Digi Proposal_Team olvoka

Digital Marketing has evolved as a vital player in a Company’s/Product’s success story. We
from Team olovka through this proposal intend to provide you with the basic information
about the Digital marketing services we offer for Drucare Technologies Pvt. Ltd.’s unique
business needs and reach your marketing goals.

We have attached our commercial proposal at the end of this document for your perusal.
Kindly note that the commercial proposal submitted is based on certain assumptions and
final rates shall be shared with you once we derive the exact scope of work.

Our Proposal

Team olovka proposes the following modes of Digital marketing practices for Drucare
Technologies Pvt. Ltd. An approach can be derived based on your immediate marketing
goals and the same can be executed accordingly.

Search Engine Optimization

Billions of web browsing sessions begin with a search query every day. With more than a
billion websites competing for the top spot in search results, it can be difficult to drive
traffic to your site from search engines.
Our SEO services include:

 Keyword Research
 On-page optimization
 Off-page optimization
 SEO Audits

Search Engine Marketing: Pay-Per-Click

More than 60% of website traffic starts with a search engine query. Pay-Per-Click (PPC)
puts your brand at the top of search results for queries relevant to your brand and
audience when marketed in the right place. This valuable advertising can provide an
immediate source of targeted traffic to your website.
Our PPC services include:

 PPC Strategy Development
 PPC Research
 Campaign Setup
 Turnkey PPC Campaigns
 PPC Optimization

Social Media Marketing

Social Media has given an all new dimension to the marketing arena. It has revolutionized
the way brands communicate with their audience. Social media is a powerful platform to
build brand awareness, build a positive image, and drive lead generation.

Platforms like Facebook, LinkedIn, Instagram and Twitter have sophisticated advertising
platforms that can assist you to reach your targeted array of users.

Our social media services include:

 Social Strategy Development
 Social Media Consulting
 Social Media Advertising

We advocate data driven approach and ensure the true ROI of the social media efforts.

E-mail Marketing

In a world with more than 3 billion active email addresses, it’s no secret that many of us
prefer digital communication. It’s all about the content. A survey opines that an average
email open rate is 40% across the globe.

We understand the power of communication and hereby have laid out the process of Email
Marketing.

 Step 1: Thorough analysis of your customer base to determine messages content
that resonates with your audience. For the existing email subscriber base, we
would focus on how often do they open emails from your company, and what do
they want to see in those emails? If you do not have an existing subscriber list, we
will determine the best way to highlight your business and get the word out about
what you offer.

 Step 2: We make sure your best work information is given to the customers so that
they remain your customers — and possibly even help recruit others. We
understand your business needs as well as you do. We will coordinate with your
employees and/or departments in your company to make sure right information is
reaching the right people.

 Step 3: Since we have a subscriber list now, we would start focusing on what makes
your company unique, and what you want to communicate with your customers.
We would draft email marketing material and dispatch the same to your
subscribers upon your satisfaction and approval.

We will create a set of KPI’s for you to see the value in effective email marketing. These
KPI’s will include the open rate on emails and changes in online traffic after emails are
sent. Monthly reports shall be shared for you to review.

Influencer Marketing

Brand establishment and market presence are the level
risers of any product. It always add when an influencer
vouches for your product and it facilitates the awareness
targets for product shout-outs reach up to a larger diaspora
in the quickest way.

Digital influencers or Micro-influencers are bloggers or social media influencers with
1,00,000 followers or fewer. It is easy to bank on them for higher engagement, economic
feasibility, quick communication and longer loyalty.

Our services include:

 Finding the right influencers
 Contacting and handling them
 Negotiating terms and Paying influencers*
 Managing the content development process
 Tracking success

Your Unique Digital Marketing Package

We understand that marketing needs are company specific, and hence we emphasize on
developing customized solutions to fit your needs. We would be happy to serve you if you
need an end-to-end digital marketing package or just a few key services to support your
internal team to be able to meet your needs.

A pricing table that includes the digital marketing services that we feel are appropriate,
based on information shared during our discussions is furnished below.

Kindly note that the pricing provided is for the complete package and if you choose to
have a combination of any of the modes of marketing, the prices shall vary and the same
shall be shared during the advanced stages of discussion.

Pricing

Sl.No. Service Monthly Charges
1 INR 13,200/-
2 Search Engine Optimization Not advisable at the current juncture.
Can be taken up progressively
3 Search Engine Marketing
INR 11,000/-
4 Social Media Marketing (includes setting up
5 accounts, maintenance and customer engagement) INR 11,000/-
6 E-mail Marketing
7 (shall vary based on subscriber database) INR 13,200/-
Influencer Marketing*
Content & Graphic Design INR 22,000/-
(For all the above media)
Project Management INR 21,120/-
INR 91,520/-
Total

* The influencer marketing price shared is indicative and shall vary based on the popularity and following of
the influencer opted for. Team olovka shall be responsible for all the activities mentioned and variation in
prices shall be communicated only after due consultations with the influencer. There shall be a separate
price charged as consultation fee is you choose not to utilize the services of the influencer after all the
deliberations.

Note: The prices quoted above are exclusive of taxes and Terms & Conditions apply