Social Media Engagement Guide for Health Workshops

Social Media
Engagement Guide for
Journey to Better Health

Table of Contents

Creating posts about HCGH’s J2BH …………………………………………………………………………………………………………………………………. 1
Engaging with HCGH’s J2BH posts:

• Facebook …………………………………………………………………………………………………………………………………………………………… 2
• Twitter ………………………………………………………………………………………………………………………………………………………………. 6
• Instagram ………………………………………………………………………………………………………………………………………………………….. 9

Creating Posts about HCGH’s J2BH

If you are teaching a workshop or are attending as a participant, consider mentioning that in your post; your friends and
family may want to join you. Add a detail or two on the topics learned; what you’re looking forward to learning as a
participant; or key points that you, as an instructor, or your participants tend to find the most rewarding.

Facebook

See more details on page 5.
• Tag @Howard County General Hospital
• Check into “Howard County General Hospital” when you are at the hospital for a J2BH event
• Set posts to public*
• For more engagement, add photo(s) or video of yourself or staff members, but not of attendees or patients**

Twitter

• Tag @HopkinsHowardC
• Use appropriate hashtags (e.g. #healthcare, #health, #hocomd, #columbiamd)
• Use a url shortening service (e.g. bitly, tiny url) when sharing a HCGH web page link
• Add location, especially if you are at the hospital for a J2BH event
• Set your account to public*
• For more engagement, add photo(s) or video of yourself or staff members, but not of attendees or patients**

Instagram

• Tag @hopkinshowardc
• Add photo(s) or video, but not of attendees or patients**
• Use appropriate hashtags (e.g. #healthcare, #health, #hocomd, #columbiamd)
• Add location, especially if you are at the hospital for a J2BH event
• Set your account to public*
*Public posts – We are only able to receive notifications and engage with posts that tag the hospital and are set to public.
**Photos/Video – These should not include attendees or patients unless a HIPAA release has been signed.

1

Facebook and then clicking on one of the reactions.

React to posts by clicking on

2

Comment on posts by clicking on the Comment button, and add a comment to an event by writing a post. In your
comment/post you can:

• Tag Facebook friends (@JohnSmith) and organizations (@Howard County General Hospital)
• Add a website url
• Add a photo or video, but not of attendees or patients
Post

Event

3

Sharing Posts and Events
Share posts and events with your family and friends, adding your personal commentary.
Tag Facebook friends and organizations by adding “@” before the Facebook username (e.g. @JaneDoe, @Howard County
General Hospital).
Set the post to Public to share the post with everyone on Facebook and to notify HCGH if you have tagged the hospital.
Post

Event

4

Create your own post.
If you are sharing information about one of HCGH’s workshops, your post should include the workshop’s web page link.
This will help your friends and family to learn more and register.
Tag HCGH by typing @Howard County General Hospital. A pop up menu should appear for you to select the hospital’s
Facebook Page.
Share your post in the News Feed and Your Story.
If you want to encourage more people to attend, set your News Feed Post and Your Story to “public.” We are only able to
receive notifications and engage with posts that tag the hospital and are set to public.

5

Twitter

Favorite posts by clicking on .

6

Reply (comment) to posts by clicking on the and typing your reply in the “Tweet your reply” area.
• Tag individual Twitter users (@JohnSmith) and organizations (@HopkinsHowardC)
• Include appropriate hashtags (e.g. #hocomd, #columbiamd, #health, #healthcare)

7

Retweet (share) posts by clicking .

Two options:
• Retweet without comment – click the blue Retweet button
• Retweet with comment – add your comment and click the blue Retweet button

Consider including:
• Individual Twitter users (@JohnSmith) and organizations (@HopkinsHowardC)
• Appropriate hashtags (e.g. #hocomd, #columbiamd, #health, #healthcare)

8

Instagram

Favorite posts by clicking on .

Comment by clicking on .
• Tag individual Instagram users (@JohnSmith) and organizations (@hopkinshowardc)
• Include hashtags (e.g. #hocomd, #columbiamd, #health, #healthcare)

9

10