How to Expand B2B Email Marketing Lists in 2022: 15 Methods

How to Expand B2B Email Marketing Lists in 2022: 15 Methods

Unquestionably, one of the most economical lead creation strategies for B2B
companies in 2022 is email marketing. The Direct Marketing Association estimates
that email marketing yields an average ROI of $1: $45. Though one of the most
challenging issues marketers face is building or expanding their B2B email
marketing list. We've managed very large lists in mass-market firms (>250,000)
and small lists in niches (1,000–3,000), so it's safe to say we've learned some tips
to assist you expand your B2B email marketing lists. 15 various strategies to build
or launch a B2B email marketing list in 2022 are outlined below.

(1) Your current clients

You most likely have a CRM, Excel document, or stack of purchase orders with all
of your current clients' email addresses someplace. The greatest place to begin is
here, as you'll get the most value for your money. These people are aware of your
business or sector and, for the most part, appreciate getting emails with useful
information.

I would suggest getting a CRM soon if you don't already have one. You can
maintain your current email list and provide the greatest experience for your
subscribers with a CRM like Hubspot, Salesforce, or even Agile CRM.

(2) Pop-Ups On your website

Simply because a visitor to your website didn't make a purchase doesn't mean
they are not a lead. Many things could be causing someone to visit your website.
They might only be looking for information at the moment, but they could later
become a lead. Asking people to subscribe to your email list using a pop-up on
your website is one of the simplest soft closures you can use on them. By doing
this, you can reach out to them more frequently and provide them content that is
valuable to them, ensuring that when they are ready to buy, they come right to
you!

Here, the user will be prompted to input their email address after clicking the
subscribe button. They have now subscribed! This is yet another fantastic chance

to utilize your CRM, as you may send a series of emails in an effort to turn the
subscriber into a paying client.

(3) Use B2B leads generating websites/software

There are many companies which provide this service. They provide relevant leads
and their contacts as per your business. This is one of the best ways to increase
your email list and get new emails. This will not only increase your email list but
will also give you new clients.
Want get a complete list of trusted b2b email list providers? I’ve sorted this part
for you. Click here.

(4) Games/Quizzes on Your Website

Every day, marketers become more and more intelligent. Giving website visitors a
game or quiz to take directly on your website is a popular technique to collect
emails for your marketing list. Compared to popups, this one keeps the user's
attention longer. Additionally, it conveys to the user your want to assist them. The
catch is that in order to receive their findings, users must enter their email
address.

The sample from Neil Patel's website is included below. The 3-minute quiz, which
includes the time required to complete it, will reveal how much more traffic their
website might receive with their assistance. As seen in the second image, the user
must provide their name and email address after completing the quiz, agree to the
terms and conditions, and then they will receive their results.

Examples of a quiz prompted from SEO Guru, Neil Patel’s website.

(5) The Signup Section on Your Website
We still find websites that are not utilizing this rather simple concept, though.
People will probably want to stay informed if you provide excellent content or
have a rapidly expanding business. As a result, give them the choice by including a
link on your website that allows users to subscribe to your email list. Use the top
navigation or the footer to add this to every page, as advised.

Here’s the example of the same. You can see the space for email on bottom left
corner.

(6) Ask Users to Subscribe at the End of Content.
Once you've done something for someone else, they are much more likely to do
the same for you. Therefore, the ideal time to encourage someone to join your

email list is after they've read your full piece of content and you've contributed
value. Additionally, you'll be helping them out by making them interested in future
articles and updates. To get their attention, you can use a catchier button than the
uninteresting subscribe button, such as "keep up to date."

(7) Downloadable content and eBooks
Even though it has been around for a while, this one is still really powerful. When
you enter your email, websites frequently grant you access to whitepapers, case
studies, or other secret content. To secure the material, they claim to email you a
link or the actual file, but all they truly need is your email. Recently, marketers
have stepped it up by offering free downloaded whole digital novels! Contact
information is extremely valuable, and the use of gated content like this makes it
common.

(8) Webinar Registration

Do not assume that the only chance for selling is during the webinar if you have
previously held or are considering running one for your clients and/or prospects.
To get the most out of your B2B email marketing campaigns, make sure to include
your attendee list! So that you can discuss upcoming webinars, you can remain in
touch with them or even connect with them on LinkedIn. They will become more
familiar with your company as they attend more events.

(9) Purchase a Cold Email List

Purchasing a vendor's cold email list is perhaps the simplest course of action. We
won't discuss email database vendors because there are plenty of them. Then,
using this list to target particular roles against particular campaigns, you may, if
done correctly, generate a steady stream of leads. Do your studies to identify
reliable suppliers that won't send you spam emails before you buy an email list.

(10) Tradeshows/Events

We advise you to make use of the time spent visiting or hosting tradeshows and
events to expand your email list. You might set up a station at the performance or
event where attendees could sign up for your email list, play a game to collect
emails, collect as many business cards as they can, scan badges in exchange for a
$1 donation to charity, or any number of other ideas. Even better, it's typical for

the event organizer to send out a list of all participants along with their email
addresses following the concert or event.

(11) Option to Subscribe in Email Signature

Make as many contact points as you can! Email signatures from your organization
are one of the simplest yet most frequently disregarded connections. Include a
sign-up link in your signatures so that people can quickly join your email list. Utilize
this free advertising opportunity since you probably use email to communicate
with potential customers, other companies, and more.

(12) Contest/Giveaways

There are many ways to use contests and giveaways for B2B businesses, despite
the fact that they are typically regarded to be most effective for B2C businesses.
One excellent example is Stripe. Who doesn't enjoy receiving a free T-shirt? They
frequently give away t-shirts with the Stripe logo. Another illustration is
Mailchimp, which offers free figurines of their too-cute mascot. These and other
innovative methods can be readily used to collect email addresses during a
giveaway or competition. Additionally, it's free advertisement! Your business gains
publicity each time a consumer wears the shirt or uploads a photo of their
adorable money figurine to social media.

(13) Contact Forms

Don't forget to include the contacts who have already contacted you through your
website's contact form in your B2B email marketing list! Despite being frequently
disregarded, this can be a useful technique for recycling email addresses. Don't
miss the opportunity to quickly produce more emails.

(14) Using Newsletters

Sharing content is getting more and more common as businesses try to use
connected client bases. Sharing newsletter signup slots is a new development,
though. The idea is that business A will include a piece of content from business B
in their newsletter along with a sign-up link for business B's newsletter. This works

best for companies that complement each other. This indicates that while they
both target the same market, they are not in direct competition.

(15) Is an Existing Company Closing Its Doors? Purchase their B2B email list

A novel strategy that, when used properly, may be effective. It doesn't happen
very frequently to purchase an email marketing list from a rival or related
company that is closing shop. You may either include this list into your own or
leave it under the other brand and change the text so that it promotes your
products. Take your time and carefully consider how you want to use this
knowledge if you want to employ this method. Avoid jumping the gun too soon
because it can create a lot of unsubscribes.

Wrap up

Although some claim that emails marketing is dead or fading, we believe the
statistics speak for themselves. If your business is B2B, you must immediately
begin developing an email marketing list and distributing valuable content.
Building a quality list and using B2B email marketing are essential for success in
2022.

As always, feel free to contact us if you have any concerns about us or how to
create emails and other forms of contact information.

Notice

Laws governing email marketing vary from country to country. Before sending any
electronic communications, please be sure the strategies you use adhere to the
laws of the nation you are targeting.

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