Brand Guide Dough & Dolce Brand Introduction Logo Colour Typography Stationery
Table Content About About Us Vision & Mission Logo Logo Meaning of Logo Logo Protection Area Logo Lockup Logo Adaptability Logo Scaling Unacceptable Logo Colour & Typography Brand Colour Palette Typography Application Brand Signage Uniform Paper Bag Tumbler Business Card Bread Paper Packaging Badge Tote Bag Envelope Cake Box Sticker Postcard Letterhead Coffee Cup Mug Bingo Game Card Menu Poster Social Media
01 Introduction
About Dough and Dolce is an independent bakery café which is based in Malaysia. Dough and Dolce was founded in 2019 and it was founded by the owner named Elly. She is a person who love bakery and always explore and experiment on the new products. Dough and Dolce produce freshly baked goods every day and the workers are all passionate in the bakery. They always use high quality ingredients to produce the great baked goods and to control the quality of their products. “ “ 2
V s on “ To make our bakery shop expand into every corner of Malaysia. ” M ss on “ Produce freshly baked sourdough loaves and baked goods using high quality ingredients. “ ” Produce the baked goods with our passion from scratch with no shortcuts. “ “ Provide comfort and cozy environment for customers to enjoy our baked goods. ” 3
01 02 L g
L g Dough & Dolce The logo of Dough and Dolce has been created in a professional way which is more towards to the business direction as Dough and Dolce is aiming to expand their bakery business through out the whole Malaysia. 5
Meaning Logo Sourdough bread Letter ‘D’ Wheat 6
02 L g Protection rea Dough & Dolce D D D D Dough and Dolce logo has the exclusion zone for protection which it protected by using the letter ‘D’. The minimum area of the logo exclusion zone should be fit with or exceed the letter ‘D’. It is important for the logo to have a distinct region of space around it to prevent it from being obscured or crowded by other visual elements or text. 7
L g Loc up Where space allows & messaging is limited, the logo with tagline may be used, however, its usage is on case-by-case basis Dough & Dolce Start your day with perfect bakes Dough & Dolce Start your day with perfect bakes Square Version Rectangle Version This is our primary logo, note the vertical lockup When the primary logo does not fit your position, use horizontal lockup 8
o o A apt bilit Dough & Dolce Start your day with perfect bakes Dough & Dolce Start your day with perfect bakes Dough & Dolce Dough & Dolce The logo of Dough and Dolce is available in the logo with the tagline and the logo without the tagline. Besides, the brand name of Dough and Dolce could be used as the logo with or without tagline. This is to ensure that the logo could adapt in every situation. 9
L g Sc li g To ensure the visibility, the logo should not presented in the size that smaller than the requirement shown. 82x77 pt is the minimum size of the logo Dough & Dolce Start your day with perfect bakes Dough & Dolce Start your day with perfect bakes Dough & Dolce Start your day with perfect bakes Dough & Dolce Start your day with perfect bakes 100% 75% 50% 25% 10
Un cc tabl L g Start your day with perfect bakes Start your day with perfect bakes Dough & Dolce Start your day with perfect bakes Start your day with perfect bakes Start your day with perfect bakes Start your day with perfect bakes It is Important to remain the consistency of our logo. Misapplication of the logo is not acceptable. DO NOT outline the logotype DO NOT change the colour of logotype DO NOT recreate or alter the logotype DO NOT break the logotype apart DO NOT change the position of logotype DO NOT resize the logo icon or logotype 11
03 C lo r T po rap y
Colour Palette We created colour palette based on the main three elements which are flour, salt and water to produce the sourdough. The colour combined together to represent the sourdough bread which are the main product of the brand. HEX: #034770 RGB: (5, 71, 112) CMYK: (97,37,0,56) HSL: (202.6,94.8%,22.5%) HEX: #F3FAFE RGB: (243,250,254) CMYK: (4,2,0,0) HSL: (210,100%,98%) HEX: #DDD6CA RGB: (221,214,202) CMYK: (0,3,9,13) HSL: (39,23.3%,83.1%) 13
Typo Sassoon Infant Std Bold typeface has been used in the brand name as it is easier for the audience to read through. It give a sense in between formal and informal. The ow of the tail of the letter give the sense of relax and free to the audience as it can really suit with the bakery industry. Sassoon Infant Std Bold Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 Coming Soon Regular Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Ww Xx Yy Zz 0123456789 14
03 04 A li tion
Signage The following shows our brand hanging wall signage. 16
Bu ne Card The front of business card features the logo icon of the brand with the ‘D’ shape of the card. The back part of the business card contains the details of the brand. 012-744 7880 [email protected] @doughanddolce 24A, Lorong Datuk Sulaiman 1, Taman Tun Dr Ismail, 60000 Kuala Lumpur Start Your Day With Perfect Bakes Front Back 17
04 Enve Our envelope is designed in the simple style with the brand details infront and the wheat element with tagline at the back. Front Back 012-744 7880 @doughanddolce [email protected] 24A, Lorong Datuk Sulaiman 1, Taman Tun Dr Ismail, 60000 Kuala Lumpur Start Your Day With Perfect Bakes 18
head The rectangle shape has been used in the front to group the logo and brand details. At the back of letterhead, the ‘D’ shape has been used with the wheat elelents to represent the logo icon. Back Front 012-744 7880 [email protected] @doughanddolce 24A, Lorong Datuk Sulaiman 1, Taman Tun Dr Ismail, 60000 Kuala Lumpur 19
012-744 7880 [email protected] @doughanddolce 24A, Lorong Datuk Sulaiman 1, Taman Tun Dr Ismail, 60000 Kuala Lumpur Start Your Day With Perfect Bakes 012-744 7880 [email protected] @doughanddolce 24A, Lorong Datuk Sulaiman 1, Taman Tun Dr Ismail, 60000 Kuala Lumpur 012-744 7880 @doughanddolce [email protected] 24A, Lorong Datuk Sulaiman 1, Taman Tun Dr Ismail, 60000 Kuala Lumpur Start Your Day With Perfect Bakes 20
Uni Cap T-shirt Name Tag Apron 21
Bread Packaging 22
Cake 23 23
22 Coffee 24
Bag 25
Bad 2623
ker 27
22 Mug 28
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Bag 3023
Postcard An early morning toast is a blessing for the whole day. Instagram: @doughanddolce Start Your Day With Perfect Bakes Front Back 31
BINGO Paper PLAY WHILE WAITING ! Just take one while waiting B I N G O CARD Instagram: @doughanddolce B I N G O Your order will be done after the BINGO ! 32
22 Menu 33
Poster 297mm x 420mm (A3) 34
22 Social Instagram & Facebook 35
012-744 7880 [email protected] @doughanddolce 24A, Lorong Datuk Sulaiman 1, Taman Tun Dr Ismail, 60000 Kuala Lumpur