTATIONINTELLIGENCE• Using AI-driven sentiment analytics• Linking brand equity to revenue & long-term value• Understanding emotional drivers of brand trust• Tools for 360-degree brand health dashboardsSpeaker: Raziz Rashid, Former Head of Corporate Communications at Prime Minister’s Department (PRactitioner member)For registration and enquiries, please contact +60 (3) 56213630 or email: [email protected] DAY 2WednesdayTENTATIVE SCHEDULE
1.00 pm – 2.00 pm Lunch & Networking Session2.00 pm – 3.00 pm SESSION 12: TRANSFORMING A CHALLENGED PROJECT INTO A PUBLIC SUCCESS STORY: COMMUNICATION STRATEGIES BEHIND WCE SECTION 3• Overview of the WCE Section 3 land acquisition crisis and the 9-month resolution• Key crisis communication and stakeholder management strategies used• Reputation recovery approach that led to winning the PR Gold Award• Practical lessons and strategies for handling high-pressure public issuesSpeaker: Syed Mohammed Idid, General Manager, Strategic Communications & Stakeholder EngagementWest Coast Expressway (WCE), IABC Asia Pacific Senior Communicator of the Year and Deputy Chairman of the Public Relations PRactitioners Society of Malaysia3.00 pm – 4.00 pm SESSION 13: THE LANGUAGE OF INFLUENCE: APPLYING COMMUNICATION PSYCHOLOGY TO CORPORATE PERSUASION• Understanding how language influences thinking and behaviour at work• Psychological triggers behind attention, motivation, and decision-making• Using structured language patterns to inspire alignment and action• The role of mindset, perception, and framing in persuasive messagingSpeaker: Jenny Shree Anthony, Certified NLP Coach, HRDC Accredited Trainer & Author Communication & Mindset Transformation Coach Completed Master Certification in NLP NLP- Based Leadership, Communication & Soft Skills Trainer4.00 pm – 4.15 pm Evening Tea & Networking Session4.15 pm – 5.15 pm SESSION 14: STORYTELLING THROUGH PODCASTS, VIDEO & CULTURAL INTELLIGENCE• Using podcasts and audio formats for authentic engagement• Video storytelling techniques for corporate impact• Leveraging cultural & political sensitivity for message resonance• Ensuring message alignment across diverse ethnic/regional audiencesSpeaker: Kiranjeet Kaur (Kiran), Director of Marketing Communications at W Kuala Lumpur5.30 pm END SESSIONFor registration and enquiries, please contact +60 (3) 56213630 or email: [email protected] DAY 2WednesdayTENTATIVE SCHEDULE
MEET OUR SPEAKERSFor registration and enquiries, please contact +60 (3) 56213630 or email: [email protected] ANTONY. ROSEANNA JOHNSON@ ROSEANNE JOHNSONHRDC ACCREDITED TRAINER, PERKESO TRAINER & EDUCATORFreelance Trainer & EducatorExperienced In-house Corporate Trainer with over 17 years of delivering classroom training as a previous banker. A global minded trainer with a heartfelt commitment to empowering individuals and teams through transformative learning. Training is more than a passioned profession, it’s a purposeful journey rooted in empathy, clarity, and growth. With over three years of experience as a corporate trainer, I designed and delivered high-impact programs across, education, retail, manufacturing, and customer service industries with teambuilding activities combined since 2022 onwards being a Trainer and co-trainer in the corporate world for various companies. Known for being interactive, reflective, and deeply engaging. Blends of practical tools with emotional intelligence, creating learning experiences that are not only actionable but also personally meaningful. I adapt content for diverse audiences from school students to senior corporate leaders ensuring relevance, resonance, and results orientated.Adwin Chow is a digital strategist with experience in performance marketing, campaign analytics, and communication operations. He previously worked at Lazada as a Senior Analyst and Campaign Specialist, supporting regional digital initiatives and managing data-driven campaign optimisations.As Digital Director & Head of Performance at Monolith Digital, where he focuses on building practical, data-informed workflows that improve communication efficiency and audience engagement. His work centres on helping organisations adapt to evolving digital behaviours, streamline processes, and strengthen the effectiveness of their communication strategiesADWIN CHOWDIGITAL DIRECTOR & HEAD OF PERFORMANCEMONOLITH DIGITAL MY Former Senior Analyst, Campaign Specialist at LazadaSpecialises in data-driven automation and communication optimisation
MEET OUR SPEAKERSFor registration and enquiries, please contact +60 (3) 56213630 or email: [email protected] ISMAIL ABDULLAHHEAD OF PRAIR SELANGOR PR, stakeholder, and reputation management leader at Air SelangorIzad Ismail Abdullah is the Head of PR for Air Selangor, a member of the Leading Utilities of the World (LUOW) and the largest water services provider in Malaysia, where he leads the brand’s PR, stakeholder management, and reputation management strategies and efforts.Prior to joining Air Selangor, Izad has worked for leading brands in the finance, tourism, trading, and media industries including Prudential Assurance Malaysia Berhad, Malaysia Convention & Exhibition Bureau, Sime Darby, and Astro. He has led projects and campaigns in thought leadership, employer branding, crisis management, marketing communications, digital and content marketing, as well as corporate affairs across various platformsDr. Amir is a communications and branding professional with more than 20 years of experience across strategic communications, public relations, creative agency work and higher education. He has worked in the tech, corporate and creative sectors, leading multiple teams, managing stakeholders and developing communication strategies that are impactful and support organisational objectives.He currently heads Strategic Communications and Sustainability at HeiTech Padu Berhad, overseeing the Group’s communication strategy, brand direction and ESG initiatives. His work is centred on clear messaging, organisational alignment and strengthening the company’s overall reputation.DR. MOHD AMIR MAT OMARHEAD OF STRATEGIC COMMUNICATIONS AND SUSTAINABILITY, HEITECH PADU BERHAD
MEET OUR SPEAKERSFor registration and enquiries, please contact +60 (3) 56213630 or email: [email protected] P. Kamalanathan is a distinguished Malaysian politician, public servant, and advocate for education and societal development. He served as Deputy Minister of Education from 2013 to 2018 and as Member of Parliament for Hulu Selangor from 2010 to 2018. He holds key leadership positions on several boards, including the Asian Institute of Medical, Science and Technology, the Malaysian Qualification Agency, and the Management Development Institute of Singapore (MDIS) Malaysia. Datuk Kamalanathan has been recognized with multiple honorary fellowships and awards for his contributions to public relations, education, and national policy development.SYED MOHAMMED IDIDGENERAL MANAGER, STRATEGIC COMMUNICATIONS & STAKEHOLDER ENGAGEMENTWEST COAST EXPRESSWAY (WCE), IABC ASIA PACIFIC SENIOR COM- MUNICATOR OF THE YEAR AND DEPUTY CHAIRMAN OF THE PUBLIC RELATIONS PRACTITIONERS SOCIETY OF MALAYSIASyed Mohammed Idid is a distinguished communications leader with over 30 years of experience in strategic public relations, crisis management, and stakeholder engagement across Malaysia's infrastructure and finance sectors. Currently General Manager of Strategic Communications & Stakeholder Engagement of WCE, he drives integrated communications, change management, and sustainability initiatives for this landmark highway project.Key AchievementsIn 2025, Syed became the first Malaysian corporate PR professional to win the IABC APAC Senior Communicator of the Year Award, recognizing his crisis expertise and leadership. As Deputy Chairman of PRactitioners , he orchestrated the inaugural Global PR Conference & Festival (GPRCFMY 2025), earning Malaysia Book of Records recognition as the largest international PR event in Malaysia with over 800 global delegates.Professional RecognitionsUnder Syed's leadership, WCE secured Gold in Issues and Crisis Management the first for any highway at the Malaysia PR Awards 2025, plus Silver awards in Public Affairs, Consumer Launch, and Corporate Branding. Previously at PLUS Malaysia, his teams won Silver for Best Crisis Management at PR Asia Awards 2023 and multiple Malaysia PR Awards.Industry LeadershipA sought-after speaker and thought leader, Syed champions ethical AI-driven communications and mentors next-generation professionals. He serves as PRCA Malaysia Life Member and Deputy Chairman of PRactitioners. Syed holds advanced expertise in highway infrastructure communications, media intelligence, and reputation management.DATUK P. KAMALANATHANFOUNDER & CHAIRMAN OF PUBLIC RELATIONS PRACTITIONERS SOCIETY OF MALAYSIA (PRACTITIONERS)Former Deputy Minister Of Education Of Malaysia
MEET OUR SPEAKERSFor registration and enquiries, please contact +60 (3) 56213630 or email: [email protected] Yaakop, the Chief Strategic Communications Officer for FGV, Malaysia's leading food and agri company, boasts over 25 years of leadership experience in strategic external and internal communications, crisis communication, stakeholder management, ESG/sustainability initiatives, change management, and marketing and branding.With a rich professional background that includes roles in multinational corporations such as BAT Malaysia, Aramco Overseas Malaysia, BASF Petronas Chemicals, and Shell, Azmi has also contributed his skills to public listed and government-linked entities like Celcom Axiata Berhad, Telekom Malaysia Berhad, and Hong Leong Group Capital Berhad.Azmi's academic qualifications complement his extensive experience, holding a Master of Science (MSc) in Corporate Communications from Universiti Putra Malaysia and a Bachelor of Arts degree in Economics & Communications from Indiana University, Bloomington, USA.Throughout his career, he has been a driving force in establishing and overseeing the implementation of robust ESG/sustainability frameworks and CSR within the organizations he served.AZMI YAAKOPGROUP CHIEF STRATEGIC COMMUNICATION OFFICERFGV HOLDINGS BERHAD(PRactitioner member)Farah Aziz is a seasoned Corporate Communications professional with over 18 years of experience driving brand strategy, digital communications and integrated internal and external communications for leading organizations in Malaysia. She currently serves as Communications Manager at Sime, where she oversees digital communications, branding and production. Most recently, she oversaw the rebranding of Sime Darby to Sime, where she was part of the core team in developing the new Sime brand and managing the transition across multiple companies and markets. Prior to this, she was at MISC Berhad, where she focused on corporate communications, media engagement and content development for one of the world’s biggest shipping companies. Her experience includes developing strategic communication plans and delivering integrated initiatives that support organizational objectives and stakeholder engagement.FARAH AZIZCOMMUNICATIONS MANAGER SIME
MEET OUR SPEAKERSFor registration and enquiries, please contact +60 (3) 56213630 or email: [email protected] Malek, PMP® is a seasoned corporate professional with over two decades of experience, having held pivotal roles in corporate and marketing communications for some of Malaysia’s most influential organizations, including Bank Negara Malaysia, Telekom Malaysia Berhad (TM), Malaysia Debt Ventures Berhad (MDV), XOX Networks Berhad, Sportswork Group, Association of Chartered Certified Accountants (ACCA), and the Asian Institute of Chartered Bankers (AICB). Her career spans a diverse array of industries, showcasing her versatility and depth of expertise in public relations, strategic communication, media relations, project management, stakeholder engagement, and marketing. At the pinnacle of her career, Zuraida was appointed as Head of the Project Management Office (PMO) for the Kuala Lumpur 2017 SEA Games, a prestigious national initiative under the Ministry of Youth and Sports Malaysia. In this capacity, she was instrumental in developing and executing the comprehensive Project Management framework for the Games, steering the team toward seamless delivery and completion of key milestones. Her leadership was critical in the formulation and execution of strategic communication plans, crisis management protocols, PR initiatives, and stakeholder engagement efforts, all of which contributed to the success of one of Malaysia’s largest sporting events. Currently, Zuraida is the Principal Consultant and Lead Trainer of Zeta M Consulting, a consultancy she established in November 2022, where she continues to shape the next generation of leaders and professionals. As an Accredited HRD Corp Trainer, she has delivered high-impact training programmes on strategic communication and project management to a wide range of professionals. Zuraida holds Master of Business Administration (MBA) with Distinction from Edinburgh Business School, Heriot-Watt University and Bachelor of Business Administration (Hons) in Marketing Management from Multimedia University. She is a Certified Project Management Professional (PMP)® from Project Management Institute (PMI) and a Certified ESG Professional. Her enduring passion for leadership, honed throughout her illustrious career, continues to drive her mission of empowering individuals and organizations to reach their fullest potential.Ivlynn loves to write and communicate. She is always challenging herself to come up with terms and words which speak to the minds and hearts of her clients’ target readers and audiences. She firmly believes that effective communication can only take place at the right time and under the right circumstances. Ivlynn is equipped with over 30 years of experience in journalism, production, online web property, advertising, event management, crisis communications management, and regional marketing communications roles in local and multinational companies. She is a certified trainer by HRD Corporation and has trained top executives from multiple industries on communication-related topics.IVLYNN YAP CHENG THENGGROUP EXECUTIVE CHAIRMANCITRINECrisis Communication Lead Counsel & Accredited HRDC Trainer (PRactitioner member)ZURAIDA MALEK, PMP®MANAGING DIRECTOR AND PRINCIPAL CONSULTANT OF ZETA M CONSULTINGSpecialist in strategic communications, project management, communication agility, and stakeholder engagement(PRactitioner member)
MEET OUR SPEAKERSFor registration and enquiries, please contact +60 (3) 56213630 or email: [email protected]. NUTTHABOON (CHUNG) PORNRATTANACHAROENACADEMIC COMMITTEE MEMBER AS INNOVATION AND FOREIGN AFFAIRS, THE THAILAND PUBLIC RELATIONS ASSOCIATION, THAILANDDr. Nutthaboon (Chung) Pornrattanacharoen holds a PhD in Communication Arts and Innovation from NIDA and serves on the Academic Committee for Innovation and Foreign Affairs at the Thailand Public Relations Association.With strong expertise in Digital Public Relations, Marketing Communication, Social Media Strategy, and Higher Education Communication, Dr. Nutthaboon has developed innovative communication models that enhance the image and reputation of international programmes in Thai universities. His background spans lecturing, corporate communication, social engagement, CSR, event management, media relations, and digital photography.A frequent speaker on international stages and an active travelling blogger and photographer, he brings a creative and insightful perspective to modern PR and communication strategies.Khalis Hazwan works with senior leaders and organisations to improve execution, alignment, and team performance by addressing the root cause of collaboration breakdowns — how people think and communicate at work. Using Colored Brain Communication and Directive Communication™ Psychology, he helps organisations reduce friction, accelerate decision-making, and drive clarity in performance across teams.With over a decade of experience across government, financial institutions, and multinational organisations, Khalis focuses on formulating effective team collaboration systems rather than changing personalities or behaviours. His work enables leaders to align diverse thinking styles, improve cross-functional performance, and sustain results in complex, fast-moving environments.KHALIS HAZWANCERTIFIED TRAINER IN COLORED BRAIN COMMUNICATION | ACCREDITED HRDC TRAINER | HEAD OF TEAM COLLABORATION & PERFORMANCE AT NADLISCO SDN BHD | DIRECTIVE COMMUNICATION™ PSYCHOLOGY SPECIALIST
MEET OUR SPEAKERSFor registration and enquiries, please contact +60 (3) 56213630 or email: [email protected] Rashid is a Malaysian strategic-communications practitioner whose work spans government, energy, and technology. He currently runs an independent practice that helps ministries, GLCs and public-listed firms manage media risk, integrate AI into content workflows and track sentiment across Bahasa and English channels. From 2022 to 2023 Raziz headed corporate communications at the Prime Minister’s Department, coordinating cross-agency messaging during key policy roll-outs and national emergencies. Earlier roles in the energy sector gave him hands-on exposure to grid modernisation and sustainability projects, experience he now applies to clients navigating Malaysia’s National Energy Transition Roadmap. Raziz is a Doctor of Business Administration scholar at Universiti Sains Malaysia, where his research focuses on real-time reputation management and AI-driven narrative analysis. He chairs Pertubuhan Sukarelawan Siber Selamat (CyberSAFE), a civil-society group that promotes responsible digital engagement, and sits on strategic-communications task forces under the National Security Council. A certified Digital Transformation Professional and member of the Public Relations and Communications Association, Raziz writes frequently on public policy, technology adoption, and capital markets. His commentaries have appeared in national dailies and regional business journals, blending practitioner insight with an academic lens.JOANNE KONGPARTNERWONG JIN NEE & TEO Joanne is an Intellectual Property (IP) and Technology, Media, and Telecommunications (TMT) lawyer with over 13 years of experience advising clients on all aspects of IP. Her core expertise lies in end-to-end trademark prosecution where she develops holistic strategies to help brands create, protect, and enforce their trademarks. Joanne also provides ongoing advisory support to various trade associations in protecting and enforcing geographical indications (GIs) in Malaysia.Beyond her IP practice, Joanne advises clients on a range of commercial and regulatory compliance matters in the TMT sector. A significant part of her portfolio includes working with media agencies, in-house and external counsel, and corporate marketing teams to conduct content clearance of advertisements, social media campaigns, short films, and other creative content. She also has experience in medical advertising and labelling compliance for a variety of consumer products.RAZIZ RASHIDFORMER HEAD OF CORPORATE COMMUNICATIONSPRIME MINISTER’S DEPARTMENT(PRactitioner member)
MEET OUR SPEAKERSFor registration and enquiries, please contact +60 (3) 56213630 or email: [email protected] Kaur is a seasoned Marketing & PR Strategist with over 15 years of experience delivering impactful, integrated communication campaigns across Southeast Asia. With a strong background in both agency and corporate roles, she specializes in strategic communications, media relations, creative campaign development, social media strategy, and high-quality content creation. Backed by an extensive regional media network, she excels at connecting brands with their audiences through clear, compelling, and results-driven storytellingKIRANJEET KAUR (KIRAN) DIRECTOR OF MARKETING COMMUNICATIONSW KUALA LUMPUR JENNY SHREE ANTHONYCERTIFIED NLP COACH, HRDC ACCREDITED TRAINER & AUTHOR Communication & Mindset Transformation Coach Completed Master Certification in NLP NLP- Based Leadership, Communication & Soft Skills TrainerJennifer Jeyashri Anthony Alex (Jenny Shree Anthony) is an accomplished NLP Coach, Communication & Mindset Transformation Coach, and HRD Corp Certified Trainer with over a decade of experience in language coaching. She is currently pursuing a PhD in English Language Studies at the National University of Malaysia, having completed both her Bachelor’s and Master’s degrees in Literature in English at UKM under full government scholarships.Jenny holds a Master Triple Certification in NLP, specializing in leadership, communication, and language, which she integrates into high-impact corporate and government training programs. She is the founder of Lexmaa Enterprise, collaborating with established training providers to deliver NLP-anchored programs that drive measurable behavioral change.Her signature program, Strategic Leadership and People Management Skills, is highly sought after, and her portfolio includes leadership, emotional intelligence, negotiation, language competency, and women empowerment initiatives. Known for dynamic, slide-free, and interactive sessions, Jenny blends storytelling, NLP methods, and practical exercises to enhance leadership, communication, and team collaboration.With a strong reputation for approachability and transformative impact, Jenny continues to help organizations and individuals grow through purposeful, self-aware, and strategic communication.
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