140
2. Don’ts:
Don’t make your visitors click more than three times to get to where they
want.
Don’t include a Flash introduction or pop-up windows.
Don’t use too complicated language.
Exercise 2 p.
1 participated 2 funded 3 make
4 supporting 5 help 4 prevent
Exercise 3
Exercise 3.1 p.
- ‘ our customers often ask for Vadi Vision lenses by name.’
1 False: He wrote an email to the rep, who sent the email on to Claudia.
2 True.
3 False: The customers have heard about Vadi Vision through their advert.
4 True
Exercise 3.2 p.
1. c 2. f 3. d 4. b 5. g 6. a 7.e
Exercise 3.3 p.
1. a great quote to include,
2. we work with other suppliers
3. anything else positive
4. with the lion wearing the eye glasses
5. at the trade fair
6. to give away
Exercise 4 p.
1. g 2. e 3. a 4. h 5. f 6. b 7.d 8. c
Exercise 5 p. xxx
1 greetings 2 eventful 3 successful 4 launch
5 appreciate 6 welcome 7 committed 8 partnership