Clorox Commercial Solutions Clorox Germicidal Bleach

Clorox Commercial Solutions® DISINFECTING CLEANING

Clorox® Germicidal Bleach
1

Improved kill claims, better value and
easier-to-use bottle

EPA-Registered to Kill More Organisms
New Clorox® Germicidal Bleach, with a concentration level of
8.25%, is EPA-registered to kill more organisms than original
Ultra Clorox® Germicidal Bleach as well as private label
germicidal bleach.*
Improved Value
With the dosage requirements for general disinfection cut
in half, the two new compact sizes, 121 oz. and 64 oz., provide
better value when comparing number of uses per case for
disinfecting tasks.
Improved User Experience
New concentrated bleach with ergonomically-enhanced
packaging is easier to pour, handle, carry and store.

*Based on master label comparisons of Clorox® Germicidal Bleach1 and Ultra Clorox®
Germicidal Bleach as well as Pure Bright® Germicidal Ultra Bleach (Kik) as of October 2012

THE COMPLETE CLEAN

Science of Clean

More Kill Claims Disinfecting Profile NEW! Ultra Clorox® Pure Bright®
Comparison Germicidal Bleach Germicidal Ultra
New Clorox® Germicidal
Germicidal Bleach Bleach* 6.15% Bleach (KIK)
is EPA-registered to
kill more germs than Concentration 8.25% 38 6.00%
original Ultra Clorox®
Germicidal Bleach as No. of disinfecting claims 39 27
well as private label
germicidal bleach.* Registered to kill multiple strains of  
MRSA, including CA-MRSA

Registered to kill Norovirus (leading  
cause of foodborne illness, including
stomach flu†)

Registered to kill 2 of the leading  
viruses that cause the common cold 5 minutes

Contact time required to kill 5 minutes 1 10 minutes
Hepatitis B and C viruses 10 minutes 2

No. of human influenza strains prod- 3 10 minutes
uct is registered to kill

C. difficile spores (contact time) 5 minutes

Safe for Food-Contact Surfaces Food-Contact NEW! Pure Bright®
Sanitizing Comparison Germicidal Ultra
The EPA only requires a sanitizer Germicidal
to kill Salmonella typhi to pass Dilution Ratio Bleach* Bleach (KIK)*
the food-contact sanitizer test. Salmonella typhi
Clorox® Germicidal Bleach1 Escherichia coli 0157-H7 2 tsp./gal. (200 ppm) 1 tbsp./gal. (200 ppm)
goes one step further and has Listeria monocytogenes 2 minutes
food-contact sanitizing claims 2 minutes 2 minutes
on both E. coli and listeria in 2 minutes
addition to salmonella. ?

?

Breakthrough Manufacturing Process

The Science is clear — as the hypochlorite level increases, bleach decomposes faster. With its commitment
to innovation and customer satisfaction, The Clorox Company developed specialized technology and
manufacturing processes to create a lower salt concentration than original bleach in order to maintain a
12-month shelf life.

*† Based o n mast er label comparisons of Clorox® Germicidal Ble a c h1 and Ultra Clorox® Germicidal Bleach as well as Pure Bright® Germicidal Ultra Bleach (Kik) as of October 2012
CDC, ht t p : // w ww.cdc . g o v/ F e a t u r e s /d sFoodbo rneEstimates/

Economics of Clean

Financial Benefits Are Exponential

With the dosage requirements for general disinfection cut in half, both new compact sizes of Clorox® Germicidal

Bleach, 121 oz. and 64 oz., provide better value when comparing number of uses per case for general disinfection.

Moreover, additional financial benefits to commercial end-users abound with less storage space required and

easier product handling. NEW!

Value Comparison Germicidal Bleach* Ultra Clorox® Germicidal Bleach

Concentration 8.25% 6.15%

Bottle size 64 oz. 121 oz. 96 oz. 182 oz.

Sanitizing dosage‡ .33 oz. CUT IN HALF! .33 oz. .5 oz. .5 oz.
(per gallon of water) 4 oz. 4 oz. 8 oz. 8 oz.

General disinfecting
dosage‡ (per gallon
of water)

Case pack 8 3 6 3

No. of disinfecting 26–80% INCREASE IN USES/CASE 72 68
uses per case 128 91

Size of case UP TO 40% REDUCTION! 1.56 1.38
(case cube ft.3) 1.23 0.92

Reduced Environmental Impact LESS: 22%

Less plastic, paper, water and energy are consumed PLASTIC PAPER = DECREASE
to manufacture, ship and store new Clorox®
Germicidal Bleach in its compact sizes with higher IN GREENHOUSE
concentrations. Clorox is proud of the positive
environmental impact of this new and improved EMMISIONS
product, especially when considering a 22%
decrease in greenhouse emissions is expected. WATER ENERGY

Ensure Customer Satisfaction When You Use America's No. 1 Bleach1
 No. 1 in full-service restaurants2  No. 1 in perceived value3  No. 1 in consumer loyalty3

An estimated 8 out of 10 US households use Clorox® brand bleach.3 It has become a trusted germ-killing
essential used in homes, commercial institutions and leading hospitals throughout the world.

‡Based on comparisons of EPA Master Labels October 2012
1 IRI Dollar Sales Share, FDMW, 52 weeks ending 8/26/12
2Kline Food Service Cleaning Report, 2008
3 Ipsos Brand Equity Tracker, 2010

THE PRODUCT LINE

Clorox Commercial Solutions® Clorox Commercial Solutions®
Clorox® Germicidal Bleach Clorox® Germicidal Bleach
121 oz. 1 64 oz. 1

Case UPC: 30966 3/121 oz. Case UPC: 31009 8/64 oz.

DILUTION, DISPENSING & EDUCATIONAL TOOLS

Pump Bracket Portable Wall Mount Proportioner
Dispensing System Dispensing System
Conveniently delivers ~1 oz. Wall mounting offers Delivers a range of
of bleach per pump convenient storage option Accurately delivers 1:9 Accurately delivers 1:9
bleach dilution at 1.5 dilution at 3.5 .b2a5seodz.–o3nouzs.aogfebnleeaecdhs, 
64 oz. #HDW011 64 oz. #HDW031R gallons/minute
gallons/minute # IMT001
#WMDU102
#PDU101

Pump Bracket Portable Dispensing Wall Mount Dispensing
System Instructions System Instructions
Conveniently delivers ~1 oz. Wall mounting offers
of bleach per pump convenient storage option NI-19885 NI-19886

121 oz. #HDW009 121 oz. #HDW030R

How to Sanitize &
Disinfect Wall Chart

NI-19796

For dispensers and promotional materials,
please call (800) 837-5231.

For more information, contact your Clorox sales
representative or call (800) 537-1415.

© 2012 Clorox Professional Products Company,
1221 Broadway, Oakland, CA 94612

www.cloroxprofessional.com

NI-19797