IPMMI : April - June 2018

Vol. 17, Issue No. 1, April - June 2018

Official Magazine of
Institute of Packaging
Machinery Manufacturers of India

Inside

Snapshot of 150 years of Packaging
Packaging Development Process: Simplified
IPMMI through the eyes of a Past President
Compack 2018
Employee of the Month
Upcoming Events



From the
President’s Desk

Vol. 17, Issue No. 1 Last quarter was quiet eventful with
April - June 2018 Korea Pack 2018 event being well
appreciated by all our participating
Board of Governors members. I’d personally like to
thank IPMMI team and Korean
Mr Ashok Kothari counterparts for extending their whole hearted
Mr Bharat Patel support for Korea Pack 2018.
Mr D.G. Malani
Mr S S Cooper Compack 2018 went very well satisfactorily, although the response was
Mr V Krishnan not as much expected, the logistics and co-ordination was appreciated by
participating members. However PackEx India 2018 is more promising
MANAGING COMMITTEE MEMBERS with over 700 exhibitors including over 50% international participation from
countries like Germany, France, Italy, The Netherlands, Ukraine, Korea,
Mr. Mahendra Mehta – President China and Turkey.
Parle Global Technologies Pvt Ltd
PackEx India 2018 along with its concurrent trade fair ANUTEC-
Mr. Samir Vijay Limaye – Vice President International FoodTec India, ANUTEC Food Ingredients India, Food
Wimco Limited logistics India & Annapoorna World of Food India will create the perfect
synergy as one stop market place not only for the Food & Drink industry but
Mr. Anil Kumar. M. Koyott – Secretary also for the Pharmaceutical, FMCG, Cosmetic and allied industries.
Accupack Engineering Pvt Ltd
At PackEx India 2016 a total of 586 exhibitors from over 33 countries
Mr. V. Krishnan - Treasurer presented their products and technologies to an amazing 16,452 trade
Span Filling Systems Pvt Ltd. visitors.

Mr. Sajith Pallippuram PackEx India acted as a great platform for buyers and sellers of
Welbound Worldwide Pvt. Ltd technology in food, drinks, dairy confectionary, snacks, pharmaceuticals,
cosmetics, FMCG, retail along with others to exchange dialogues to facilitate
Mr. Joseph R Kishore more business for future. PACKEX 2018 is expected to attract over 18,000
USP Packaging Solutions Pvt Ltd trade visitors not only from India but also from its neighboring SAARC
countries, middle-east and other important regions.
Mr. Anthony D’souza
Mespack India Pvt Ltd With a view of helping our members explore better business opportunities
in our packaging industry, IPMMI is actively supporting PACKEX 2018
Dr. Sharayu Sawant (27-29 September, 2018) in addition to showcasing an onsite seminar at the
Shruti Flexipack Pvt. Ltd event. We urge all our members to actively participate in PACKEX 2018 and
explore amazing business opportunities.
Mr. Manish Ganguli
Sensograph Packaging Technology Pvt. Ltd In our IPMMI AGM scheduled in September 2018, new incoming
president will be taking over the reins helping IPMMI reach new heights in
Mr. Makdum Jahan forthcoming years. I wish the upcoming President and entire Core committee
Veripack Solutions India Pvt Ltd all the best!!!

Secretariat I sincerely request all our members to come forward and be part of the
Mr Santosh Mishra AGM and help the association and secretariat to take up new activities which
will benefit the industry and all of us.
# 610, 6th floor, Swastik Disa Corporate Park,
LBS Marg, Opp. Shreyas Cinema, Mahendra Mehta
Ghatkopar (W), Mumbai 400 086. President
Tel: +91 22 2500 3334
E-mail: [email protected] 1

[email protected]
[email protected]
[email protected]
Website: www.ipmmi.org

Vol. 17, Issue No. 1, April - June 2018

Official Magazine of
Institute of Packaging
Machinery Manufacturers of India

Inside Contents...
Snapshot of 150 years of Packaging
Packaging Development Process: Simplified From President’s Desk ...................................................................................... 1
IPMMI through the eyes of a Past President Contents ............................................................................................................ 2
Compack 2018 Snapshot of 150 year of Packaging .................................................................. 4
Employee of the Month Packaging Development Process: Simplified ................................................... 6
Upcoming Events Next Generation all servo HFFS & PFS Machines ........................................ 10
Employee of the Month .................................................................................. 12
Vol. 17, Issue No. 1 Event Coverage: Compack 2018 .................................................................... 14
April - June 2018 Invitation from Spain counterparts for ANUTEC – PACKEX ....................... 17
IPMMI through eyes of a Past President ........................................................ 18
Recipe for Success: Smart Operations ........................................................... 20
Beckhoff Ultra-compact IPC for IoT Capable machines ............................... 23
Taking the Packaging line to the next level .................................................... 24
Next generation automation technologies ...................................................... 27
Insight into Smarter Packaging Design .......................................................... 29
Upcoming Events ........................................................................................... 32

2 IPMMI - Vol. 17, Issue No. 1, April - June 2018



Snapshot of 150 year
of Packaging

About 150 years of evolution is evident by the thin film leaves, gourds, coconut shells, shells
product packag- wrapped around products. and animal skin. Due to expensive
ing, it all started materials, packaging was a luxury,
with packaging as Below analysis over six time pe- a privilege to high cost goods only.
function to support riods with unique lenses, let’s have a The advent and demand pushed man-
commerce and trade. Ever grow- look at snapshot of 150 years of evo- ufacturers to establish an identity to
ing evolution in packaging since lution in packaging. sell to consumers.
1860s gave the competitive edge and
served for continuous technological Early Age Packaging 1860s - 1870s - 1880s: Dual
innovations. One of the major break- Materials Use Packaging
throughs was evolution of packaging
from means to preserve and protect, In ancient times, food was pro- During this time period, the trans-
transport & transact to communicat- duced and consumed locally defying port system which majorly consisted
ing the brand itself to end consum- the need for packaging it. With the of railroads gradually increased giv-
ers. During this evolution companies growth of civilizations, the need to ing a sudden boost to the economy
with their packaging designs have contain, protect, and transport food with growing trades. Still packaging
affected consumer’s buying psychol- supplies became critical. Primitive- was a privilege or rather a luxury for
ogy, perception and hence behavior. ly vessels and containers of natural premium products.
This entire journey of packaging materials were used in form of tree
leaves, bamboo, lotus leaves, palm The 1860’s marked the start of in-
novation in the sealing of packaged
goods. Paperboard cartons accident-
ly invented by Robert Gair were
gaining popularity are now referred
as semi-flexible packaging. The pa-
perboard cartons also known as tubu-
lar cartons dominate the dried, pro-
cessed food market.

1890s - 1900s - 1910s:
Establishing the Brand

In contradiction to the common
thought process, branding through
packaging was not intended for mar-
keting and creating a brand in the
first place. With unbranded packag-
ing loads of inferior quality products
were packaged and sold to unaware
customers by bogus companies. With
the sole intention to make customers

4 IPMMI - Vol. 17, Issue No. 1, April - June 2018

Snapshot of 150 year of Packaging

aware of their products and the com- hygienic and affordable packaging with the flourishing innovations
pany from which they are buying, solutions, retailer’s role was limit- based on aluminum and plastics.
packaging began selling their prod- ed however there was a boom in the Few of the major players grabbed the
ucts by packaging them innovatively market with huge chains of super opportunity and starting mass pro-
eventually tagging them with a brand stores. This not only saved time for duction of packaging with materials
name, an identity. consumer’s time but also gave a wide which were cleaner, sturdier, flexi-
variety to choose from. ble and most importantly appealing
National Biscuit Company invest- visually. Companies started going
ed in 1896 invested heavily to take on Until the 1920’s the packaging beyond just fancy packaging for the
the competitive edge with their clos- did not evolve in terms of technolo- visual appeal.
es competitor with branding through gy and going beyond typography. It
packaging. Their unique packaging all started with the invention of an- The 20 pills in a blister pack ad-
style and material conveyed mois- iline printing technology. This tech- vanced Enovid-E Compack pack-
ture retained in the packing ensuring nology gave an element of surprise aging, had breakthrough innovation
preservability of the biscuits in line for the packaging industry as well for female fraternity with days of
with the boy on the packaging with as the consumers as it gave the vi- the week printed around the rim of
a raincoat. sual appeal for the first time in the a plastic case as a ‘memory-aid’ to
packaging history. This technology assist women in tracking their dai-
In the early 1900s, Coca Cola re- which then flourished into a whole ly pill dose. Continuing the trend,
defined packaging beyond the thin spectrum is now what we know as pharmaceutical companies devel-
film wrapped around the product. Flexography. oped unique packaging in order to
With the realization that their cola distinguish their product from those
bottle shape was that impressive This era marked a great hustle of their competitors and build brand
enough and their identity was being bustle as packaging has taken a ma- loyalty.
compromised on some levels due to jor step in its phase of evolution.
their small time impersonator com- Consumers were in for a great ad- 1980s - 1990s - 2000s:
panies. By 1916 this new attractive vantage. With the feasibility appeal Awaking the Digital Printing
curvy cola bottle had already proved and affordability of canned food, a giant
and established its brand identity wide arena of choices were available
with positive approval from its huge along with taste and brand prefer- Digital printing technology is one
number of fans. ence which was earlier limited due to of the greatest boomer to the busi-
unknown packaging solutions. And ness world till date. No sooner than
1920s - 1930s - 1940s: the rise in aluminum foils for pack- the plastics was a favorite trait of the
Packaging: the Silent ing grew rapidly for various industry consumerism it also paved way for
Salesman and domestic purposes. The 1930’s use & throw behavior, stringent laws
preceding WW2 era welcomed the were imposed on businesses to put a
In the early 19th century, trade Plastic age with some industry trans- check on environmental impacts.
was not flourishing due of retail- formation materials like PVC, Ny-
er’s limitation of serving consumers lon, Teflon etc.. In 1974, the first product was
with loose items (mainly food) to be bar-coded in Troy, Ohio. Since then
wrapped as per quantity in the fly. 1950s - 1960s - 1970s: the retails industry has been appre-
In the contrast with the advent of Convenience over Need ciating and making full use of this
technology for business by installing
This era marked Second half of the 19th century it as a default check out machine.
packaging as the Silent was much more promising for the
packaging industry with post afflu- References:
Salesmen without ence in some countries post World
literally going out for War II. Earlier packaged products a https://medium.com/digital-packaging-experienc-
consumer satisfaction privilege for few, was now easily af-
fordable for all. This mass consump- es
and beyond. tion lead to the growth of consumer-
ism. https://www.good.is/articles/a-history-of-the-su-

Consumerism also witnessed the permarket-barcode
explosion into the packaging world
http://americanhistory.si.edu/blog/2011/10/

food-culture.html

IPMMI - Vol. 17, Issue No. 1, April - June 2018 5

Industry Study

Packaging Development
Process: Simplified

The packaging devel- meeting is critical. And while an in- Phase 3: Design Your
opment process is ternal kickstart meeting is better than Primary and Secondary
complicated. There’s nothing, a combined meeting with all Packaging
just no sugar coat- stakeholders who will be involved is
ing it. Even the larg- ideal. Internal team members need Image Credit: http://www.nationalskillindiamis-
est organizations struggle to define to be aware of supply and logistics sion.in/updates/499/
workflows. It requires a lot of time, chain, as well as production con-
energy, and practice, and many fail straints. Primary packaging, or the bottle,
because packaging is often siloed container, wrapper, box, or com-
within an organization. Techniques Phase 2: Comply with ponent closest to the product itself
and guidelines for researching, de- Regulations and Ensure not only works to protect, preserve,
signing, testing and manufacturing Sustainability contain, and inform the consumer,
(small or at scale) packaging are but also tells the story of your brand
hard to find. In this blog, we’ll define Image Credit: https://askthelaw.ae/project/regula- to consumers. Secondary packaging
eight key phases you can customize tory-compliance/ designates the packaging used to
and adapt as your own packaging de- group various pre-packaged products
velopment process. Take time to establish your per- together. Secondary packaging plays
sonal/project team’s stance on the a vital role in the marketing strate-
Phase 1: Kick start the environmental-friendliness of the gy surrounding the product, which
Project package and its overall lifecycle is especially relevant in the case of
from sourcing to production to end of point-of-purchase packaging. At this
Starting off on the right foot is the life, or hopefully, rebirth. Leverage phase, you will select your packag-
key to any project’s success. The #1 trusted sustainability frameworks to ing materials and ideal structures.
recommendation to improve the suc- ensure the product and packaging
cess of packaging development proj- combination you create will do more Phase 4: Compose and
ects that we hear time and time again good than harm for our world. At this Apply Visual and Brand
at packaging conferences is to get stage, you will also need to deter- Assets
all of your stakeholders in the same mine the applicable regulatory agen-
room right from the start. We can’t cies that impact the product category If you work for a large and es-
stress this enough. Projects have del- you are working with. Understand- tablished organization, you’ll most
egated objectives built in, but with ing package labeling and structural likely already have an arsenal of vi-
no formal start, these objectives have legal requirements early on is key to sual and branding assets. However,
less chance of being fulfilled. Thus, designing your packaging right from for many small businesses, this is
a packaging development kickstart the start. not the case. Sometimes, even large
organizations do not have accessible
Image Credit: http://www.communicationplay- retail-and packaging-ready visual
ground.net/2016/08/project-kickoff-good-start/ assets, so this phase is used to cre-

6 IPMMI - Vol. 17, Issue No. 1, April - June 2018

Packaging Development Process: Simplified

ate, assess, and organize those files. Image Credit: http://adelabiancahan.blogspot.com/2015/09/visual-brand-identity.html
A brand style guide should be com- Image Credit: http://www.ufgfreight.com/index.php/2015-12-18-05-34-07/packaging-labeling-removal
posed of logos, brands, approved
fonts, colors, and proper use of imag- Image Credit: https://blog.bulq.com/sourcing/what-are-master-packs-how-to-profit-from-multiples/
ery. You may choose to compose this
yourself or submit an RFP to a pack-
aging design agency for assistance.

Phase 5: Select Package
Labeling and Finishing

The role of labeling has become
quite significant as it helps to grab
the attention of the audience. A prod-
uct’s label can communicate many
things, from what the product can do
for your customers to your compa-
ny’s core values. The most effective
and profitable brands are those that
stand out distinctively—and package
printing is one critical element for
effective brand recognition. Be sure
you have a fundamental understand-
ing of artwork, color theory, and
printing processes before beginning
this phase. There are a lot of options
to choose from and understanding
which print process to select for your
packaging can be daunting. Check
out the list of high-level package
printing pros and cons below.

Phase 6: Engineer Case
Packs and Unitized Loads

Setting shipper requirements and
developing a unitized system for
your packaging is an essential aspect
of the packaging development pro-
cess. You will need to consider all of
the marketplaces (regional, national,
international, D2C, eComm, retail,
wholesale) which you sell within to
design the most efficient case pack-
aging. Though you may not initial-
ly build unitized systems, it ensures
that your packaging is ready to scale
with your sales.

Phase 7: Decide on
Manufacturing or Co-
Manufacturing

In this phase, you should take a
five-year outlook on sales, and make

IPMMI - Vol. 17, Issue No. 1, April - June 2018 7

Packaging Development Process: Simplified

a plan to grow. Ideally, this time is Image Credit: https://insight.ieeeusa.org/articles/add-a-new-manufacturing-technology-to-the-deci-
used to think through the steps re- sion-making-matrix/
quired when sales hit a specific lim-
it, so you have a plan ready when Image Credit: https://www.tes.com/lessons/RJDMg8UUTjEo9w/supply-chain-management
Supplier X or Machine Y is unable
to meet your demand. Many compa- Image Credit: https://i.ytimg.com
nies choose to outsource their pro- IPMMI - Vol. 17, Issue No. 1, April - June 2018
duction for cost savings. Rather than
invest in capital equipment upfront,
why not select an established manu-
facturing company to produce your
product and packaging to your speci-
fications? Our friends at the Contract
Packaging Association can put you
in touch with qualified manufactur-
ing partners.

Phase 8: Finalize Supply
and Distribution Systems

Although distribution packag-
ing may not be the glamorous boxes
and bags we see on retail shelves, it
is of vital importance to our indus-
try. When functioning as intended,
distribution results in the safe and
efficient transport of goods from the
manufacturer into the outstretched
hands of the consumer. Mapping this
system and defining requirements
for storage times, loading methods,
pallet IDs and security or anti-pilfer
measures are critical to the safety
and efficacy of your products. Evalu-
ate 3rd party logistic companies and
regional carriers who transport your
products.

LAUNCH

Note that all the above outlines
phases of the packaging development
process may not go in sequential
order. Often times, the key consid-
erations of packaging development
happen simultaneously and undergo
many iterations and improvements
as your plans evolve.

The biggest takeaway is that due
to the complexity of the packaging
development process, you need to
define a project management plan at
the outset.

Reference: https://www.packagingschool.com

8



Next Generation all servo
HFFS & PFS Machines

Mamata IPMMI - Vol. 17, Issue No. 1, April - June 2018
Machinery
is a global
Leader and
is known for
its bag making & Pouch making
Machines. They have presence
in over 75 countries with more
than 4500 successful installations.
Mamata Machinery established a
highly specialized design team in
Florida USA in 2013. This Team
is responsible for designing best
in technology machines catering
to high hygiene processed food
industry.

10

Next Generation all servo HFFS & PFS Machines

Mamata Machines are fast, High output, Accurate, Hygiene, possibility to set the machines in
easy to operate and are able to safety, waste reduction and line with Pack-ML .
run variety of pouch formats and flexibility are some of the most vital
films. Machines are designed to aspects for manufacturers in the These machines are designed
run even recyclable unsupported food and beverage industry, whose in USA and proven with over 30
films without any difficulty. They manufacturing protocols are more installations in North America are
are specialized to handle formats strict every day. now being manufactured in India
such as 4 Side Seal, Zipper pouches, and installed successfully running
stand up zipper (Doy Pack), Slider The Machine design is modular couple of Machines at M/s Balaji
Zipper Doy Packs as well Boxtype enabling it to start with a Pick-Fill- Wafers Pvt. Ltd here in Gujarat.
pouches with Zipper ETC. Seal Machine capable of running at Therefore available at extremely
55-60 packs/mins and convert to a competitive rates, reducing overall
Mamata Machinery offers complete HFFS machine capable of packaging cost substantially owing
high, medium and low production running up 80-100 packs/mins. to its speed, quick change over and
solutions for manufacturers needing unique Servo driven sealing system.
to pack their products in stand-up Mamata Machinery offers
pouch, flat sachet or stick packs. solutions such as the HFFS, PFS, a Mamata Machinery has also
Irrespective of packaged snacks, machine designed to meet the needs ingeniously developed a fully
confectionary or any other food of high production and hygiene equipped product application and
type, the configuration of these of dry fruits or Indian Namkeen Demo center at its Ahmedabad
machines can be adapted to the manufacturers. Taking into account facility to provide Live Specific
product to ensure an efficient cleanliness and hygiene protocols, Product Trials.
packaging process. Starting from this machine – which manufactures
roll-stock or pre-made bags, Doy Pack with Zipper, can produce More Information is available on www.mamata.
our machines can manufacture up to 85 pouches per minute of 400
pouches of all types: any format the ml of Confectionary with a 95% com
manufacturer may need. minimum guaranteed efficiency. The

IPMMI - Vol. 17, Issue No. 1, April - June 2018 11

Employee of the Month

My internal motivation About Shruti Flexipack Tell us about yourself
of learning new things Private Limited I’m Shivam Prasad, B.E.
inspires me the most. mechanical engineer degree,
Shruti Flexipack Private Mumbai University, 2016. Before
12 Limited is a leading packing moving into Shruti Flexipack
machine supplier. With vast Pvt. Ltd. I was employed with
experience of 12 years in a hardware manufacturing
the industry, we have placed company as a production in-
ourselves among the prominent charge.
manufacturers and suppliers of
fine quality range of Packaging When did you join
Machineries in Mumbai, Shruti Flexipack and
India. Our cost-effective range what prompted you to
encompasses Ice Lolly / Pepsi join?
Packing machinery, Milk
Packing Machines (Standard & I joined Shruti Flexipack as
Economic) Semi Automatic and a project engineer in May 2017.
Fully Automatic Powder, Paste, My keen interest in automation
Cream, Liquid Filling, Sealing & & designing industry drove me
Capping Machines. Flow Wrap towards Shruti Flexipack. It’s
Machine-Table Top Model, Pizza been just a step ahead of daily
Base Cutting machinery, Pizza production however a continuous
Thin Crust & Tortilla Making learning process.
Machines Fully Automatic Form
Fill Seal Machines and complete
packing lines.

These packaging machines
are fabricated using high-grade
material employing advanced
technology and are widely
acknowledged for their higher
efficiency, durability, high
production capacity, low power
consumption and trouble free
functioning. Our technologically
advanced range of packaging
machineries is used for packing
various products like soaps,
ground spices, soft drinks, milk or
milk items, juices and many more.

IPMMI - Vol. 17, Issue No. 1, April - June 2018

Employee of the Month

How has your practice however in my first
experience been with year I’ve witnessed company
Shruti Flexipack? focused to serve niche market
and being updated with the
Management of Shruti latest technology & products.
Flexipack is very much co- Developing 21 CFR based
operative and helpful. They are system was one such apt
keen in developing and teaching example. In case of this project
employees for their overall our team visited client site
development. While at customer’s to better understand their
site, I received extended operational requirements, which
support from management for as a standard procedure we
documentation and qualification, request client to share on mail
which boosted my confidence and beforehand. The client site visit
achieving the goal. proved much fruitful as our
team was able to develop and
What does your role as qualify the 21 CFR based system
a project engineer for our customer successfully.
involve? For better customer service,
we’ve improvised a great deal
I was hired as a project with safety mechanism, reports
engineer which dealt with design generation for our machines.
for one FFS machine 4 side Getting tasks to learn and work
seal with 21 CFR compliance independently in technical
for pharmaceutical powder challenges inspired me the most.
packing. When I joined, FFS
machine project was already At your work what
under designing stage. My work inspires you the most?
profile included suggesting the
appropriate assembly design, I like my role of designing,
raw material procurement, CAD drawing, maintaining the quality
drawings, quality checking of of the product, with overall
spares before assembly fitting, developments in the company.
complete machine erection My internal motivation of
up to FAT to the customer. learning new things inspires me
Being involved in 21CFR and the most.
SCADA development from
scratch, I ensured that customer What was your greatest
requirements are met through achievement in Shruti
the SCADA developer. While Flexipack?
developing this machine for
pharmaceutical industry, I learnt I was first assigned with a
all qualifications, documentation, trial of semi automatic powder
audit clearance for production. filling machine. With its
experience I gained confidence
What all changes have for achieving accuracy in
you seen within powder filling. Passing that
Shruti Flexipack? FAT satisfactorily and making
it customer satisfactory was the
Every company has its own first achievement.
set standard manufacturing

IPMMI - Vol. 17, Issue No. 1, April - June 2018 13

Event Coverage: Compack 2018

COMPACK INDIA
(International Pack-
aging Industry Exhi-
bition) successfully
completed on 14-16
June, 2018 at Chennai Trade Centre
in Chennai, India. Compack 2018
was organized by KMG Business
Technology, Smart Expos & Fairs
Pvt. Ltd. and K & D Communica-
tions Ltd.

The event housed exhibits from
the companies dealing with auto-
matic and manual machines, Pack-
aging technologies (vacuum, blister,
sealing, filling etc..), Packaging ma-
terials (plastics, paper, board, metal
etc..) Packaging systems and inte-
grated end-of-the-line solutions.

Total of 15 of our members par-
ticipated in Compack and were de-
lighted to witness new filling system
solutions, packaging solutions and
many more.

We are sure members would be
looking forward for the 9th edition
of Compack 2019 to be held at the
same venue i.e. Chennai Trade Cen-
tre in Chennai, India.

14 IPMMI - Vol. 17, Issue No. 1, April - June 2018





Invitation from Spain counterparts
for ANUTEC – PACKEX
The global food process-
ing machinery market, ber 2018 at the Bombay Exhibition Recycled paper can take a water-
according to EMIS, was Centre in Mumbai. On behalf of the proof treatment. http://www.abe-
valued at $52,787 million Economic & Commercial Office of lan.com/
Spain in Mumbai we invite you to vis-
Design and manufacturing
in 2016, and is projected it the Spanish Pavilion at Hall 1-Stand machinery for packaging
handling. Especially in the field
to reach $68,882 million by 2023 at D31. Our companies will be show- of palletization,
robotic appli-
a CAGR of 3.9% from 2017 to 2023. casing some of the most innovative cations, end of
lines, cartoning
Spain is known to have the exper- and state of art technology in the systems, cas-
tise to accomplish the factors driving packaging sector. The exhibitors are: ing machines,
the demand in the food processing doypacks han-
machinery & packaging sector: effi- Leading manufacturers of dling and conveyors. Turnkey
multilane Vertical Form Fill projects fully adapted to the cus-
ciency, food safety regulations that and Seal (VFFS) machinery and a tomer´s requirements to achieve
different degrees of automation.
comply with international hygiene major player in the VFFS market https://autorema.com/en/

& quality standards, robotics and specializ- Leader in the production and
distribution of casings for
plant automation to control wastage ing in stick the meat industry. The only com-
pany in the
during the production process, la- pack and industry with
the four main
bor cost reduction and adherence sachet packaging. INVpack pro- technologies
available: cellulosic, collagen, fi-
to government regulations. vides solutions that go beyond brous and plastics. Selling in the
Indian market for more than 10
The Spanish food industry ma- the construction of a machine. years.
chinery sector has a long tradition, https://www.invpack.com/en
http://www.viscofan.com/
being underpinned by the country’s Solutions for the selection
powerful agri food industry, both and One of the main used ma-
in terms of raw materials and pro- inspection chinery buying and sell-
cessed products, and is character- of agri- ing compa-
ized by the provision of customized food prod- nies: used
technological solutions and constant ucts, both fresh and processed. equipment
innovation. Great activity in the development for the food
industry, bottling and packaging
The Spanish Institute of Foreign and implementation of machine in different sectors. From single
Trade (ICEX) in collaboration with vision and X-ray solutions. machines to complete lines, com-
ponents and turnkey projects for
the Ministry of Industry, Commerce www.multiscan.eu/ factories. http://www.inter-maqui-
nasaguilar.com/en/
and Tourism constantly endeavors Solid board packaging for
to promote trade between India the food industry: Fish, sea-
and Spain. This constant endeavor

to enhance and strengthen the trade food, meat, vegetables, flowers,
relations between the two countries fruits, smoked products, pas-
has led us to participation in various tries, etc.
trade related activities in India. We a c c o r d -
are pleased yet again to announce ing to any
the presence of Spanish companies m e a s u r e :
from the Packaging Technology sec- self-assembling, leak-proof, and
tor at the upcoming fair ANUTEC – folded models. Solid board is
PACKEX that will be held in Mumbai different layers or recycled paper
from the 27th to the 29th of Septem- laminated with different coatings.

IPMMI - Vol. 17, Issue No. 1, April - June 2018 17

Interview
Learning Experience

IPMMI through eyes of a
Past President S.S. Cooper,
Director Minipack

How long did you serve it has been a long and enriching
as IPMMI president, how journey. Though initial beginnings
was your experience? were steady paced, it was
always an upward graph which
After completing the statutory has gathered momentum over
2 year term (2010 to 2012) the last few years during the
looking back, this was one of tenure of Mr V Krishnan & Mr.
my most learning experiences Mahendra Mehta.
of my life. Getting nominated
& selected as the youngest How did your tenure as
president was a huge challenge a president help you
as all my predecessors were professionally and personally?
established stalwarts of the
packaging industry. My tenure Being the youngest both in
made me grow as a person both terms of age & experience, I had
in clarity of thought process and the responsibility of ensuring that
the ability to go beyond my I continue and take to greater
comfort zone. heights the stupendous work
done by past presidents before
Share your views about me.
evolution/development
of IPMMI over the past 5 Right from the leading
years? stewardship of Mr A J Kothari,
to the thought processes of Mr.
Being associated with Bharatbhai Shah, the technical
IPMMI nearly from its inception, expertise of Mr Harish Joshi &
accompanying Mr R N Daver the bold but frank opinions of
to meetings which used to Mr D G Malani, it was always a
be conducted alternatively in learning curve and along with Mr
offices of all Founder Members, P V Narayanan, they were always

18 IPMMI - Vol. 17, Issue No. 1, April - June 2018

Interview

present to willingly guide & assist have a dedicated office space.
me whenever required. During my tenure, we fulfilled
our long cherished dream of
What was most remarkable inaugurating our very own office
to learn & implement, was their due credit for which should
earnest willingness to share all go to my predecessor Mr D G
the experiences & expertise Malani who was always most
governed by them over the persuasive in conceiving this long
years. I will always remain standing dream.
thankful to all of them.
How do you wish to see
Though I can surely take a bit IPMMI 5 years down the
of credit for wisely nominating line?
Mr V Krishnan as Vice President,
not only because of his genuine My vision for IPMMI would
assistance throughout my tenure be to see our organization grow
(I still seek his assistance at times) multifold not just in terms of
but because he steered the memberships. During his present
ship efficiently during the brief tenure Mr. Mahendrabhai Mehta
turbulent period that IPMMI went has set the ball rolling with his
through. efforts to get extra mileage for
our association by the assistance
On the personal front, this of media & I wish move ahead
leadership position helped in rapidly.
challenging my status quo and
push myself beyond the comfort God willingly if & when we
zone. become financially more stable,
maybe we should consider
What were the sponsoring deserving young
challenges you students who wish to opt for
encountered in your tenure? packing as a career. Though am
well aware of time constraints all
Like all leadership positions members face, we all need to
demand, I too had the attend regularly our meetings &
opportunity to face a few other forums that are organized.
challenges which further helped Collectively we can take IPMMI to
me in improving my personal the next level
ability to perceiver and push
the limits of my boundaries. One small step forward
Experience in bringing together would be by pledging our
the different team members attendance at the upcoming
with diverse thought processes AGM in September whereby
taught me perseverance and in greater numbers we can
the doggedness to see things welcome the incoming president
through to the end. Mr Samir Limaye, whom I wish All
THE VERY BEST !!!
Also one of the most
important steps in creating one’s
own identity & position is to

IPMMI - Vol. 17, Issue No. 1, April - June 2018 19

Recipe for Success:
Smart Operations

Smart manufacturing can across people, data and assets. organizes correlates and presents
help companies to optimize With improvements to real-time production information to help
their business processes to collaboration and continuously operators spot issues and adjust
a level that could previously optimized processes, smart in real time. Data-rich dashboards
only be imagined. manufacturing keeps operations display how a machine or line is
moving. performing and notifies workers if
Evolving industry challenges production parameters exceed pre-
are confronting global food Optimized Assets. The set limits.
and beverage manufacturers. Right Tools.
The three major drivers behind • Enhanced control: A
these challenges are demands Bringing together disparate modern distributed control system
from retailers and consumers, networks, improving production (DCS) integrates all automation
requirements from regulators for visibility and attaining better processes into one plant-wide
the quality of food that is produced, control of processes can help make system. DCS features, such as
and needs from brand or business operational improvements and model predictive control (MPC),
owners who want to make superior drive gains in efficiency, especially alarm management and batch
products while remaining profitable for complex activities such as management, can help improve
and increasing efficiency. changeovers. Additionally, wider plant efficiencies and operational
availability of information can help performance. Virtualized servers
All of this requires companies manufacturers be more responsive and workstations can help reduce IT
and manufacturers to embrace to supply-chain developments and investments, improve uptime and
new Industrial Internet of Things improve on-demand production. extend life cycles.
(IIoT) and digital technologies
to continually address process In particular, food and • Smarter machines: Smart
improvements and production beverage producers can use smart machines and devices can provide
expansion opportunities. manufacturing technologies unprecedented access to data.
to transform and improve Real-time data can be logged and
Smart manufacturing can help manufacturing operation, including: analyzed to help workers make
food and beverage businesses take better decisions and ultimately
a fresh and more sophisticated • Better intelligence: optimize not only their machines,
approach to the way they run their Manufacturing information is the but their entire manufacturing
operations. basis for deeper analysis to improve process.
operations. The ability to access
Connecting previously real-time information on parameters, Get More Out of Production
disconnected processes, smart such as temperature, pressure,
manufacturing enables a single view cook time and clean-in-place, can When it comes to improving
of operations within an organization help to create a more proactive yields, smart manufacturing
and seamless communication approach to food safety and quality. provides opportunities to not only
Automated data collection, logging follow the flow of ingredients and
and reporting also help to reduce the track yield throughout production,
regulatory compliance burden. but also gives more in-depth insights
into key production areas that can
• Enterprise manufacturing
intelligence (EMI): EMI software

20 IPMMI - Vol. 17, Issue No. 1, April - June 2018

Recipe for Success: Smart Operations

help show where operations can Miraka’s facilities in For example, after Milk
improve. New Zealand reduced Specialties Global rolled out new
manufacturing intelligence systems
Manufacturing execution product variability across their three raw milk facilities,
system (MES) software is one of issues and increased production control systems are
the fundamental building blocks the consistency of their no longer data isolated, and the
in process control within food and dairy products. They reporting capabilities are no longer
beverage production. It automates have also improved outdated and labor intensive. With
data collection for deeper and more protein and fat control, the FactoryTalk® VantagePoint®
immediate production visibility. providing the potential to enterprise manufacturing intelligence
This can help manufacturers make reduce fat plus protein (EMI) software, everyone on the
better decisions based on operations, giveaway by more than plant floor has the real-time visibility
the commodity market and raw 100 tonnes per year. and workers can view data quickly
ingredients to help manage material and within multiple contexts to
variance and improve yield. Frictionless Productivity understand production data such
as chemicals in products (CIP)
Traceability within the supply The applications and advantages chemical usage and tracking.
chain is becoming essential to of smart manufacturing are not just
efficiently respond to consumer confined to machines - they can There are tailored
demand, or help prevent and manage also create real benefits when it scoreboards in key
recalls.By applying model predictive comes to managing the workforce. production stages
control (MPC) as an intelligent layer All companies and their plants for workers to view
on top of the existing automation - regardless of size - are under
system, operating parameters for all the same pressures to improve displaying plant-
processes can be captured. The MPC productivity and protect workers. summary data in
predicts conditions of the process different areas. Also,
areas and line and then makes As older, more experienced reporting capabilities are
ongoing adjustments to continuously workers retire, younger, less smarter as automated
optimize the process. experienced workers are taking reporting saves time
their place. And new a workforce compared to manual
For example, Miraka had needs new tools and workflows reporting. Workers are
their dairy processing plants to meet the challenges of flexible, empowered and meeting
adopt an innovative solutionto agile production. To be flexible in a production targets.
identify process improvements dynamic environment and respond
and maximize production. The quickly to change, workers need Moreover, safety systems that
installation of Pavilion8® MPC information. are integrated with machinery
software and smart upgrades to the control systems can help mitigate
control system helped them achieve Worker-specific instructions risks and are not as prone to
a capacity increase of more than and contextualized production nuisance shutdowns as older
four percent during peak season, information can help reduce hardwired systems. With data on
and raised the moisture targets by complexity for new workers. Mobile safety incidents, manufacturers
0.04 percent. devices can deliver information can identify risks and adjust areas
to them in an interactive, familiar where safety-related shutdowns are
Even a small improvement in format. Digitizing processes occurring.
yield can translate to a significant can also capture critical “tribal
financial impact for these products. knowledge” from experienced Measure the Meters
For example, maximizing material workers before they retire and
usage and reducing scrap annually improve efficiency in operations Improved productivity can be a
by as little as 1 percent can save and work conditions for a new corollary benefit when companies
hundreds of thousands of dollars in workforce. use smart manufacturing to address
wasted material. their management of resources,
including water, air, gas, electricity
and steam (WAGES).

IPMMI - Vol. 17, Issue No. 1, April - June 2018 21

Recipe for Success: Smart Operations

Since energy costs continue to Faribault Foods were improved, the company
rise, food and beverage producers understands the successfully reduced engineering
are taking greater control over importance of greening time and production loss during the
these expenses to gain a critical the entire food supply plant upgrade,
competitive advantage. The key chain. Through smart
to reducing energy-related costs manufacturing, the Thanks to the
is understanding where, when and company increased upgrade, Arnott’s plant
how much is being consumed. product quality and
Armed with this information, regulatory compliance. gained flexibility and
companies can proactively manage Also, they successfully connectivity. The system
load requirements, improve system improved production
performance and reduce costs. reliability and reduced change simplified the
speed to produce from selection and setup
Smart technologies in energy seven days to five process and reduced
management help manufacturers
track energy consumption in some Protect the Data and Recipe human error.
capacity, whether at a site level or
down to specific production lines. New developments in technology A Key to Stay Ahead
By monitoring consumption, these are redefining food and beverage
companies can make operational manufacturing. By combining There is no one-size approach
changes to reduce energy the Internet of Things, wireless for all. Also, smart manufacturing is
consumption and costs. and mobile technologies, data not a product that can be bought or
analytics and network infrastructure, a machine that can be installed. It is
Access to historical data also companies can access and act on a journey and it is a case of helping
allows management to address the data from their operations. manufacturers understand where
intermittent or persistent power- For all the benefits that smart they can start.
quality issues, such as voltage sags manufacturing can offer, it also
or harmonics. By doing so, they can requires a more comprehensive Some companies have made
save thousands of dollars in damaged approach to security. it. Their success proves that smart
equipment or poor-quality product, manufacturing has the potential
and avoid penalties associated with In the food and beverage to transform food and beverage
power-factor problems on the energy industry, manufacturers need to manufacturing operations.
grid. This type of data monitoring protect not only their uptime and
and analysis is critical to making intellectual property but also the The ability to access relevant,
improvements; hence companies processes, equipment and people real-time and role-based information
are able to look ahead and make responsible for keeping the products can help enable more informed
smarter decisions when it comes to safe and high quality. decision-making at every level and
controlling energy usage. create nearly endless opportunities
For example, Arnott’s started to improve processes. Advances
For example, Faribault Foods’ their smart plant operations by in equipment, control systems
bean plant replaced its existing having their manufacturing plant and information systems can help
production infrastructure with a in Adelaide, Australia, move to establish more flexible and more
process solution to boost efficiency a new control platform. They responsive operations.
on managing WAGES consumption leveraged the intelligence of the
information. With a new set of PowerFlex® variable speed drives So the benefits of smart
Allen-Bradley® smart drives and on an Ethernet/IP™ network to manufacturing extend far beyond
controllers and by deploying more help operators access real-time operational improvements. A
intelligent motor control throughout information securely in the plant. secure network infrastructure,
the plant, they reduced more than Since the systems were centralized greater connectivity and access
38 percent of natural gas usage and the site’s flexibility and agility to actionable information create
and more than 100 million gallons opportunities to enhance quality,
overall water usage each year. food safety and worker safety –
all while helping ease regulatory
compliance.

22 IPMMI - Vol. 17, Issue No. 1, April - June 2018

Beckhoff Ultra-compact IPC
for IoT Capable machines

Ultra-compact Industrial PC requirements in control cabinets, for highly Complex packaging
for acquiring Machine data higher processing power and machines, Cartoning machines pick
with variety of interfaces & competitive pricing. Designed & place robots, SPMs etc.
1-second UPS precisely with these requirements
in mind, the C6017 is suited The new ultra-compact
The newest generation of ultra- for applications in distributed C6017 IPC offers a set of connectors
compact IPC C6017 from Beckhoff topologies and advanced IoT that has been extended by four
combines additional Ethernet (Internet of Things) or Industrie 4.0 interfaces and a UPS with only
interfaces and an integrated UPS. applications. minimally increased height when
compared with the popular C6015
With miniaturized dimensions 82 The C6017 IPCs are available
x 82 x 66 mm, the C6017 meets the
increased demands for compact size,
connectivity and data security in
the event of potential power supply
failures.

The C6017 offers Display
Port connection, four Ethernet
100/1000Base-T connections as well
as one USB 3.0 and three USB 2.0
ports & 30GB SSD. Moreover, an
optional capacitive 1-second UPS
is integrated, which ensures storage
of persistent data in the event of a
power supply failure.

Besides an excellent price-
performance ratio, the IPC is suited
for extended temperature range,
EtherCAT compatibility and high
shock and vibration resistance.
Equipped with an integrated
Intel® Atom™ CPU scalable up
to four cores with speeds of 1.9
GHz per core, it provides real high
performance.

New Packaging Machine
Controller with Data
buffering

The new ultra-compact IPC
series is ideally suited to meet
today’s demanding requirements
in machine control as well as
data collection, reduced space

IPMMI - Vol. 17, Issue No. 1, April - June 2018 23

Industry Study

Taking the Packaging
line to the next level

Source: Industrial Packaging

Taking your Packaging Image Source: https://www.quora.com/What-is-the-biggest-pain-in-your-life
line to the next level
can be incredibly Once your list is complete you or all of your packaging processes
beneficial to your should prioritize the severity of all to eliminate the squeeze. Newer
production. If you’re of them. This can help you identify machinery is often built more
thinking about upgrading any part the most effective place to begin compact and more efficient.
of it, your packaging machinery is a with upgrades.
great place to improve efficiency and Labor
reduce costs in several ways. Here Space
are the top 5 things to consider when As your products gain market
upgrading your packaging line to One of the main factors that share you are bound to notice the
ensure you’re on the path to success. leads to the need for machinery impact that additional labor has on
upgrades is limited space. If your your overhead costs and ultimately,
1. Checkout what really business has grown beyond your your revenue. Labor force is a very
pinches you facility capacity, you start to run common pain-point as employees
into storage problems and a slew are not the low-cost part of your
Chalk down list of pain points of safety issues for your labor production. High demand for your
your company is experiencing force. Consider automating some products will require more shifts,
along with why they are a pain
point and how resolving them can
it benefit the company in terms of
finance and efficiency. Audit your
packaging line as a whole and
identify the machinery that has
given you the most grief over the
past year. Extensive breakdowns and
costly repairs can do a number on
productivity and meeting deadlines.
Take into consideration the causes
of re-wraps and damaged goods.

Do your machine operators and Image Source: https://www.debt.org/advice/budget/
line-workers do repetitive work that
automation could handle? This is
another opportunity for improving
your efficiencies and reducing
costs. Automation here is often
inexpensive and can pay itself off in
under a year, with less manual labor
and dizzy employees.

24 IPMMI - Vol. 17, Issue No. 1, April - June 2018

Taking the Packaging line to the next level

and more people to help keep
up with your customer requests.
Automating even one piece of your
packaging line can pay itself back
pretty quickly, especially when it
comes to reducing your labor costs.

2. Acknowledge and Identify
a Budget Range

This is one of the most important
parts of your plan for automation!
If you dive in headfirst with blind
eyes to cost, you are likely to be
shocked by sticker prices and
dreamy packaging machinery that
simply don’t fit within your budget
constraints.

Discuss your pain points with Image Source: http://www.pbsnow.com/pinnacle-point/page/14/
leadership (those in charge of
allocating budgets) early on. Be The sustainability movement haves’ for the new packaging
prepared with some estimates on the and the demands that Wal-Mart are machine; a specific brand of control
expected impact that an automated placing on their product suppliers panel or pneumatics, for example?
piece of packaging machinery to be sustainable by 2025 are an The more thorough you are with
will have on your productivity. important to include in your quest explaining your needs, the better
Think about how it will address to upgrade. Will the machinery they will be met.
the pain points so you can have you utilize be able to run different,
a real conversation about capital sustainable materials efficiently? 4. Simplify your business
investment to improve your overall requirements for your
operation. Are you impacted by the drive Supplier
for personalization from consumers?
  3. Know Your You need to strive to achieve a The more your packaging
Requirements quality customer experience with machinery supplier knows about
your packaging that adds value to your current production and your
You should purchase new your brand in order to thrive in a business as a whole, the better they
packaging machinery that will consumer-focused marketplace. Do will be able to assist with alterations
fit your needs in the long term. you have multiple flavors or styles to machinery to provide the greatest
Consider 5-10 years down the of the same product that require return on investment. On the same
line, will the machinery you are smaller runs. If so, try finding note, if the supplier you are working
upgrading to be able to support your machinery that is adaptable to easily with isn’t discussing your pain
bandwidth as you grow? change-over different labeling and points before you bring them up,
packaging styles and dimensions and they aren’t asking questions
Will the new piece of equipment quickly. Take into account your to learn more about your business
you are interested in improve smallest and largest packaging -- are they really going to be able
productivity if this is a pain point? dimensions when looking at a to provide you the best options
machine that can run products of available to meet or exceed your
Consider your product line and multiple sizes continuously. needs? If you don’t feel supported
the marketplace. Are there any by the supplier you’re speaking
obstacles that your packaging will Do you have specific ‘must- with, follow your gut.
encounter in the next ten years that
could require significant packaging
design alterations that would
impact your production line and the
machinery you select?

IPMMI - Vol. 17, Issue No. 1, April - June 2018 25

Taking the Packaging line to the next level

Image Source: http://www.gtwassociates.co.uk/services/suppliers/ you are paying for your machinery
has the value that you will need to
No production is the same, so 5. Don’t buy based on Price grow your business.
don’t fall into the assumption that – but on Value
a stranger to your business will • Will the supplier provide
be able to provide you with the The relationship you have installation and training for your
best solution for you. Effective with your supplier is an important operators?
packaging solutions will be consideration in your purchasing
customized to your current process process. The value they provide you • Do you have any length
and your future vision for growth; over the long-term can outweigh the of ongoing technical support if
but only if the supplier has total additional cost by a long shot. needed?
clarity from you before providing a
solution. Lower costs seem attractive on • What about a plan for
paper, but do they take care of you preventative maintenance to keep
long term? Be sure that the price the machine in good working order?

These value-added benefits can
be huge in terms of savings when
they are available, so don’t skip the
small additional cost to miss out on
them.

In some cases you can even
find additional savings with your
machinery supplier if they also offer
the packaging materials you will be
using. If you are really lucky, you
will be working with a supplier that
can help you in multiple aspects
of your production. Not only does
this provide extra convenience,
but discounts for multi-product
purchases are not uncommon.

Making a capital investment in
packaging machinery upgrades is
a big step to growing your brand
and your business, so it’s of utmost
importance to be prepared ahead
of time. Understand the 5 topics
above and how they relate to your
operation and you will be on the
road to success.

Image Source: https://www.mydoorpro.com/2015/12/value-vs-price/ IPMMI - Vol. 17, Issue No. 1, April - June 2018

26

Next generation
automation technologies

Innovation Day by B&R Global and innovative investing €100 million in global
Automation, Mumbai automation partner innovation and training campus in
Egglesberg. This ‘factory of future’
B&R Industrial Automation Peter Gucher, Chairman B&R will be new high-tech innovation &
has reached an exciting milestone India and Member of Management, technology center and will be fully
as the company celebrates 20 B&R Austria, provided a global operational in 2020.”
years of delivering innovative perspective on automation trends
technology and solutions to the and its impact on industries along While discussing ambitious plans
Indian manufacturing industry. To with ground-breaking innovations for company doubling business in
mark this, B&R recently organised by B&R, which help customers next three years, Jhankar Dutta,
a daylong technology conference become ready for the future. He Managing Director, B&R India
in Mumbai. The primary objective spoke on B&R Austria becoming averred, “Since last 20 years, many
of this conference was to showcase the new global centre for machine manufacturers have placed their
next generation automation and factory automation for the ABB trust in B&R’s world class products
technologies and innovations to Group.“ABB and B&R are united in and technologies.”
customers in Mumbai and nearby their innovation and customer focus.
region. Technology focused These will be central factors as Jhankar further deliberated
presentations and live demos we evolve together going forward. on what Industrial IoT means to
of automation solutions were Ensuring its ability to handle our Indian ecosystem and more
displayed to extend an avenue to the steadily increasing demand importantly how it influences the
connect with customers and to help for B&R’s advanced automation way we run businesses. He further
them map their future technology solutions, ABB is investing in a new appreciated the government’s
requirements. The event brought R&D centre at B&R headquarters proactive initiatives and stressed,
together over 100 experts from in Eggelsberg as well as expanded “With government’s ‘Make in
machine manufacturers, system production capacity a few India’ initiatives, Indian machine
integrators and end users from a kilometers away in Gilgenberg.” builders and factories are becoming
wide variety of industries. Adding further on ABB, B&R aware about the requirement and
synergy, he mentioned, “ABB is benefits of technology and are

IPMMI - Vol. 17, Issue No. 1, April - June 2018 27

Next generation automation technologies

willing to invest in same. B&R is them to reach us at all times,” he such as, Integration of long-stator
an innovative company, and we elaborated. linear motors in packaging lines,
ready with innovative products and efficiency in machine development,
solutions to be part of our customers Providing customers a Edge architecture enabling IT / OT
Industrial IoT story.” He stressed competitive edge convergence and importance of
the importance of equipping B&R uniform, open and secure shop floor
to handle the market growth, and Dheeraj Taneja, Director, communications. The presentations
informed, “To strengthen our market PET PLAST India, spoke at the showcased that building a digital
position we are expanding our office conference on a topic focusing enterprise will bring about
space to 16000 sq. ft. in Pune at the on benefits of technology for operational excellence and cut
same time investing on manpower building efficient machines, which costs across the value chain, giving
across India to match our growth was of great help to delegates in diverse perspective on building
plans.” He opined that B&R aspire understanding the importance of smarter machines and factories.
to be one of the most customer- efficiency, quality and productivity.
oriented company, not only with Speaking about collaboration and With around 100+ delegates
innovative approach but also with partnerships he said, “Collaborating including customers and journalists,
the dedicated support. “We have with B&R has given us access to the conference provided the know-
always been close to our customers latest technology and made our how and an easy path for successful
and trust in long term partnerships. machines competitive on the global implementation of Industrial IoT for
To maintain this close cooperation market. Our partnership has already machine builder and factories.
with customers B&R India has led to great success, and we look
launched World-Class Customer forward to achieving even more in
Support with a dedicated number. It the future.”
will also help us in our endeavor to
be close to customers and enabling The subsequent speakers at the
conference presented various topics

28 IPMMI - Vol. 17, Issue No. 1, April - June 2018

Industry Study

Insight into Smarter
Packaging Design

Every focused Image Credit: https://www.shopify.com/blog/7531040-the-10-strategy-growing-your-business-by-mak-
company with ing-small-incremental-changes
specific business
goals considers & Keep in mind that packaging age out of the need for your product,
aligns every factor doesn’t just mean the graphic design your packaging will assuredly need
driving their revenue sky high. of your package. Consider testing to adapt. Even shifting preferences
While making well informed different packaging material, less within the same consumers may
decisions to meet those business material or different shapes to necessitate a revamped brand
goals the onsite meetings and learn how the customer experience identity. Consumers may develop
brainstorming sessions should differs. or bring different ideals and
definitely include your packaging preferences, preferring to be
designs. Run-time Sync with Market marketed to in a different way.
Changes
Well-informed decisions Keep tabs on the latest and
definitely include research, analysis A previously-effective brand greatest in the retail space. What are
and feedback. Following are some identity is not a sign of perpetual others in your wheelhouse doing?
of the research traits to assist you success. In fact, as younger More importantly, what changes
in making those critical decisions consumers age into your target seem to be resonating with your
before implementing them. market and your loyal consumers target audience? It’s important that

Delta changes for big Image Credit: https://globalwealthprotection.com/innovation-adaptation-key-surviving-market-changes/
transformation

Keeping your brand fresh is a
fundamental need to connecting
with your audience on a continual
basis. You could have a great
product, but if your packaging is
no longer resonating with your
audience, another brand could
make a connection that flips your
customers.

You don’t need to turn your
brand upside down to stay
fresh, though. Consider making
incremental changes when they
make sense. If research backs up
your changes and you believe
certain elements of your brand
aren’t resonating, make a change.
It’s important to understand what’s
working and what’s not so you’re
not scrapping something that’s
effectively attracting customers.

IPMMI - Vol. 17, Issue No. 1, April - June 2018 29

Insight into Smarter Packaging Design

you conduct competitive analysis Start holding focus groups Image Credit: https://kratomcrazy.
and evaluate similar brands to keep and face-to-face interviews with
up with modern preferences. That consumers within your target market com/2015/07/16/the-pros-and-cons-of-using-
being said, a flashy design trend to gather such valuable information.
might not make sense for your You can even talk to consumers kratom/
audience. It’s important that you who gravitate to your competitors’
match your message and product products. Also consider store visits be improved, though. Work to
packaging with your audiences to do a study and analysis. And of understand why your subjects have
preferences. course, look for related, publicly- negative reactions to elements of
available consumer trend research your packaging. Also ask what kinds
Optimizing Qualitative on the web and capitalize on the of brands they typically gravitate
Research potential availability of consumer opinions on toward when shopping for similar
social media. products.
Quantitative research is a must,
but don’t lose sight of the power Recognize, study and Don’t only speak to consumers
of qualitative research. Effective Analysis your Strengths that already purchase your products,
packaging leaves people with an and Weaknesses either. Especially if you’re looking
emotional reaction. Whenever to launch a new product to a
consumers choose to purchase, their Qualitative research should help new audience, make sure you’re
decisions often stem from a feeling you gain a better understanding of speaking to the people you’ll be
or emotional response – the appeal both what is and is not resonating trying to reach. Branding and
that product packaging has to their with your target audience. marketing that’s worked for one
preferences. This is why qualitative audience isn’t necessarily going to
research into your target market is What do people connect with in be effective for another target.
an important consideration. your packaging and design? What
is it about your packaging that’s Marrying Packaging
Work to uncover the driving gravitating to your prospects? You Material design & research
forces behind prospects’ attitudes don’t want to make a blind decision for best decisions
and preferences. Why is your to change an element of your design
audience attracted to a certain that’s working in your favor. Your packaging is one of the
style of packaging? Why are they greatest factors in consumers
interested in one color over another? Focus groups and interviews choosing your product over
What feeling does your packaging should certainly dive into what competitors. What you put on the
elicit? about your packaging could shelves must resonate with the
right people. Colors, packaging,
displays and messaging all tie into
the emotional connection that drives
purchase decisions.

It’s essential that you continue
to research packaging design
and consider every element that
affects the consumer experience.
Whether you’re looking into a major
overhaul or minor alterations, you
must assess your target audience’s
preferences to grow your brand and
product.

Image Credit: https://iqagency.com/qualitative-quantitative-research-methods/ Reference: www.industrialpackaging.com

30 IPMMI - Vol. 17, Issue No. 1, April - June 2018

Secure Remote Solutions
for Industrial Machines

Cosy131

Remote Access Gateway for
Remote Programming of
PLC/HMI/SCADA/DCS/Drives...

• Firewall friendly solution

• Proven solution (10+ Million
connections)

• Support for all popular PLCs

Stop traveling on • Free VPN service
site for support.
Let’s stay Cosy!

Flexy205 NEW!

Remote Access +
Remote Monitoring

+ IIoT Gateway

Unlock new • Read & monitor your Machine’s
services with your data in real-time
machines data!
• Easily integrate with major IoT
platforms. Support for thnigworx,
GE PREDIX, IBM Bluemix, amazon
webservices, Microsoft Azure,
MindSphere...

• Customizable connectivity (WiFi,
3G, 4G, USB, Serial, MPI, ...)

• FTP / HTTPS / MQTT supported

www.ewon.biz HMS Industrial Networks India Private Ltd.
Corporate Plaza, Unit 1A & 1B, Senapati Bapat Road,
HMS_India_Cosy_Flexy_210_273mm.indd 1
Near Chatushrungi Temple, Pune – 411016. (M.S.)
Tel.: +91 83800 66578 | E-mail : [email protected]

2018-01-02 08:59:20

Upcoming Events

PackPlus PackEx India Mumbai, India

New Delhi, India September 27 – 29, 2018
July 25-28, 2018 http://www.packexindia.com/
http://www.packplus.in/
Healthcare Packaging Expo
Pack and Printech Expo
Chicago, IL USA
Gujarat, India October 14 -17, 2018
August 22-24, 2018 https://www.hcpechicago.com/registration-info
https://eventegg.com/pack-printech-expo/
PACK EXPO International
Asia Food Expo
Chicago, Illinois USA
Philippines October 14–17, 2018
September 12 - 15, 2018 https://www.packexpointernational.com/
http://www.afex.com.ph/

Pack Expo Indiapack Pacprocess

Las Vegas, USA Mumbai, India
September 23 - 25, 2019 October 24 – 26, 2018
https://www.packexpolasvegas.com/ http://www.pacprocess-india.com/

ANUTEC – International FoodTec India Packaging Show

Mumbai, India Mumbai
September 23 - 25, 2019 December 18 – 21, 2018
http://www.foodtecindia.com/ http://www.indiapackagingshow.com/

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Institute of Packaging Machinery Manufacturers of India

610, Swastik Disa Corporate Park, L.B.S. Marg, Ghatkopar (W), Mumbai 400 086, Tel: +91 22 25003334,
E-mail: [email protected] / [email protected] / [email protected] / [email protected] Website: www.ipmmi.org

IPMMI News designed by Subodh P Raorane (9870122882). Printed at Millennium Arts, Kandivali, Mumbai
on behalf of Institute of Packaging Machinery Manufacturers of India (IPMMI). Editor - Mr Mahendra Mehta, President

32 IPMMI - Vol. 17, Issue No. 1, April - June 2018

SMART MANUFACTURING

What Connected Technologies and Strategies are Right for You?

Smart manufacturing and industrial operations embrace a new
way forward. This new direction is highly connected so devices
and processes can be continually monitored and optimized.