Chandni Parikh CV

Chandni Marketing, Advertising and PR graduate with over 13 year’s experience working across
Parikh Marketing and Communications. Proven track-record in all elements of communications:
external, digital, campaigns, events, crisis, internal, stakeholder, and publication. I am
m: 0585681084 confidant, highly motivated with exceptional oral and written communication skills. I am able
e: [email protected] to juggle a wide range of different assignments, to react quickly to meet deadlines, to
organise a busy workload and to prioritise tasks. I’m well known for my excellent
interpersonal skills and ability to gain trust and loyalty among colleagues, as well as
developing successful working relationships with internal staff, clients, and external
businesses.

Training Courses Company: Action for Children Nov 2010 – Jun 2019
Creative Thinking Title: PR & Engagement Officer
Making a PR Campaign Happen
Getting to grips with grammar Key Achievements:
Effective persuading skills • Writing captivating copy of real life service user stories for use in digital and print marketing
Presentations Training • Spearheaded the creation of the case study database, which gave indexed access to fundraising
Voice of Authority
Communications Training and marketing teams to create compelling content to improve income
Storytelling workshop • Produced monthly internal newsletters to Trustees and Volunteers, which saw an increase in
Getting to grips with Social Media
Getting to grip with Public Relations engagement of 15%
Area of Expertise • Cultivated a strong network with more than 70% of UK projects giving access to wider service
Microsoft Office Applications
Communication (written and oral) user base which in turn increased the number of real life stories by 60% year on year
Deadline Orientated • Storyboard, directed and managed the creation of short films to increase awareness of our
Customer service
Organisational and strategic activities
• Instrumental in winning 5 industry awards from well established awarding bodies.
planning • Led across all communication departments to help the planning of high profile events such as a
Working with Initiative
Royal Visit from the Duchess of Cambridge and Byte Night which raised over £1million
Time Management • Carried out focus groups leading to an increase in story collection from national projects
Attention to detail • Member of crisis management team, dealing with external stakeholders to manage brand and
Relationship Management
reputational issues
Interests
Volunteer as Head of Marketing, Company: C I Care Limited Sept 2009 - Nov 2010
Media and Public Relations at my Title: Marketing and Communications Manager

local place of worship Key Achievements:
Generating media coverage for • Proactively networked with local news desks to increase uptake of press releases
multiple events including Diwali • Regularly writing human interest press releases to gain free publicity in print media
one of the biggest events in the • Implemented a strong marketing strategy that lead to an increase in diary booking of 40%
• Segregated database into market groups to ensure relevant direct marketing
Hindu calendar. • Created regular marketing campaigns in store, through merchandising and print media
• Increase number of people
increasing sales by 21%
attending through direct • Arranged regular events with guest speakers to engage the general public and increase
marketing, e-marketing
• Generate positive media awareness of the business and products
coverage in ethnic and local • Project managed the rebrand and refit of the store, which completed on budget and on time
• Trained new and current staff members on any new product launches
newspapers. • Managed 3 staff members
• Radio coverage on BBC and
Company: Health Sector Publishing (HSP) Apr 2008 - Sept 2009
Radio XL Title: Subscriptions Marketing Manager
• Acted as a spokesperson for
Key Achievements:
BBC and ethnic media • Project managed 5 large exhibition stands around the UK generating in excess of 100 new leads
• Manage a team of 10 • I was instrumental in managing the re-brand of a publication
• I managed the introduction of a new CRM database and associated IT infrastructure
• Built and maintained new relationships with clients and readers
• Managed 2 staff members
Qualifications

Studied and taught Bharatnatyam, 2004 – 2007 Birmingham City University: Marketing, Advertising & Public Relations, 2:1 BA(Hons)
Indian classical dance 2001 – 2003 Solihull Sixth Form College: AVCE Business Studies (BB)
1996 – 2001 Bishop Challoner School – 10 Passes including English at grade B and Maths at grade C
Spending time with my 3 children Languages
Home schooling and taught my • English, Gujarati and Hindi
oldest son to read and count
through the pandemic