Press Book

A cosmetic line first of its kind for beauty and feminine care.
A woman to woman product line.

Press Book



Branding

www.hysqia.us
@hysqia_us
@hysqia.us

Our Story

Joanne Laverson is the wife of Dr. Steve Laverson, a San Diego Board
Certified Plastic Surgeon whose patients have always asked for skin
care advice. Joanne believes that the consumer desires and de-
serves simplicity and effectiveness in their daily routine, including
skin care and now, cosmetic intimate care.
The Feminine Hygiene Products Market is expected to reach over
$40 Billion by 2022 which is why as Chairman of The Doctor’s Wife
™, Joanne is proud to introduce, The Hysqia Line. The Doctor’s Wife,
Inc. (TDW) of San Diego, CA is the exclusive Brand Ambassador of
Hysqia products in North America. Designed solely for a woman’s
body, breast, and intimate areas, Hysqia features six signature prod-
ucts. The Hysqia Line of luxurious, water free, products are sized to
conveniently fit in the woman’s purse.
According to Joanne, “Hysqia Swiss products are for the sophisti-
cated woman’s best kept secret -- formulated to promote intimacy,
femininity, and romance in women and the men (or women) who desire them.” Because it is the first of its kind product and
evaluated favorably by many users, Joanne believes the organic active ingredients with the latest biotechnology, hypoaller-
genic brand will become the new buzz word for intimate hygiene.
Understanding the modern woman and her on-the-go lifestyle. Joanne finds that Hysqia is the perfect answer for women all
ages to stay fresh. Hysqia is a highly specialized, researched, and superior beauty treatment for body, breast, and intimate
areas. Only a woman can understand and express the magnificent and fragile complexity of a woman’s body and its needs.
The name HYSQIA is inspired by a mythological figure, a mysterious nymph who was the oracle of Numa Pompilius, king of
Rome. Her advice was considered so precious that it appeared in sacred books, but then later mysteriously disappeared.
However, the legend says that they remain in someone’s possession.
Franca Scala Cova is the inspired creator of Hysqia. Born in Italy, Franca spends most of her life in Switzerland and travelling
around the world, dedicating most of her time to the focus of women’s beauty. A tireless pioneer in the search for and use
of new cosmetic active ingredients, Franca co-founded in the 80s Valmont Cosmétiques, a worldwide reputed skincare line
with ground-breaking concepts.
Since then Franca has actively participated in the creation of exclusive Swiss skincare products that have been concentrated
in expertise and utmost quality. Franca is known affectionately as the consummate professional, always ready to listen and
resolve, always enthusiastic for testing a new skincare concept, a new texture, a new product for her friends. Throughout
her long and intense professional career, Franca has always been available to listen to women’s problems, desires and needs.
Hysqia offers a series of regenerating skincare products designed for the single purpose of enhancing every woman’s beauty
and charm. The products are formulated and designed with innovative highly effective, and natural derived ingredients,
stemming from advanced research by world reknown cosmetic chemists. Hysqia is well-known and very popular in Europe
and overseas. Joanne looks forward to sharing this one-of-a-kind product within the U.S.
For media inquiries, please contact [email protected] or 858-295-4001.

Joanne Laverson, Hysqia Brand Ambassador
hysqia.us