Document 4.1

Contents
Who We Are 4 Why Ahla Jaw? 4 Why Scent Marketing? 5 What can you do with scents? 6
Products
Aerosole Dispenser 10 Medium 12 Tower 14 Tank 16 Functions & Technology 18
Solutions
Banks and Finance 22 Entertainment & Gaming 24 Fitness & Spa 26 Healthcare 28 Hotel & Resorts 30 Malls & Supermarkets 32 Offices & Institutes 34 Restaurants & Cafes 36 Retail 38 Transport 40


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Who We Are
One of the most creative scent marketing agency in Middle East, with a team of highly skilled professionals, we plan and install a perfect scent marketing strategy and solution for you to engage your customers with your brand.
Why Ahla Jaw?
The Question is Why Not?
For all of us at Ahla Jaw, branding is not just as simple
but it goes much deeper than that. Branding is a long term effort, that requires a full understanding of not only what makes your store, company, service or organization unique from those you compete but a commitment to deliver on that uniqueness.
The founding principle of our existence is that our client’s Return On Investment determines ours. Hence all our solutions and strategies are designed to maximize our client’s return on investment by creating memorable


Why Scent Marketing?
Building a stronger emotional association between customer and brand through multi- sensory marketing directly translates to higher prices consumers are willing to pay.
Pleasant scents in a retail environment improved the perception of customers as to the evaluation, environment and merchandise and specific products. It also improved customers’ intentions to revisit the store.
Out of all 5 senses, smell is the only one with a direct link to the brain.
75%
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of our emotions are generated by smell.


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What can you do with scents?
Increase Sales:
Customers stay longer in a pleasant smelling space. Studies have shown up to 44% longer.
Create an Emotional Response:
Pizza, Coffee, Musk, steak, BBQ, chocolate, all trigger positive emotional responses and may enhance sales.
Elevate Mood:
People who feel good during an experience, create an imprinted memory about that experience.


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Create a Calming Effect:
In high anxiety experiences such as at airports or hospitals, we can introduce a calming scent into the atmosphere.
Stimulate Recall and Retrieval:
Certain scent formulas have proven to create better comprehension, learning, recall, and retrieval of information.
Create and Maintain Alertness:
Certain formulas can assist in reducing clerical errors and increase alertness when conducting detailed tasks.


Products
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Aerosol Dispenser
Fantastic power saving: run on two pieces of type D batteries which can last for more than six months, User-friendly setting: user can set their own efficientspraying interval: 1-60min, and working mode, can set start and stop spray time, can work on Mon-Fri, Mon-Sat and Mon-Sun, Refill replacement indicator is available,Built-in buzzer: alarm when the refill used up, Dispenser working on clock.
Size
350mm x 80mm x 275mm
Weight
3 KG (Approximately)
Voltage
DC 12V
Power
2W
Timer
Electronic
Fragrance Catridge
1 x 500ml
Coverage
500 - 2000m3
Usage
Wall Mounted, Stand-alone, HVAC
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Bedrooms Bedrooms
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Bedrooms Bedrooms


Medium
Microcomputer automatic controls have 10 sets of programming that allows you to adjust the working hours of the equipment according to your needs. Using advanced nano technology to produce micro essential oil particles, no residue.
Size
Timer
350mm x 80mm x 275mm
Weight
Electronic
3 KG (Approximately)
1 x 500ml
Voltage
Coverage
DC 12V
500 - 2000m3
Power
Wall Mounted, Stand-alone, HVAC
2 W
Fragrance Catridge
Usage
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Stand-alone Stand-alone
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Stand-alone Stand-alone


Tower
Pure and Fresh: take full advantage of concussion gas atomization principle, the fragrances keep pure and fresh without smell of aromatherapy flame or candle.
Natural: It will be able to release millions of a particle molecule without heating, the inside pressures make the fragrance come out and spread in the air rapidly to form high concentration of negative ions, which reserves fragrances’ precious components.
Weight
2 KG (Approximately)
Voltage
DC 12V
Power
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Size
285mm x 60mm
2W
Timer
Electronic
Fragrance Catridge
1 x 120ml
Coverage
200 - 500m3
Material
Anodized Aluminium
Usage
Stand-alone


Stand-alone Stand-alone
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Stand-alone Stand-alone


Tank
Strong and rapid atomization, a lasting fragrance for any moment, even fragrance distribution, providing a lasting impression. 10 atomize modes(from PU01-PU10), you
can adjust the concentration easily. Using advanced nano technology to produce micro essential oil particles, no residue. Atomization at room temperature, fragrance is more natural.
200mm x 200mm x 350mm
Size
8 KG (Approximately)
Voltage
DC 12V
Power
5W
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Weight
Timer
Electronic
Fragrance Catridge
1 x 600ml
Coverage
500 - 5000m3
Material
Anodized Aluminium
Usage
Stand-alone, HVAC


Restaurants Stand-alone
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Stand-alone Stand-alone


Functions & Technology
We designed these unique scenting system using high quality diffusers that turn liquid oil into a fine micro mist, our goal is to keeping the space smelling great while creating an ambiance.
We have international certifications for all of our energy saving products.
We use advanced Nano-technology to produce micro oil particles without leaving any residue.
Strong and rapid atomization creates a long lasting scented environment.
Whisper silent design for a soothing and quiet environment.
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nano technology


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Even Fragrance distribution which provides a lasting impression.
Atomizing at room temperature fragrance preserves its natural properties.
User- Friendly design which is easy to install.
Adjust fragrance intensity with a push of a button.
Set your operating hours.


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Soluti
o


ns
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o


Banks and Finance
In the highly competitive industry of Finance and Banking, customer retention is extremely important for the success. An improved customer experience is a powerful way of retaining customers. Banks now look to scenting as one method to improve customer satisfaction within their branches. Scenting aims to create a relaxing atmosphere for anxious customers or create a warm homely environment to the often perceived dull feel of banks.
Study & Research
• A recent study in a financial services company concluded that staff made 40% fewer errors when subtle levels of cinnamon were introduced. Creative problem solving was also found to be enhanced by this type of fragrance.
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What can you do with scents?
• Create a memorable experience for your customers and staff.
• Promote a positive, healthy and hygienic environment that enhances the well-being of customers and staff.
• Improve productivity, alertness and employee engagement.
• Eliminate bad odours and neutralise the air.
• Ultimately strengthen your position, performance
and revenues.
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Entertainment & Gaming 24
The worlds leading entertainment and gaming venues
aim to create a pleasant environment and enhance the experience of their visitors. This is a difficult task when they are under constant attack from the unpleasant smells of cigarette smoke, food and body odors.
Study & Research
Studies conducted over the last decade have indicated that visitors rated their stay better and lengthened their time.
In a controlled experiment comparing the takings of slot machines in a fragranced and non fragranced environment over a set period of time, fragrance was shown to have a positive effect on takings.The scented area saw an uplift of 45%.


What can you do with scents?
• Create a relaxing and inviting environment that visitors don’t want to leave.
• Create a multi-sensory experience in public areas and trigger an emotional connection with your visitors to your property.
• Eliminate bad odours and neutralise the air.
• Create a signature scent and take your Entertainment and
Gaming business to the next level.
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Fitness & Spa
Scents increase the positive perception in the fitness and spa environment. Visitors will feel more welcome and will perceive the atmosphere as more friendly and relaxing. Where 100% pure essential oil is used, it delivers additional health benefits through the air purifying and other properties of essential oils.
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Study & Research
• During controlled tests within gyms, Peppermint
was found to improve athletic performance. Athletes undertook various physical tasks either with or without an odorized peppermint adhesive strip under the athlete’s nose. Results showed that the peppermint odour condition resulted in increases in the running speed, the hand grip strength and number of push-ups.
• Peppermint essence is used to energize and revitalize, and has been shown to enhance fitness training.
• Strawberries and buttered popcorn can help you burn more calories in the same amount of time.


What can you do with scents?
• Create a relaxing and inviting environment that visitors don’t want to leave.
• Improve the results of exercise through energyzing effects of scents.
• Improves the oxygen assimmulaton.
• Create a more dynamic atmosphere.
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Healthcare
Most healthcare professionals are aware of the powerful impact of scent. Studies have shown that scent can
be used in many applications, to positively affect the behaviors and emotions of patients and staff.
Study & Research
• Looking at a disturbing cancellation rate among patients facing an MRI, Grady, who’s director of imaging services at Florida Hospital’s Seaside Imaging Center, resolved to address the problem by diffusing the fragrance of vanilla in the MRI room, since the scent reportedly helps people feel less claustrophobic, and had a 50% decrease in cancellations.
• Research in Japan is being undertaken to understand the influence scent and the use of essential oils has on the treatment of Alzheimer’s disease. (Miyazawa, 2006)
• An Australian university is using scents to assist in
the diagnosis of several brain disorders including Alzheimer’s disease, Huntington’s disease, Parkinson’s disease, schizophrenia and obsessive-compulsive disorder. (University of Melbourne, 2006)
• Research concludes that blood pressure can be reduced through introduction of scent.
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What can you do with scents?
• 66 % less sedation rate.
• 50 % lower cancellation rate.
• Eucalyptus can be used to treat malodors, and has
antibacterial properties.
• Citrus scents are uplifting fragrances, which can help
ease anxiety.
• Ease tension and anxiety in doctor’s offices waiting
rooms, patient waiting areas and family waiting rooms.
• Create calming environment for Retirement Communities.
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Hotel & Resorts
Greeting your guests with your own unique fragrance creates a lasting impression of feeling welcome and a sense of relaxation from their everyday experiences.
We’ll work as hard as we can to make your Hotel or
Resort a memorable stay for your guests. Guests
become accustomed to the level of luxury and service professionalism that you offer and they look forward to that pleasant sense of familiarity on their next stay.
Study & Research
• Diffusing the appropriate fragrance in a hotel lobby has a direct and significant effect on guests’ perception of their stay. Where a population consisting of 70% businessmen is concerned, the fragrance was found to be synonymous with differentiation and innovation. More than 84% of the people questioned, were won over by this innovation, and saw it as an interesting initiative.
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What can you do with scents?
• Create a multi-sensory experience in public areas and trigger an emotional connection with your guests to your property.
• Catering and event planners can offer the option of scenting their event to create a one-of-a-kind experience.
• Eliminate bad odours and neutralise the air.
• Create a signature scent and take your property to the
next level.
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Malls & Supermarkets
An attractive interior, a broad selection of your goods or services and professional service are the main keys of a good working business. But as competition is very tough nowadays, it just might not be enough. Maximize your stores earning potential by introducing suggestive aromas to the shopping environment.
Study & Research
• Independent research has shown up to an 80% increase in product sales when an associated aroma is diffused into the environment.
• When an odour of baked bread was released in a US supermarket, sales in the bakery section increased threefold. (The International Journal of Aroma Therapy, Dr. Alan Hirsch, 1993)
• Customers stay longer in a pleasant smelling space. Studies have shown up to 44% longer.
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What can you do with scents?
• Encourage customers to purchase more items while they shop.
• Pizza, Coffee, Musk, steak, BBQ, chocolate, all trigger positive emotional responses and may enhance sales.
• Create a higher evaluation of overall shopping experience.
• Eliminate bad odours and neutralise the air.
• Create a signature scent and take your mall or
supermarket to the next level.
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Offices & Institutes
Research shows people working in scented areas demonstrate a higher self-efficiency and are more likely to adopt efficient work strategies. Studies have shown error rates in typing significantly reduced when operators were exposed to lemon and lavender fragrance and an increased performance in speed and accuracy when scents such as peppermint were administered.
Study & Research
• When lemon oil was diffused throughout a Japanese office building, productivity among data entry operators increased by 54%!
• Certain scent formulas have proven to create better comprehension, learning, recall, and retrieval of information.
• Research concluded that students learned 17% quicker in working with maps and puzzles when a scent was introduced.
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What can you do with scents?
• Create an efficient work force and reduced stress.
• Increase in data-entry production.
• Faster performance in puzzle-solving.
• Fewer clerical errors.
• Eliminate bad odours and neutralise the air.
• Create a more dynamic atmosphere.
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Restaurants & Cafes
Humans have only four tastes (sweet, sour, bitter and salty) which in combination with scent create flavour. A new study published in the Journal of Texture Studies,
has shown that merely showing pictures of food is not sufficient to produce that mouthwatering sensation that causes people to seek food. The reason, according to the scientists, is that a visual representation is not real enough to convince the brain that food is imminent.
Study & Research
• When an odour of baked bread was released in a US supermarket, sales in the bakery section increased threefold. (The International Journal of Aroma Therapy, Dr. Alan Hirsch, 1993)
• In 2005, when Exxon On The Run convenience stores in North Carolina highlighted a new brewing system with coffee scents from a scent marketing company, coffee sales perked up by a healthy 55%.
• Hershey’s Chocolate significantly spurred sales at point of purchase with scent delivery technology installed in vending machines in California tourist locations. Hersey’s reigned supreme over the other three brand choices as the company sold 300% more chocolates than the others.
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What can you do with scents?
• Scent can stimulate appetite and the smell of favourite foods may cause customers’ mouth to water and increase the chances that they will buy some.
• Pizza, Coffee, Musk, steak, BBQ, chocolate, all trigger positive emotional responses and may enhance sales.
• Scent of fresh baked muffins may increase your sales due to hunger response.
• Smell of fresh popcorn at movies is likely to entice customers to buy some.
• Eliminate bad odours and neutralise the air.
• Create a signature scent and take your Restaurant and
Cafe business to the next level.
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Retail
Scents introduce a new dimension for retail industry. The powerful link between the human sense of smell and consumer behavior can now be harnessed to create an environment where consumers spend more time.
Study & Research
• Building a stronger emotional association between customer and brand through multi-sensory marketing directly translates to higher prices consumers are willing to pay. (Martin Lindstrom, 2005)
• Pleasant scents in a retail environment improved the perception of customers as to the evaluation, environment and merchandise and specific products. It also improved customers’ intentions to revisit the store. (Spangenberg, 1996)
• Research concluded a 84% increase in the willingness to purchase a pair of Nike shoes in a scented room over an odor free room. The same subjects indicated a willingness to pay $10.33 more for the same pair of shoes.
• Independent research has shown up to an 80% increase in product sales when an associated aroma is diffused into the environment.
• Experiments in a fashion store revealed that sales doubled when ‘feminine scents’ such as vanilla were sprayed in the women’s clothing sections.
• According to the Sense of Smell Institute, the average human being is able to recognize approximately 10,000 different odours.
• On average, each person breathes 20,000 times a day and with each breath comes a chance to pitch a product because the sense of smell cannot be turned off. (Stevens, 2006)
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What can you do with scents?
• Customers stay longer in a pleasant smelling space. Studies have shown up to 44% longer.
• Encourage customers to purchase more items while they shop.
• Create a higher evaluation of overall shopping experience.
• Eliminate bad odours and neutralise the air.
• Create a signature scent and take your Retail business to
the next level.
Retailers are seeing positive results in their bottom line with customers lingering longer in retail stores that have implemented scent branding. Let us help you create a unique retail experience with the use of a signature scent that captures the essence of your brand and engages your target market. It will become a lasting experience imprinted in people’s memories long after they visited your store.
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Transport
Public transport services are an effective means of getting to explore new cities or just get to work. However, with so many people using them daily, they may not always prove to be the most pleasurable of experiences. Whether the aim is to provide an added sense of luxury to your brand, create a relaxing environment for anxious and stressed travelers or to promote a clean, hygienic and inviting space for passengers, scenting can offer the solution.
Study & Research
• The London Underground and The Hong Kong Mass Transit Railway are both believers in the power of fragrance.
• Airport lounges and waiting areas can also be great places to gently introduce fragrance. Stress levels from delayed flights, tired children and jet-lag can all be reduced through the proper introduction of carefully designed fragrances. Business lounges can be differentiated by sophisticated fragrances that match the beautiful designs that so many airlines are now investing for the benefit of their clients.
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What can you do with scents?
• Create a multi-sensory experience in public areas and trigger an emotional connection with your travelers.
• Eliminate bad odours and neutralise the air.
• Create a signature scent and take your brand to the next
level.
• Ultimately strengthen your position, performance and
revenues.
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Contact Us
United Arab Emirates (HQ)
Phone: +971 - 4 - 2258111 | +971 - 52 - 7644455 Fax: +971 - 4 - 2255778
Address: Dubai, UAE.
P.O.Box: 97418
Email: [email protected]
Qatar
Phone: +974 - 4 - 4513945 | +974 - 4 - 4513946 Fax: +974 - 4 - 4502022
Address: Doha, Qatar.
P.O.Box: 22816
Email: [email protected]
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