Most Hand-Picked Short Course Among 2nd Year Marketing Students

JULY 2022 PRICING DECISON

S2MhnodorsYttSeCHtaouarudnMsedena-PrAtskimcektoienndgg

Editor:

Jong Soon Ting
Zahara Tiara Kurnia
Emir Ashraf Bin Azman
Muhammed Uslu

Course Details 1

Barber Class Course Highlights: Microsoft Access Essential Training
RM4999 Learn about all kinds
of haircuts Course Highlights:
Use of all hairdressing
equipment Setting up relationships RM880

Queries, form and reports
and more...

Photoshop Editing Course Highlights: Python for Trading and Investment

Understand the tools Course Highlights:

RM500 that exist in the Introduction RM880
Compute Option Payoff
software and the

techniques and more.....

Adobe Illustrator Course Highlights: Course Highlights: Content Marketing

Create logos, icons, Analysis on customer RM1900-
Content marketing RM3600
RM379.90 packaging, web Media planning
graphics.

Useful ools & technique and more...

Mandarin Language Course Highlights: Course Highlights: Sales Training

Learn Mandarin Individual Selling skills

RM1038 language (reading, Question Based selling RM880

writing, listening & Promoters and detailers

speaking) and more...

Video Editing Course Highlights: Freelancing Course
RM880 Importing video
Browsing events Course Highlights:
Trimming video
and more..... Professional Freelancing RM449.90

Better client knowledge
and more...

Google Analytics Course Highlights: Course Highlights: Website Planning
RM1600 Introduction
Limitation WordPress web
Common use
Business corporate websitesRM79.90
and more...
Ecommerce website

and more...

Microsoft Excel Essential Training Course Highlights: Online Advertisement

Course Highlights: Online course marketing

RM4000 Advanced Training Online marketplace RM59.90
Data Analysis learning

and more... and more...

Course Details 2

Fashion Marketing Course Highlights: Course Highlights: Social Entrepreneurship

Marketing mix The concept of social change

RM2318.72 Psychology of The concept of the social RM1435.01
fashion marketing
entrepreneurship
and more... and more...

Exploring the Universe Course Highlights: Branding & Marketing
Course Highlights:
Create, maintainb&
RM1435.01 Cosmic evolution grow a brand RM1816.80
and the future
and more...
and more...

Advance Creative Writing

Course Highlights:

RM2460.68 Developing the ideas

Self-editing and planning
and more...

Fishbone Diagram

3
Table Mapping

5 Most Important Attributes

Barber Class Concept Card 4

Photoshop Editing Adobe Illustrator

Price: RM4999.00 Price: RM500.00 Price: RM379.90
Time: 6 Weeks TIme: 2 days Time: Anytime(on demand

Venue: At barber Shop Venue: Online and Offline video)
Outcomes: Learn a kind Outcomes: Learn how to Venue: Online
Outcomes: wayto create
of haircut edit the picture
Career: Barber Career: Photo editor design
Career: grapic designer





Google Analytics

Mandarin Video Editing
Language

Price: RM1038.00 Price: RM880 Price: RM 1600
Time: 1.5 months Time: 1 Days (7.5 hours) Time: 2 Days (15 hours)
Venue: Online and Offline Venue: Physical & Online Venue: Physical & Online
Outcomes: Self Outcomes: Self and job Outcomes: Data analysis

Improvement improvement Career: Data Analyst
-Fullfill a requirement on Career: Video Editor



apply job







Microsoft Excel Microsoft Access Python for Trading Content Marketing
and Investment
Essential Training Essential Training

Price: RM 4000 Price: RM880 Price: RM 880 Price: RM1900-rM3600
Time: 5 Days (37.5 hours) Time: 1 Day (7.5 hours) Time: 1 Day (7.5 hours) Time: 6 weeks
Venue: Physical & Online Venue: Physical & Online Venue: Physical & Online Venue: Physical
Outcomes: Self and job
Outcomes: Self and job Outcomes: Self Outcomes: Self and job
improvement improvement improvement improvement
Career: Data Scientist Career: Research Analyst
Career: Data Journalists Career: Graphic
Designer

Sales Training Freelancing Course 5

Website Planning

Price: RM880 Price: RM449.90 Price: RM 79.90
Time: 1 Day (7.5 hours) Time: 1 Day (4.5 hours) Time: Anyday (27 hours)
Venue: Physical & Online
Outcomes: Self and job Venue: Online Venue: Online
Outcomes: Self & job Outcomes: Self & job
improvement
Career: Sales Manager improvement improvement
Career: Social Media Career: Multimedia
Online
Advertisement Designer Programmer

Fashion Marketing Exploring the
Universe

Price: RM59.90 Price: RM2318.72 Price: RM1435.01
Time: Anyday (3 hours) Time: 6 Weeks Time: 10 Weeks
Venue: Online Venue: Online
Venue: Online Outcomes: Self & job
Outcomes: Self Outcomes: Self & job
improvement improvement improvement
Career: Marketing Manager Career: Engineering
Career: Fashion Marketer
Branding &
Advance Creative Social Marketing
Writing Entrepreneurship

Price: RM2460.68 Price: RM1435.01 Price: RM1816.80
Time: 10 weeks Time: 10 Week Time: 2 Days
Venue: Online Venue: Online Venue: Online

Outcomes: Self & job Outcomes: Self & job Outcomes: Self &job
improvement improvement improvement

Career: Copywriter Career: Consultant Career: Brand manager

P-value for Coefficient 6

Value

For value, it is not significant because of p-value higher than 0.05 (0.975 > 0.05)
and t-value lower than 1.645 (-0.031 ).

Time

For time it is not significant because of p-value higher than 0.05 (0.869 > 0.05) andLocation
t-value lower than 1.645 (0.166 < 1.645).

For location, it is not significant because of p-value higher than 0.05 (0.612 >
0.05) and t-value lower than 1.645 (0.513 < 1.645).

7Learning
Outcomes
For learning outcomes, it is not significant because of p-value higher than 0.05
Interest(0.453 > 0.05) and t-value lower than 1.645 (0.658 < 1.645).

For interest, it is significant because of p-value lower than 0.05 (0.000 < 0.05) and
t-value higher than 1.645 (23.195 > 1.645).

Attribute that has the biggest and smallest impact on
course offering

Interest has the biggest impact on overall judgement of course offerings.
P-value: 0.000 < 0.05
T-value: 23.195 >1.645
Value has the smallest impact on overall judgement of course offerings.
P-value: 0.975 > 0.05
T-value: -0.031 < 1.645

Most preferred level (value)for each attribute 8

Value Time
Location Learning Outcomes
Interest

1.Overall, learning outcomes is the most prefer attributes when the students choosing short course.
2.Value. 29 out of 30 respondents preferred the course fees between RM50 and RM2500 (mean =

3.5172) over the course fees between RM2501 until RM5000 (mean = 3.500).
3.Time. Approximately 24 respondents preferred the duration to take the short course to be one week

until four weeks, with a mean of 3.6250.
4.Location. A total of 24 respondents prefer the short course held locally in Malaysia (mean =

3.6042), and another six respondents prefer international because they are international students.
5.Learning outvcomes. Up to 18 out of 30 respondents prefer to choose the course that can give job-

improvement to them (mean = 4).
6.Interest. All the respondents prefer to choose the short course with high career opportunity, with a

mean of 4.7333.

9

Google Form Responses for
Factors Influencing Students'

Choices of Elective Courses

Google Form Responses for The
Most Hand-Picked Short Course
among 2nd Marketing Students

Pecha Kucha Group Presentation