Rebranding Mcdonalds

Rebranding

Rebranding

1966 Mayo Clinic
2016 found that
Americans are
4 times more
likely to have

Celiac
disease today
than 50 years

ago.

Recent consumer
data reveals that

22%

of U.S. adults are
avoiding gluten.

The gluten free +$8.8 billion
market is an $8.8
2012 2014
billion industry
that grew 63%

between
2012 and 2014.

Large food chains such as Chipolte, Culvers,
Wendys offer many gluten free options. McDon-

alds however,offers few gluten free options.

In order to stay compettivie in the market-
place, McDonalds need to embrace this

change in the demographic.

Mcdonalds should be inclusive