IPMMI : January - March 2019

Vol. 17, Issue No. 4, January - March 2019

Official Magazine of
Institute of Packaging
Machinery Manufacturers of India

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From the
President’s Desk

Vol. 17, Issue No. 4 We’re in the midst of a significant transformation re-
January - March 2019 garding the way industry is developing the products
and its overall operations thanks to the digitization
Board of Governors of manufacturing. Over the horizon this upcoming
Mr Ashok Kothari transition is called Industry 4.0 to represent the fourth revolution that
Mr Bharat Patel has occurred in manufacturing domain. The fourth industrial revo-
Mr D.G. Malani lution will take ahead was started in the third with the adoption of
Mr S S Cooper computers and automation and enhance it with smart and autonomous
Mr V Krishnan systems fueled by data, machine learning, Artificial Intelligence, IoT
Mr. Mahendra Mehta and more. We take this edition as the opportunity to theme our entire
year with the upcoming revolution - Industry 4.0.
IPMMI Committee Members:
Mr. Samir Vijay Limaye - President The manufacturing fraternity could leverage from plethora of
Wimco Limited Industry 4.0 benefits like, Identify opportunities (through machine
data), Optimize logistics and supply chains, Autonomous equipment,
Mr. K. M. Anil Kumar – Vice President robotics (as part of automation), Additive manufacturing (3D print-
Accupack Engineering Pvt. Ltd. ing) and more.

Mr. Anthony D’Souza IPMMI management committee held a meeting on January 18,
Mespack India Pvt. Ltd 2019. The committee members discussed and concluded to launch
few initiatives to bring in the quality of bonding and belongingness
Mr. Sajith Pallippuram within our members. Representing our committee, I request all our
Welbound Worldwide Pvt. Ltd members to participate in the engagements for a mutual beneficial
association as well as contribute to our packaging fraternity and an-
Mr. Makdum Jahan cillaries.
Veripack Solutions India Pvt. Ltd
IPMMI is now looking forward to expand its horizons by explor-
Dr. (Mrs.) Sharayu Sawant ing options to partner with consultants like Grant Thornton. Through
Shruti Flexipack Pvt. Ltd. these partnerships, IPMMI envisions towards building bridge be-
tween industry, institute and the state government & society. IPMMI
Mr. Jigish Chiniwala representing packaging fraternity can provide packaging consultancy
Condot system pvt. Ltd for manufacturers assisted by skills development initiatives, seminars,
conclaves and more.
Mr. Hemant Ogale
Nichrime India Ltd. - Samir Vijay Limaye

Mr. Gautam Kothari 1
World Pack Automation systems Pvt. Ltd

Mr Dhrumil Shah
Maharshi Udyog

Secretariat
Mr Santosh Mishra

Unit no. 303, 3rd floor, Gold Crust Building
Kailas Compound, LBS Marg, opp. Vijay sales
Ghatkopar (West), Mumbai 400086.
Tel: +91 22 2500 3334
E-mail: [email protected] / [email protected]
Website: www.ipmmi.org

Vol. 17, Issue No. 4, January - March 2019

Official Magazine of
Institute of Packaging
Machinery Manufacturers of India

Contents...

Vol. 17, Issue No. 4, January - March 2019
Cardboard Box: Invention & Evolution ............................................ 04

Packaging 4.0: Enabling operational excellence ........................... 06

The 10 levers of organizational excellence .................................... 08

Go Green Packaging ......................................................................... 10

Uncovering the packaging legends - Ruben Rausing .................... 12

Aspiring to leverage business acumen .......................................... 14

Board of Governors meeting ........................................................... 14

Bihar Investor meet ........................................................................... 15

The Role of Packaging in Supply Chain Management ................... 16

Indian packaging market to reach $ 73 billion by 2020 .................. 18

Learning from Leaders ..................................................................... 20

Awards & Recognition ...................................................................... 21

Creativity is Intelligence having fun ................................................ 22

iLearn ................................................................................................. 23

Upcoming Events .............................................................................. 24

2 IPMMI - Vol. 17, Issue No. 4, January - March 2019



Cardboard Box:

Invention & Evolution

Inspired by: Web revolve

Seems to be simplest of inventions, easily taken for granted how-
ever Cardboard box still pays a very vital role in our everyday
lives for both domestic and industrial use. Cardboard box is re-
ally the jack of all trades and master of most. However easy
to use and move, its evolution was not quite easy and smooth.
Let’s take a peek at invention and evolution of Cardboard boxes.

1840
In France, cardboard boxes were popularized by silk manufacturers transporting Bombyx mori moth eggs from Japan.

1850
As a way to market to the masses, the Kellogg brothers were the first to use cardboard boxes for their cereal products.

1856
The first patent for a cardboard product was used for high hats worn by English gentlemen in 1850’s.

1871
Sir Malcolm Thornhill from England produced the first commercial Cardboard Box. More than 200 years after Chinese invented cardboard
as a means to wrap food.

1879
A factory accident in New York led to 20,000 paper bags being ruined. However Robert Gair realized he could use them to create folding
box templates.

1890
Making the most of the discovery, Gair later invented a machine to produce pre-cut cardboard boxes by using flat pieces that could be
folded together.

1896
US biscuit manufacturer Nabisco began using cardboard boxes for packaging and distributing their products.

1900
By the turn of the century, wooden crates & boxes were being replaced by corrugated paper shipping cartons.

1939
Cardboard boxes were used to protect the gas masks given to every citizen in the UK following the outbreak of World War 2.

1983
An area in London that was home to around 200 homeless people living in cardboard boxes came to be known as ‘Cardboard City’.

2005
Melbourne architect Peter Ryan designed a whole house composed largely of cardboard boxes.

2009
In the UK alone, 7 million tonnes of cardboard for packaging and boxes were produced by the end of 2009.

2014
Most cardboard boxes today are made from re-used material and 70% of the cardboard around the world is recycled.

4 IPMMI - Vol. 17, Issue No. 4, January - March 2019



Packaging 4.0:

Enabling operational excellence

Citation: Protection in Automation, whitepapers

Industry 4.0 and the In-
dustrial Internet of Things
(IIoT) promise to reduce
total cost of ownership
(TCO) by making machin-
ery easier to operate and maintain.
Mass customization requires highly
modular machines to enable auto-
matic adaptation of production to re-
al-time demand.

Integrated condition monitoring
and direct web connectivity down to
the sensor level serves big data an-
alytics and enable auto-diagnostics.
Complemented by augmented reality
technology, access to comprehen-
sive diagnostics via standard web
technology enables total productive
maintenance (TPM). The result is
improved production with zero de-
fects, zero breakdowns and zero ac-
cidents.

Overall Equipment Effectiveness Total Cost Of Ownership Total Productive Maintenance

56% 43% 61%
of companies expect to increase of companies expect to lower of companies will use big data
efficiency by more than 20% over costs by more than 20% over the analytics within 5 years for more

the next 5 years next 5 years efficient maintenance

6 IPMMI - Vol. 17, Issue No. 4, January - March 2019

Overall Equipment Effectiveness (OEE)

As a key performance indicator (KPI), overall equipment effectiveness (OEE) provides reliable
information regarding the actual production efficiency of a packaging line. It breaks the performance of a
manufacturing unit into three measurable components: availability, performance and quality.

Interoperability standards Calculate and improve OEE on the machine and line level by more easily identifying the root
Easy options management causes of production inefficiency.

Integrated safety Modular nature of software technologies should allow changes to the configuration easily and
software at runtime, further accelerating changeover and boosts productivity. Automated
data production collection and provide OEE functionality without any programming.

Integrated safety is a top priority for Industry 4.0. Safety strategies will be designed for open,
collaborative subsystems belonging to different manufacturers and operators. Use of open and
integrated safety technology will significantly increase line availability and reduce stoppages.

Total Cost of Ownership (TCO)

The total cost of ownership (TCO) for a piece of equipment or other asset involves much more than simply its
initial cost. The TCO accounts for all the costs over the asset’s entire lifecycle - from installation and deployment
to operation and energy consumption to maintenance and upgrades.

Although implementation of Industry 4.0 does require short-term investment, in return it generates long-
term savings through increased efficiency and optimized energy consumption. TCO analysis sheds light on very
large differences between purchase price and total lifecycle costs - especially in the case of packaging lines, which typically have
very long service life.

Flexibility in production A new generation of service-friendly intelligent transport technology combines optimized
Mass customization productivity and flexibility with industrial-grade reliability to ensure maximum uptime and
mini-mum maintenance. With independent control of multiple movers, such highly dynamic
conveyor systems increase the production rate of packaging lines and make format changes
faster and easier than ever.

Industry 4.0 promises high levels of product customization at costs similar to mass produc-
tion, allowing manufacturers to focus on differentiation with more personalized products.
Mass customization needs fast production changeovers performed by non-specialist opera-
tors, so a highly modular machine design is essential.

Energy efficiency With energy prices endlessly on the rise, machines are being equipped with embedded en-
ergy monitoring features to help optimize consumption. Energy metering modules incor-
porated into the control system provide access to real-time energy consumption data for a
production facility. Centralized acquisition of operating and process data allows for online
performance monitoring and optimization.

Total Productive Maintenance (TPM)

Integrated condition monitoring capabilities and big data analytics enable auto-diagnostics. Direct web
connectivity down to the sensor level allows machines to autonomously ask operators to perform maintenance
tasks. Production, maintenance and engineering teams of machine builders and end users have easy access to
key indicators and full diagnostics via standard web technologies.

Zero tolerance TPM has since become a globally accepted approach to industrial equipment maintenance.
Big data analytics Many industries rely on this model to achieve maximum equipment effectiveness and, ulti-
Web services as standard mately, improved production with zero defects, zero break-downs and zero accidents.

Industry 4.0 makes it possible to aggregate data from all sources (operational data, pro-
duction scheduling, condition monitoring, historical data). Predictive asset analytics turn this
massive volume of data into proactive measures and help identify the right maintenance
strategy to get the most out of every asset.

Smart machines connected to web services are able to request maintenance actions autono-
mously. Operator interfaces take advantage of technologies based on web standards and do
not require dedicated software. Auto-generated diagnostics are integrated in machines and
available on any device with a standard web browser.

Augmented reality Augmented reality makes it easier for operators to obtain in-formation in real time and pro-
vides hands-free web access to repair manuals or service centers.

IPMMI - Vol. 17, Issue No. 4, January - March 2019 7

The 10 levers of
organizational excellence

Source: smartinsights.com

(CRM) software. Most importantly, you
can track the progress in the objectives
described in “Strategic Direction”
above. Note that it is important to focus
your metrics evenly on sales / operations
and people / culture, in order to have
a balanced approach to performance

management.

Or g a n i z a t i o n a l company’s purpose. Once that occurs Strategic Communications
excellence is desired you can more clearly defining your
by every business, but long-term goals. Next, objectives can Once you have defined your
many business leaders be defined that help you move toward strategic direction, and determined
are never able to achieving your goals. These objectives how you will measure progress, you
determine how it is achieved. It has often can then be assigned to people within need to ensure that there are channels
been said that ‘change is a constant in the organization so that a named person for communicating key messages
businesses’, but it is particularly relevant or team of people owns the completion throughout your organization. Consider
today from a marketing point-of-view of each one. This accountability is your strategy for communicating your
with the growth in digital transformation important for ensuring that your business values and expectations to people
projects. strategy is put into practice. working at every level. What is the best
channel of communication? Email?
There is no single shortcut to Applied Metrics Meetings and training sessions? Or
organizational excellence; you need distributing information through the
to take a multi-channel approach to Information is key to the success of company intranet? You might need to
improving and optimizing business any modern organization. Define metrics use a combination of these methods to
performance. At Performance pH, that you can use to track the effectiveness reach everyone.
we have designed a methodology for of all elements of your company and find
achieving organizational excellence, ways to monitor them. For example, you Whatever communication channels
which we refer to at the 10 Levers of could ask your marketing department to you choose to use, remember that
Optimal Business Performance. track their monthly website visitor growth communication should always be a
in Google Analytics so you can see how two-way street. Give your employees
Strategic Direction well their campaigns are working to a chance to give feedback on company
bring traffic to your site. Similarly, your policies and share their ideas for
Building an effective organization sales team could track leads and sales in improvement. In fact, fostering grass
begins with understanding your their customer relationship management roots communications is crucial.
Effective grassroots communications
allow problems to be solved efficiently
at the lowest possible level, rather than
having them escalate up the layers of
management.

Strategic Hiring

Effective hiring practices reduce
staff turnover, reduce recruitment costs,
and improve efficiency. To ensure you
hire the right candidates, take the time

8 IPMMI - Vol. 17, Issue No. 4, January - March 2019

to identify the ideal characteristics you so they can be addressed proactively. and keep the office clean to help your
are looking for in new hires. These Nothing breads trust better than good people feel valued. But, also be aware of
characteristics will depend on your communication followed by prompt and the social environmental factors. Make
company culture and the skills that you thoughtful action. sure your people are recognized for their
need in your organization. For example, contributions, make sure they are treated
if you are in need of IT skills across Colleague Empowerment like colleagues rather than subordinates,
your organization, you need to make and make certain they have the resources
this a priority in your hiring practices. Empower your employees to take to do their jobs effectively. In other
However, while skills are important, action without asking their supervisors words, create a social environment in
cultural fit is essential. A candidate that for help or guidance. To support this which they want to do their best work
is not a good cultural or philosophical proactive behavior, make sure all of your every day.
fit in your organization will ultimately people have the tools they need to solve
not be satisfied and will either leave or problems, such as access to customer Employee Development
potentially be disruptive. records or the ability to use small
amounts of company funds without Professionally, provide opportunities
Purposeful Culture asking for permission. Also, make sure for your people to continually pursue
your policies favor empowerment. By excellence in the work they do. But, also
Every company should have a well- actively encouraging employees to play provide opportunities for them to pursue
established mission, which should be a role in the decisions that impact their personal development. Helping them
reflected in the organizational culture. work, you can give them confidence and develop better financial management,
For example, if your mission is to show them they are valued members of parenting, and community services
deliver the best customer service in your your organization. This results in them skills are all good examples. Giving
industry, all of your people should keep taking ownership of their actions, and your people opportunities to develop
this mission front of mind as they go gives them the pride that comes with new professional and personal skills
about their daily work. The leaders in knowing you are making an important can improve retention and productivity,
your organization can set an example by contribution to the mission of the helping you maintain a more highly
using your organization’s cultural values organization. skilled and dedicated workforce.
to guide their actions. You should also
regularly assess every member of your Work Environment Optimization Colleague Wellbeing
team to ensure they are living up to the
organizational values you have defined. Is your office a place where employees Healthy employees, especially
feel comfortable and motivated to do those with good overall wellbeing, are
Relational Trust their best work? An unpleasant office more likely to perform well at work.
environment can sap the motivation of And of course, when the people of an
Trust is vital for organizational your people, leading to low morale and organization perform well collectively,
excellence. Work on establishing high staff turnover. Ensure your office high organizational performance is
trust between all members of your has adequate lighting, comfortable office the outcome. An employee wellbeing
organization, from entry-level workers to furniture, good ergonomics, places for initiative is also an important part
senior managers. Encourage your people your people to hang out on their breaks of a well-developed corporate social
to speak openly about their concerns without disturbing their co-workers, responsibility program, which is
essential for any organization that cares
about its people and its reputation in the
community. But a wellbeing initiative is
not just yesterday’s wellness program.
Instead, it will address the physical,
social, community, career, and financial
needs of your people. An appropriate
benefits package, total compensation
program, and wellness initiatives are
all part of the equation. Inducements,
effective communications, and policies
will all be used to support ongoing
action.

Optimizing these 10 levers of
organizational excellence can help you
achieve optimal business performance.

IPMMI - Vol. 17, Issue No. 4, January - March 2019 9

Go Green Packaging

Source: Solvay.com

Solvay Packaging Pur- bags’ after they have been Is that amount of packaging
chasing team has im- emptied by customers. A service necessary?
plemented a series of provider collects, sorts, and
initiatives with signif- cleans the bags before returning Another way to improve the
icant benefits. These them to our plants. Ten years footprint is by reducing the level
initiatives were taken for Green after the GBUs first trialed this of unnecessary packaging. To do
Packaging perspective and its system they are meeting 40% that, we systematically challenge
impact reduced company’s CO2 of their needs with re-used big the packaging specifications
footprint in the EMEA region by bags. required by the plant. By working
over 3,500 tonnes last year. closely with the plant we can
Steel drums are another com- eliminate unnecessary options,
The Initiatives implemented mon packaging solution for Sol- standardize the size or type of
were built around the three axes: vay products. By reducing the packaging, or reduce its weight by
Reduce, Re-use, and Recycle. thickness of the steel drums it proposing an alternative material.
They include purchasing second- utilizes by 10%, Novecare Os-
hand pallets, rebottling or cleaning piate has cut packaging costs Green Packaging - What
intermediate bulk containers significantly. The drums have leverage do we activate?
(IBCs), and the collection and re- exactly the same performance
use of packaging after delivery. level, but emissions (and costs) Implementing these solutions
are reduced during their produc- requires strong collaboration
For example, the Silica and tion and use due to the lighter between the supply chain team,
Polyamide GBUs re-use ‘big weight. regulatory bodies (for dangerous
good), and our customers. And

10 IPMMI - Vol. 17, Issue No. 4, January - March 2019

we need to obtain approvals from
all of those parties, usually within
a very tight timeframe. To ensure
we achieve our goals, my team
must demonstrate their skills in
project management, patience,
perseverance, and change
management every single day!

Improving engagement provides us with a competitive on green packaging solutions.
with vendors key to future edge as our customers are
success constantly looking for ways to Our aim in next 2 years is to
reduce waste and improve the use green solutions for 25% of our
With significant progress in the sustainability of their operations. packaging needs while generating
last five years some GBUs have additional CO2 reductions and
already developed sustainable For the first time, we have benefits. We have also committed
packaging supply chains and have measured the impact of our green to share our best practices and
extended it to all of their plants. packaging initiatives. In 2015, success stories with our global
What we need to improve is our around 15% of our total packaging packaging network so that they
engagement with our vendors to budget for the EMEA region went can capitalize on our work.
promote those best practices and
propose new ideas such as collecting
packaging from the customer.

Our final customers are key
stakeholders in this process. We
also attend customer meetings to
support our packaging vendors.
In many cases, proposing a
sustainable packaging solution

IPMMI - Vol. 17, Issue No. 4, January - March 2019 11

Uncovering the packaging
legends - Ruben Rausing

The Swedish guy who brought Tetra Pak to the world

Reference: Tetrapak.com

New companies
often start up by
marketing a tech-
nical invention.
Tetra Pak founder
Ruben Rausing started instead by
studying the market to be able to map
out what his future company should
be able to do. Following which he re-
searched the technical requirements.

Graduated from the Stockholm Ruben Rausing showing a paper model of the Tetra Classic package design
School of Economics by 1920, Ruben
Rausing had earned his Master of Birth of an Idea, a Solution seal it through the milk?’ (...) I said
Science Degree from Columbia that that would be a brilliant idea, if
University, New York. The idea of forming, filling and it could be used. It would result in
sealing packaging from a paper packages completely filled, without
During his studies in the USA, tube has been attributed to Ruben air, and oxygen has a damaging
Ruben Rausing received his first Rausing. This means that the whole effect on milk. It seemed impossible
exposure to “self-service” stores. He process could take place without however, as the hot clamps for hot
could see that this concept would be interruption, if the paper web is sealing would give the milk a burnt
adopted in Europe, thus increasing continuously formed into a cylinder, taste
the demand for pre-packaged goods. which is then fed with fluid using a
In 1929, the year of the Wall Street measuring device. The big problem She just said ‘Have you tried to
stock market crash that triggered was to obtain the correct amount in do it’ – That was a typical, logical
the Great Depression, he and Erik each packaging unit because milk answer from this remarkable woman.
Åkerlund founded Scandinavia’s first foamed upon filling. Ruben Rausing I returned to my office after lunch and
specialised factory for packaging has himself recounted how the in the laboratory I made a cylinder,
in Sweden. The firm, Åkerlund & question found its solution: “One day filled it with milk and separated away
Rausing, was to become one of the at lunch at home I was talking with a number of tetrahedrons using hot
largest packaging manufacturers my wife about this. Suddenly she sealing clamps. Some of us tasted the
in Europe, and it was within this said ‘Why don’t you continuously milk and couldn’t detect the slightest
company that the first steps in fill milk into the tube (...) and then burnt taste.”
development of a carton for milk
took place.

12 IPMMI - Vol. 17, Issue No. 4, January - March 2019

Development of a concept Doing work with the idea of a chain driven
machine something that machine and asserted that this way
the design would be considerably
The idea of the continuous filling nobody else simpler. To demonstrate the function
process was created, but there was has done before he built a simple prototype model.
not yet any filling machine. Together is actually quite The moving parts comprised
with Harry Järund, Nils Andersson cogwheels and bicycle chains on
was given the task of designing hard which wooden sealing jaws were
a machine. The result was a affixed. Four months after the
compromise proposal: a machine that - Ruben Rausing demonstration the first machine was
certainly was designed to work from ready in September 1946. In order to
roller and tube, but still filling one keep to the timeframe the machine
packaging unit at a time. The concept components were manufactured at
was never realised, but Harry Järund a number of smaller engineering
didn’t give up the idea that forming companies during the summer
and filling should take place in a months.
continuous process. Production and
sealing should be possible by means After the first invention in 1944 it
of pairs of jaws angled against each took nearly 10 years until a feasible
other, and mounted on drive chains. material could be produced on a large
scale. Ruben Rausing summarized
At New Year 1945 he was able the extent of the problem:
to propose a solution. The basic
principle of chain operation seemed “Doing something that nobody
reasonable, but the proposal’s design else has done before is actually quite
was rejected. Harry Järund led the hard.”
development project. He continued to

1952 - The first Tetra Pak filling machine is delivered 13
IPMMI - Vol. 17, Issue No. 4, January - March 2019

Aspiring to leverage
business acumen

On 18th Jan 2019, Mr. Aspire Infinite is a growth partner tacular results for business owners
Ramas Krishnan to OMB’s (Owner Managed Busi- running OMB. Mr. Ramas and An-
and Mr. Anish She- nesses) working closely with the ish are focused to drive TAB India
shadri representing SME sector. It works with OMB’s aspiring towards their larger role in
Aspire Infinite, a to deliver significant growth through India’s OMB sector. Additionally, a
consulting organization conducted excellence in Operations and Busi- strong social impact could be mani-
a seminar ‘myCOO’. myCOO was ness planning leveraging their inher- fested in due course of this ameliora-
crafted for targeting small-medium ent business potential. Aspire Infinite tion journey.
manufacturing organizations. Both partners with businesses that aspire
Ramas and Anish are founding part- to grow profitably and make it big Our members participated in
ners of the ‘The Alternative Board® through operational excellence. healthy numbers in myCOO semi-
(TAB)’, USA in India and launch a nar. Testimonial to their consultation
globally successful offering for pro- In this introductory session, they are few of our members who have
gressive Owner Managed Businesses introduced the solution framework witnessed their claimed results after
(OMB) in India. that has consistently delivered spec- their successful engagement.

Board of Governors meeting

On 18th January committee members discussed and quest all our members to participate
2019, the IPM- concluded to launch few initiatives in the engagements for a mutual ben-
MI management to bring in the quality of bonding and eficial association as well as contrib-
committee held belongingness within our members. ute to our packaging fraternity and
a meeting to dis- Representing our committee, I re- ancillaries.
cuss the way ahead for IPMMI. The

14 IPMMI - Vol. 17, Issue No. 4, January - March 2019

Bihar Investor meet

7-8 February 2019, Grand Hyatt, Mumbai

The Bihar State Indus- sq. mi). It is 3rd largest state of In- powerment, and basic societal needs
trial Development dia with a 104.1 million populace education and healthcare. IPMMI
Corporation (BSIDC) and population density of 1,102 per can cater to these needs through part-
in association with Sq. Km. It is 2nd largest producer of nering for initiatives for skill build-
Grant Thornton had cotton and jute, 4th largest producer ing, job creation, feasibility report,
organized Bihar Investors Meet on of vegetables and 8th largest produc- project execution and consultancy.
7th & 8th February 2019 at Grand er of fruits in India. It enjoys a large We’ve also identified the need of set-
Hyatt, Mumbai. Chief Guest Shri. base of cost effective labour, making ting up of skill development centers
Jai Kumar Singh, honorable Indus- it an attractive destination for labour with requisite certification for pack-
tries Minister Govt. of Bihar graced intensive industries. aging domain.
the event.
IPMMI is looking forward to Through these partnerships, IP-
CM Shri Nitish Kumar has tak- expand its horizons by exploring MMI envisions towards building
en sure and steady steps creating an options to partner with consultants bridge between industry, institute
enabling environment to kick start like Grant Thornton. The partnership and the state government & society.
Entrepreneurship and Start-Up in the with consultants and government IPMMI representing packaging fra-
state laying robust foundations for sponsored agencies would focus on ternity can provide packaging con-
the next phase of growth. Bihar is core needs of governments like Bihar sultancy for manufacturers assisted
the 13th largest State of India spread viz, employment generation, invest- by skills development initiatives,
over an area of 94,163 km2 (36,357 ment, rural upliftment, women em- seminars, conclaves and more.

IPMMI - Vol. 17, Issue No. 4, January - March 2019 15

The Role of Packaging in
Supply Chain Management

Credit: globalvisioninc

The packaging in-
dustry is evolving.
We now know that
packaging no longer
refers to a box or a
carton, but rather to a coordinated
system of preparing goods for safe,
cost-effective, and efficient move-
ment throughout the whole supply
chain that eventually leads to max-
imizing consumer value, sales, and
hence profits.

This means packaging also plays and labor costs. Good packages can is to satisfy consumers and increase
an integral role in supply chain man- satisfy all these aspects while also sales.
agement. It protects products from fulfilling consumers’ expectations to
damage, allows for their efficient create the desire to try the product. In recent decades, the connection
distribution, communicates to the between marketing and packaging
consumers, and is one of the major Market, Flow, and has been deeply analyzed by sever-
product promoters in a competitive Environment al studies, most of them finding that
marketplace. In fact, packaging de- packaging to be an instrumental part
sign has recently developed into a The aspects mentioned before – of marketing campaigns that can in-
mature communication discipline on and a few others – can summarize the fluence aspects like consumer atten-
its own – and clients now realize that packaging system into three primary tion, product positioning, evaluation
packaging is a critical and central el- functions that interact with each oth- and categorization, usage behavior,
ement in the creation of an effective er in supply chain management: mar- brand communication, and intent to
brand identity. ket, flow, and environment. purchase.

In order to achieve successful The market function is funda- In other words, packaging plays
supply chain management, packag- mental to the packaging system and the role of an interface between con-
ing systems have to be connected takes into account things like layout, sumers and brand owners and can
with aspects of marketing, logistics, design, communication, and ergo- genuinely alter the impression of the
productions, and the environment. nomic aspects that add to the product product’s quality.
and brand’s value. Its whole purpose
Packaging-logistics demands can
be easily handled throughout all pro-
cesses and for the consumers. Mar-
keting, on the other hand, requires
appealing packages that can engage
customers. Production usually re-
quires one size of packaging for all
types of products to minimize time

16 IPMMI - Vol. 17, Issue No. 4, January - March 2019

The flow function takes into ac- over the environmental aspect of the ply chain become readily apparent.
count all the packaging features that supply chain. Increased supply chain management
contribute to the easy handling in costs end up being paid by the con-
distribution. This function includes Enhanced Labeling and sumer, while traceability and label-
internal material flows, packaging Traceability ing improvements, on the other hand,
logistics, distributions, disposal, un- might even enhance sales through
packing, and return handling. The primary goal of supply packaging enhancement.
chain management has always been
In recent years, packaging logis- achieving customer satisfaction; Furthermore, packaging options
tics has become a new discipline that However, we have to keep in mind are continually evolving, with new
has gained traction with the scientific multiple variables can obstruct this labeling and material options specif-
and industrial community over the process. Packaging, in particular, ically developed to boost customer
strategic role of logistics in boosting can affect a product’s dependability, engagement and increase the overall
a company’s competitive advantage. quality, speed, costs, and flexibility, packaging quality. These too have an
Of course, both science and industry while also having an impact on its impact on the user experience and
attribute different degrees of maturi- life cycle. For companies trying to ultimately the sale of a product. So,
ty to the subject depending on cul- optimize all the factors that play a to maintain business growth, compa-
ture and region. prominent role in their supply chain, nies should focus on aligning their
barcode label software might be the supply chain management, labeling,
The concept of packaging logis- answer. and traceability needs.
tics is now focusing on the synergy
achieved by mixing the efficiency Enhancing product traceability Conclusion
and effectiveness of supply chain is one of the critical improvements
management with packaging and lo- any company can make to their sup- Packaging today involves far
gistics systems through the improve- ply chain management. Traceability more than boxes and bags, but
ment of both types of activities. In integrates inventory, transportation, even though there has been
other words, it is the relationship and manufacturing while affecting an incredible revolution in the
between packaging and logistic sys- the overall cost. For a long-term cus- industry, the optimization of
tems that increases the add-on value tomer satisfaction strategy focused packaging still needs to be at the
to the complete supply chain, from on product packaging, companies center of any efforts to enhance
raw material producers to the dispos- need to enhance their traceability one’s supply chain management.
al of empty packages via recycling, and deliver such improvements to
landfill, or incineration. customers through supply chain la- Countless marketing studies
beling and packaging. have concluded optimized pack-
Yet in current operational envi- aging actually delivers results,
ronments, these innovations must Global Vision’s barcode inspec- with regard to many aspects of
also take into consideration not only tion software becomes an ally to the supply chain. It can increase
the market and flow functions, but companies with barcode traceability product efficiency, smooth the
also an equally important and in- systems already in place. It allows handling of materials at the
creasingly emerging factor: the envi- for the automatic inspection and production floor, ensure the
ronmental function. It aims to lower grading of both digital artwork and efficient use of modern supply
the negative impact of the packaging print. The software uses a state-of- chain technologies like stack-
process on the environment, focus- the-art recognition system that also ers and pallets, and make for
ing on issues like using fewer inputs, ensures all barcodes are compliant easier damage control, inventory
while achieving the same outputs, with ISO 15415/15416 and ANSI management, cycle counts, and
re-using materials, and facilitating standards and delivers barcode in- space usage.
the recycling of said packaging. spection reports that let you know
about possible adjustments. Simply put, packaging optimi-
In fact, an increasing number of zation also optimizes overall
businesses are now choosing envi- As we tear down the layers be- supply chain costs, leading to
ronmentally friendly approaches and tween the creation of a product and a maximized return on invest-
techniques since it became clear that its ultimate sale, the importance of ment.
packaging has a substantial influence traceability and labeling in the sup-

IPMMI - Vol. 17, Issue No. 4, January - March 2019 17

Knowledge
Update Station
KUS

Indian packaging market to
reach $ 73 billion by 2020

Credit: Business Standard B2B bureau

Organized retail and boom in e-commerce to fuel growth of plastic
packaging, as India is emerging to be among the top ten packaging
consumers in the world, says a FICCI-TSMG report.

The packaging per capita packaging consumption and convenience. Additionally, they
industry in India is in India is quite low at 4.3 kgs, improve the hygiene quotient and
expected to reach $ compared to countries like Germany shelf-life of the products especially
73 billion in 2020 and Taiwan where it is 42 kgs and 19 in food and beverages segment.
from $ 32 billion kgs respectively. However, organized
in FY 15, according to a report retail and boom in e-commerce, “As plastics possess versatile
prepared by FICCI and Tata which offer huge potential for future properties it can help us do more
Strategic Management Group growth of retailing, is giving a boost with less. One such property is
(TSMG) on plastic industry titled to the packaging sector. light weight. As plastics are light in
‘Plastic packaging: The sustainable weight, they have a high product to
choice’. In the coming years, Indian Today, plastics are the material of package ratio which results in lighter
packaging industry is anticipated to choice in packaging for the sectors weighed end product. For example,
register 18 % annual growth rate, such as FMCG, food and beverages, only 1.5 pounds of flexible plastics
with the flexible packaging and rigid pharmaceuticals etc. Globally, can deliver approximately 60 pounds
packaging expected to grow annually plastics comprise of 42 percent of of beverage; compared to three
at 25% and 15%, respectively. packaging with the combination pounds of aluminium or 50 pounds
of rigid and flexible plastics in of glass,” said the FICCI-TSMG
The Indian packaging industry packaging. Plastics are used heavily report.
constitutes about 4 percent of the for packaging due to innovative
global packaging industry. The visual appeal for customer attraction Thus, plastic packaging enables

18 IPMMI - Vol. 17, Issue No. 4, January - March 2019

IPMMI - Vol. 17, Issue No. 4, January - March 2019 Knowledge
Update Station

KUS

in shipping more products with less
packaging material. And also brings
down the fuel consumption and the
overall transportation cost.

Besides this, plastics can be
reused and recycled. Plastics, which
have low energy requirements during
production, consume about 25%
less energy in production compared
to other alternatives. This results
in lower emission of CO2 gas.
Thus, when compared to glass or
aluminium plastics results in lighter
environmental footprint.

According to the FICCI-TSMG
report, India is a growing market
for plastics and consumes about
12.8 million metric tonnes (MMT)
of plastics annually against global
consumption of 285 MMT per
year. The plastics and polymer
consumption is growing at an
average rate of 10%. About 30,000
processing units with 113,000
processing machines have created
manufacturing capacity of 30 MMT
per annum in India. This has been
achieved with a 13% CAGR of
processing capacity during last 5
years. The industry has invested $5
billion in the machinery and it is
expected to invest $ 10 billion more
for increasing the capacity during the
next 5 years.

The per capita consumption of
polymers in India during 2014-15
was just 10.5 kg as compared to 109
kg in USA, 45 kg in China and 32
kg in Brazil. The low level of per
capita plastics consumption in India
is indicative of the massive growth
potential of the plastic industry.
Given the rising consumerism and
modern lifestyles, it is expected
that per capita consumption will be
doubled in the next five years,” said
the report.

19

Learning from Leaders

Bharat Patel, founder Multi Pack Systems Pvt
Ltd shares his wisdom

Founded in 1996 by of technical prowess but also owing Personal Journey
Bharat Patel, Multi to our after sales service policies, no
Pack Systems Pvt Ltd over committing. We at Multi Pack In 1965, my uncle who was run-
started manufacturing never compromised for performance, ning his printing press specializing in
horizontal flow wrap customer’s time, and engaged with printed cartons for pharma industry
machines, with his rich experience of every customer forging long lasting added me as a partner in the firm.
packaging material such as cartons, relationship. No sooner then I joined the market
flexible packaging and BOPP films. had undergone a major change. Then
Taking Multi Pack systems to its lucrative pharma business became
How has your journey next level, we explored the possibil- extremely competitive and many
been with Multi Pack ity of amalgamating with Industry customers dropped printed cartons to
System Pvt. Ltd. ? leaders in Japan and Germany, both deal with effects of Drug Price Con-
were keen to invest in Multi Pack. trol Order (DPCO) on their business.
We manufactured BOPP film at We zeroed on Omori Pvt. Ltd, a Jap- This is was a blessing in disguise, an
Gujarat Propack Ltd. and being a new anese family owned business started opportunity which I took up trans-
film, new applications were needed to in 1948; to gain bigger export mar- forming the company technological-
be developed. Since biscuits were the ket, add new technologies for food ly and won orders from FMCG in-
largest packaged food segment back and pharma packaging. The merger dustry. The challenge was to compete
then, we approached Biscuit industry of Multi Pack with Omori took place against industry stalwarts like Metal
leaders and learnt that our success in 2013, the new company Omori Box, Jardine Henderson, and Carton
would materialize if they have a suit- India Pvt. Ltd. continues to be the division of ITC, when we were at our
able flow wrap machine operating at market leader. I am happy that Multi nascent stage. Keeping Metal Box
120 PPM using BOPP film. Pack customers who trusted their as a benchmark for improving qual-
entire packaging requirements with ity, I took advantage of our relative-
Mr. Jayesh Trivedi, CEO of Multi us will have long-term continuity, ly smaller company size to ensure
Pack, took up the challenge immedi- which is very essential for buyers of
ately and our first prototype was sold capital goods.
to one of the leaders in the Biscuit
industry. Multi Pack soon became pi- For a leader,
oneer in applying mechatronic solu- honesty in his
tions to fulfill customer’s needs and business is a
grabbed the position of Indian market must; in fact, it
leader in the field of flow wrap ma- should be his
chines.
nature
While we kept our core business
to flow wrapping biscuits, our flow
wrap machines became the preferred
choice for instant noodles, chocolates
and bakery products besides non food
products like soap, detergent bars
and a host of other products. We at-
tained this position not only because

20 IPMMI - Vol. 17, Issue No. 4, January - March 2019

shorter delivery time through greater everyone in the organization, stake- tomer better, we need to keep track
commitment of my team. holders, partners and customers only of customer’s growth plans, future
if he is being Humble. Last but the technological requirements and mar-
In 1973, Mr Khurshid Patel, an most critical (for success) quality is ket expansion plan. With these inputs
IIM-A alumni, joined the company Courage, courageous enough to take we can deploy a development depart-
as CEO and being a man of details, bold decisions and stick to it. If the ment working on allied machinery ,
through his relentless efforts, the leader is honest and humble, the en- probably a new line of equipment to
company soon earned the honor of tire organization works to make ev- cater to their future needs too. This
being the most respected and reliable ery decision a success. would not only cater to our custom-
Carton manufacturer in India. er’s needs, it could even open a new
What are the 3 key points business line for us.
What are the three key a leader needs to keep
human qualities that an in mind while devising What inspires and
industry leader must company growth strategy? motivates you?
possess?
When it comes to company’s Customer’s trust has always in-
Honesty, humbleness and cour- growth the most basic yet profound spired and motivated me enough to
age to make a decision are the key importance is of “Understanding venture into new lines of business
qualities. customer’s requirements complete- and thereby serving customers as
ly”. Now that we know the custom- an industry leader. My good fortune
For a leader, honesty in his busi- er’s real needs, next key aspect is favored me with a supportive Chair-
ness is a must; in fact, it should be “always fulfill commitment made man, whose trust and support moti-
his nature. A leader can learn from to the customer”. To serve our cus- vated me during my journey.

Awards & Recognition

Promising Entrepreneurs of India: Anthony Dsouza

The Economic Times rec-
ognized and felicitated
fast growing companies
at a grand award cere-
mony held at Sahara Star, Mumbai
on 29th March 2019.

Sheer determination and formi-
dable willpower has earned Anthony
Dsouza, managing director Mespack
India Pvt. Ltd. the title of Promising
Entrepreneurs of India. An employ-
ee turned entrepreneur, Anthony
Dsouza was honored for his amazing
entrepreneurial acumen to take Me-
spack to a 100+ Crore company in
7 years, right from inception of Me-
spack in 2012 till 2019.

IPMMI - Vol. 17, Issue No. 4, January - March 2019 21

Creativity is Intelligence
having fun

Contribution: Shruti Flexipack of bad work to come up with a work of each other. You get to interact with
Genius. Do not be afraid of your work people who are thinking like you,
Creativity is normal- not being good enough, be afraid of who have the same goals as you
ly associated with not trying at all. and maybe trying to solve a similar
artists, writers and problem as yours. In the process of
musicians. But cre- Do what you love and what hanging around or interacting with
ativity is incredibly you are good at them, you may get ideas or advice
important in business as well, es- that clicks in your head and gets your
pecially when you are trying to get It is way too hard to keep going creative juices flowing. The more
your business to the next level or try- and consistently come up with new you are around people who are mo-
ing to disrupt an industry. creative ideas if you don’t even do tivated and driven in your field, the
what you love. Sure, necessity is the more you can get ideas from them, at
Creativity is also often thought to mother of all invention so you can least numerous suggestions that you
be just god given talent which cannot be creative even if you don’t love can then build upon.
be learned. The truth is that creativi- what you do, but loving what you do
ty in many ways is a skill, not just a makes the whole process a lot easier. Go for a walk or a jog
talent. In other words, it is something outside
that delivers the best results only Secondly, do what you are good
when it is practiced, learned and at. If I love being an inventor but if Henry Thoreau the philosopher
developed just like other skills. The it is not my core talent I can come claimed that his thoughts began to
more we take steps to cultivate cre- up with as many creative ideas as I flow the moment his legs began to
ativity, the more our creative think- want, but they will all suck. Pick a move. We all know how our mind
ing ability grows, just like a muscle. field you are good at. When you love tends to function better when we ex-
And just like a muscle, the more we what you do and you are good at it, ercise and now this has been backed
stop feeding those habits, it shrinks now whatever ideas you come up will by research. Cognitive psychologist
back quickly. Here are 3 pointers that have at least some merit and it makes Lorenza Colzato found that the indi-
will teach how you to be creative in sense working on them. Whether it is viduals who worked out 3 to 4 times
your life. But the most important writing, art or anything else, whatev- a week were able to think more cre-
part is to not just read the article but er you want to be creative about, first atively. She came to this conclusion
also implement these steps. So read take a good hard look and evaluate by performing a series of cognitive
and IMPLEMENT! Let’s go! your talents in it. tests where those who walked or
jogged a few times a week consis-
Focus on quantity first, come Be around like minded tently performed better than those
up with lots of bad ideas people who did not exercise at all. So if you
are stuck in the mind, get your run-
Edison is known primarily for a When you are around like mind- ning shoes out.
few major inventions (The Light Bulb, ed people, you can bounce ideas off
Phonograph etc.) but do you know
he also made 1093 other inventions,
many of them never came into com-
mercial use and have been forgotten?
Similarly, Einstein is best known for
his paper on the theory of relativity
but do you know that the same genius
published 247 other papers, many of
which the public doesn’t even know
about? It takes a lot of bad ideas to
come up with a good one. It takes a lot

22 IPMMI - Vol. 17, Issue No. 4, January - March 2019

iLearn

When in doubt go to the Library

The Future of Practices for Engaging Diagnosing and
Packaging: the 21st Century Changing Organizational
From Linear to Workforce: Challenges Culture, Third Edition:
Circular Paperback - of Talent Management Based on the Competing
Tom Szaky in a Changing Values Framework - Kim
Workplace - William G. S. Cameron
Tom Szaky sets out to do Castellano
the impossible - eliminate This key resource provides a
all waste. This book paints a Today’s workforces, today’s means of understanding and
future of a circular economy companies, and today’s business changing organizational culture
that relies on responsible reuse environments have all changed in in order to make organizations
and recycling to propel the fundamental ways. There is a “new more effective. It provides
world towards eradicating normal,” and everyone in business knows validated instruments for
overconsumption and waste. it. Engagement is more crucial than diagnosing organizational culture
ever, but old approaches to achieving it and management competency; a
simply no longer work. In Practices for theoretical framework (competing
Engaging the 21st Century Workforce, values) for understanding
Bill Castellano presents a comprehensive, organizational culture; and a
innovative model of engagement that systematic strategy and methodology
responds to today’s new realities, and for changing organizational culture
helps you anticipate tomorrow’s. and personal behavior.

IPMMI - Vol. 17, Issue No. 4, January - March 2019 23

Upcoming Events

Foodpro 2019 SWOP 2019

August 21-25, 2019 Nov 6 -7, 2019
Chennai, India Shanghai, China

PROPACK ASIA

13 - 16 June, 2019
BITEC Bangkok, Thiland

SinoCorrugated- IndiaCorr Expo 2019 KOREA PACK 2020

Sept 5-7, 2019 | Delhi-NCR, India 14 -17 April, 2020
Kintex, Korea

CHINAPLAS 2019 Compack 2019

21 -24 May, 2019 Chennai Trade Centre, India
Guangzhou, PR China 11-13 July 2019
http://compackexpo.com/

PackEx 2019 Pack Print International

New Delhi, India| 13-15 Sept 2019 Bangkok, Thailand
https://10times.com/international-packex-india 18-21 Sept 2019
http://www.thepackagingconference.com/

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Institute of Packaging Machinery Manufacturers of India

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on behalf of Institute of Packaging Machinery Manufacturers of India (IPMMI). Editor - Mr Samir Vijay Limaye, President

24 IPMMI - Vol. 17, Issue No. 4, January - March 2019

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2018-01-02 08:59:20