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Published by matt sarino, 2019-03-27 00:48:17

TCB Business Plan v.1

Draft of TCB Business Plan

0



Table of Contents

1.0 Executive Summary .......................................................................................................................1

1.1 Objectives ................................................................................................................................2
1.2 Mission & Vision ........................................................................................................................2
1.3 Keys to Success........................................................................................................................2

2.0 Company Summary ......................................................................................................................2

2.1 Company Location & Facilities .............................................................................................3
2.2 Company Ownership..............................................................................................................3

3.0 Services ...........................................................................................................................................3

3.1 Service Description..................................................................................................................3
3.2 Competitive Edge ...................................................................................................................6
3.3 Strategic Partnerships..............................................................................................................8

4.0 Market Analysis Summary .............................................................................................................8

4.2 Target Market & Market Segmentation................................................................................9

5.0 Sales and Marketing......................................................................................................................9

5.1 Sales Strategy...........................................................................................................................9
5.2 Sales Forecast ........................................................................................................................10
5.3 Pricing Strategy.....................................................................................................................10
5.4 Publicity & Advertising ..........................................................................................................11

6.0 Management Summary .............................................................................................................11

6.1 Organizational Structure.......................................................................................................11
6.2 Management.........................................................................................................................12

Sebastian “Biggie” Bergstrom..............................................................................................12
Leon Steensgaard.................................................................................................................13
6.3 Personnel Plan........................................................................................................................13
Table: Head Office Personnel..............................................................................................14

7.0 Financial Plan ...............................................................................................................................14

7.1 Funding Requirements ..........................................................................................................14
7.2 Funding Structures .................................................................................................................15

Annex ..................................................................................................................................................16

1.0 Executive Summary

TCB Corporation is a new business providing offers a comprehensive array of elite VIP
services, specifically structured to serve a diverse range of preferences, needs and
requirements of its customers in Thailand, the UK, and eventually in the rest of Southeast
Asia.

The company is led by its founder and Chief Executive Officer, Sebastian Bergstrom,
whose experience brings high levels of customer service, practical experience, and
security management expertise to the company, having worked provided executive
protection services in various countries such as ______, _______, and ______. Currently
TCB Corporation is seeking equity capital to complement its existing investment,
establish a central Operations Center and jumpstart its first six months of operation.

The company’s owners and directors likewise have years of experience in personal and
corporate security services having provided personal bodyguard and concert/festival
security services to some of the biggest names in the entertainment industry during their
visits to South East Asia and Europe. With over 80 Celebrity clients employing their
services, TCB Corporation is swiftly becoming one of the foremost choices for
international musicians and movie stars visiting the region.

Sales projections for TCB Corporation are estimated to begin at US$_________ the first
year, increasing to approximately US$__________ in Year 2 and US$__________in Year
3. Years 4 and 5 will have sales at US$___________ and US$________ respectively,
yielding a CAGR of _____%. The company’s net profit after tax (NPAT) is projected at
approximately US$ ________ on the first year, increasing to US$ _________ by the end of
the second year of operation. The company’s third, fourth and fifth years will see an
NPAT of US$ ________, US$ _________, and US$ ___________ respectively.

The sales projections above for TCB Corporation may seem optimistic at the onset.
However, as early as September 2018, several months before its formal operations, TCB
Corporation has been able to serve various clients, generating a total revenue of US$
_______, year-to-date. Unlike a typical startup, TCB Corporation Ltd. will already have
not only an existing and ready market, but a market that is waiting for the specific
services that TCB provides.

Distinguishing characteristics of the business will be the combination of technical
security management, proven practical experience, industry ties, and exceptional
customer service. In particular, what really sets TCB apart is that it is the ONLY full-
service executive protection company servicing the requirements not only of the Thai
market but the capability to serve that of the UK and the Southeast Asian region as
well.

Aside from the standard executive protection services, TCB is poised to establish a
central Operations Center to monitor and to provide backup and support for its
executive protection, intelligence analysis, residential security, event security and other

TCB Corporation Business Plan 2019 1

emergency response requirements such as fire and emergency medical rescue. TCB
will likewise be able to operate remote operations centers (ROCs) for clients, either on
their own premises or on TCB’s facilities. These can be designed and delivered to clients
who then operate the ROCs themselves at their own Global Security Operations
Centers (GSOCs) or run by dedicated TCB teams. All remote operations centers (ROCs)
will benefit from the same technology, training and procedures as the central
operations center of TCB where its clients can on this for additional support.

1.1 Objectives

• To take over and operate a successful executive protection and allied services in
the Thai and UK markets.

• To obtain a significant number of high profile clients on the first year of operation.
• Achieve first year sales of at least 10M Thai Baht.
• Maintain an average gross margin of at least ____%.

1.2 Mission & Vision

Vision
TCB Corporation intends to become a recognized provider of premier executive
protection and allied luxury services to the Thai and UK markets and ultimately to the
rest of Southeast Asia. TCB will be the benchmark for providing high level security
services, at par with European standards.

Mission
The Mission of TCB Corporation is three-fold:

• To be the best provider of executive protection and allied services with the
highest level of service in the Thai and UK markets and eventually in the rest of
Asia and Europe

• To assist and provide consultation to other security companies that need help
especially in the Asian region

• To establish its own niche market to ultimately become not the biggest, but the
best security company for its clients

1.3 Keys to Success

• Individualized customer service - providing our customers with what they want,
when and how they want it.

• The combined experience of the principal owners bring high levels of customer
service, high levels of customer service, practical experience, and security
management expertise.

2.0 Company Summary

TCB Corporation is a “new” business geared toward the delivery of premier executive
protection and allied luxury services initially to the Thai and UK markets and
subsequently to the rest of Southeast Asia and Europe.

TCB Corporation Business Plan 2019 2

The company will “hit the ground running” to immediately serve a ready and waiting
client base that is currently being generated through prior efforts of TCB Corporation’s
founder and his currently lean but agile team.

An investment into TCB Corporation will not only provide investors with an immediate
revenue base from existing operations, but also provides for a solid opportunity to
provide emergency response and tactical security services to both corporate and
private individual clients.

2.1 Company Location & Facilities

TCB Corporation has its headquarters in Bangkok, Thailand and London, United
Kingdom but will provide services to its clients worldwide both physically and virtually
through the company’s planned Regional Operation Centers (ROCs) utilizing the latest
internet and telecommunications technologies.

2.2 Company Ownership

TCB Corporation is a privately held corporation established under Thai laws, with its
shareholders being Mr. Sebastian Bergstrom and his partners who are Thai nationals and
from the Thai military as required by Thai regulatory requirements. While Mr. Bergstrom
and his partners will retain the majority shareholdings in the corporation, TCB
Corporation will offer up to 47.5% ownership to the selected equity partner.

3.0 Services

TCB Corporation will provide a high-level executive protection services, at par with
European standards, utilizing the latest tracking, monitoring, and internet
telecommunications technologies available.

3.1 Service Description

STANDARD SERVICES
TCB Corporation offers a comprehensive array of elite VIP services, specifically
structured to serve a diverse range of preferences, needs and requirements.

Leaning upon extensive experience in offering support to an impressive clientele of
celebrities, high net worth individuals and corporate customers, TCB Corporation is fully
equipped to offer each of our clients an ultra-professional, trouble-free experience to
enhance both work and pleasure and more.

Ultimate Leisure Services
Ranging from the posh to the exotic, from culinary delights to plush accommodations,
from urban penthouses to exclusive island getaways, the company is prepared to
indulge its clients’ fantasies and turn dreams into reality, while ensuring ultimate
exclusivity, protection, and privacy throughout. In close partnership with numerous
superior food, beverage and hospitality establishments, TCB is confident of its ability to
deliver unparalleled service and leisure that caters to a variety of tastes and
preferences.

TCB Corporation Business Plan 2019 3

Luxury Concierge Services
TCB Corporation is prepared to serve clients with all that is required to ensure
convenience, comfort and class. When you need something done, our proficient,
resourceful and discreet personal assistants are on hand to provide efficient and
expeditious support. From shopping assistance, to entertainment choices, we’ve got
you covered.

Elite Transportation Services
TCB offers a large selection of deluxe chauffeured transportation options ranging from
executive vans, to luxury sedans, to limousines, to even helicopters and private jets. All
our transportation is equipped with high quality amenities, and premium food and
beverage options. It is staffed by expert drivers, experienced pilots, and proficient
hostesses and maître d’s.

Executive Protection Services
TCB Corporation has years of experience in personal and corporate security services,
having provided personal bodyguard and concert/festival security services to some of
the biggest names in the entertainment industry during their visits to South East Asia and
Europe.

With over 80 Celebrity clients employing the company’s services, TCB Corporation is
swiftly becoming one of the foremost choices for international musicians and movie
stars visiting the region.

TCB’s security personnel are trained and equipped to provide total security to clients
throughout their stay. From the arrival gate of the airport to any private meetings,
conferences, or public events, all the way until they are safely on their way to their next
destination, TCB Corporation will attend to their clients with utmost VIP care and
attention.

For security services at events, applying stringent international standards for Front of
House security involves a meticulous stop and check procedure to ensure safety at the
weakest point of entry – the front entrance of the venue. Despite the minor
inconvenience, ultimately thorough security checks bring a sense of safety and
wellbeing to the public.

TCB Corporation employs both international and local security officers who have close
ties with government law enforcement agencies. All TCB’s staff are highly trained and
experienced. They act swiftly and appropriately in any given situation with the
protection of life and property always at the forefront of their minds.

The company is committed to delivering nothing but the highest levels of security
standards in compliance with international requirements.

TCB Martial Arts and Self-Defense Training
The strong background of the company’s founders in mixed martial arts and advanced
self-defense technique proficiency makes TCB Corporation the option of choice for
effective and comprehensive self-defense training and martial arts instruction. Whether

TCB Corporation Business Plan 2019 4

a beginner in martial arts, at a more advanced level, or simply wishing to feel safer in an
increasingly dangerous world, we have the courses available to get you where you
want to be. TCB provides the following self-defense courses for men, women, and
children as well as advanced courses. Aside from these TCB will also offer certification
courses in first aid as well as close protection and hostile environment close protection.

TCB Events, Stage, Sound, Lights, and Multimedia Services
In collaboration with an affiliated company, Portalise Co., Ltd., TCB Corporation offers a
complete package of event management and audio-visual installation services.

The team of Portalise has two decades of experience organizing and hosting events,
especially entertainment-based events, including concerts, dance performances, and
theatrical shows, working primarily in South East Asia, but also in the Middle East and
Indian Subcontinent.

Their events have featured internationally recognized names such as Wonder Girls from
Korea, BYU Young Ambassadors and Ballroom Dance Company from Utah, and others
where they handled all aspects of the producing, hosting and global television
broadcast of Miss Tourism World 2012 – an international beauty pageant. Throughout
Thailand and the Region, Portalise has run many national level events including
concerts, festivals, royal celebrations, sound and light shows, trade fairs, etc. reaching
audiences of thousands.

Aside from its working relationship with Portalise, TCB also enjoys strong connections with
suppliers of light, sound, video, stage, and special effects equipment which allows us to
offer technical support conforming to specifications of the technical rider of any type of
show or performance at competitive prices.

Not limited to entertainment, TCB has the capability to host, organize and support a
broad spectrum of events to serve the needs and purposes of any organization,
company, agency, or institution.

TCB enjoys strong connections with a wide range of entertainment professionals and
celebrities that are sure to add spice and a wow factor to any occasion without
overextending budgets.

The company also has broad experience in producing a wide range of media,
including song production, video content creation, audio or video advertising material,
print material, graphic design, copywriting, and more.

We have the resources to provide support for any part of the creative and production
process from start to finish and are pleased to play any role in that process.

OPERATIONS CENTER SERVICES
All TCB clients – be they corporations, family offices or philanthropic organizations –
benefit from the establishment of the Operations Center. TCB will use the Operations
Center to monitor and to provide backup and support for our executive protection,
intelligence analysis, residential security, event security and other existing and
emergency response.

TCB Corporation Business Plan 2019 5

Traveler Support
Empowered by the app for mobile phones, TCB provides others in the organization or
family – those who are not already the principals of an executive protection program –
emergency response that is fast, reliable and convenient. This allows our client
organizations to increase security for more people in more places simply and cost
effectively.

Client-Specific Remote Operations Centers
TCB will also develop and run remote operations centers (ROCs) for clients. either on
their premises or on TCB facilities. For clients who chose to run the operations center on
their own facilities, the operations center will be designed and delivered to clients who
will then run them themselves or run by dedicated TCB teams at their own Global
Security Operations Centers (GSOCs). All ROCs benefit from the same technology,
training and procedures as the central Operations Center and can always draw on this
for additional support:

• Ongoing monitoring and backup of all other close protection and critical
infrastructure activities

• Proactive, customized monitoring and reporting on itineraries, events,
developments and emerging risks that can impact client safety as well as
corporate value chains and reputations

Residential Security Services
TCB will provide a host of residential security and protection services that will use the
Operations Center as the backbone in delivering such services. With the planned
Operations Center, TCB will be able to provide:

• Effective traveler tracking, support and emergency response empowered by
TCB’s own mobile app

• Remote video and alarm monitoring, including technical surveillance counter-
measures (TSCM), with feeds into ASOC or client GSOCs

• Logistical, medical, intelligence, liaison and concierge support
• Background checks for all estate staff (including housekeeping, nannies,

gardeners, etc.)

3.2 Competitive Edge

Surviving in the business world as a bodyguard and executive protection company
requires more than expertise, but also the ability to network with key people that
matter.

There are many investors such as Halliburton et al that have stakes in the private security
industry, but one thing is certain, there is room big enough to accommodate both big
and small private security companies. What TCB Corporation will do to survive in the
industry is to concentrate on providing security, protection, and allied luxury services to
a growing list of celebrities, public figures, as well as high risk and high net worth
individuals.

TCB Corporation Business Plan 2019 6

Aside from the individual expertise and experience brought by TCB’s owners and
directors, the company’s ability to compete on tender, fast adjustments made to
changing regulations and close monitoring of competition are part of the competitive
advantages we will be bringing to the industry.

TCB Corporation might be a new entrant into the industry, but our management staff
are highly qualified private security experts not only in Thailand but in various parts of
Asia, Europe, and the UK. The company is a world–class security and executive
protection business that is well positioned and equipped to meet the 21st century
security demand.

Lastly, TCB employees will be well taken care of, and their welfare package will be
amongst the best within TCB’s category in the industry, resulting to employees that will
be more than willing to build the business with TCB and help deliver the company’s set
goals and achieve all our aims and objectives.

KEY COMPETITIVE STRENGTHS
Aside from the fact that TCB’s bodyguard and executive protection services is world–
class standard and the business is well positioned and equipped to meet the 21st
century demand of high profile clients, TCB has a team that can go all the way to give
our clients value for their money; a team that are trained and equipped to pay
attention to details as regards to security concerns. The company is well positioned
and is confident of its ability to attract a multitude of clients from the first day of its
planned expansion.

KEY COMPETITIVE WEAKNESSES
The primary weakness of TCB is that it is a new business competing largely against
established security and protection service providers. However, by offering a superior
selection of new albeit proven services to the market, and focusing on high-quality and
client-centric delivery, the company feels that it can quickly establish more accounts
and build strong relationships.

OPPORTUNITIES
The opportunities in the private security and executive protection services industry
across the globe is massive considering the number of public figures and private
individuals who can’t afford to leave the security of their lives to government security
agencies. As a premiere bodyguard and executive protection outfit, TCB is ready to
take advantage of any opportunity that comes its way.

THREATS
Some of the threats that we may likely face as a bodyguard and executive protection
outfit operating in various regions of the world are unfavorable government policies, the
arrival of a competitor within our location of operation and global economic downturn
which usually affects purchasing cum spending power.

TCB Corporation Business Plan 2019 7

3.3 Strategic Partnerships

TCB’s success in providing unparalleled and robust range of security, protection, and
allied luxury services can be attributed to the strategic partnerships with various
establishments and organizations that either provide complementary services that are
not part of TCB’s core competency or technical and logistical support to TCB’s organic
staff and personnel. Some of these establishments and organizations with whom TCB
has built solid working relationships in Thailand are:

• Armed forces Security center Division 8 (Royal Thai Army)
• Elite training center
• First Class Bangkok Luxury and Limousine Service
• First Aid Training Bangkok
• Bangkok Hospital
• SMA Air ambulance
• Mjets Helicopters and Private jet
• Sky Med Asia)
• Sands Resort

4.0 Market Analysis Summary

4.1 Market Trends

As businesses continue to grow internationally, so will the need for increased secure
travel support and executive protection services.

Further driving this increased demand is the widespread perception that uncertainty is
on the rise. Not only are we experiencing more and more economic and political
disruptions. In many countries, polarization continues to grow apace with the
fragmentation of established media usage and increased awareness of income
disparity. And then there’s all that news about mass shootings and terrorism.

Another reason explaining the industry’s growth is that more and more organizations
are realizing that something can be done to mitigate risk: secure travel and executive
protection services. This is due to:

Better understanding: The conversation has changed, and there is now a better
understanding about what executive protection and secure travel services are
compared to the myths and stereotypes that were more prevalent even just a
few years ago.

More experience: As more and more executives try out these services, word
spreads and benchmarking between organizations gets better/more
transparent.

A broadening interpretation of duty of care: More and more corps are offering
secure travel and executive protection services to more and more employees –
not just the CEO.

TCB Corporation Business Plan 2019 8

We expect to see growth in all professional service segments, including executive
protection, secure travel, residential security, intelligence analysis, and event security.

4.2 Target Market & Market Segmentation

Although TCB Corporation will initially serve celebrities, public figures, and other high
value clientele at local levels, it does not in any way stop the company from competing
with the leading executive protection companies in Asia, the UK, or Europe.

TCB’s target market cuts across people of different class and people from all walks of
life, local and international organizations as well. The company is coming into the
industry with a business concept that will enable it to work with highly placed people
and companies in the country. Below is a list of the people and organizations for whom
TCB has specifically designed its services;

• Public figures
• Event planners
• Political Parties/Politicians
• Celebrities
• Rich families
• Successfully businessmen and women

5.0 Sales and Marketing

5.1 Sales Strategy

TCB is mindful of the fact that there is stiff competition amongst bodyguard and
executive protection companies in Thailand and thus intends to hire some of the best
business developers to handle our sales and marketing concerns.

The company’s sales and marketing team will be recruited based on their vast
experience in the industry and will be trained on a regular basis so as to be well
equipped to meet their targets and the overall goal of the organization. TCB will also
ensure that our excellent job deliveries speak for the company in the market place; the
company will build a private security services business of world class standards that will
leverage on word of mouth advertisement from satisfied clients.

The goal of TCB is to grow its private security and protection services company to
become one of the top 20 bodyguard and executive protection companies in Asia,
Europe, and the UK. To achieve this, TCB has mapped out strategies that will help take
advantage of the available market and grow to become a major force to reckon with
initially in Thailand and the UK.

TCB Corporation is set to make use of the following marketing and sales strategies to
attract clients;

• Introduce TCB’s business by sending introductory letters alongside our brochure
to celebrities, public figures, event planners and key stake holders in and around
Thailand and the UK

• Advertise our business in relevant media, both traditional and electronic

TCB Corporation Business Plan 2019 9

• Attend relevant international and local expos, seminars, and business fairs
• Create different packages for different category of clients in order to work with

their budgets and still deliver quality services to them
• Leverage on the internet and social media to promote TCB business
• Engage in direct marketing
• Encourage word of mouth marketing from loyal and satisfied clients

5.2 Sales Forecast

Since the businesses of practically all of our corporate clients are inherently global, TCB
and its network of strategic partners must also have a broad international footprint. The
company needs to be ready to serve its clients wherever they go. This, too, will mean
that smaller local and regional players will often come up short when travel needs
grow. As a premiere bodyguard and executive protection outfit, TCB is ready to take
advantage of any opportunity that comes our way.

TCB is well positioned to take on the available market in all of Thailand and the UK and
is quite optimistic that it will meet its set target of generating enough income/profits
from the first six months of operation and grow the business and our clientele base
beyond these two regions.

TCB has also been able to examine the bodyguard and executive protection services
market and analyzed its chances in the industry and has consequently determined the
following sales forecast.

Below are the sales projection for TCB Corporation based on the the wide range of
bodyguard, executive protection, luxury and allied services that it currently offers and
will be offering;

• First Fiscal Year: US$______________
• Second Fiscal Year: US$__________
• Third Fiscal Year: US$_____________

TCB’s net profit after tax (NPAT) is projected at approximately US$_________ on the first
year, increasing to US$_______________ by the end of the second year of operation. The
third, fourth and fifth years will see an NPAT of US$ __________, US$ _____________, and
US$ _____________ respectively.

5.3 Sources of Income

TCB Security is established with the aim of maximizing profits in the industry and we are
going to go all the way to ensure that we do all it takes to attract clients on a regular
basis. TCB Security will generate income by offering the various services previously
described in Section 3.1 of this document.

5.3 Pricing Strategy

As with most services and consulting business, hourly billing for bodyguard and
executive protection services is a long – time tradition in the industry. However, for
some types of contracts or clients, flat fees make more sense because they allow clients

TCB Corporation Business Plan 2019 10

to better predict the overall service charge. To allow its clients more budget and
payment flexibility, TCB Corporation will charge our clients both flat fee and hourly
billing as long as it favors both parties.

TCB Corporation will keep its fees at par with or below the average market rate by
keeping its overhead low and by collecting payment in advance. The company is
aware that there are some clients that would need regular access to bodyguard and
executive protection services, we will offer a flat rate for such services that will be
tailored to take care of such clients’ needs.

5.4 Publicity & Advertising

The company has been able to work with brand and publicity consultants to help map
out publicity and advertising strategies that will help the company navigate its way into
the heart of its target market. TCB is set to take the private security services industry by
storm which is why we have made provisions for effective publicity and advertisement
of our bodyguard and executive protection services outfit.

Below are the platforms we intend to leverage on to promote and advertise TCB
Corporation;

• Place adverts on both print (newspapers and magazines) and electronic media
platforms

• Sponsor relevant community-based events
• Leverage on the internet and social media platforms like; Instagram, Facebook,

twitter, YouTube, Google+, etc. to promote our brand
• Install billboards in strategic locations
• Distribute our fliers and handbills in target areas
• Ensure that all our workers wear our branded shirts and all our vehicles are well

branded with our company’s logo etc.

6.0 Management Summary

TCB Corporation will be majority owned and operated by its founder, Mr. Sebastian
Bergstrom and his partners, with a maximum of 75% shareholdings, while the remaining
shares are allocated for the chosen investor/partner. Initially it will be working with a
small employee base that will cover administration and operations, finance, sales and
executive protection agents. Management and personnel plans are covered in more
detail in the topics to follow.

6.1 Organizational Structure

Building the best business structure is very important to the company and to the growth
and success of its service business. As such, TCB Corporation is prepared to go the extra
mile in ensuring that it gets the best team possible that understand the industry to work
at the company and make it thrive on its journey to achieving its vision.

The company’s management team consists of very experienced personnel that have a
deep understanding of the industry and know how best to take the company to where

TCB Corporation Business Plan 2019 11

it is intended it to be. The management team also understands the corporate goals
and policies and therefore know how best to ensure that the lower end staff not only
understand these policies but that it is effectively implemented as well.

Even as the TCB Corporation intends to run other services in addition to its core services,
the company will be hiring only a core group of employees to handle operations while
most likely outsourcing various administrative functions such as accounting, IT support
services, and legal services on a retainer basis or project basis, as is deemed necessary.
Therefore, the organizational structure that will initially be established at TCB
Corporation will be the following:

Board of
Directors

Manager

Admin Accounting Legal
Assistant (1)

Drivers (2) Operations Executive
Center Staff Protection
Agent (3)
(3)

6.2 Management

Sebastian “Biggie” Bergstrom
Biggie brings a wealth of personal experience to TCB, having begun his career in the
industry as a bouncer in Germany, Spain, Sweden, and Thailand and subsequently
freelanced as a bodyguard in Serbia, Lebanon, Egypt, Dubai and all over Europe and
various countries in South East Asia. Among the notable high-profile clients that Biggie
has executive protection services for are: the Dubai Sheikh, the Saudi Arabian Prince,
Foo fighters, Ja Rule, Britney Spears, Metallica, Lloyd Banks, Dream Theater, and Nelly,

Aside from the practical experience that Biggie brings to the table, he also has the
credentials to support TCB operations. He was a Private in the Royal Swedish Army and
eventually became a Sergeant in the RSA’s Infantry Division.

He also holds certifications in first aid from Red Cross and Executive Protection Agent
(International Instructor) from the International Bodyguard Association while being an
instructor of Krav Maga, combat & tactical training, and having proficiencies in Mixed
Martial Arts, Kickboxing,

TCB Corporation Business Plan 2019 12

Leon Steensgaard
Leon likewise contributes an impressive set of credentials to bolster the thrust of TCB to
be a premiere executive protection company with his career commencing with many
years of being a bouncer across Denmark and subsequently as an executive protection
agent who has served notable tech giants Bill Gates and Steven Brammer of Microsoft,
Mark Zuckerberg of Facebook, Chad Hurley of YouTube, and Larry Page and Sergey
Brin of Google. Among the celebrities that Leon has served are: Madonna, Metallica,
and the Rolling Stones.

Leon’s credentials include many years as a Sergeant in the Royal Danish Army as well
as instructor certifications in first aid from Red Cross and Executive Protection Agent
(International Instructor) from the International Bodyguard Association and holds a 1st
Dan in Kenpo Karate and a 3rd Dan in Ajukate. He is also an instructor in Krav Maga,
ATK (Anti-Terror Kamp) and Survival.

Colonel Kanokwan Srichaiya
Aside from providing the local (Thai) industry expertise from owning her own executive
protection company that services primarily foreign embassy and government clients,
Col. Srichaiya’s background and qualifications likewise provides solid support to the
training dimension TCB’s operations.

On top of possessing a black belt in Aikido and completing the VIP Protection Course
conducted by the US Secret Service as well as the UK Overses Intelligence Course, Col.
Srichaiya serves as a trainer to the Thai Armed Forces Security Center, the “Say No To
Violence Against Women” program of the UN, the “To Be Number One” anti-drug
project of the Thai Princess, and the Atthayooth Martial Arts and Bodyguard School.

6.3 Personnel Plan

PERSONNEL – GENERAL
Initially TCB Corporation Ltd. expects to be able to handle business needs with the
planned staffing structure as illustrated in the organizational chart in the previous page.
As business continues to grow, TCB Corporation Ltd. intends to hire additional
employees one at a time and pay premium, over market labor rates to attract and
retain quality help.

Marketing personnel will not be part of the company’s payroll but instead will be
enlisted on a project basis thereby minimizing overhead costs while maximizing
marketing coverage. TCB will be able to continuously monitor its clients' level of service
satisfaction through surveys and other convenient feedback mechanisms.

To ensure management’s marketing and sales expectations are met, it will hold a
minimum of quarterly meetings so that results can be reviewed and future plans can be
discussed. At least twice a year, a refresher course will be required on product
knowledge and how to exceed TCB Corporation customer's expectations.

TCB Corporation Business Plan 2019 13

Table: Head Office Personnel

Personnel Year 1 Year 2 Year 3 Year 4 Year 5
Manager 45,274.96 49,802.46
Admin Assistant 34,015.75 37,417.33 41,159.06 15,091.65 16,600.81
Drivers (2) 25,152.76 27,668.03
Operations Center Staff (3) 11,338.58 12,472.44 13,719.68 37,729.14 41,502.05
Western EPAs (2) 68,415.50 75,257.05
Total Payroll 18,897.64 20,787.40 22,866.14 191,664.01 210,830.41

28,346.46 31,181.11 34,299.22

51,401.57 56,541.73 62,195.91

144,000.00 158,400.01 174,240.01

The table above merely illustrates the initial staffing plan for the Head Office at an
annual growth rate of 10%. The above figures also do not take into account the
company’s costs for government mandated benefits and company incentives and
commissions.

7.0 Financial Plan

7.1 Funding Requirements

The funding requirements of TCB is estimated at $___________ intended to address the
following roadblocks to expanding its current operations:

• Formalizing & Streamlining its current operations to increase its net profits
• Formalizing current operations and stabilizing operating funds to cover a six-

month period
• Acquisition of its own client-service vehicles
• Construction and fit-out of the central Operations Center
• Investment into TCB Group Security for ______% share of the UK company

These are the key areas where we will spend our startup capital;

Pre-Operations 4,000.00
Business Registration & Work Permits 1,600.00
Police Regulatory License 4,800.00
Legal Fees 106,000.00
Service Vehicles (motorbikes, SUVs) 170,100.00
Office Equipment & Operations Center

Operations (6 months) 72,000.00
Salaries & Wages 22,340.00
Office Rent & Other Operating Expenses 20,500.00
Marketing (Photos, Videos, Websites)

Investment & Contingency Fund
____% Shareholdings in TCB Group Security
Contingency Fund (10% Total Thai Requirement

TCB Corporation Business Plan 2019 14

7.2 Funding Structures

Considering that TCB Corporation is currently operating, it is open to various investment
structures. As it currently stands, the financial projections of the company over the next
five years support equity, convertible debt, or an equity/debt combination, depending
on investor preferences and/or negotiations with TCB. A five year financial projection
and investment presentation proposal can be provided by TCB for the investor upon
request.

TCB Corporation Business Plan 2019 15

Annex

TCB Corporation Business Plan 2019 16

TCB Corporation Business Plan 2019 1


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