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Published by kirsty, 2018-03-08 09:27:42

LOVEDRINKS_Philosophy_Feb2018_pages

Estd.
2007


Estd. FUN RESPONSIBLE INNOVATIVE SUPPORTIVE TRUSTWORTHY 2018
2007
N U R T U R I NG IN C RE D IBLE BRAND S






Estd.
2007
Nurturin Incredible B and












































Our
Philosophy


QUALITY PROFESSIONALISM THINKING CREATIVELY RELATIONSHIPS AUTHENTICITY

The Love Drinks philosophy is a distillation of our culture,
principles and beliefs into a group of core values that guide all
aspects of our business practices.



The original meaning of the word Philosophy



Love of Wisdom


PHILO - SOPHOS






































2

Why a Philosophy




Our cultural and social heartbeat Our philosophy will guide us on
is important to us as we are one unified path so that we can
recognised most by our people. continue to drive our company
Yes, our brands are incredible, but and brands forward.
these alone do not define us.

We have created our company
philosophy to share our goals and
core values and to ensure a cohesive
team approach when it comes to
decision making.






































3

Kirsty Loveday






My ambition when I created Love Drinks in 2007 was
to build the best and most innovative spirits portfolio
in the UK that was recognised as being a trustworthy
operation that truly valued its people.

I am proud to say this ambition has come true, and
after 10 years our entire portfolio still represents
quality, craft and independent brands that are primarily
marketed through our education of drinking better
but less.

Our intention has always been to represent high quality
products that are rich in heritage, have an unrivalled
uniqueness and interesting backstory. These are the
details we thrive on, and bringing our brands to life
through sharing these stories and engaging with the
people behind them has allowed us to continue to
lead industry loyalty and interest in craft brands.


Our internal culture of challenge and innovation means
we will continue to be the leading force for driving
change within the industry.

We are already busy writing the next exciting chapter.


With Love,


Kirsty








4

The Love Drinks Philosophy





1



WE LEAD WITH QUALITY


2



WE DEMAND PROFESSIONALISM


3


WE THINK CREATIVELY


4



WE NURTURE RELATIONSHIPS


5



WE ARE AUTHENTIC














5

1












L
We
EAD
Q with

UALITY















































6

We have a passion for excellence,
never compromising on the quality
of our brands, our people or DRINK LESS,
our achievements.
drink better
There will always be a market
for the best and it is our mission
to enlighten, educate and
transform the drinking habits
of the UK consumer.

We believe in quality over quantity
with the “less is better” approach.





7

2














P D EMAND
We





ROFESSIONALISM




























PROFESSIONAL














8

We always work to the highest We believe that bringing a level of
professional standard whilst professionalism, personalisation and
embodying our core values. fun, creates an engaging experience
Through this we consistently deliver for our stakeholders that is
above and beyond, exceeding our memorable and unique.
customers’ expectations.
We strive to continue to raise
the bar of professionalism in our
industry, in order to inspire new
talent into a rewarding career in the
world of craft spirits and beers.






WE STRIVE TO SET THE
PROFESSIONAL benchmark
IN OUR INDUSTRY.












9

3
















We think
C REATIVELY

















































10

Unique is what we do best.
By thinking creatively and asking
why, we understand the desired
outcome and can deliver the best
solutions every time.
WE ARE
We are bold in our ambition and
believe that we are effecting change BRINGING
TO
in our industry. Craft
THE MASSES
By championing only the finest craft
brands with unparalleled stories, we
challenge category norms and bring
diversity to a market saturated with
mainstream brands.








































11

4


















We nurture
R ELATIONSHIPS











Understanding and educating our Trust and mutual respect is key to
customers is at the forefront of building relationships and we pride
what we do. ourselves on our ability to nurture
close bonds with everybody; our
Sharing common values, driving brand partners, our customers and
transparency and encouraging brave especially our own team members.
decisions means we can consistently
push boundaries when it comes to
innovative decision making, that will
in turn drive change.






PEOPLE ARE AT THE

heart
OF WHAT WE DO







12

13

“Be yourself,




everyone else





is already




taken”.





Oscar Wilde

















14

15

5















A UTHENTIC
We are

















As Oscar Wilde said, “Be yourself; ENCOURAGE
everyone else is already taken”.
BRAVERY,

We want people to choose to work EMBRACE
with us because of what we stand
for and who we are. We’re all about CHANGE,
celebrating individuality, authenticity
and recognising potential in both our BE THE best
brands and our people. YOU CAN BE.

Having fun in an innovative
environment where trust and
support are guaranteed, underpinned
by an overwhelming sense of
responsibility to effect change and
drive the “better but less” mentality
is why our brand partners and
customers choose to work with us.




16

17

Smile &





the world





smiles




with you
























18

19

Nurturing Incredible Brands

Since 2007



















































Our
Values


FUN RESPONSIBLE INNOVATIVE SUPPORTIVE TRUSTWORTHY




0207 501 9630 [email protected] Lovedrinksltd @Love_Drinks @Love_Drinks_ltd


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