CORPORATE BROCHURE

We’re changing
the face of outlet
shopping

We’re bringing Contents:
outlet shopping
to life… 2 Our vision
4 The perfect mix
Our philosophy
6 Wonet’rheepmutatping outlet shopping
10

12 Creating destinations place
14 with real personality

We’re the heartbeat of the

16 Wenetecrrteaainteinag more
experience

18 Luoncfoartgioentstatbhlaetmcreematoeries
WwFaietchwtsyooarunkrdhbaarntatdnradicnthivaenfdigures
20 Meet the neighbours

22
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ur vision 3

We’re changing the face of outlet shopping.
Challenging the soullessness of traditional
centres, we’re redefining expectations,
to create a better generation of outlet
destinations.

Our vision starts with two principles:
• We’re not different for the sake of being different
• Our success is built on challenging the outlet category
We’re changing the world of outlet shopping and re-defining perceptions
of what an outlet can be, because we believe it needs to be done.

Jason Pullen

Jason Pullen,
Managing Director, Lifestyle Outlets

2

The A better generation
perfect mix of outlets that deliver
the perfect mix of:
We create destinations that are a carefully
balanced combination of strong retail, Entertainment Added Value
exciting leisure, amenities and entertainment +
that enhance the appeal of a place. +
Placemaking
Tailoring the mix to the specific needs and lifestyles of people in the + = Better
region and wider catchments, we create a destination that becomes an Performance
integral part of their everyday lives. We welcome, value and delight our Collaboration
customers with our unique offering that’s an irresistible blend of: +
• Quality outlet retailers
• Cosmopolitan restaurants, coffee shops and bars Better Quality
• Health & fitness centres
• Multiplex cinemas 5
• Regular food markets
• Tailored, large-scale event programmes
• Unique leisure anchors

4

Lifestyle Outlet Traditional Outlet

3%
Convenience

2% 3% 1%
Office 5% Leisure Convenience
Dining

27%
Leisure

36%
Retail

Our

philosophy 91%
Retail

Our innovative approach means our 5%
Hotel

schemes are twice the size of traditional outlets. We create places that are a

It also makes our centres true day and night destinations that 27% carefully balanced combination
attract new visitors, increase dwell-time and deliver higher sales Dining of strong retail, exciting leisure
for retailers, catering and leisure tenants compared to the
conventional outlet model.

and entertainment.

6 7

We have two operational outlets and 18%*
a third in development and through outlet
price and their prime locations, we make growth in sales
great brands more accessible, delighting in the last year.
our customers every time.
*Correct as of 31st March 2016. Like for like sales for the fiscal year 2015/16.
We attracted
more than 9

10 million
visitors

in the last 12 months.

8

We’re putting 21m Within 90
outlet shopping minutes of a
on the map people Lifestyle Outlet

Lifestyle Outlets Manchester Glasgow Manchester
Gloucester
Manchester Outlet is located within MediaCityUK, one of the largest
commercial and residential developments in the UK. On Manchester’s 11
waterfront, MediaCityUK is home to the BBC, ITV, Coronation Street,
nearly 2,000 students and over 25,000 office workers.

Lifestyle Outlets Gloucester

Gloucester Quays is a thriving £400m 60 acre mixed use
development. Located in the City of Gloucester next to the historic
docks, museums and Gloucester Cathedral, all within easy reach
of the Cotswolds.

Lifestyle Outlets Glasgow

Glasgow Harbour will be located on a prime waterfront location
overlooking the River Clyde and adjacent to the vibrant West End
of the City and with direct access to the metro and overline railway.
Overlooking the BBC and SECC site directly adjacent to the
Riverside Museum.

10

Creating Creating somewhere to meet,
destinations somewhere to enjoy,
with real somewhere to feel a part of.
personality
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Delivering vibrant outlets where people
can relax and be themselves.

We create destinations where people genuinely want to go.
We’re pioneers of placemaking. To stay ahead of the ever-changing
needs we listen to and engage with people who live and work in our
catchment. Inspired by these insights, we respond in a sympathetic
way, fine-tuning the balance of our offer, so the personality of the
centre reflects what people want and we anticipate their needs.

12

We absorb the spirit of
a place, seamlessly fitting
into the landscape.

We’re the 15
heartbeat of
the place

Key locations and brands at incredible prices are just part of our
success. Top named bars and restaurants, state-of-the-art cinemas
and gyms, live entertainment and regular artisan markets make
our outlets a living part of the place. So people are attracted to
our centres by more than just shopping, visiting for many different
reasons both day and night making our centres places to spend time
or save time.

14

We create a more From VIP nights
entertaining and food festivals
experience to shows and movie
premieres, we’re more
Our flair for captivating our customers entertaining.
attracts a lot of attention.
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Shopping is a major leisure activity. People expect more from
a centre than just background music, they want an experience.
That’s why great brands and entertainment is an integral part of our
appeal. From live fashion shows and music to celebrity chefs and
cartoon characters, if shoppers are looking for a place to relax and
enjoy quality time with friends and family, they’ll find it at our centres.

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Locations 2016
that create FFOESOTDVAL

unforgettable We attracted
memories
,
Lifestyle Outlets has developed
an impactful events programme. to the largest free event
This unique strategy is proven in the South West.
to vastly increase footfall and sales.
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To encourage more frequent visits, attract new audiences
and cement our position as part of the local community
and wider region, we host major events like our summer Food
Festivals and Christmas Markets. Our monthly artisan Food
and Craft Markets maintain activity and interest throughout the year.

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Stock changes fast, We work
surprises happen and hand in hand
the unexpected arrives! with your brand
We embrace this and
collaborate with our Going beyond just signing on the dotted
brands to bring a retail line, we collaborate with our brands.
experience without
compromise. Through our Brands Involved™ programme we work closely with
all our tenants to give our customers a quality experience. We match
20 brand demand with an aspirational offering and shop-fits that express
the positive brand values of our retailers. This is only the start of our
profitable relationship, as we continue to support and celebrate our
partners throughout our journey together.

21

Facts and Peel Retail intu Trafford
attractive figures Parks has over Centre is the

Lifestyle Outlets is part of The Peel Group, whose motto stores ‘S

is ‘determination, perseverance, patience’. We own, develop intu enjoy most successful
and manage a variety of successful retail operations and leisure
retail destination
destinations across the UK, including a major shareholding in intu built by Peel

Properties plc, the UK’s leading specialist developer and owner

of regional shopping centres.

intu have over Peel is the Peel owns and
million th manages
sq m
largest retail
floor space Retail Park parks
owner in
the country million 23

nd customers per annum

Peel owns the largest events venue
outside of London - EventCity

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Meet the 25
neighbours

Here are just some of the famous
brands who share our vision.
Join us and you’ll be in good
company.
To find out more contact
Jason Pullen on 0843 487 5597,
[email protected]
or visit lifestyleoutlets.co.uk

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T: 0843 487 5597
E: [email protected]

www.lifestyleoutlets.co.uk