Social Media Campaign Report - #carrollccgrad15
My first social media campaign aimed at promoting Carroll Community College's largest event, graduation, and student completion - a strategic priority. Its purpose was to increase awareness, from social media post impressions, and increase responsive engagement towards college created posts and proactive engagement from audience posts. I initiated the concept, created the promotional and content plans, and collaborated with many departments to execute the campaign. The campaign won three awards, including two national awards.
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