V. MARKET FEASIBILITY STUDY

MARKET
FEASIBILITY STUDY

A.

PRINCIPAL CAPTIVE
MARKET

(PRIVATE SECURITY AGENCY OPERATORS)

1.

PRIVATE
SECURITY AGENCY
INDUSTRY ORGANIZATION

(PHILIPPINE ASSOCIATION OF DETECTIVE & PROTECTIVE
AGENCY OPERATORS, INC.)

PADPAO

939

2.

TOTAL
NO. OF SECURITY
AGENCY OPERATOR

MEMBERS

(1,850 SECURITY AGENCY OPERATOR MEMBERS
AS OF 2016)

939

3.

TOTAL
NO. OF SECURITY
PERSONNEL MEMBERS

(1 MILLION SECURITY PERSONNEL MEMBERS AS OF 2016)

939

b.

SECONDARY
CAPTIVE MARKET

1

SARI–SARI
STORE OWNERS

(850,000 RETAIL STORES AS OF 2015)

2

CONTRACTUAL
EMPLOYEES

3

RESERVISTS
ARMED FORCES OF
THE PHILIPPINES

(AFP)

4

NON –
GOVERNMENT
ORGANIZATIONS

(NGO)

5

OVERSEAS
FILIPINO WORKERS

(OFW)

6

Self–employed
individuals

7

AND OTHER
INTERESTED
INDIVIDUALS

C

BRIEF PROFILE
OF THE

PROSPECTIVE CUSTOMERS

1

SECURITY PERSONNEL

 CONSIDERED AS PARA-MILITARY
TROOPS & WELL DISCIPLINED
PERSONNEL

 TEACHABLE & KNOWS HOW TO
OBEDIENTLY FOLLOW THE RULES

 WITH FINANCIAL CAPABILITY TO
PURCHASE THE PRODUCT PACKAGE
SHOWCASE ENTRY

 WITH FINANCIAL CAPABILITY TO
PURCHASE THE MONTHLY PRODUCT
PACKAGE SHOWCASE MAINTENANCE

 WITH EXTREME CAPABILITY TO
SPONSOR 12 – DIRECT DOWNLINE
LEADER MEMBERS WITHIN ONE (1)
MONTH

2

SARI–SARI
STORE OWNERS

 THE STORE WILL SERVE AS RETAIL
OUTLET FOR PRODUCT ACCESIBILITY
CONVENIENCE OF THE LEADER
MEMBERS WITHIN EVERY AREA

 THE STORE WILL SERVE AS RETAIL
OUTLET OF PRODUCTS OF THE DEPOT
FRANCHISEE

 WITH FINANCIAL CAPABILITY TO
PURCHASE THE PRODUCT PACKAGE
SHOWCASE ENTRY

 WITH FINANCIAL CAPABILITY TO
PURCHASE THE MONTHLY PRODUCT
PACKAGE SHOWCASE MAINTENANCE

 WITH EXTREME CAPABILITY TO
SPONSOR 12 – DIRECT DOWNLINE
LEADER MEMBERS WITHIN ONE (1)
MONTH

3

CONTRACTUAL
EMPLOYEES

 WITH ENTHUSIASTIC EFFORT TO
FIND AN ALTERNATIVE SOLUTION TO
THE “EVERY 6th MONTH END OF
CONTRACT SYNDROME”

 WITH FINANCIAL CAPABILITY TO
PURCHASE THE PRODUCT PACKAGE
SHOWCASE ENTRY

 WITH FINANCIAL CAPABILITY TO
PURCHASE THE MONTHLY PRODUCT
PACKAGE SHOWCASE MAINTENANCE

 WITH EXTREME CAPABILITY TO
SPONSOR 12 – DIRECT DOWNLINE
LEADER MEMBERS WITHIN ONE (1)
MONTH

4

RESERVISTS
ARMED FORCES OF
THE PHILIPPINES

(AFP)

 A WELL ORGANIZED MILITARY
ORGANIZATION THAT CAN EASILY
APAPT THE CONCEPT OF THE
COOPERATIVE

 WITH FINANCIAL CAPABILITY TO
PURCHASE THE PRODUCT PACKAGE
SHOWCASE ENTRY

 WITH FINANCIAL CAPABILITY TO
PURCHASE THE MONTHLY PRODUCT
PACKAGE SHOWCASE MAINTENANCE

 WITH EXTREME CAPABILITY TO
SPONSOR 12 – DIRECT DOWNLINE
LEADER MEMBERS WITHIN ONE (1)
MONTH

5

NON – GOVERNMENT
ORGANIZATIONS
(NGO)

 COMMUNITY SERVICE – ORIENTED

CIVILIAN ORGANIZATION & ALSO
PERFORM AN IMPORTANT FUNCTION AS
POLICE MULTIPLIERS

 WITH FINANCIAL CAPABILITY TO
PURCHASE THE PRODUCT PACKAGE
SHOWCASE ENTRY

 WITH FINANCIAL CAPABILITY TO
PURCHASE THE MONTHLY PRODUCT
PACKAGE SHOWCASE MAINTENANCE

 WITH EXTREME CAPABILITY TO
SPONSOR 12 – DIRECT DOWNLINE
LEADER MEMBERS WITHIN ONE (1)
MONTH

D

MARKET /
AREA COVERAGE

OF
OPERATIONS

MARKET / AREA COVERAGE OF OPERATIONS

REGION NO. OF NO. OF
SECURITY AGENCY SECURITY PERSONNEL
1. NATIONAL CAPITAL REGION (NCR)
2. CORDILLERA ADMINISTRATIVE REGION (CAR) 1,338 43
3. REGION – 1 ILOCOS REGION 15
4. REGION – 2 CAGAYAN VALLEY 53
5. REGION – 3 CENTRAL LUZON 29
7. REGION – 4 - A / CALABAEZON 142

B MIMAROPA 227
8. REGION – 5 BICOL REGION
9. REGION – 6 WESTERN VISAYAS 29
10. REGION – 7 CENTRAL VISAYAS 72
11. REGION – 8 EASTERN VISAYAS 102
12. REGION – 9 WESTERN MINDANAO 18
13. REGION – 10 NORTHERN MINDANAO 25
14. REGION – 11 SOUTHERN MINDANAO 35
15. REGION – 12 CENTRAL MINDANAO 79
16. REGION – 13 ARMM 27
17. REGION – 14 CARAGA 11
19
TOTAL
2,221