Sales Information 2017 Review

Bentley Motors Europe NEW PRODUCTS AND MODELS
March 2017

MULSANNE HALLMARK SERIES
BY MULLINER

The latest limited edition from Mulliner: the Mulsanne Hallmark.

Limited to just 50 cars, the Mulsanne Hallmark Series by Mulliner has been exquisitely crafted by our personal
commissioning division Mulliner, taking all their expertise and craftsmanship to create a true masterclass in luxury
motoring. There will be two options available – silver or gold – with the low production run reflecting the rarity of
these precious metals. And just as precious metals are identified by hallmarks, the new Mulsanne Hallmark Series
by Mulliner bears the unmistakable signs of Mulliner craftsmanship and authenticity.
The car pictured is the silver variant, as shown at Geneva, and the 21-inch Polished MDS Alloy Wheels, hallmarked
solid silver Flying ‘B’ mascot, complete with plinth engraved with ‘Commissioned by Mulliner’, the Hallmark
Illuminated Treadplate and silver painted Fine Line all combine to emphasise the car’s exclusivity. The stainless steel
treadplate plaques are engraved with ‘1 of 50’, a subtle but powerful reminder of the car’s rarity. The ‘gold variant’
enjoys the same exquisite design touches, including a 23.9 carat gold-plated Flying ‘B’ and gold painted fine line.
The interior is equally well considered. As well as a bespoke colour split, the Porpoise and Linen Hide with Silver
embroidery and piping enhance the luxurious ambience. This sense of ultimate luxury continues with the Mulliner
Quilting to the seat centres, silver or gold metallic hide to the Hidden Delights areas and piping, and the painted
veneer, which matches the secondary hide. These are complemented by silver or gold Mulliner overlays to the fascia.
Then there are the customary Mulliner touches – a silver or gold-plated veneer inlay to the waistrails, Alcantara
rear cushions and optional bespoke dyed Lambswool rugs. The Limited Edition is available globally and across the
Mulsanne range, allowing customers to order it in Mulsanne, Speed or EWB variants.

SALES INFORMATION 2017

NEW PRODUCTS AND MODELS Bentley Motors Europe
March 2017

DUO-TONE

We are proud to announce the launch of Duo-Tone exterior colour
schemes – a first for Bentayga.

Available with immediate effect, these striking themes emphasise Bentayga’s flowing yet
rugged styling lines, while simultaneously allowing owners to make the ultimate highly
distinctive visual statement.

A total of 12 recommended colour schemes have been developed by Bentley’s Colour and
Trim experts, giving a total of 24 available combinations when the colours are reversed.
The 12 recommended colour schemes can be split into three categories – Elegance,
Sporty and Statement.

‘Elegance’ schemes make full use of the extensive range of colours available in Bentley’s palette to provide elegant
and luxurious tone-on-tone themes. The ‘Sporty’ schemes are firmly positioned at the performance end of the
spectrum, combining a bold colour with one of Bentley’s many dramatic shades of black. For customers wanting
to make an even bolder impression, the ‘Statement’ schemes are vivid and extrovert. It was the Silver Storm over
Damson combination from the Statement selection that was displayed to great effect at the Geneva launch of
Bentayga Mulliner.

The full list of the 12 recommended schemes are:

Sporty schemes

Rubino Red over Black Crystal
Orange Flame over Onyx
Ice over Black Crystal
Sequin Blue over Black Sapphire

Elegance schemes

Light Windsor Blue over Windsor Blue
Pale Brodgar over Brodgar
Rose Gold over Magnetic
Extreme Silver over Light Onyx

Statement schemes

Silver Storm over Damson
Moonbeam over Moroccan Blue
Magnolia over Orange Flame
White Sand over Verdant

The reverse of each of these colour schemes is also available to view on the Bentley Configurator.

Should a customer wish to specify their own, unique Duo-Tone colour scheme, they are able to do this through
our Mulliner personal commissioning division.

Duo-Tone paint will be available to order in BOOM from April 2017 submissions onwards in all markets and on
all Bentayga derivatives.

SALES INFORMATION 2017

Bentley Motors Europe NEW PRODUCTS AND MODELS
May 2017

BENTAYGA FALCONRY BY MULLINER

Meet the ultimate accessory for the falconry enthusiast – the new
Bentayga Falconry by Mulliner.

Handcrafted by Mulliner – Bentley’s personal commissioning division – the Bentayga Falconry features a bespoke
installation in the rear, which houses all the equipment required for an enjoyable falconry expedition. Of course, this
being a Mulliner creation, only the very best materials have been used, and the standout feature of this car is the
exquisite Saker falcon marquetry on the dashboard.
Every piece of wood has been carefully chosen for its properties, such as the speckling of Lacewood that mimics
the rippling of the windswept desert, and no stone has been left unturned in the quest for perfection. In the
depiction of the falcon itself, the vanes of each individual feather are achieved by cutting the shape from specific
veneers, while sand shading – a classic handcrafting technique that enhances definition – adds a darker gradient to
the tips of the wings, creating shadow and the illusion of depth.
It’s an amazing piece of craftsmanship, and every one of the 430 pieces used in the marquetry inlay has undergone
four separate processes of cutting, sand shading, pressing and double cutting, before being assembled by hand over
nine days. But the Bentayga Falconry is also a car which is fit for purpose, as witnessed by the master flight station
and a refreshment case. Trimmed in natural cork, these sit on a movable tray that allows for easy access.
Beneath this is a laser-embossed Hotspur hide stowage tray with individual compartments for a GPS bird tracking
unit, binoculars and handcrafted leather bird hoods and gauntlets, all of which are available as options. The
refreshment case houses three metal flasks and durable cups, a blanket and refreshing face cloths.
Inside Bentayga’s well-appointed cabin, there is also a removable transportation perch and tether on the
central armrest.

SALES INFORMATION 2017

NEW PRODUCTS AND MODELS Bentley Motors Europe
August 2017

BENTAYGA W12 TITANIUM
SPORTS EXHAUST

This new sports exhaust produces a distinctive full-throated rasp under
acceleration – and is available to order now.

Using the DNA of the GT3-R titanium sports exhaust, the Bentayga W12 Titanium Sports Exhaust offers customers
a more sporty and potent tone. Created in partnership with Akrapovic, who are synonymous with motorsport, the
dual branded exhaust’s titanium alloy texture works in conjunction with the state-of-the-art welds to balance design
and performance.
Retail Price is €6.000.

SALES INFORMATION 2017

Bentley Motors Europe NEW PRODUCTS AND MODELS
August 2017

THE GRAND LIMOUSINE
BY MULLINER

Designed for those who refuse to compromise, the Mulsanne Grand
Limousine by Mulliner is truly rare.

Privately commissioned, this bespoke coach-built car reflects customers’ individual needs and creativity.
Carefully designed to preserve Mulsanne’s effortless lines and unparalleled elegance, the Grand Limousine features
the finest materials and craftsmanship that only Mulliner can deliver.

SALES INFORMATION 2017

NEW PRODUCTS AND MODELS Bentley Motors Europe
August 2017

FLYING SPUR V8 S BLACK EDITION

New assets in place to ensure you reap the rewards from the new
Black Edition.

The Flying Spur V8 S Black Edition is the car for those who prefer their luxury darker and more focused. Darker and
broodier, this car’s purposeful aesthetics make it the perfect Flying Spur for customers seeking an exuberant, more
youthful Flying Spur.
The car features blackware to the window surrounds, the lower body side rubbing strips, the rear bumper, door
handles, headlamp bezels and front and rear lamps, the matrix surround and the 21-inch wheels, and all these design
cues combine to accentuate the car’s dynamic emphasis. Of course, the Flying Spur V8 S Black Edition is a driver’s car,
and subtle changes made to the chassis, transmission and the engine calibration work together to provide the driver
with more feeling and feedback than ever.
Despite all of these features, this special edition costs just €6.100 more than the standard Flying Spur and represents
extraordinary value to the customer.
The Flying Spur V8 S Black Edition has just been reviewed by our region’s motoring media, earning glowing reviews
for its class-leading blend of luxury, performance and practicality, and we expect this to result in a surge of interest
in the car.
To this end, and to support you in your sales activities, we have now included the Flying Spur V8 S Black Edition on
the Car Configurator.

SALES INFORMATION 2017

Bentley Motors Europe NEW PRODUCTS AND MODELS
August 2017

INTRODUCING BOYD

The BOYD app offers an interactive lifestyle experience while pushing the
boundaries of technology and communication on mobile. Explore Bentayga in
exquisite detail with an innovative experience filled with interactive content.

Bentley has joined forces with BOYD to create a new, engaging lifestyle experience that sets new standards in
interactive entertainment. In the automotive world it breaks new ground in car, brand and product presentation.
BOYD, a totally immersive, multi-media environment, is the perfect platform for us to share a captivating insight
into our groundbreaking SUV. Providing a fresh and exciting approach to experiencing Bentayga, the content allows
customers and prospects to explore and interact with every facet of the car: its advanced technology; exquisite
craftsmanship; and exceptional on-road and off-road capabilities.
The app enables every user to navigate their own journey of discovery about Bentayga, clicking and scrolling to
explore and uncover new layers of the car, with audio and video commentary provided by those in the know – the
experts at Bentley.
And it’s not all about the car. The app also helps demonstrate how Bentayga can enable multiple lifestyle experiences
– from polo to shooting and much more besides.
The BOYD app is a new, innovative and sustainable marketing tool – its wide-ranging lifestyle entertainment features
mean it is likely to remain on the devices of customers and prospects, thus allowing us to communicate with them in
a unique way. The app is best downloaded to your Retailer iPad and your iPhone or Android, for use in both retail and
prospect environments, and it can also be downloaded to the devices of customers and prospects.

SALES INFORMATION 2017

NEW PRODUCTS AND MODELS Bentley Motors Europe
August 2017

NEW CONTINENTAL GT

The latest updates from the Bentley stand and what has been ‘a defining
moment for Bentley Motors’.

The New Continental GT was officially unveiled to the public at the IAA in Frankfurt, stunning media and enthusiasts
alike with its powerful design and cutting-edge technology. Chairman and CEO, Wolfgang Dürheimer, said: “Today is
a defining moment for Bentley Motors. Today we build on our recent success story and look to the future with a new
car that will set new standards in luxury grand touring. Today we introduce a car that is the ultimate in extraordinary
design, technology and innovation.”
“When Bentley launched the original Continental GT in 2003, it established an entirely new market segment – the
modern luxury Grand Tourer. Today, I’m convinced that we are redefining this segment again. It is an honour to replace
a car that has – for 14 years – been the benchmark against which all other Grand Tourers are judged.”
The third generation of the legendary Bentley Continental GT is designed, engineered and handcrafted in Great Britain,
ensuring the highest levels of attention to detail. Artistry and cutting-edge technology are blended together to create
the finest Grand Tourer ever produced.
The new Bentley Continental GT is available to order now with customer deliveries starting in Q2 2018 and Bentley
has confirmed that a plug-in hybrid model will be available in the future.

SALES INFORMATION 2017

Bentley Motors Europe NEW PRODUCTS AND MODELS
September 2017

BENTLEY COLLECTION UNVEILED

The new Bentley Collection of apparel, leather goods and homeware has
been unveiled at Frankfurt.

This elegant collection of apparel, leather accessories and contemporary home items embodies the essence of the
marque – its vision, passion and revered craftsmanship – while taking subtle design inspiration from Bentley cars.
Among the highlights are irresistible and bespoke pieces for fans of the new Continental GT.

SALES INFORMATION 2017

NEW PRODUCTS AND MODELS Bentley Motors Europe
September 2017

THE NEW BENTLEY COLLECTION

The ideal present for your customers.

Each carefully hand-selected item in the Bentley Collection takes inspiration from Bentley values, design cues or
history, enabling you to integrate the brand deeper into the lives of our customers – on the road, in the office and
at home. Among the highlights of the Iconic Classics range are the exquisite Italian-crafted Diana B and Mary P
handbags, which combine irresistible elegance with superior functionality. Ranging from a stylish clutch to a
sumptuous tote, the contemporary designs radiate timeless elegance and are the perfect accessory to accompany
your customers on their travels, about town and out in the evenings. Inspired by the craftsmanship of Bentley’s cars,
the bags are crafted from the finest Italian lamb nappa and calf leather and feature inimitable detailing, such as
cross-stitching, diamond quilt lining and the distinct knurl pattern.
MARY P BAG
A luxurious calf leather bag with a plush lamb’s leather interior. It combines a generous, natural shape with practical
features such as multiple compartments, slip pockets, a detachable shoulder strap and detachable wrist strap.
MINI MARY P BAG
This mini version embraces many of the same exquisite features in a neat, bijou format. The leather-lined interior
conceals a slip pocket for mobile phones and a side zip pocket.
DIANA B HANDBAG
This classic handbag combines irresistible elegance with superior functionality. Sculpted from supple yet enduring
calf leather, it features beautiful hand cross-stitching and offers multiple compartments.
DIANA B CLUTCH
This luxurious leather clutch is enhanced by elegant hand cross-stitching, a baguette-shaped clasp featuring the
Bentley knurl pattern and a soft opening and closing mechanism.

SALES INFORMATION 2017

Bentley Motors Europe NEW PRODUCTS AND MODELS
September 2017

NEW BREITLING FOR BENTLEY

Limited to 500 pieces, the Bentley GT Dark Sapphire Edition watch
celebrates the arrival of the all-new Bentley Continental GT.

The same combination of precision and performance that is seen in the third generation of Bentley’s definitive
Grand Tourer has been carefully applied to this striking new watch. The ultra-light, ultra-strong case is made of
Breitlight®, an exclusive new advanced material that mirrors the innovative, authentic new luxury materials inside the
Bentley Continental GT.
Breitlight® is resistant to scratching and corrosion. It does not contain magnetic or allergenic properties and has a
subtle black, streaked effect with a luxurious blue shimmer that echoes Dark Sapphire from Bentley’s colour palette.
The unique watch dial features a striking diamond shape that mirrors the new ‘diamond in diamond’ pattern that can
be specified in the leather of the new Bentley Continental GT.
In keeping with the Grand Touring spirit of the car, the GT Dark Sapphire Edition watch has a unique rubber strap
bearing the same design as the dial, secured by a push piece-operated folding clasp, ensuring optimal comfort.
The precise movement in the luxury timepiece is controlled by Breitling’s unique 30-second chronograph system,
where a central hand completes a full sweep of the dial in half a minute. This ensures the ultimate precision in time-
keeping, to the nearest eighth of a second.
The Breitling for Bentley GT Dark Sapphire Edition is limited to 500 pieces, maintaining the exclusivity that your
Bentley customers currently enjoy.

SALES INFORMATION 2017

NEW PRODUCTS AND MODELS Bentley Motors Europe
October 2017

CAPTURE OUR CARS
PROFESSIONALLY

A new imagery app will help Retailers to provide the very best professional
photographs and videos to customers.

While our cars are looking resplendent in showrooms, it’s important to accurately and faithfully capture this beauty in
photographs and videos. To this end, a new imagery app called AutoCAPTURE™ for Bentley will soon appear on all
Retailer iPads.
Designed to allow you to easily record and upload high quality video and images of the cars direct to the Pre-Owned
Stock Locator – or to the customers themselves – the app is a useful tool for securing Pre-Owned sales as it allows
you to engage with customers by offering images and videos that are specific to the customers’ particular needs.
AutoCAPTURE™ for Bentley helps you to capture the car from the best angles, ensuring that professional photos and
videos are taken every time. For example, one of the features provides a ‘ghost’ image of the car being photographed,
so the Retailer can align the vehicle and features at the right angles.
The app also positions the car onto a pre-determined background – meaning that all images and videos will look
consistent for customers – and automatically uploads assets to the Pre-Owned Stock Locator. In the AutoCONTROL
administration part of the website, you can easily manage the photos and videos you have taken and add comments
about the cars.
Although the AutoCAPTURE™ app is easy to use, there is a training guide that gives plenty of hints and tips for
first-time users. Please set aside time and complete the E-Learning module, which explains every aspect of the tool.
There is also a help desk, which provides round-the clock-support: support@autosonshow.tv

SALES INFORMATION 2017

Bentley Motors Europe NEW PRODUCTS AND MODELS
November 2017

ALL-NEW BENTLEY GT3 RACE CAR

All eyes were on Bentley as Bentley Motorsport unveiled its all-new
Continental GT3 race car.

The car, which is currently in development for the 2018 motorsport season, will be the second-generation Continental
GT3, and has been designed from the all-new Continental GT road car, utilising its mostly aluminium structure as
the foundation to deliver a race-ready weight of significantly less than 1,300 kg and helping to deliver an ideal weight
distribution for racing.
The car boasts a new development of the renowned and race-proven 4.0-litre Bentley twin-turbo V8, with a totally
redesigned dry sump system and all-new intake and exhaust systems – enough to ensure it has an impressive
unrestricted power in excess of 550bhp. Other race features include bespoke suspension and braking systems,
while a comprehensive aerodynamic package enhances the muscular exterior panels with aerodynamic devices for
additional downforce.
Bentley’s Director of Motorsport, Brian Gush, comments: “After four years of success with our Continental GT3, we’re
excited to reveal our second-generation car. The new car leaves no area or system untouched in the search for even
better performance and the early test results are promising.”
The all-new race car has already started a six-month test programme to pick up the mantle from its championship-
winning predecessor, completing test work in the UK, France and Portugal. Upcoming development work includes full
24-hour endurance race simulations.
Bentley Motorsport is also announcing its plans for the 2018 season. After the successful 2017 season, which saw
the team capture the Blancpain GT Series Endurance Cup, Bentley Motorsport will run a pair of new Continental GT3
racers across Europe in this season’s contest. It will also compete around the world in the four-round Intercontinental
GT Challenge. The new car will be available for customer sales in June 2018.

SALES INFORMATION 2017

NEW PRODUCTS AND MODELS Bentley Motors Europe
December 2017

THE SPIRIT OF BENTLEY

We are proud to announce that a new book celebrating our extraordinary
owners is now available.

The Spirit of Bentley is published by luxury publisher Assouline and examines just what defines the Bentley spirit and
those who share it through a grand tour of Britain.
The book begins with an introduction by Andreas Offermann before the renowned author, Count Gelasio Gaetani
d’Aragona Lovatelli, meets extraordinary people who define our brand, from entrepreneurs and conservationists to
scientists and musicians.
The journey of discovery culminates with a visit to our design and production facility in Crewe and showcases the
attention to detail our skilled and creative designers, engineers and craftspeople bestow on every Bentley. This section
is introduced by Mr Wolfgang Dürheimer, who reveals the new Continental GT, and the designers behind it. The book
ends with a section of unique ‘behind the scenes’ sketches and quotes from all the people visited on the tour.
The book is accompanied by stunning photography by Aline Coquelle of the kind luxury publishing house Assouline is
renowned for, and is the perfect gift for Bentley aficionados of any age.
Each Retailer has been auto-issued 12 copies of The Spirit of Bentley, with one copy intended for display, and the book
represents an ideal opportunity for Retailers to engage with existing and potential customers.
Following the auto-issue, additional copies of the book can be ordered using part number BL1801. Dealer price is
€112.99 net, and the retail price is €161.41 ex tax.

SALES INFORMATION 2017

PS TALK

PS TALK Bentley Motors Europe
January 2017

PHILIP SCHOCH LOOKS AT THE
UPCOMING NEW SPECIFICATIONS
FOR BENTAYGA

Q: 2017 sees some additions to the Bentayga range. What exactly does this mean?
PS: Our ground-breaking SUV has been a resounding success, and demand is far exceeding our wildest expectations.
To cater for this insatiable thirst for Bentayga, Bentley is about to introduce a range of region-specific specifications:
Onyx Edition, Black Specification and Activity Specification.
Q: Talk us through the Onyx Edition:
PS: The introduction of Diesel continues apace, but in markets where Diesel is not available, we needed a car to cater
to customers who are potential buyers – hence we’ve introduced the Bentayga Onyx Edition.
The car is essentially a lower spec’d W12, and the base price lies between V8 Diesel and W12.
Q: What markets is the Onyx Edition available in?
PS: Available to order from 9 January, it is only being made available in the following markets: Russia, Belarus,
Kazakhstan & Azerbaijan, The Americas, China & the Asia Pacific/International region (except Australia, New
Zealand, Taiwan and South Korea).
Please note that the Onyx Edition will not be available to order in markets that can order the Bentayga V8 Diesel
(e.g. UK & Europe) as the V8 Diesel is meant to be the entry model and we would not want to dilute neither this
V8 position nor the current W12 product proposition.

SALES INFORMATION 2017

Bentley Motors Europe PS TALK
January 2017

Q: There will be two new option packages for Bentayga. What are they?
The Black Specification and Activity Specification, both will be available for Bentayga W12 and V8 Diesel.
Q: Talk us through Black Specification.
PS: Black Specification has been designed to make a statement, and this is the choice for owners wishing to give
their Bentayga a distinctive and striking appearance.
The specification adds two new features, Gloss black painted exhaust tailpipes and black painted 22” 5 spoke
directional alloy wheels, and combines these with the factory fitment of the Bentayga Styling Specification and the
Blackline specification. The results are striking and give the car additional purpose and even more presence.
Please be careful as this specification is still work in progress and timings for order opening are still to be confirmed.
More information will come in due time. Please do not promote it actively for the moment.
Q: What are the features included in the Activity Specification?
PS: The Activity Specification brings together five of the current Bentayga options that emphasise the suitability of
the car to support a variety of different lifestyles.
7 Seat Specification
Tow Bar (where legally permitted; depending on market)
Hands-free Tailgate
Sunshine Specification
Luggage Management
This option will be attractively priced with a pack discount to encourage uptake and will be available on all Bentayga
models. Full pricing details will be included in the updated Price Book.
Q: Do the towing restrictions for cars with 7 seat specification still apply?
PS: In a word, yes. The Bentayga towing restrictions which we announced in October had also to be extended to a
number of other countries.
The move comes in order to comply with legal Gross Vehicle Weight (GVW) restrictions, which means we are
forced to implement certain restrictions on Bentaygas specified with 7 seats.
These restrictions will ensure that a car with 7 passengers, filled with all fuels, and towing the permitted capacity,
does not go above the maximum GVW of 3250kg.

SALES INFORMATION 2017

PS TALK Bentley Motors Europe
January 2017

ANALYSING BENTLEY’S VISION OF
THE FUTURE

Q: What are we talking about here?
PS: While speaking at the annual Automotive News World Congress in Detroit, USA Bentley Chairman and CEO, Mr
Wolfgang Dürheimer, has outlined his vision for the future of luxury mobility and Bentley’s role in defining it.
Q: Could you give us a summary of the vision?
PS: As millennials join the rising affluent of the developing world and generation ‘C’ (people who care about creation,
curation, connection and community) we are going to see huge changes to our customer demographic over the next
decade. Attitude rather than age will be the defining characteristic of this generation and our response to that is vital.
Q: What does this changing demographic and customer base mean?
PS: Even more so than today, customers of the future will demand instant, unobstructed access to technology,
information and convenience, we as a brand need to react to that whilst retaining the level of craftmanship that make
our cars so truly extraordinary. They will also live in an increasingly urbanised world and because of this they have an
entirely different attitude towards vehicle ownership.
Q: How can we meet this challenge head on?
PS: We need to ensure we embrace this change and that we take a leading role in defining the future of luxury
mobility. In his speech last week Mr Durheimer illustrated a couple of ideas which Bentley could utilise in order to
do this, “there is a big future in more diverse and sophisticated concierge-style services that will enhance the lives
of our customers. We are also investigating a global Bentley customer network – a ‘club’ where ownership does not
relate to a single vehicle, but rather it entitles you to a luxury mobility solution in selected cities around the world.”
Mr. Durheimer continued: “We will certainly use new technology to enhance traditional and authentic materials in
new and contemporary ways. One possible example of this could be to overlay OLED screens across wood veneers.
These ultra-thin screens would be invisible except when in use, for example, to control the audio or HVAC systems.”

SALES INFORMATION 2017

Bentley Motors Europe PS TALK
January 2017

SUPERSPORTS UNDER THE
SPOTLIGHT

Q: Could you sum up the car?
PS: The Continental Supersports is the world’s fastest four-seater, capable of unleashing
supercar performance every time the throttle is pressed. It’s the quickest accelerating
and most powerful Bentley to date; a car which delivers supercar performance without
compromising ride or refinement.

Q: What are the headline figures?
PS: The mighty W12 engine has been extensively modified to produce 710PS, which
is enough to propel the car from 0-100km/h in just 3.5 seconds, and onto a top speed
336km/h in coupe form.

Q: How has this level of performance been achieved?
PS: The already mighty W12 features new twin turbochargers which eliminate lag and create a feeling of seamless
thrust across the entire rev range, providing blistering performance. The turbochargers themselves are motorsport
derived, and this has allowed us to use a bigger turbo to get the power and torque output we desired.

Q: There must be more to the car’s blistering acceleration than turbos alone. Could you elaborate?
PS: The increase in torque has been complemented by other areas of the engine which have been modified to
support the Supersports’ more extreme levels of performance. The engine main and conrod bearings take their
design from the advanced TSI W12 engine fitted to
Bentayga, while an increased capacity Variable Power Assisted Steering (VPAS) cooler has been fitted to support
the higher cornering loads afforded by the Torque Vectoring and carbon ceramic brakes.

Q: And how does the car make use of this class leading level of torque?
PS: Supersports features an enhanced specification crankshaft, which is capable of handling the phenomenal
amount of torque the car produces, and there is also a new torque converter which gives a crisper, sharper initial
response when the car is pulling away.

Q: And how can the drivers exploit all this power?
PS: There are two drive modes – Drive and Sport – and these have been calibrated so that Supersports offers the
best of both worlds. Drive delivers Bentley’s trademark blend of comfort and refinement for the true ‘GT driving
experience’, while Sport sees the dial turned up to 10 – the pedal responses are more aggressive, the revs between
gear changes are set higher, the exhaust note changes and the car feels more responsive.

Q: Supersports features torque vectoring. Can you explain what this is and why it’s needed?
PS: The Continental platform has a natural bias towards understeer, but Supersports features cutting edge
technology to combat this. Supersports make use of torque vectoring to give the feeling of reduced understeer
when accelerating hard out of a corner. The effects of using this torque vectoring system are clear to the driver
– the car feels lighter and more dynamic when exiting a corner on the throttle. This is supported by less ESC
intervention, which makes the car feel punchier out of corners.

Q: And does this sportiness come at the expense of passenger comfort and refinement?
PS: Of course not. This is a Bentley so comfort is of paramount importance. However, while Supersports is capable
of delivering a silky smooth ride, it is equipped with an enhanced version of the suspension hardware found in the
GT Speed, and this, when combined with the torque vectoring system, gives the car the ideal balance between ride
and handling. Also check out the new possibilities / updates of configuring the Supersports for your customers.

SALES INFORMATION 2017

PS TALK Bentley Motors Europe
February 2017

PHILIP SCHOCH EXAMINES SOME
OF THE EXOTICA APPEARING AT
THE GENEVA MOTOR SHOW

Europe’s most prestigious motor show is almost upon us. Here are the cars you should look out for if you’re heading
to Geneva…
Lamborghini Huracan Perfomante: increased power, reworked suspension, improved ABS, stability and traction
control programs, upgraded transmission, decreased weight and a totally new active aerodynamics system –
Aerodynamica Lamborghini Attiva (ALA).
Instead of traditional wings and spoilers, ALA uses fast-acting, electronically controlled motors to open and close flaps.
The Performante has a little flap in its nose, which can open to decrease downforce and drag. The groundbreaking part
of ALA is found in the hollow carbon fibre wing. Each of the big uprights that support the wing is also hollow. These
dual flaps can open to reduce drag and close to increase downforce. Or they can open one at a time. Very impressive.
Range Rover Velar: this coupe SUV has a significantly lower roofline than the Sport, and as a result its driving position
is also lower. This new model sits on an aluminium frame, and is powered by a six cylinder petrol engine, which I
expect will be joined later on by four-cylinder Ingenium diesel engines later in its production cycle.

SALES INFORMATION 2017

Bentley Motors Europe PS TALK
February 2017

Mercedes Benz Maybach G650 Landaulet: The iconic G-Wagon gets an extensive workover to create this rare
body style, the Landaulet
FYI: A landaulet or landaulette is a car body style similar to a limousine, but with the rear passenger section
covered by a convertible top. It was based on a carriage of similar style that was a cut-down (coupe) version of a
landau. Landaulets are usually used by public figures in formal processions.
The car gets the G65 AMG’s twin-turbocharged V12, the rear seats from the Maybach S-Class and the rear portion
of the standard fixed roof replaced by a power-operated fabric top. No pricing is available yet. Production will be
limited to 99 units.
McLaren Super Series: The P14 is the successor to the 650S, the first in a line of second-generation Super Series
cars.
The car features an all-new carbon fibre monocoque and three suspension modes – Comfort, Sport and Track – and
uses 12 more sensors than the 650S to measure damping, how much of the tyre is in contact with the tarmac and
real-time acceleration on each wheel hub.It’s also lighter and more powerful, with the 3.8-litre V8 producing 678PS.
Pagani Huayra Roadster: The aggressive styling of this car hints at the raw power which lurks beneath its angular
bodywork. The 6.0-litre twin-turbo V12 produces 740PS, and has a top speed of 370km/h. Production will be less
than 40, with each car costing 700.000€.

SALES INFORMATION 2017

PS TALK Bentley Motors Europe
March 2017

A CLOSER LOOK AT THE EXP 12
SPEED 6E CONCEPT CAR

Why is this concept on show?
This two-seat supercar signals a bold new future for Bentley, one which is effortless, exclusive and electric. The
benefits of an all-electric power source are clear – it offers remarkable performance and zero emissions, something
which is of paramount importance to the customers of tomorrow, whilst also being an extraordinary combination
of luxury, craftmanship and electric performance. This concept really is a breath-taking combination of sleek but
purposeful design and state-of-the-art technology.
How can I tell this is an electric car?
Well, you can’t tell really – and that’s the point! Nevermind what drivetrain will be in a Bentley, you will always know
from the performance and the luxurious handcrafted interior materials that it is a Bentley.
But of course there are some subtle indications: On the outside, three-dimensional copper detailing to the front grille
identifies the EXP 12 Speed 6e as a fully electric vehicle, and this theme continues with copper accents in the badges
and brake calipers.
What about the technology?
The car showcases state-of-the-art technology applied in a luxurious way – the wing mirrors are cameras; creating a
sleeker, more sculptural form; and the charging point is discretely hidden behind the rear number plate.
Why does this car matter?
The EXP 12 Speed 6e gives a tantalising taste of the future direction the brand will take and shows just how seriously
we are taking the challenge of harnessing sustainable energy, and just how advanced our efforts are. It is also a visual
demonstration of our commitment to future proofing our brand for the luxury customers of tomorrow.

SALES INFORMATION 2017

Bentley Motors Europe PS TALK
March 2017

THE WORLD’S MOST LUXURIOUS
SUV JUST STEPPED UP ANOTHER
NOTCH

What is it?
Bentayga Mulliner is a new twist on the most luxurious SUV in the world. The car is based on Bentley’s class-
leading 6.0-litre, W12 powered SUV and enhances it, with Mulliner blending its coachbuilding expertise with
contemporary design to create the pinnacle Bentayga.
What are the key design features?
Bentayga Mulliner features a range of design cues which push the boundaries of design, including an Ombré Burr
Walnut Veneer, new Mulliner 22 inch Paragon Wheels with Floating Wheel Centres and a bespoke interior colour
split with contrast embroidery.
What makes the Ombré Burr Walnut so special?
The Ombré Burr Walnut Veneer is a work of art, and has to be seen in the flesh to truly appreciate its complexity
and beauty. This sophisticated finish transitions seamlessly from Piano Black stain in the front of the cabin to Burr
Walnut in the rear.
What about the interior?
Mulliner has combined traditional and modern coachbuilding design to create a new interior colour split with
the front seats finished in one, darker, hide colour and the rear seats finished in another, lighter, hide colour.
This all-new interior split is offered in seven suggested colour ways, bringing the focus to the rear passenger
compartment. The hand-stitched hides are finished with a particular accent contrast stitching.

SALES INFORMATION 2017

PS TALK Bentley Motors Europe
March 2017

What about the interior features?
The focus is very much on the comfort of the rear passengers, and to this end Mulliner has designed a new
champagne house in the rear of the cabin, featuring a bottle cooler, illuminated chilling cabinet and two handmade
Cumbria Crystal flutes, all seamlessly integrated into the generously proportioned rear centre console.
How many will be produced?
Due to the nature of the Bentayga Mulliner, with its limitation to four-seat specification, only a strict number
of Bentayga Mulliners will be produced each year to cover demand. Although the specific number will not be
communicated.
This car is a derivative. What’s the difference between a Limited Edition by Mulliner and a derivative?
The Bentayga Mulliner is a mainstream derivative which Mulliner has helped design – it is a car which does not sit
as a Mulliner division offering.
Bentayga Mulliner is designed to strengthen the brand while giving Mulliner a presence in the Bentley portfolio, and
will be the most luxurious offering. As well as having the highest price point, they will also have a higher production
run than the Mulliner Limited Editions.
What training assets are available?
There is a new e-Learning new module which lets you explore what is possible and understand how Mulliner can
benefit you, your customers and your Retailer. It will allow you to do the following:
• Talk confidently to customers about the new Bentayga Mulliner.
• Introduce Mulliner at the most appropriate stage of the sales process.
• Suggest relevant Mulliner products to customers and inspire them.
• Use the Mulliner resources to answer customer queries.
This is a fully immersive E-Learning module that will take around 25 minutes to complete, so please dedicate
sufficient time to complete it.
If you have any questions or require system support, please click here to email the Retailer Academy.
Is the new Bentayga Mulliner live on the Car Configurator?
It is not live on the Configurator for 18MY but will be available for 19MY later. Please use the order guides and
assets, such as the images and the film, that are available to download from the Retailer Marketing News site.

SALES INFORMATION 2017

Bentley Motors Europe PS TALK
March 2017

PHILIP SCHOCH DETAILS ALL
INFORMATION ABOUT MULLINER’S
CREATION FOR MULSANNE

Last week we unveiled the Mulsanne Hallmark Series by Mulliner at Geneva, could you tell us more about
Mulliner’s latest creation?
Of course, this limited edition is the perfect example of Mulliner’s design expertise, crafting a model that delivers a
masterclass in luxury motoring.
There will be two options available – silver or gold – and the production run is limited to just 50 cars worldwide an
exclusive number which reflects the rarity of these precious metals. And just as precious metals are identified by
hallmarks, the new Mulsanne Hallmark Series by Mulliner bears the unmistakable signs of Mulliner craftsmanship and
authenticity.
What features distinguish this Mulsanne series from others?
As I mentioned, there are two variants, one is the silver car – which we had on display at Geneva (take a look at the
gallery above). This variant comes with the 21” Polished MDS Alloy Wheels, Hallmarked solid silver Flying ‘B’ mascot
complete with plinth engraved with ‘Commissioned by Mulliner’, the Hallmark Illuminated Treadplate and silver painted
Fine Line. The stainless steel treadplate plaques are engraved with ‘1 of 50’, a subtle but powerful reminder of the
car’s rarity.

SALES INFORMATION 2017

PS TALK Bentley Motors Europe
March 2017

The ‘gold variant’ enjoys the same design touches including a 23.9 carat gold plated Flying ‘B’ and gold painted fine
line.
The exterior paint can be specified as a single or optional duo tone, and customers are able to choose from both the
Bentley standard and extended exterior colour range.
Mulsanne’s interior is renowned for its luxury and comfort, what does the Hallmark Series offer?
The Hallmark’s interior is striking: a bespoke colour split has been created for this limited series and those of you
who have seen the Geneva car will have witnessed the Porpoise and Linen Hide with Silver embroidery and piping,
adding a truly exclusive touch.
This sense of ultimate luxury continues with the Mulliner Quilting to the seat centres, silver or gold metallic hide to
the Hidden Delights areas and piping. These are complemented by silver or gold Mulliner overlays to the fascia.
Quite a unique feature is the painted veneer that matches the secondary hide. Please refer to the Order & Pricing
Guide (that you can download using the below link) for available painted veneers.
And then there are the customary Mulliner touches – a silver or gold plated veneer inlay to the waist rails, Alcantara
rear cushions and optional bespoke dyed lambswool rugs.
Sounds great, how many will be available in Europe?
The Limited Edition is available globally and across the Mulsanne range, allowing customers to order it in Mulsanne,
Mulsanne Speed or Mulsanne Extended Wheelbase variants. We have managed to secure 8 cars for Europe
including Russia, and cars can be delivered in time as a Christmas gift!.
Please find attached the detailed Product Communique and the Ordering information including the Pricing for this
very special series. Order forms to support you in ordering prior to loading an order in BOOM are attached as well.

SALES INFORMATION 2017

Bentley Motors Europe PS TALK
March 2017

PHILIP SCHOCH, PRODUCT
MANAGER EUROPE, LOOKS AT
OUR NEWEST ARRIVAL –
BENTAYGA ONYX

What is it?
This model derivative, the Bentayga W12 Onyx Edition, has been created to broaden the appeal of the Bentayga range
and introduce a contemporary, contrast colour scheme at a lower W12 price point.
The Bentayga Onyx Edition has already been featured on the Retailer Marketing News website as it became available
for the first markets such as US, China and Russia. Now you can also order it for many other European markets!
How does it differ visually from the W12?
The Bentayga Onyx Edition has a unique, contrasting colour scheme which gives it its own character – significantly
different to that of the W12. To this end the Onyx Edition has gloss black lower bodywork with any of the standard 11
colours, and this is complemented with a gloss black number plate surround and door mirror foot.

SALES INFORMATION 2017

PS TALK Bentley Motors Europe
April 2017

What about the colour options?
The Bentayga Onyx Edition has 11 exterior colours as standard, all of which have been carefully chosen to
contrast or complement the gloss black accents.
Any other differences?
As standard, the Bentayga Onyx Edition has a non-heated front screen and non-acoustic side glass. However,
these are both available as a cost option called Glazing Specification.
Inside the cabin the Onyx is equipped with the straight fluted seat design with no diamond quilting in the
shoulder areas or seat bolsters. This reflects the design found in the Bentayga V8 Diesel.
How much cheaper will it be?
The Bentayga W12 Onyx Edition is positioned around 10% lower on average than the W12 Signature. The
recommended pre-tax Retail Price is 156.900 Euro.
V8 Diesel will obviously remain the strongest “value for money” entry position. However, if a customer wishes to
have a petrol engine and is price sensitive, then the Onyx Edition is the car for them.
In which EU countries is this car available?
The Bentayga Onyx is now available in Morocco, Ukraine, Germany, Belgium, Czech Republic, Denmark, Sweden,
France, Monaco, Austria, Switzerland, Italy, Spain, Andorra, Portugal, Poland, Hungary, Greece, Turkey, Cyprus,
Netherlands, Luxembourg Romania, Latvia and Belarus
When is the car available?
NOW!

SALES INFORMATION 2017

Bentley Motors Europe PS TALK
April 2017

PHILIP SCHOCH EXAMINES WHAT
MAKES THE MATERIALS USED ON
SUPERSPORTS SO SPECIAL

Carbon fibre can be used to make very lightweight and very strong components. This
makes it great for the aerospace industry and motorsport with whole cars. Such as
McLaren, now being made from it. Our sister company Ducati even makes whole frames
from it on bikes such as the Ducati Superleggera.

It’s a versatile material that can be tailored to whatever attributes designers are
searching for – weight, strength or just plain aesthetics– and it’s this exclusivity and
lightness which is the reason we’ve used the new chequered carbon fibre in the interior
of the new Supersports.

What is it?
Carbon fibre is produced in sheets woven from strands of fibre, using polymers such as polyacrylonite and rayon,
but can also include other materials such as Kevlar, or Diolem, for extra strength.

As it is, the sheets are flexible and weak. So they are then mixed with epoxy resin that, once hard, gives the shape
its strength.

How is it made?
All methods start with a mold of the part needed, which is polished to within an inch of its life to help the finished
part come out once it’s set. Some parts, like mudguards, often seem much cheaper than other parts made from
carbon fibre. This is because they use a layer of carbon sheet for the outer surface you see, while underneath will be
a fiberglass sheet. They are laid into the mold, with cheaper polyester resin painted on to help it cure. The part will
look great, but has none of the benefits of carbon.

Better parts will be made with just carbon and use epoxy resin. Multiple layers are used with careful consideration
going into which direction the weave is pointing, so that you can build in the strength where you need it. It’s then
placed in a vacuum bag which is attached to a pump that sucks and squeezes as much of the air out as possible,
which in turn squeezes much of the resin out of the part. This helps it to be a lighter and stronger part, but too
much of it introduces weaknesses.

The best parts are made with carbon sheets that have already been impregnated with resin, called pre-preg carbon.
This has to be kept in the freezer before use so as not to cure. Its benefits are that the resin is spread evenly
throughout the sheet, giving more uniform strength while also making the part lighter and stronger.

It’s then placed in the vacuum bag and put in an oven and heated, or an autoclave – basically an enormous oven
that can suck all the pressure out of it. Temperatures will be between 120-150 degrees celsius – this is how the
strongest, lightest parts such as wheels and frames are made.

Why is it so expensive?
Carbon fibre products tend to be expensive because it is very time-consuming and hard to make carbon
components in bulk numbers, simply because of the processes involved. It is also only strong along the weave in a
certain way, so care has to be taken to work out where the forces are going to load the part.

SALES INFORMATION 2017

PS TALK Bentley Motors Europe
April 2017

PHILIP SCHOCH LOOKS AT THE
INTRODUCTION OF WLTP, AND
WHAT IT MEANS TO RETAILERS

What is WLTP?
The WLTP stands for ‘Worldwide Harmonised Light Vehicles Test Procedure’, is a new emissions test system
being introduced to better reflect today’s driving conditions.
When is the WLTP valid?
The new legislation is set to be rolled out in September 2017, and this means that every new Bentley will be
homologised under the new WLTP conditions.
What is the point of this?
WLTP will replace the existing NEDC (New European Driving Cycle) process, and has been designed as a
more accurate global system for measuring CO2 emissions and fuel consumption – by simulating real driving
conditions as closely as possible, variances should be minimised, thus making the measurement process
reproducible and achieving uniform conformity.
So how has the emissions testing changed?
WLTP is a much more dynamic and accurate way of measuring emissions since it has many more acceleration
and braking cycles than its predecessor. In addition to the actual driving profile, the measurement procedure
has also been standardised globally and tailored to current automotive engineering, thus making it a more level
playing field – there are now clearly defined parameters for the temperature at which a vehicle is measured or
the definition of the correct tyre pressures.

SALES INFORMATION 2017

Bentley Motors Europe PS TALK
May 2017

PHILIP SCHOCH LOOKS AT THE
PLANS TO REDEVELOP OUR
FACTORY SITE IN CREWE

Q: So the plans have been given the green light. What does this mean exactly?
PS: A masterplan outlining how our factory in Crewe could look in the future has been backed by the local council.
The proposal outlines our plans to develop a platform which will allow us to create an advanced manufacturing
operation in the future. Not only will this be more efficient, it could potentially grow and expand in line with our
ambitions.
Q: What is the driving force behind the plans?
PS: It’s clear that if we continue to grow at our present rate that we will need more technical, design and engineering
floor space to ensure we remain at the cutting edge of innovation and advanced manufacturing, and we also need
more manufacturing space to increase our capacity and productivity. Of course, this also means we will require even
more office space and the associated car parking facilities. However, it’s lack of physical connectivity which separates
the activities in the factory and the new centre opposite the factory. The plans would see both sites merge, thus
improving efficiency.
Q: Surely a merging of the two site will require a radical shake-up of the current infrastructure?
PS: Yes, by closing Pyms Lane and Sunnybank Road we can increase security around the factory and our products,
improve the flow of ideas and create a true ‘campus’ environment. This isn’t as dramatic as it sounds. As anyone who
has been to our factory in Crewe will know, all the pedestrian activity down Pyms Lane is Bentley workers moving
from one part of the site to another. In fact the new plans could have a positive flow on the surrounding area – an
important aspect of the plan is the aspiration for a rail head and freight connection that would link the factory to the
UK’s rail network

SALES INFORMATION 2017

PS TALK Bentley Motors Europe
May 2017

Q: So what exactly is the vision?
PS: Our vision is to create a modern and efficient campus incorporating manufacturing, design, engineering and
administrative functions into a single estate which is easily identifiable as Bentley and will represent their brand and
their aspirations. This £40m phased expansion will see the development of a new Engineering Technical Centre,
Design Building and Business Building adjacent to our manufacturing operation.
This ‘campus’ will create hubs of activity and knowledge sharing within the site helping to develop a dynamic and
innovative community within the Bentley business.

Q: How will the vision look?
PS: The vision has already begun to be realised, and actually began with the building of our flagship showroom,
CW1 House. The construction of the new Business Building and the planning application for a new engineering
technical centre, design centre and engineering workshop will showcase the new outward looking, progressive face
of Bentley.

Q: And how will these changes affect the factory itself?
PS: As you are aware, the factory is already starting to go through significant changes as part of concerted efforts
to create a more efficient, structured manufacturing process. The new paint shop amendments are the first steps
in a detailed and complex series of changes that will be implemented over the coming years and integrate with the
whole Bentley site.

Q: And how will the new development look?
PS: Our aim is to use this development as a beacon to showcase a more contemporary look and feel for our brand.
Using a more contemporary façade will assist us in generating a younger customer profile and this goes hand-in-
hand with creating a facility which will draw in the best design and engineering talent in the industry to complement
the existing local specialisms.

You will all be familiar with the bland industrial and brick buildings which surround the listed Art Deco style
building which houses the main visitor’s reception. The new buildings will give us the opportunity to create the
scale and character of the Bentley site rather than echo the loose historic context of the site – CW1 House, and
its contemporary glass structure complete with clean lines and an engineered aesthetic is the first step in our
ambitions.

The buildings forming the engineering technical and design centre will follow the example of CW1 House and
will also feature large areas of glass clean lines and with additional large scale regular white cladding details. The
Business Building also follows a similar style with the white and grey colouring of the engineering technical centre
and a simple shape While future buildings are likely to follow this style it is noted that a building style is not
necessary or even ideal for creating a single site, and to this end non- manufacturing buildings may differ in design.

Q: Sounds impressive. So, what will visitors and VIPs notice when they visit the factory?
PS: The arrival experience continues to be extremely important to Bentley and this will be enhanced even further
with the new development. This is likely to be created at the west end of Pyms Lane, and may take the form of
a sculpture, bridge or a new island on the junction of the Pyms Lane and the A530. As well as providing a clear
gateway in to the site, it will also allow us to deliver an iconic piece of art or structure that will convey confidence in
the brand.

Q: What about the rest of the land?
PS: The site to the north of the proposed engineering technical centre, development is planned for additional
Bentley fleet car parking. Currently, cars are stored around the site anywhere there is a space, and during the
remodelling of the manufacturing facilities, these spaces will become fewer. This, combined with the increase in
production, means there is a critical requirement for additional space to store cars safely and securely on site.
There is also an opportunity to expand to the north and east of the site (north of Pyms Lane), where the
CHK Holdings and waste facility are currently located. This would be perfect for our engineering, design
and manufacturing operations into the future, and would also contribute to a more integrated, secure and
comprehensive campus environment.

SALES INFORMATION 2017

Bentley Motors Europe PS TALK
May 2017

EUROPE’S LIMITED EDITION
CONTINENTAL 24

What is this all about?
PS: Bentley Motorsport is returning to the ‘Green Hell’ this weekend for the prestigious Nürburgring 24 Hours with
Bentley Team ABT racing three Continental GT3s at the iconic track, one of the most challenging and demanding
circuits in the world. To celebrate the team’s participation in this grueling racing spectacle, Bentley is unveiling the
Continental 24 – a limited edition series of 24 bespoke models based on the Continental Supersports.
Why the eye-catching colours?
PS: The team will be sporting its iconic Deutsche Post livery of 2016 in two of its cars, and they will be joined by a
red-themed car of a similar design, sponsored by Magna. To this end the Continental 24 is inspired by the team’s
colours and is available in an eye-catching duotone paint combination of Monaco Yellow over Black Crystal while a
second option of St James’ Red over Black Crystal provides an equally-striking alternative. A single-tone exterior is
also available as a no-cost option.
How many will be available?
This is a strictly limited edition series. Just 24 bespoke models will be available, solely in Europe.
What are the key exterior features?
This car is also about reflecting sporty performance and there are carbon fibre door mirrors, black brake calipers
and all-black exterior brightware, and the black 21” lightweight forged wheels, which can be finished with yellow or
red accents to match the paintwork, complete the muscular look.
What about the interior?
The interior is similarly race-themed, with fascias, door panels and individually-numbered treadplates all finished in
carbon fibre. There is diamond-quilting to all four seats in Alcantara, while an accent colour theme to match the
exterior paint highlights the curves of the cabin. The headrests also feature a unique emblem, while “Continental
24” inlays are fitted to the fascias.

SALES INFORMATION 2017

PS TALK Bentley Motors Europe
June 2017

PHILIP SCHOCH CASTS HIS EYES
OVER A NEW ADDITION TO THE
FLYING SPUR V8S BLACK EDITION

Q: WHAT IS IT?
PS: The Flying Spur V8S Black Edition is the car for owners who desire four-door practicality with a focus on
performance and agility. Packaged in a dark sporting aesthetic which is perfectly suited to the car’s dynamic
prowess, this is the car for those seeking thrills and luxury.
Q: WHAT MARKS THIS CAR OUT AS BEING BLACK EDITION?
PS: Dynamic and agile, the car’s performance is reflected in its broody styling, which gives it a muscular, striking
appearance. The car’s exterior features extensive Blackware, all of which accentuates its sporty credentials, as well
as a new 21’ 7 Spoke Elegant Black Wheel.
Q: AND THE INTERIOR?
This sporty theme continues inside with an enhanced interior, which features new surface treatments such as
carbon fibre fascia and waistrails. There’s also a unique eye-catching colour split, designed specifically for this car.
Q: WHEN DO ORDERS OPEN?
PS: Pricing details are to be confirmed very shortly and the Flying Spur V8 S Black Edition will be available to order
in BOOM in July. In the meantime more detailed information can be found on the Flying Spur V8 S pages, below.

SALES INFORMATION 2017

Bentley Motors Europe PS TALK
July 2017

CONTINENTAL GT V8 CONVERTIBLE
GALENE EDITION BY MULLINER

What is the inspiration behind the car?
Inspired by the extraordinary detail, clean and sleek lines associated with luxury yachts, the Galene edition, named
after the Greek Goddess of calm seas, features several yachting elements among its key design notes.
How has this vision become reality?
As with previous bespoke requests, Mulliner has consulted experts in their field to gain design and product
inspiration. Born from an initiative out of the European region, Mulliner contacted Princess Yachts, a British luxury
yacht designer and manufacturer, . and its Mulliner Design Team worked closely with the Princess Yachts Team to
create the Galene Edition, a Continental GT V8 Convertible which takes its design cues from the clean lines and
materials of luxury yachts.
Tell us about the car’s exterior?
The car’s exterior is Glacier White, like a hull of a superyacht, and sports a glacier white body kit, with a sequin blue
lower brightware ‘waterline’ and dark blue hood. All of these details have been specifically chosen to mirror the
exterior of a modern motor-boat.
And the interior?
The nautical theme continues inside, and the interior is lined with Brunel and Linen hide with Portland and Camel
accents, the yachting theme is further highlighted with a pinstriped walnut veneer with natural finish to the centre
console. These combine with other intricate details such as the clock bezel and veneered stowage case in Glacier
White.
An optional yachting inspired artwork is also available for the fascia panel, designed and handpainted by Jaume
Vilardell – Princess Yachts resident artist.

SALES INFORMATION 2017

PS TALK Bentley Motors Europe
July 2017

PHILIP SCHOCH TAKES A LOOK
AT THE NEW CONTINENTAL GT
CONVERTIBLE TIMELESS SERIES

Q: WHO IS THE TARGET AUDIENCE FOR THIS NEW CAR?
PS: The Continental GT Convertible Timeless Series is the car for drivers seeking a more elegant, classic convertible
model. Yes, it still offers supercar levels of performance, but the aesthetics are more subtle, more contemporary, more
luxurious and more ‘timeless’. This car is a celebration of the craftsmanship and customisation which are core features
of every one of our products and is the elegant alternative for the spirited driver.
Q: WHY SHOULD CUSTOMERS AND PROSPECTS CARE ABOUT THIS CAR?
PS: The Timeless Series is essentially two cars in one – with the roof down drivers can enjoy the heightened
experience of phenomenal performance, handling and refinement. Yet the four-layer roof means it’s a car for all
seasons too. Rigid, well-insulated and stable, it offers coupe levels of comfort during the winter months.
Q: WHAT COLOURS IS THE CAR AVAILABLE IN?
PS: There are seven fixed exterior/interior specification combinations to choose from:
Havana exterior with Linen and Burnt Oak interior
Glacier White exterior with Portland and Beluga interior,
Dark Sapphire exterior with Portland and Imperial Blue interior.
Camel exterior with Camel and Saddle interior,
Anthracite exterior with Damson and Beluga interior,
Ice exterior with Linen and Imperial Blue interior and
Onyx exterior with Linen and Beluga interior

SALES INFORMATION 2017

Bentley Motors Europe PS TALK
July 2017

A number of optional features have already been standardised in the base configuration of the Timeless Series,
offering more value for money to the customer.
Furthermore, additional options can be chosen to further individualise your order.
Use the Order Forms to understand the possible configurations.
Q: WHAT ENGINE IS BEING OFFERED IN THE CAR?
PS: We have decided for the UK and Europe to only offer this unique Timeless Series in the performant GT
Convertible V8 S variant.
Q: WHAT MARKS THE EXTERIOR OUT AS BEING A TIMELESS?
PS: The car boasts bright upper and lower front grilles, black painted brake callipers, new 20” Black machined
tri-spoke wheels and a body coloured bodykit – this is the first time a V8 S comes fitted as standard with these
wheels and body coloured lower bodykit that is known as a disctinctive feature of our Speed derivatives.
Q: WHAT ABOUT THE INTERIOR?
PS: The interior design is equally special – with our contemporary Liquid Amber veneer being used for the first time
in today’s Continental range. The ‘Timeless Series’ branded headrest emblems, the GT Design Seats, the contrast
stitching to the interior and steering wheel and the ‘Timeless Series’ treadplates complete this special series and
create a cabin which exudes refined confidence and elegance.
Q: HOW MANY CARS WILL BE PRODUCED?
PS: Production is strictly limited to just 300 cars, thus guaranteeing exclusivity and desirability. For Europe we
estimate an uptake of up to 60 cars.
Q: WHEN DO ORDERS OPEN?
PS: Ordering for the ‘Timeless Series’ is already open in BOOM now and cars can be ordered in the months of July,
August and September!
Please use the next two days until the 15th of July to secure your first GT Convertible ‘Timeless Series’ orders in
BOOM!
The Recommended Retail Price for the Timeless Series is 183.400 Euro pre-tax.
The feature value of the Timeless Series specification is up to 21.000 Euro but only 8.700 Euro pre-tax will be
charged to the GT V8 S Convertible base car price. So, good value for money!

SALES INFORMATION 2017

PS TALK Bentley Motors Europe
September 2017

PHILIP SCHOCH LOOKS AT THE
NEW CONTINENTAL GT’S EXTERIOR
AND INTERIOR DESIGN FEATURES

The next chapter in the Bentley story launched this week to universal acclaim, thrilling automotive enthusiasts and
critics alike. Months of pre-embargo activity have ended and the new Continental GT has arrived, and with it, the
future of Bentley.
The new Continental GT marks the beginning of a new era: one of unrivalled power, breathtaking design and innovative
technology.
Q: What are the key features of the exterior?
PS: The muscular, athletic exterior design has been created using revolutionary technology, creating a lightweight, yet
stiff, body. The Power Line and Haunch are a key feature of the design, and while the key signature lines of the original
Continental still define the side profile of the car, the use of groundbreaking Superforming technology has allowed us
to make them sharper than ever.
The ‘Power Line’ now emerges from between the headlamps and spears along through the door where it fades out
before the muscular rear ‘haunch’ over the rear wheel – these key lines are an evolution of Bentley’s unmistakeable
‘powerline’ design.

SALES INFORMATION 2017

Bentley Motors Europe PS TALK
September 2017

Q: The car appears lower and longer. How has this been achieved?
PS: The all-new platform on which the car is based gave the designers the complete freedom to dictate the
proportions Bentley wanted. This is a crucial aspect of the car’s distinctive, sleek aesthetic – the position of
the front wheel towards the front of the car has allowed for a longer bonnet, and it’s this which gives the New
Continental GT longer, leaner and sportier lines.

Q: The new lights certainly catch the eye. Can you tell us more about their design?
PS: The lights use the latest Matrix LED technology, but this is only half of the story. The lamps themselves are
a completely new concept – inspired by cut crystal glass, all of the internal surfaces are transparent and feature
sharply-defined faceted edges that catch the light like a diamond. These transparent surfaces also allow light to
flood through them, and this creates the unique effect of an illuminated gem.

Q: What are the key features of the interior?
PS: The interior is a real tour de force and is just as striking as the sleek exterior.

The new Continental GT’s cabin features a dramatic new take on the Bentley wings – the design cue which inspires
the inside of every car from Crewe. The wings on the new GT start on the console and flow around the cabin into
the doors to create the cockpit, effectively marking out zones the occupants sit in.

Q: What about the toproll?
PS: The new Continental GT also has another first for Bentley – the single piece toproll – which is created using
one perfect piece of handpicked leather. It is completely devoid of any air vents or speakers, and is a powerful
demonstration of the meticulous attention to detail and uncompromising craftsmanship which goes into the car.

Q: How many veneers are available?
PS: There are eight single veneers available, including a new finish exclusive for New Continental GT – Koa our new,
mid-tone, straight-grained veneer. Koa is a wood species used in its native Hawaii in the creation of handmade
surfboards and guitars. A number of these veneers can be combined to alter the aesthetics of the cabin; the new
dual veneer option allows the creation of a completely unique environment. These effects can then be fine-tuned
with the colour, trim and technical finishes.

Q: New Continental GT boasts a new technical finish. What is it? And what is it inspired by?
PS: Côtes de Genève is a new finish for Bentley, and is inspired by the luxurious finish used in watch making. It is a
milled aluminium finish, which glimmers and shines producing extraordinary patterns when the light catches it.

Q: What about the switchgear?
PS: All the switchgear has been designed in-house exclusively for this car and makes extensive use of diamond
knurling.

Q: What are the comfort features?
PS: The car will be offered with two types of seats – Standard, with 12-way multi-adjustment, lumber support and
heating, and new 20-way seats, which include additional adjustment of the headrest, cushion and seat bolsters,
along with massage and ventilation functionality, setting new industry standards in comfort and refinement.

SALES INFORMATION 2017

PS TALK Bentley Motors Europe
September 2017

PHILIP SCHOCH LOOKS AT THE
ENGINEERING ON CONTINENTAL
GT’S LEADING PERFORMANCE

Q: The engine is a reworked version of Bentayga’s W12. Can you explain the
differences?PS: The New Continental GT uses enhanced 12-cylinder TSI technology to
set a new benchmark for improved drivability and fuel economy.

The engine is a heavily reworked version of the Bentayga’s powerplant and features
significant changes including direct and port fuel injection, intake and exhaust valve
timing, and dual-scroll turbochargers. It’s the variable valve technology which catches the
eye – the passenger-side bank of six cylinders shuts down when the car isn’t accelerating
to improve economy. Impressive.

Q: The car features a new gearbox. Can you describe why this matters?
PS: The New Continental GT has an 8-speed ZF dual-clutch transmission – the first time such a system has
been used on a Bentley, with retuned controller software delivering both a sporty character and the appropriate
refinement for a Bentley.

Designed for smooth acceleration, quick gearshifts and improved fuel economy, maximum speed of 333 km/h will
be reached in sixth gear already, with the overdrive gears (seventh and eighth) used solely for economic cruising.

Q: And how does the Active All-Wheel-Drive affect the car’s handling?
PS: The Active All-Wheel-Drive System does away with our traditional fixed/permanent drive system of a 60:40
split rear : front and replaces it with a clutched system which delivers (in normal driving conditions) two-wheel
drive to the rear axle. Then, depending on the road conditions and wheel slip, it will send drive to the front axle as
required, providing active all-wheel drive.

A key thing here is that the new all-wheel-drive system operates in 100 percent rear-drive mode by default and only
shifts torque to the front wheels when it detects slip at the rear.
The benefits to this are twofold – it delivers an improved driving experience while simultaneously reducing the
understeer effect experienced with fixed all-wheel drive. This, together with the improved handling balance, serves
to deliver an unparalleled experience across all driving conditions, thus creating a more engaging, and more involving
drive.

Q: New Continental GT also features new suspension. What are the benefits?
PS: A major technological innovation is that the air suspension on the New Continental GT uses three-chamber air
springs. These contain 60% more air volume compared to the previous model, and this increase allows for greater
electronic control of the suspension, thus improving the ride comfort and dynamic behaviour of the car.

Q: What else is new?
PS: The new car also features CDC (Continuous Damping Control), which allows continuous regulation of the
dampers in air suspension systems. Four ride height sensors constantly measure the distance between the axle and
the body, and if the system detects a difference compared with the normal height, for example if you drive over a
bump or a (pot)hole the air volume in the springs is corrected accordingly, ensuring the car does not “ditch” into the
hole.

Like many of you I am waiting to experience the car on the road, it must be absolutely phenomenal!

SALES INFORMATION 2017

Bentley Motors Europe PS TALK
September 2017

PHILIP SCHOCH LOOKS AT THE
CARS ON DISPLAY ON THE
BENTLEY STAND AT THE IAA

The Frankfurt Motor Show is one of the world’s biggest and most important automotive
shows and this year it took on added importance as it was also the venue for the global
public reveal of our New Continental GT.

However, there was far more to our presence than our new addition, and as well as the
two New Continental GTs on display, we also used the high-profile occasion to showcase
other exciting new additions to our product range.

MULSANNE SPEED DESIGN SERIES BY MULLINER
The Mulsanne Speed, exquisitely finished in Kingfisher with a Beluga hide interior, generated a lot of interest, with
many showgoers praising its striking carbon fibre veneer.

Inspired by the latest trends in high-end fashion, the car’s moody aesthetics combine to create a very ‘urban’ theme,
one designed to appeal to a younger and more dynamic audience.

The highlight of the car is undoubtedly the Tessellated Coloured Carbon Fibre – a flamboyant geometric pattern,
created by the Mulliner Design Team which is incredibly intricate and features an accent colour built into the weave.
Available in a choice of three accents – Kingfisher, Bronze or Silver – this reinforces Mulliner’s position of being at
the very forefront of bespoking.

Other standout details include gloss black lower brightware, window surrounds, side vents, rear tailgate strip, grille
vanes and bezel. There is also a dark tint finish to the Flying ‘B’ mascot, the matrix grille and headlamp washer
cap. This sportiness is reinforced with the 21” 5 Spoke Directional Speed Wheel painted Gloss Black with Diamond
Turned Machined Front Face.

All these elements combine to create a car which feels lower, wider and edgier while simultaneously emphasising
Mulsanne’s bold and powerful lines.

BENTAYGA W12
The Bentayga W12 in Hallmark and Beluga hide also earned glowing plaudits, with many impressed by its unique
blend of luxury, performance and off-road ability.

FLYING SPUR
Flying Spur continues to appeal to those seeking real-world four-door practicality, and the showcar, designed to
demonstrate how the car can be personalised to make it more individual to the owner, featured a unique Light
Windsor Blue over Windsor Blue Duo Tone paint, Portland hide and white veneer.

SALES INFORMATION 2017

PS TALK Bentley Motors Europe
September 2017

PHILIP SCHOCH TAKES A CLOSER
LOOK AT THE NEW MULSANNE
DESIGN SERIES BY MULLINER

What has inspired the Mulsanne Design Series by Mulliner? And when is it available?
PS: From October, customers will be able to order the Mulsanne Design Series by
Mulliner for the Mulsanne and Mulsanne Speed models. Inspired by the world of high-
end fashion and contemporary interior design trends, our designers have created this
Limited Edition to celebrate these themes through darkly striking exterior design
elements interwoven with eye-catching coloured accents throughout the cabin interior.
Just 50 cars in total will be enhanced by the Mulsanne Design Series by Mulliner, and the
incremental price per car is €29.415 Euro pre-tax (recommended retail price).

How will the package enhance the exterior of the Mulsanne and Mulsanne Speed?
PS: The series includes gloss black lower brightware, a gloss black Mulsanne vertical vane grille and bumper grille,
and gloss black detailing on window surround, side vent and rear tailgate strip. These elements are perfectly
complemented by dark tint headlamps, the iconic dark tint Flying ‘B’ mascot and 21” 5-Spoke Directional Speed
wheels in gloss black with a diamond-turned and machined front face.

And the interior?
PS: Three striking accent colours have been selected specifically for their style: a lustrous Bronze, a stand-out Silver
and a striking Kingfisher Blue. The customer’s chosen accent colour will run elegantly through the interior, and hand
cross-stitching can be applied throughout the cabin, including the instrument panel, console, gear knob, quilted seat
surfaces and door panels. A final flourish for the colour-accented interior comes with elegantly embroidered Mulliner
logos on the headrests. Our Mulliner Design Team has also created a unique Tessellated Coloured Carbon Fibre,
which allows for the choice of accent colour to be built into the weave itself, adding an evocative spark of colour
across all four cabin waistrails.

Can the Design Series be applied to the Mulsanne EWB?
PS: We believe that the Design Series is best suited to the Signature Mulsanne and Mulsanne Speed and, therefore,
we are holding back order opening for the Mulsanne Design Series on EWB.

However, as we have communicated that the Mulsanne Design Series is applicable on EWB in the press release,
we will consider requests for EWB in October which will give us enough information to decide if we go ahead
with developing the Design Series content for EWB as well. Your requests will have to be received prior to the 15
October, with a decision being communicated the following week.

What has been the reaction to the Design Series?
PS: As part of our 2018 programme, we unveiled the Mulsanne Design Series by Mulliner at Frankfurt show and
received some fantastic feedback from customers and retailers. The first of these cars will finish production in the
first few weeks of 2018, and I am looking forward to seeing these very special cars!

SALES INFORMATION 2017

Bentley Motors Europe PS TALK
November 2017

WHAT RETAILERS NEED TO DO TO
BE PHEV READY

Q: What is PHEV?
PS: PHEV is a hybrid electric vehicle that uses rechargeable batteries, or another energy
storage device, that can be recharged by plugging it into an external source of electric
power.

Q: And why is PHEV so important/attractive to customers?
PS: PHEV vehicles have an internal combustion engine and an electric motor. This means
they produce less air pollution and require less petrol.
The advantage of PHEV is that they offer the best of both worlds. The everyday running
cost of the car is less, but it still has a petrol engine, one which is capable of working as a backup when the
batteries are depleted. This means that PHEV vehicles have a driving-range comparable to that of solely petrol and
diesel-powered cars. Other advantages include the convenience of home charging and tax benefits.

Q: So, when is Bentley going to introduce PHEV to its range?
PS: We are working hard at introducing this technology to our line-up. We will be making an announcement about
the first Bentley PHEV in 2018. Watch this space…

Q: The arrival of PHEV will have huge implications on the Retailer network. What does this mean for
showrooms?
PS: The showrooms will not appear any different than they do today, but there will be subtle changes. A Wall Box
needs to be displayed within the showroom, and where possible this should be placed alongside a display space so it
can be shown to customers alongside a Hybrid vehicle.

Q: What does PHEV mean for Aftersales?
PS: The coming months are crucial for Retailers to familiarise themselves with the specific PHEV tooling as
the associated equipment will start to be rolled out in workshops across our network. Your Area Aftersales
Manager will already have been in contact with you on this. As well as ensuring workshop facilities meet the Retail
network standards, Retailers need to ensure that their workstation for battery repairs comply with the local legal
requirements.

The battery handling concept is a major undertaking for Bentley Motors, and will require that all staff are familiar
with the strict protocols which govern how they can be handled. Lithium-ion high-voltage batteries which are
classified as critical should generally only be handled in coordination with the OEM, and this means that when
we’re transporting them to the network certified transport boxes must be used and the corresponding transport
specification has to be followed.

Technicians who will be carrying out remedial maintenance on e-vehicles and repairs to high-voltage systems and
batteries will receive training via Bentley Academy Training programme, and service and workshop staff in the
individual markets must also be trained.

Q: What do retailers need to know or do?
PS: PHEV is important to our brand strategy in responding to innovation and responsibility, and is part of our
global country-by-country plan to make us sustainable for the future.
Within our Project house organisation, we have created a structure around the Franchise Development Manager
and the regional PHEV Champion. Retailers need to align with both parties on a regular basis in order to ensure
that every market and every business is ready to profit from the success story of our first hybrid.

SALES INFORMATION 2017

Bentley Motors Europe
December 2017

PS TALK PHILIP SCHOCH LOOKS AT THE
“EUROPE V8 S SPECIFICATION”
FOR FLYING SPUR

Q: What is this?
PS: This completely new options pack has been created just for Europe Retailers, and
features bundled options for excellent value for money.

Q: How much does it cost?
PS: The retail price is €20.295 pre-tax, which represents a price advantage of €5.900
over the sum of the single options (€26.195). In fact, the price of this pack actually
neutralises the recent price increase of €5.900 on the base model pre-tax retail price of a
Flying Spur V8 S!

Q: What does the pack include?
PS: The content of the pack is as follows:

EU Options Package EU Pre-Tax Price

Comfort Specification €2,250

Dark Tint Front and Rear Lamps (RoW) €1,425

LED Approach Lamps - By Mulliner €1,200

Electrically Operated Blinds for Rear Side Windows €1,340

Refridgerated Bottle Cooler €1,750

Veneered Picnic Tables €1,640

Adaptive Cruise Control €2,235

Naim for Bentley €6,130

Rear View Camera €995

Mulliner Driving Specification with 21” Black Machined Wheel €7,230

Total Pre-Discount €26,195

Discount €5,900

EU Options Package Price €20,295

*Options have been chosen with the country applicability in mind so that all EU Retailers are able to order this new
pack.

Q: Can other options be chosen on top of the pack?
PS: Yes, of course, but these are dependent on availability and the possibility to combine. Please remember that
this particular Mulliner Driving Specification is mandatory with the new options pack. If you want any other Mulliner
Driving Specification you will not be able to choose this new pack, but you can then make your own choices of
options at regular prices.
Q: When will it be available?
PS: This options pack is available as of now for Flying Spur V8 S in BOOM! Go and get it now!

SALES INFORMATION 2017

Bentley Motors Europe PS TALK
December 2017

PHILIP SCHOCH DISCOVERS NEW
MULLINER ORDER GUIDE, AND IS
IMPRESSED WITH THE RESULTS

Q: Where did the idea come from?
PS: Following the highly successful launch of the interactive Mulliner Personal Commissioning Guide, this new Guide
uses the same touch screen technology to deliver a truly engaging customer experience.
Q: What is the new Guide?
PS: The Mulliner Features Order Guide is designed to help Retailers discuss Mulliner Features with customers during
the selection and specification process when ordering a car. Its interactive display and simple navigation makes it
particularly suited to using with the customer as part of the conversation.
Q: What Mulliner Features are included in the Guide?
PS: Every Mulliner Feature, across all model lines, is included in the Guide, together with a detailed description,
image, and key information such as applicability, additional lead time and the Features Order code. This all helps Sales
Executives in the ordering process with the customer.
The Guide also serves as a reminder that all Mulliner Features are available to order on BOOM.
Q: What formats is the Guide available in?
PS: The Mulliner Features Order Guide is available in both PC and iPad formats and can be downloaded here.
Please remember, that to enjoy full interactivity, the latest version of Adobe Acrobat Reader must be used.
Try it now. You won’t be disappointed.

SALES INFORMATION 2017



ACCESSORY /
OPTION OF
THE WEEK

ACCESSORY / OPTION OF THE WEEK Bentley Motors Europe
January 2017

X SPECIFICATION FOR
SUPERSPORTS

Available for both coupe and convertible models, the X Specification for
Supersports includes the titanium exhaust, but it is also available as a
standalone option.

Handcrafted by renowned exhaust specialists Akrapovic, this titanium exhaust adds even more emotion to the
sound of Supersports – befitting its performance. The titanium material creates a unique tone and provides
further weight reduction.
Giving the car even more bark, as well as freeing up some horsepower, this is the cost option for customers
wishing to give their car even more dynamism.

SALES INFORMATION 2017

Bentley Motors Europe ACCESSORY / OPTION OF THE WEEK
January 2017

GLOSS BLACK 21” TWENTY SPOKE
SPORTS FORGED WHEEL

This is an all-black version of the standard lightweight forged wheel,
available for Supersports coupe and convertible.

Available exclusively for Supersports as an individual option at only €1.000 pre-tax or as part of the unique
Supersports ‘X’ Specification option pack on both coupe and convertible models, the wheels come in a black and
diamond turned finish or an all-black finish.

SALES INFORMATION 2017

ACCESSORY / OPTION OF THE WEEK Bentley Motors Europe
February 2017

SUPERSPORTS FIXED
REAR SPOILER

This option reinforces the performance that lurks beneath the muscular
bonnet of Supersports, alluding to the power that can be unleashed with
every press of the accelerator.

The spoiler has a revised angle to support stability at high speeds. When specified, the front diffuser design also
changes slightly to balance the car’s aerodynamic properties.
Please note that the power boot function is deleted when the option ‘Supersports Fixed Rear Spoiler with Manual
Boot’ is chosen. It is a No Cost Option (NCO). If you want this fixed spoiler, you have to choose it in the Optional
Equipment section in BOOM.
The fixed rear spoiler is not available on convertible models.

SALES INFORMATION 2017