History of Graphic Design

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Improve your Plus the secrets of making it as a
freelance designer or illustrator
DESIGN SKILL

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THE
NEW CREATIVE
ARE HERE

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HISTORY OF GRAPHIC

CONTENT 2-3

Advertising
Adobe

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TITLE
History of graphic
design

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Graphic design Graphic design
artis today

THE
HISTORY OF
GRAPHIC DESIGN

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Advertising About Graphic
Adobe softwear

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Tips for graphic Advertising
designer Adobe

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HISTORY OF GRAPHIC

THE
HISTORY OF
GRAPHIC DESIGN

PAPER AND PRINTING: 105 AD – 1530 AD

The invention of paper in 105 AD by a Chinese man led to the concept of printing. Nearly
a millennium later (in 1045 AD), moveable type was invented, which allowed characters
to be placed individually for printing. This led to faster printing options and more flexible,
efficient systems. By 1276, a paper mill arrived in Fabriano, Italy officially bringing printing
to Europe.
It was in 1450, two hundred years after that first paper mill arrived in Europe, that the
system for printing type in books was considered to be perfected. The first illustrations
in a printed book followed shortly after, in 1460. Seventy years of printing went by before
Claude Garamond opened the very first type foundry in 1530 which created and sold
fonts to printers.

THE INDUSTRIAL REVOLUTION: 1760 – 1800

The Industrial Revolution hit in the 1760s, and ushered in a new age for graphic design.
Innovative technologies began popping up at an unprecedented rate; including the
method of lithography, which was a printing technique that helped reduce costs. The
Industrial Revolution also welcomed the printing press in 1800, a machine that not only
reduced labor by 90%, but also doubled the size of paper that could be printed.

GROWTH OF GRAPHIC DESIGN: 1900S

Since the time of the Industrial Revolution, graphic design had been easing its way into
business practices, and in the 1900s, its use exploded. In 1901, Frank Lloyd Wright released
“The Art and Craft of the Machine,” which included basic principles still referenced in
modern design. With the growth of the advertising industry and color printing, businesses
began creating logos to help brand their company. With a custom logo design, your
company’s brand became more than just a name it became a striking and memorable
piece of art, with color, shape, and composition all working towards making an impression
on consumers.
Naturally, graphic design became widely used in advertising and other industries,
marking beautiful designs on everything from posters to t-shirts, record covers, and
more. As computer technology was invented and released throughout the late 1900s,
designers began using digital tools such as Photoshop, which was first released in 1990 to
create their images. These digital tools revolutionized the field.

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Egyptian hieroglyphs

3200 BC

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HISTORY OF GRAPHIC

JESSICAWALSH

Jessica Walsh is the founder and creative director of &Walsh (andwalsh.com). She
lectures about design at creative conferences and universities internationally.
She teaches design & typography at The School of Visual Arts in NYC. Her work
has won numerous awards from most major design competitions including Type
Director’s Club, Art Director’s Club, SPD, Print, New York Festivals, D&AD, TDC
Tokyo, and Graphis, among many others. She has been awarded Forbes “30 under
30 top creatives designing the future” and Ad Age’s “Top 10 Visual Creatives”. Her
work has been featured in numerous books & magazines. Clients include: Museum
of Modern Art, The Jewish Museum, Institute of Contemporary Art Philadelphia,
Barneys, The New York Times, Levis, Adobe, and The School of Visual Arts. She
hosts mentorship programs for creative women through her initiative Ladies,
Wine & Design; which has spread to over 40 chapters in 30 countries around the
world. Her personal project “40 Days of Dating” received over 10 million readers,
and received international recognition including spots on “The Today Show” and
“The View”. The film rights to “40 Days of Dating” was bought by Warner Bros who
are currently working on the script. Their book “40 Days of Dating: An Experiment”
was just released by Abrams and is available for purchase online and in bookstores
worldwide.

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Zooba Zooba
2018 2018

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HISTORY OF GRAPHIC

STEVEN HARRINGTON

Cited as the leader of a contemporary Californian psychedelic-pop aesthetic,
Los Angeles–based artist and designer Steven Harrington is best known for his
bright, iconic style that encourages a two-way conversation between the artist
and viewer. There’s a timeless quality to his playful yet contemplative work, which
is inspired by California’s mystique, vastly diverse landscape, and thriving mix of
cultures. Embracing a multimedia approach, Harrington’s portfolio includes large-
scale installations made of plaster and stone, handscreened prints, limited-edition
books, skateboards, and sculptures. Alongside his commercial work, Harrington
has exhibited artwork in Los Angeles, New York, Paris, Berlin, Milan, Barcelona,
Tokyo, San Francisco, Chicago, Philadelphia, Montreal, Melbourne, and Dallas.

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ZoobMaAGIC HOUR
2018
2018

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HISTORY OF GRAPHIC

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GRAPHIC
DESIGN
TODAY
A few decades ago, no one design is to serve a physical or digital
could have imagined where particular purpose or even object, but also
computers and the web a set of them by means helps its users,
would take us. Now, we can and techniques of art. navigates them,
only look back in awe at the Graphic design in modern guides their way
impact the digital revolution life full of digital devices via which they can
has had on the way we work, is getting more and more get both aesthetic
communicate, and socialise. technological. Famous pleasure and
Modern graphic design has Italian designer Massimo problem-solving
become more intuitive and Vignelli said “The life of a benefits.
immersive than ever, as artists designer is a life of fight.
no longer guess at what Fight against the ugliness.
their markets are looking for. Just like a doctor fights
Inspiration and guidance are against disease. For us,
everywhere, transforming the visual disease is what
graphic designers into we have around, and
masters of consumer what we try to do is cure
manipulation. it somehow with design.”
Thus, it’s easily seen that Remembering the words
modern designers in this we have to say that the
sphere have multiple options purposes of modern
to apply their talents. In all graphic design are pushed
the mentioned directions, further and further. Not
the basic purpose of graphic only does it beautify the

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HISTORY OF GRAPHIC

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HISTORY OF GRAPHIC

Photoshop

Adobe Photoshop is a raster graphics editor developed and published by Adobe Inc. for Windows
and macOS. It was originally created in 1988 by Thomas and John Knoll. Since then, the software
has become the industry standard not only in raster graphics editing, but in digital art as a whole.
The software’s name has thus become a generic trademark, leading to its usage as a verb (e.g. “to
photoshop an image”, “photoshopping”, and “photoshop contest”) although Adobe discourages
such use.Photoshop can edit and compose raster images in multiple layers and supports masks,
alpha compositing and several color models including RGB, CMYK, CIELAB, spot color, and duotone.
Photoshop uses its own PSD and PSB file formats to support these features. In addition to raster
graphics, Photoshop has limited abilities to edit or render text and vector graphics (especially through
clipping path for the latter), as well as 3D graphics and video. Its feature set can be expanded by plug-
ins; programs developed and distributed independently of Photoshop that run inside it and offer new
or enhanced features.
Photoshop’s naming scheme was initially based on version numbers. However, in October 2002
(following the introduction of Creative Suite branding), each new version of Photoshop was designated
with “CS” plus a number; e.g., the eighth major version of Photoshop was Photoshop CS and the ninth
was Photoshop CS2. Photoshop CS3 through CS6 were also distributed in two different editions:
Standard and Extended. With the introduction of the Creative Cloud branding in June 2013 (and in
turn, the change of the “CS” suffix to “CC”), Photoshop’s licensing scheme was changed to that of
software as a service rental model. Historically, Photoshop was bundled with additional software such
as Adobe ImageReady, Adobe Fireworks, Adobe Bridge, Adobe Device Central and Adobe Camera
RAW.
Alongside Photoshop, Adobe also develops and publishes Photoshop Elements, Photoshop Lightroom,
Photoshop Express, Photoshop Fix, Photoshop Sketch and Photoshop Mix. As of November 2019,
Adobe has also released a full version of Photoshop for the iPad, and while initially limited, Adobe
plans to bring more features to Photoshop for iPad. Collectively, they are branded as “The Adobe
Photoshop Family”.

Adobe Creative Cloud

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HISTORY OF GRAPHIC

Illustrator

Adobe Illustrator is a vector graphics editor and design program developed and marketed by
Adobe Inc. Originally designed for the Apple Macintosh, development of Adobe Illustrator
began in 1985. Along with Creative Cloud (Adobe’s shift to monthly or annual subscription
service delivered over the Internet), Illustrator CC was released. The latest version, Illustrator CC
2020, was released on October 24, 2019 and is the 24th generation in the product line. Adobe
Illustrator was reviewed as the best vector graphics editing program in 2018 by PC Magazine.
Development of Adobe Illustrator for the Apple Macintosh began in 1985[1] (shipping in
January 1987) as a commercialization of Adobe’s in-house font development software and
PostScript file format. Adobe Illustrator is the companion product of Adobe Photoshop.
Photoshop is primarily geared toward digital photo manipulation and photorealistic styles of
computer illustration, while Illustrator provides results in the typesetting and logo graphic areas
of design. Early magazine advertisements (featured in graphic design trade magazines such
as Communication Arts) referred to the product as “the Adobe Illustrator”. Illustrator 88, the
product name for version 1.7,was released in 1988 and introduced many new tools and features.
Byte in 1989 listed Illustrator 88 as among the“Distinction”winners of the Byte Awards, stating that
with it Adobe had “pulled ahead” of previously industry-dominant competitor Aldus FreeHand.
Early versions of the software did not support working in preview mode and users needed to have
two windows open on their desktop in order to have a live preview of their work. One window
to show the work in progress, the other window to show a preview of the work in progress.

Adobe Creative Cloud

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HISTORY OF GRAPHIC

TIPS
FOR
GRAPHIC
DESIGNER

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Expanding Your Knowledge Of Business
As a graphic designer, you will work with business owners on a regular basis. Your
main goal when dealing with an entrepreneur is learning how to appeal to their
sensibilities. During your initial meeting with a business owner, take some time to
address the concerns. They may have concerns regarding the price and the time it
will take to complete a project.
Increasing Creativity Is Vital
The main job you have as a graphic designer is making a client’s website or app
look appealing and functional. A successful graphic designer has a very creative
mind and is able to pull great ideas for even those projects he works on out of thin
air. Ideally, you want to provide each client with a unique and creative idea for the
project they need to be completed.
Work On Your Problem-Solving Skills
Having an adequate plan in place when taking on a new website or application
design project is crucial. While a detailed plan can help you and your team stay on
track, it will not prevent problems altogether.
Some new graphic designers have a tendency to fall apart when they are confronted
with problems during the progression of a new project. Losing your head and
throwing in the towel will only lead to you being unable to attract new clients.
Knowledge Of Typography Can Be Helpful
The first and main element a person might notice about a website is the font. This
is why choosing the right font is so important when trying to make a new website
engaging for consumers. As most experienced graphic designers realize, there are
tons of fonts in the market.
In some cases, misusing fonts on a website building project can lead to the finished
result being an eyesore. Rather than dealing with the problems that choosing
the wrong font can cause, you need to work on expanding your knowledge of
typography.
In-Depth Software Knowledge
There are currently over 266,000 graphic designers in the United States. But most
new graphic designers fail to realize just how many different software tools are
available for them to use. Failing to take advantage of this technology can lead
to your designs becoming outdated or glitchy. While most graphic designers are
familiar with designing tools.

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HISTORY OF GRAPHIC

new
school
keep
art
alive

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HISTORY OF GRAPHIC

Graphic design is simply the art of creating graphics; or producing visuals
on a surface. This can be done on canvas, stone, pottery, or perhaps
most commonly recognized today on a computer screen. With so many
different media to work with, the artistic method of graphic design covers
visuals from drawings and symbols, to graphs and charts, custom logo

design, book cover design, and more.
The history of graphic design stretches so far back that it encompasses
the entire history of art. Here’s how graphic design got its start, and

developed to where it’s at today.