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Published by Mary Ann Davis, 2015-11-22 08:53:55

Mary Ann Davis Marketing Resume

View my career profile, areas of expertise, work performed and employment history.

Keywords: Marketing,Digital Marketing,Social,Digital Markeiting,Social Media,Website Marketing,Marketing Strategy,Marketing Planning,Marketing Campaigns,Online Advertising,Advertisting,Advertising,Facebook,Twitter,Instagram,LinkedIn,Google+,Google Analytics,Google Adwords

Mary Ann Davis

117 Alto Avenue · Westminster, MD 21157
443-244-0503 · [email protected]

Portfolio · Linkedin

Career Profile
Enhancing Business Development Through Digital Marketing Strategies
Outstanding, hands on digital marketing professional capable of coordinating, creating and editing print as well as digital
marketing content for increased visibility, recruitment and community development. Top-level skills in writing, designing
and collaborating talents for outstanding messaging, visual display, SEO and SEM to achieve desired impact and results.
Proven organizational leadership for digital marketing strategies and increased engagement.

Education:
Johns Hopkins University, Masters of Science in Marketing, 2005
Frostburg State University, Bachelor of Science in Marketing, 1993, Dean’s List

Areas of Expertise:
DEVELOPING MARKETING STRATEGIES

 Collaborate with stakeholders to develop marketing campaigns that include website marketing, social media,
online and print advertising, email marketing, radio, video, direct mail, newsletters, brochures and other
collateral materials

 Analyze, plan, budget, execute and present key strategies branded for niche target markets for large groups,
specialists and dedicated teams

CREATING AND MANAGING CONTENT
 Write copy for websites, social media, online and print advertising, collateral materials and press releases to
appeal to target markets and adhere to the Associated Press Stylebook
 Initiate and manage organizational social media accounts, including Facebook, Twitter, Instagram, Google+ and
LinkedIn
 Develop new website pages and navigation for Carroll Community College website
 Identify and set-up tools to optimize desired results
 Consult and coordinate with internal design and technology staff and external advertising and technology
agencies
 Train users on Content Management Systems

MARKETING ADMINISTRATION
 Establish website and social media procedures
 Monitor, analyze and maintain organizational marketing activities
 Contribute organizational leadership as a leader of web oversight committee and member of technology
advisory committees
 Manage large projects, including website development and marketing campaigns

Technology Skills:
Basic HTML; Google Adwords; Google and Universal Analytics, Ektron Content Management Systems; Windows 7, 8 and
10; Microsoft Word, Excel, PowerPoint, and Project; Outlook; GroupWise; Chrome; Firefox; Internet Explorer

Professional Organizations:
Gettysburg Toastmasters Competent Toastmaster (CTM)
Maryland Council of Community College Public Relations Officers

Awards:
Social Media Campaign - National Council of Marketing and Public Relations, District 1 Gold Medallion
Exemplary Performance Award – Frederick Community College

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Mary Ann Davis

117 Alto Avenue · Westminster, MD 21157
443-244-0503 · [email protected]

Portfolio · Linkedin

Marketing Experience:
CARROLL COMMUNITY COLLEGE, Westminster, MD
2014 – present, Digital Marketing Administrator/Copywriter
2007 - 2014, Coordinator of Communications/Web Editor
Began as Coordinator of Communications/Web Editor and was promoted to Digital Marketing Administrator/Copywriter
based upon key contributions in the following areas: Social Media: Initiated social media accounts including Facebook,
Twitter, Instagram, Google+ and LinkedIn. Manage, post and analyze social media activity and monitor and participate in
conversations. Develop initiatives that grow impressions and engagement, with the latest engagement growth rates
ranging from 114% - 135%. Create standards and best practices. Work with video professionals to design and execute
promotional videos. Website: Lead 17 member web oversight committee, providing leadership and adhering to
governance standards. Plan and develop web page content and navigation structure. Create website reports using
Google Analytics. Online Advertising: Analyze outlets and targeting options and design campaigns for optimal reach.
Monitor click-through rates and website analytics and adjust campaigns to boost performance. Copywriting: Implement
and maintain copywriting standards for print and digital media. Write copy for website, social media, online and print
advertisements, collateral materials and radio and TV scripts. Project Management: Establish milestones, track progress
and present project status updates. Contribute to organizational leadership in technology advisory committees by
recommending and overseeing project implementation. Assist with ongoing creation, planning and implementation of
the college’s marketing campaigns.

FREDERICK COMMUNITY COLLEGE, Frederick, MD
2001-2007, Marketing Coordinator of Continuing Education and Customized Training
Developed marketing plans for 12 continuing education and customized training (CE/CT) programs and implemented the
activities from those plans. Analyzed, monitored and reported on marketing results to increase effectiveness and
alignment with organizational branding and objectives. Created and administered budgets. Assisted in ongoing website
and intranet site updates and development. Generated digital marketing initiatives via Really Simple Syndication (RSS)
and podcasts. Wrote copy for ads, collateral materials, press releases, public service announcements and radio scripts
while implementing best practices in every respect. Supervised Office Assistant.

MARYLAND STEELWORKERS CREDIT UNION, Baltimore, MD
1999-2001, Marketing Manager
Created and managed marketing campaigns, budgets and strategic planning activities, which encompassed website,
direct mail, newsletter, collateral material and collaboration with advertising agencies and printers. Supervised
Membership Officer.

IMV, LTD, Greenbelt, MD
1998-1999, Marketing Communications Manager
Created company website. Developed new sales materials. Wrote press releases. Created, updated and administered
survey and promotional mailings.

ENGINEERING AND INFORMATION SYSTEMS, Elkridge, MD
1996-1998, Marketing/Recruiting Associate
Developed company brochures, newsletters and ads. Performed competitive market research, recruited candidates via
the Internet and career fairs, communicated with clients and subcontractors to attract and acquire talent.

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