PORTFOLIO_CLAUDYA

Graphic Designer, Illustrator, Digital Artist
Claudya Novita’s Portfolio



HELLO THERE!!

My name is Claudya Novita Marita, I’m a graphic designer student in Binus University
based in Jakarta specialize in Illustrating, Digital Imaging, and Branding.
Passionate about fresh and original design with exacting attention to client’s
requirements. I work easily with the team and have great initiative in helping
teammates work. Also, An optimistic and cooperative person that can solve common
problems and not easy to give up to find the best solution. I am seeking opportunities
to improve my knowledge and skill and apply it to my design and marketing.

Being able to wear a hat as a visual storyteller is a role i take seriously. I create
Design to inspire and giving impact to others. Giving value about culture, society, and
anything by visualizing it through my design.

Hope you enjoy browsing through my work!

CONTENT

01. MY IDENTITY
02. GOlDA

03.NATIONAL MUSEUM OF INDONESIA
04. FIGURE OF THE SKY

05. THE BEAUTY OF NUSANTARA

LET’S JUMP THROUGH
MY JOURNEY

PROJECT: SELF IDENTITIY BRANDING CLASS: VCD II APPS: ADOBE ILLUSTRATOR, 3D BLENDER

01M Y I D E N T I T Y

This is a 3D design project about explore about yourself.
I color the elements with some soft color because it
represents what my friends told about me that i have a
humble, soft, and cute personality. The Typeface of “AUDY”
is my nickname. I use rainbow to symbolize that i’m an active
and cheerful person and loves to give positive energy to
others. The cloud represents of my full name “Claudya” and
some of my friends call me “Claud / Cloud”. The shape of
the flower was inspired by the shape of the Daisy Flower that
symbolize as Purity, Calm, and Childbirth, it represents about
that i’m the one and only child from my Mom .

04

An Illustration poster for a bottled coffee brand named
“GOLDA”. I designed the poster with the same theme as the
Golda packaging to represents the premium and the bold
taste of the coffe. With the Tagline “FILL UP YOUR PASSION,
INDULGE YOUR INSPIRATION” i make the concept smooth
dynamic to represents the bold yet smooth taste of the Golda
coffee and suits it with the tagline “Fill Up Your Passion”. Most
of the design use the Tracing Technique, and it traces form
the model provided by the lecturer and the GOLDA coffee
bottle it self.

02G O L DA

PROJECT: DIGITAL ILLUSTRATION CLASS: COMPUTER GRAPHIC APPS: ADOBE ILLUSTRATOR

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MUSEU M Museum Nasional is the only archeological and historical
museum in Jakarta that has a different collection of historical
NASIONA L heritage. It also explains various transitions of culture and
heritage from various regions and periods in Indonesia giving
the impression of time traveling and raising awareness of
the vast historical and cultural richness of Indonesia to local
visitors and tourists alike.

From that statement, I want to make the logo eye-catching
to attract various tourists with contemporary designs such
as supergraphic to be applicable in various media in this
digital era. I also design it with vibrant color to represent the
beautiful culture and heritage of Indonesia with a dynamic
design to represent the timeline of Indonesia.

03N AT I O N A L M U S E U M

OF INDONESIA

MUSEU M
NASIONA L

PROJECT: IDENTITY REBRANDING CLASS: VCD III APPS: ADOBE ILLUSTRATOR

PHILOSOPHY

Artifact / Timline / Person Initia l
Herit age Gotong - Royong

MUSEU M

NASIONA L

MUSEU M TYPOGRAPHY
NASIONA L
BROTHER 1816 BLACK
BROTHER 1816 BOOK

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04F I G U R E O F T H E S K Y

A photography project of a beautiful sky in Jakarta with an
interesting shape and figures with different shades of colour.
I decided to make this project everyday if there are clouds
with interesting color and shapes, i’ll take a picture from my
phone as my collection of clouds, moon, and sunset.

PROJECT: PASSION PROJECT CLASS: PHOTOGRAPHY / NIRMANA APPS: ADOBE LIGHTROOM, VIVO 18 PRO CAM

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05B E AU T Y O F

NUSANTARA

A illustration project to represent the beauty of Indonesia.
Each Women represents the different meaning of their
personality and each province in Indonesia. It’s represents the
Womens Power in Indonesia by it’s own beauty of Indonesian
Culture.

PROJECT: NUSANTARA ILLUSTRATION CLASS: ILLUSTRATION DESIGN APPS: PROCREATE, PHOTOSHOP, TRADIOTIONAL

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PROJECT: MOVIE POSTER REMAKE CLASS: COMPUTER GRAPHIC APPS: ADOBE PHOTOSHOP

06B E AU T Y O F

NUSANTARA

A digital imaging individual project to remake a Movie Poster
Called “99 Cahaya di Langit Eropa”. The model of the poster
was shot by my teammate and we design it individually. I
remake the poster as similar as possible with the technique
of overlaying with text, images, and luminance color.

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07B I N U S U N I V E R S I T Y

PROMOTION

A digital advertising design for Binus University as a World
Class University. The design inculdes of an animated image
and 3 slides carrousel that connected through the other
slides. I use the triad color (Purple and Orange) to make the
design stunning and eyecatching. I also choose this color
because it represents of a nobility and bring a good energy
to each BINUSIAN.

PROJECT: INSTAGRAM POST ADV. CLASS: VCD I APPS: PHOTOSHOP, ILLUSTRATOR, AFTER EFFECT

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