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e-Proceedings of International Virtual Conference on Business, Finance, Management &
Economics (BizFAME 2021)
14 – 16 July 2021
Faculty of Business and Management,
Universiti Teknologi MARA Kedah Branch

The editorial board would like to express their heartfelt appreciation for the contributions
made by the authors, co-authors and all who were involved in the publication of this
e-proceedings.

Published by:
Faculty of Business and Management,
Universiti Teknologi MARA Kedah Branch

Published date:

10 Julai 2021

Copyright © 2021, Universiti Teknologi MARA Kedah Branch
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INTERNATIONAL VIRTUAL CONFERENCE BIZFAME 2021
EDITORIAL BOARD

Patron
Y. Bhg. Prof. Dr. Hj. Mohamad Abdullah Bin Hj. Hemdi

Advisor 1
Dr. Kamarudin Othman

Advisor II
Dr. Yanti Aspha Ameira Mustapha

Chairman I
Dr. Norhidayah Ali

Chairman II
Dr. Zuraidah Mohamed Isa

Deputy Chairman
Dr. Azyyati Anuar

Chairman of Abstract (eProceeding)
Nabila Ahmad
Hanani Hussin

Chairman of Publication (Abstract & Extended Abstract)
Dr. Nur Zainie Abd Hamid

Editors
Nurul Amira binti Azmi

Etty Harniza Harun
Norafiza Mohd Hardi

RECTOR’S NOTE
Prof. Dr. Haji Mohamad Abdullah bin Haji Hemdi
Rector
UiTM Kedah Branch

Assalammu’alaikum Warahmatullahi Wabarakatuh.. Salam UiTM Dihatiku..

I wish to extend my heartiest congratulation to the Faculty of Business & Management of
UiTM Kedah Branch for the successful organization of The International Virtual Conference
on Business, Finance, Management & Economic (BizFAME2021). This virtual conference
has marked yet another milestone for UiTM Kedah Branch as an intellectual hub at which
stimulating creative and prolific academic presentations and discussions take place.

It is indeed very encouraging to see UiTM Kedah Branch forging ties with international
universities and academic bodies to further strengthen itself in the aspects of research and
innovation. With the theme “Embracing the New Normal: Are We Ready?”, it is indeed
relevant in the context as academicians, researchers, administrators and decision makers,
as BizFAME2021 unfolds and embraces the new norms affecting business, finance,
management and economics.

I believe this conference will provide an opportunity for academicians especially Business
and Management academic staff to produce and presents more academic materials as well
as enhancing their skills in academic and creative writing. Hopefully, our valued participants
and presenters will not be only gaining new ideas from others but they will take it as an
opportunity to share their experience, ideas and expertise as to make this conference an
enriching as well as fulfilling experience for everyone.

Lastly, to organizing committees, participants and presenters, without your participation and
commitment, this conference would not have been possible. I would like to take this
opportunity to express my immense gratitude and appreciation to you. Again, well done to
the Faculty of Business and Management of UiTM Kedah Branch and those who were
involved directly and indirectly to organizing BizFAME2021. I wish all the best and hope that
this virtual conference brings positive impacts to academicians and public.

Assalamualaikum WBT and Warmest Greetings,

It is our great pleasure to welcome you to the International Virtual Conference on Business,
Finance, Management & Economics (BizFAME) 2021 starting from 14th to 16th July 2021.
First of all, we would like to thank our Rector, Prof Dr. Haji Mohamad Abdullah bin Hj Hemdi
for his continuous support and patronage in the conference. This conference has so far
attracted almost 170 participants (including those attended conference, webinar and
colloquium). The chosen theme is Embracing the New Normal: Are We Ready? Along with
the current pandemic, it is hoped that discussion from various fields such as business,
finance management, economics and other related areas will embrace the new norm that
has affected our daily lives, businesses and the economy.

This virtual conference is organized by our Faculty of Business Management, Universiti
Teknologi MARA (UiTM) Kedah Branch, Malaysia. Firstly, we are very grateful to organize
this event in collaboration with Suan Sunandha Rajabhat University (SSRU) and Hatyai
University, Thailand. We would like to thank all respected and esteemed speakers, namely
Professor Dr. Keah-Choon Tan, Dr. Syamsul Hadi, and Dato Haji Nor Azman bin Haji Mufti;
and our Rector, Prof Dr. Haji Mohamad Abdullah bin Hj Hemdi. Additionally, our deep
gratitude goes to Dr Kamarudin Othman, our Deputy Rector of Academic Affair, and Dr Yanti
Aspha Ameira Mustapha, our Head of Faculty of Business and Management for their
continuous support. We would also like to express our gratitude to the committee members
and reviewers whom have shown their utter dedication in order to accomplish a successful
event.

This event has offered numerous publication opportunities in e-proceedings, as well as in
Scopus journals, Voice of Academia (VOA) and Journal of Creative Practices in Language
Learning and Teaching (CPLT). Besides that, in conjunction with BizFAME 2021, we have
offered two additional events, namely “Virtual Workshop on Writing & Publishing Article
Using Bibliometric Analysis”. This virtual workshop will be conducted by the well-known guru
of bibliometric analysis, Associate Prof. Dr Aidi Ahmi of UUM. The participants will be
thoroughly guided to write and publish an article on bibliometric analysis in High Impact
Journals. We have also offered “Postgraduate Colloquium” to provide a platform for
postgraduates to improve their proposal and prepare for their proposal defence (DRP) or
viva voce. The participants would benefit from the discussions and feedbacks obtained from
experienced researchers and thesis examiners.

Lastly, we would like to wish all participants of BizFAME 2021 to have a beneficial and
enjoyable experience throughout our virtual conference. Thank you.

Wassalam and Best Regards,
Norhidayah Ali
Chairman 1
International Virtual Conference on Business, Finance, Management & Economics
(BizFAME) 2021

TABLE OF CONTENTS

Editorial Board……..…………………………………………………………………………………….….iii

Rector’s Preface…………………………………………………………………………………………….iv

Chairman’s Preface ………………………………………………………………………………………...v

1. The Contributing Factor of House Price Index in Malaysia 1
Mohd Husnin Mat Yusof, Syahrul Hezrin Mahmud, Mohd Ariff Nafizi Ibrahim @ Mat Nor

2. Elevating Shopping Center Attractiveness: A Case Study 2–5
Muhammad Elham Izazi, Mohd Zamzuri Ishak, Norhidayah Ali

3. Legislation of Public Smoking Ban: Student Perceptions 6-9

Mohamad Idham Hj Md Razak, Nalini Arumugam, Geraldine De Mello, Mohammad Nor Afandi

Ibrahim

4. Mekanisme Pemantauan Pengagihan Zakat Secara Wakalah oleh Muzzaki 10 - 13
Nur Zainie Abd Hamid, Shamsinar Ibrahim, Hasyimah Razali

5. Impact of COVID-19 Pandemic on The Survival of Asnaf Entrepreneurs in Selangor 14

Khairul Azhar Meerangani, Muhammad Hilmi Mat Johar, Mohd Zaid Mustafar, Mohammad
Fahmi Abdul Hamid

6. Volatility Patterns of The DJSUKTRX Based on The 2008 Financial Crisis: Analysis From 15
Garch- Family Models
Syazwani Abd Rahim, Nursilah Ahmad, NurHafizah Othman

7. Development of Research Framework of Banks’ Profitability 16 - 19
Zawani Mohd Radzi, Izan Izzati Md Said, Fatin Shazwani Muzafar, Zuraidah Mohamed Isa

8. Presenteeism of Employees in the Servicing Unit: The Organizational Aspects 20 - 24
Marlina Muhamad, Nur Najihah Noor Samiri, Kardina Kamaruddin 25 - 28

9. Development of Research Framework of Determinants of Firms Liquidity
Nur Ain Hasna Ghazali, Dziyaul Azhan Abdul Rahman, Zuraidah Mohamed Isa, Dahlia Ibrahim

10 Tax Avoidance and Fraud Management in Malaysian Public Limited Companies 29 - 32
. Roshidah Safeei, Nor Asni Syahriza Abu Hassan 33 - 37

11 Lean Enterprise in Small Medium Enterprises
. Azyyati Anuar, Daing Maruak Sadek 

12 A Proposed Framework: Social Media Strategies, Government Response and Small 38 - 42
. Medium Enterprises (SMEs) Resilience

Syahrul Nadwani Abdul Rahman, Norhidayah Ali, Azyyati Anuar

13 Behavioral Intention on Food Delivery Apps: An Application and Extension of The UTAUT 2 43
. Model and The Roles of Perceive Trust

Mohd Najmie Osman, Norhidayah Ali, Azyyati Anuar

14 Cashless Society: A Study on Behavioral Intention on Cashless Transaction 44
. Mohd Najmie Osman, Norhidayah Ali, Azyyati Anuar, Yong Azrina Ali Akbar

15 Factors Influencing the Effectiveness of Digital Marketing Among Online 45
. Entrepreneurs During Pandemic COVID-19

Wan Nur Sabrina Wan Azahar, Siti Nursabrina Hamidun, Nur Izzati Syazwani Noor Hisham, Nina
Syazwana Maliki, Nur Alia Alissa Abdul Halim, Law Kuan Kheng

16 Factors Affecting Intention to Use E-Wallet Among University Students in Malaysia 46 - 50
. Ahmad Zaim Adil Zaimi, Ahmad Hidayat Mohd Ramli, Hanis Zulaikha Ismail @ Chik Aida Maisarah 51 - 54

Fadzli, Fatin Nur Alia Rizan, Law Kuan Kheng

17 Impak Pandemik COVID-19 Terhadap Sosioekonomi Golongan Asnaf: Kerangka
. Konseptual

Suhaida Abu Bakar, Norhidayah Ali, Zuraidah Mohamed Isa, Dahlia Ibrahim, Azyyati Anuar

18 Multidimensional Women Empowerment: A Review 55 - 58
. Nurul Hayani Binti Abd Rahman  63 - 66

20 Embedding Digital Social Enterprises Among Undergraduates
. Baderisang Bin Mohamed, Mohd. Sukor Bin Md. Yusoff

21 Gaya Kepimpinan dan Kepuasan Kerja di kalangan Pensyarah di Institusi Pengajian 67 - 70
. Tinggi Awam

Nur Zainie Abd Hamid, Shamsinar Ibrahim, Hasyimah Razali

22 Influencing Factors Towards Purchasing Intention of Omni-Channel Fashion 71
. Retailing Sector in Malaysia

Fariza Ahmad Mahyadin@Mahidin, Muhamad Amar Maskury, Muhammad Zuhairi Feizal

23 Reverse Knowledge Transfer: A Thematic Review and Future Research 72
. Nor Balqis Badrolhisham, Azyyati Anuar, Mohd Rizaimy Shaharudin

24 The Influence of Stress and Working Environment on Workers Job Performance at 73 - 77
. ABC Company

Siti Sayyidatul Nisaa’ Binti Mohd Zukiman, *Fatihah Norazami Binti Abdullah, Nor Edi Azhar Binti
Mohamed

25 Effects of COVID-19 on GPLEX Realty Using SWOT Analysis 78 - 81
. Nurul Farahin Nazri, Azyyati Anuar, Daing Maruak Sadek

26 Oil Prices Fluctuations and Stock Market Performance: Does Uncertainty Matter? 82
. Noor Zahirah Mohd Sidek

27 Luxury Brands: An Exploratory Analysis Using Latent Dirichlet Allocation 83 - 87
. Yanti Mustapha, Mohd Faiz Hilmi

28 Firms Marketing Strategies During COVID-19 Pandemic 88 - 91
. Wan Shahrul Aziah Wan Mahamad, Yong Azrina Ali Akbar, Ramli Saad

29 The Determinant of 5S in Financial Documents System at Government Office 92 - 96
. Nur Tasha Sharizan Binti Mat Zaini, Shakirah Binti Mohd Saad

30 Online Distance Learning Stress (ODLs): Stressors and Coping Strategies 97 - 103

. Yong Azrina Ali Akbar, Nik Ramli Nik Abdul Rashid, Wan Shahrul Aziah Wan Mahamad, Mohd
Najmie Osman 

31 The Mediating Role of Competitive Intelligence on Organizational Culture and Hotel 104
. Performance: A Proposed Theoretical Framework

Dian Aszyanti Atirah Mohd. Asri, Ainul Mohsein Abdul Mohsin, Norzuwana Sumarjan

32 Perceived Quality Influence on Bumiputra Consumers’ Purchase Intention of Global 105 -

. Brands 107
Farah Merican Isahak Merican, Nizar Nazrin

33 Relationship Between Lean Manufacturing Practices and Sustainability: Mediating 108
. Role of Manufacturing Performance

Mohd Zulfabli Hasan, Mohd Norhasni Mohd Asaad, Rosman Iteng

34 Service Quality Gap and Patient Satisfaction: A Case Of Public Hospital in Kedah 109
. Rafidah Nasrul, Ainun Mardiyah Osman, Jamaludin Akbar 110

35 Social Media Use (SMU) and Gratification Among Scholars: A Review
. Zuraidah Arif, Abd. Latif Abdul Rahman

36 Sustainable Suburban Socio-Economic Service for Happier Households: 111

. Developing The S4H2 Model for Batu Kawa
Boo Ho Voon, Muhammad Abang Azlan, Grace, I. Phang, VloreenNity Mathew, Kelvin, T.H. Goh

37 Mediating Effect of Customer Knowledge Management and Knowledge Sharing on 112
. Organizational Innovation

Khalid Abdul Wahid, Radwan Kharabsheh, Rachel Barker, Tri Susantari, Sirilak Ketchaya

38 The Influence of Organisational Culture towards Employee Performance at the 113
. Utilities Sector

Nur Shafini Mohd Said, Raghadah Yusof, Siti Rapidah Omar Ali, Khalid Amin Mat, Nasiha Abdullah

39 Determinants of Recycling Intention Among Public University Students in 114
. Terengganu

Hani Sakina Mohamad Yusof, Sofiah Ngah, Suzila Mat Salleh, Siti Fatimah Mardiah Hamza, Noor
Hafiza Mohammed

40 Stressors and Psychological Well-Being Among Students in a Public University in 115
. Malaysia

Siti Rapidah Omar Ali, Nur Shafini Mohd Said,, Khalid Amin Mat

41 Mapping Publication Trends in Appropriate Technology Topic 116
. Saida Farhanah Sarkam , Khairul Akmaliah Adham

42 I Only Buy Because I Want To: Influence of Individual Personality and Socialization 117
Process in SNS on Consumer Purchase Intention
Azrin Ali, Rahizah Sulaiman, Athirah Mohd Tan, Hazrita Ab. Rahim

43 The Effects of Servqual Dimensions Toward Students’ Satisfaction: A Study Among 118
. University Students in UiTM Sabah

Nur Zihan Abd Rashid, Tuan Nur Athirah Nabilah Tuan Ismail, Bibianah Thomas 

44 The Importance of a Global Mindset To The Malaysian Food Industry SMEs 119
. Nurul Ulya Abdul Rahman, Norziani Dahalan @ Omar

45 Human Capital: The Current Situation, Challenges and a Way Forward Using the 120
. Human Capital Index (HCI) in Malaysia

Noorziah Mohd Salleh, Jabil Mapjabil, Imbarine Bujang, Norah Tuah

46 A Conceptual Framework for The Impact of Green Practices on The Sustainability in 121 -
. Supply Chain for Competitive Advantage Among Electrical and Electronic 126

Manufacturing Firm’s
Nurasifa Norddin, Mohd Rizaimy Shaharudin, Jamaludin Akbar, Siti Fairuza Hassam

47 The Effect of Work Pressure on Turnover Intention Among Nurses in Kota Kinabalu, 127
. Sabah: Coworker Support as a Moderator

Al Gaffrie Mil Kusin, Dewi Tajuddin, Sylvia Nabila Azwa Ambad, Hamsinar Hassan

48 Determinants of Psychological Factors in Influencing Customers Purchase 128
. Intention Towards Green Residential Building in Malaysia

Nurul Labanihuda Abdull Rahman, Nor Aida Iwani Hafidzin, Wan Mohd Yaseer Mohd Abdoh,, Farah
Lina Azizan

49 Can the Performance of Malaysian CEOs Be Predicted by Their Faces? 129
. Tamer Elsheikh, Hafiza Aishah Hashim, Nor Raihan Mohamad, Ferdinand Gul

50 A Two-Stage Pilot Study in COVID-19 Vaccination Readiness 130

. Fahirah Syaliza Mokhtar, Zamri Chik, Ahmad Munir Mohd Salleh, Muhammad Abi Sofian Abdul
Halim, Rusnifaezah Musa, Noor Muthmainnah Hamdul Hadi 

51 Zakat Online Campaigns Using Creative Animation on Social Media Networks: 131
. Youths’ Acceptance

Norbayah Mohd Suki, Norazah Mohd Suki, Muhammad Faiz Hussin Shokri

52 Fostering Students’ Creativity in Animation Projects: An Application of Design 132 -

. Thinking Process 135
Norbayah Mohd Suki, Norazah Mohd Suki, Humera Imtiaz

53 The Conceptualization of Decent Work for Social Sustainability 136 -
. Nor Tasnim Syahera Rasak, Mohd Rizaimy Shaharudin, Nur Zainie Abd Hamid 139

54 Lesson from Pandemic: How COVID-19 has Changed The Workforce? Gig Works or 140
. Not?

Purnomo M Antara, Kamarudin Othman, Khairul Azfar Adzahar, Siti Fairuza Hassam, Mohd Fazil
Jamaludin

55 Factors Affecting Profitability in Bursa Malaysia’s Health Care Firms in 2019 141 -

. Chaleeda Som Sak, Khairul Anuar Azmi, Muhamad Na’im Othman, Nur Safi Syakirah Amran, Nurul 144
Liyana Adnan, Siti Nor Farah Ika Abdullah

56 Kesediaan dan Kesanggupan Pembayaran Zakat Perniagaan oleh Usahawan 145-147
. Perniagaan Kecil dan Sederhana di Daerah Kuala Muda/Yan, Kedah

Nabila Ahmad, Hafizah Hammad Ahmad Khan, Azira Rahim, Rosmaiza Abd Ghani

57 Bibliometric Review of Open Access Funded Research Among Malaysian 148
. Universities in Scopus

Noor Masliana Razlan, Muslim Ismail @ Ahmad, Mohamad Rahimi Mohamad Rosman