TCAB Program Brochure

Episode: China Market and Business Expansion in Digital Era

1 Full Week in China Business Program (7 days)

by TeC x Tsinghua SEM

To Advance Knowledge and Cultivate Leaders for China and the World

Program Overview

TCAB program is designed for top executives to develop acumen
and insight in leading and managing effectively business in China in
a global context.

Specifically, the curriculum focuses on different topic areas vital
to successfully operating, competing and collaborating in China.
These topics will give participants insight into such topics as Chinese
Macroeconomics, New Retail, Digital Transformation, Leadership
and Communication.

Program Director

Kulthirath Pakawachkrilers (王璐智)

๐ CEO & Co-Founder of Thailand e-Business Center (TeC)
๐ President of Thai e-Commerce Association
๐ An honorable advisory committee/judge
to UN WOMEN WEPs Award 2022
๐ Thailand Women Leader award in 2021,
CMO Asia Awards
๐ Meituan Authorized reseller and Amazon Global selling
Authorized Partner
๐ Authorized education and e-commerce program
with Amazon Global Selling
๐ Alibaba Master CEO program Co-Director,
Alibaba Business School x TeC
๐ Former Director of Marketing, Branding and Partnership,
Lazada, TH
๐ Certified Digital Marketing by Global ICDL with 100/100 Scores
๐ Board of Director & Co-founder, OKOL Company,
A leading Key Opinion Leaders' network in Asia/ Thailand
๐ Area of expertises; More than 10+ years of experience
in International e-Commerce, Digital Marketing, Business
Communication, Branding, Global and China Expansion,
Consulting and e-Management
๐ Alumni of National University of Singapore (NUS) and
Thammasat University

Protential Lecturer Team

Prof. Yubo Chen (陈煜波)

๐ Senior Associate Dean, Coca-Cola Chair Professor,
Department of Marketing,Tsinghua SEM
๐ Director of Center for Internet Development and
Governance, Tsinghua SEM
๐ Recipient of the National Science Fund for Distinguished
Young Scholars from the National Natural Science
Foundation of China
๐ He received his Ph. D. in Marketing from the University
of Florida
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Prof. Zhangkai Huang (黄张凯)

๐ Associate Professor, Department of Finance School of Economics
and Management, Tsinghua University

๐ PhD from University of Oxford
๐ He is doing research in Chinese economy, financial markets, and

economic history. His research appears in leading international
journals like American Economic Review

Protential Lecturer Team

Prof. Ning Jia (贾宁)

๐ Associate Professor, Department Accounting, Tsinghua SEM
๐ Adjunct Professor of Johns Hopkins University
๐ Director of Tsinghua SEM Center for Globalization of
Chinese Enterprises
Associate Director of Tsinghua SEM China Business Case Center
๐ China’s National Accounting Leader
๐ Professor Jia holds an undergraduate degree (Cum Laude) from the
University of Minnesota, a master’s degree from Stanford University,
and a doctorate in Business Administration from Stanford Graduate
School of Business.

Prof. Ping He (何平)

๐ Professor, Chair, Department of Finance of Tsinghua SEM
๐ Deputy Dean, Tsinghua SEM
๐ Ph.D. in Economics (2004), University of Pennsylvania
๐ Research areas include Banking and financial institutions,

monetary policy, macro-finance

Protential Lecturer Team

Prof. Yacheng Sun (孙亚程)

๐ Professor (with tenure) of Marketing at School of Economics
and Management, Tsinghua University.
๐ PhD in Marketing from Indiana University in 2008.
๐ Main research fields include big data marketing, Internet platforms,
pricing strategy and customer relationship management

Prof. Tomas Casas

๐ Professor Casas currently works at the Institute of international
management (fim-hsg) of the University of St Gallen; He is the
director of China Competency Center (CCC); And the director
of the top team competence center (CCTT). He is a visiting
professor at institutions around the world, such as Skolkovo
School of management in Moscow.

๐ Ph.D in Economics, University of St Gallen
๐ Co-director of Tsinghua SEM Global Executive Program in China

School of Economics and Management (SEM)

Tsinghua SEM was of founded in 1984 Economics with the then Chinese and Premier Zhu Rongji Management as the
founding Dean. Tsinghua SEM is the first school accredited by AACSB and EQUIS in China’s mainland and
is one of the Asian schools to have received accreditations from AACSB Business, AACSB Accounting and EQUIS.

1st Asia University 1 in Best Global
Rankings 2022 Universities in China

1 State Council 3 PBOC Monetary Policy 7 Chair Professors 42 Research
Counselor Committee Members Centers

70+ Advisory Board 159 Full-time Faculty 20+ Executive Programs
members for Individuals Yearly

100+ Executive Programs 780+ Practitioners
for Organizations Yearly

5,000+ Executive Participants 90,000+ Executives Alumni
yearly

WHY TSINGHUA SEM

Leading Brand

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Diverse Faculty

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National Executive Training Base

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Extensive Enterprise Cooperation

Tsinghua SEM has extensive and in-depth cooperation with enterprises among the Fortune Global 500, national large mainstay
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WHY TeC

Thailand First e-Business Center

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Strong Collaboration with Thai Govenments

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Leading Institute for Executive Program

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Top China Business Consulting in Thailand

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a suitable strategy and creative brand storytelling to fit their targeted audiences. Think of TeC, think of China.

Authorized Education Partner with Top Global University

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Certificate of Completion

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Program Curriculum

Day 1 ๐ DOeripeanrttautrioenF&roSmigThhtsaeilaenindg
Day 2 ๐
Day 3
Day 4 ๐ Chinese Economy: Past, Present, and Future China
Day 5 Financing Entrepreneurship and Innovation in

Day 6 ๐ DTaigiwitaalnTPraenrsspfoercmtivaetion: The China, Hong Kong and

Day 7 ๐ Leading Economy China vs USA

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๐ from

๐ Doing Business in China from Foreign Perspectives:
Leverage the Difference, Seize the Opportunity Prof.
Tomas Casas

๐ Doing Business in China from Foreign Perspectives:
Leverage the Difference, Seize the Opportunity

๐ Visit Leading Company in Beijing, China
๐ Departure from China

Executive Program Tuition Fees

THE PRICE INCLUDED

PREMIUM FACILITY MANAGEMENT LEARNING JOURNEY

๐ 4 Stars Hotel (One Person Per Room) ๐ 7 Days 6 Nights Education Trip Program
๐ 4-5 Stars Meal during the trip (5 Full Days Intensive Program)
๐ China Visa
๐ Transportation and Sightseeing Ticket ๐ Orientation and Discussion sessions
๐ Coffee break ๐ Business Trip Expert for wrap up sessions
๐ Professional Photographer and ๐ Education Trip Guide Book

TeC’s Professional Crews (Learning Summary Template)
๐ Key Takeaways and Program materials
๐ Bonding Activities
๐ Learning Assessment and Top Score Awards

289,000Executi(v7eDParoysgr6amNigThutisti)on Fees

THB/Seat

Early Bird Price (Within Dec 2022)

from Regular Price 325,000 THB/Seat

Remarks: Q3/2023

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Tsinghua University

(Beijing, China) REGISTER NOW