Elements and Principals of art

ELEMENTS AND PRINCIPALS OF
ART

By: Michael Colbert

LINE

• Definition- The path of a moving point.
• Examples- curved lines, zigzag lines, diagonal lines.
• Learn more:skillshare.com

SHAPE

• Definition- The contour of a flat object.
• Examples- circle, triangle, square
• Learn more:uxdesign.cc

FORM

• Definition- A 3D object having
depth.

• Examples- sphere, cube, cone
• Learn more:kidcourses.com

S PA C E

• Definition- An object's internal/external areas.
• Example- space of an image that does not contain

the image.
• Learn more:edgee.net

VAL U E

• Definition- An object's brightness/darkness.
• Example- light, darkness
• Learn more:sitepoint.com

COLOR

• Definition- An object's chromatic quality.
• Example- red, blue, orange
• Learn more:johnlovett.com

TEXTURE

• Definition- The tactile quality of
a surface.

• Example- fuzzy, slimy, rough,
smooth

• Learn more:Medium.com

TYPE

• Definition- Language in visual form.
• Example- bold, italic, shadow
• Learn more:ansrsource.com

P R I N C I PA L S

BALANCE

Definition- All about how your
elements weigh in the visual.
Shape, colors, objects, texture, or
value can create balance in a
designs.

CONTRAST

• Definition- When you want to emphasize key
elements in your design and make it pop.

• Contrast help grab a person attention.

REPETITION

• Definition- is a crucial principle
in branding because it’s going to
keep your design on the same
level.

• You can repeat colors, fonts,
shapes, or other object to
create consistency and unity.

EMPHASIS

• Definition- Is all about highlighting the most
important area in your design.

• You want to make a particular element
more prominent, you can use scale to make
it bigger or smaller than it is in real life.

MOVEMENT

• Definition- is the path the
viewer's eye takes through the
work of art, often to focal
areas.

• You can use shapes, lines, edges,
or color, the purpose being to
direct the human eye.

UNITY

• Definition- Is all about how the different
elements of your design to come together
and form a relationship.

• Unity is going to help you communicate
your message in a clear, organized, and
concise manner.