SKETCHES FOLIO DVG30153 PACKAGING DESIGN final flip

DVG30153
PACKAGING DESIGN

FOLISOTUDSIOKWEOTRCK H1 ES

PRODUCT PACKAGING RESEARCH

PROVIDED BY: MUHAMMAD RIZQIN HUSNAN BIN JUNAN
09DRG19F2029
DRG3A

PROVIDED FOR: PUAN ROHAIDAH BINTI MOHD. YUSOFF

PRODUCT PACKAGING

FRONT VIEW BACK VIEW

PRODUCT ANALYSIS

THE PROBLEM REASONS FOR REDESIGN OBJECTIVES

• Too much empty spaces. • Did not catch the attention. • To make the design product
• Unappropriate image placing. • The design seems gloomy more stand out.
• Unecessary image. and make buyers to choose anoth- • To make the product con-
• The font is too basic. er product. sumable for entire malaysia,not
• Buyer from another state for Sabahan only.
makes them believe the design is • To attract more buyers by
for sabah locals only. giving the product exclusive de-
• The arrangement of the de- sign .
sign is not suitable .

CRITERIA OF THE POTENTIAL PRODUCT.
• The only pineapple biscuit sandwich made by malaysian company.
• unique taste and different flavour forom other biscuit competitor makes the company brand easily to reach the market .
• The packging are showing Kinabalu Mount as a sign that the product are Malaysian product do consumers are easy to find local
product.

TARGET AUDIENCES ( PYSCHOGRAPHIC / DEMOGRAPHIC / ETHNOGRAPHIC STUDY)
• the product are consumable by all stage of people no matter what race, ethnic ,the state they live in or their gender including chil-
dren and adult.
COMPETITORS
- The PESTA Pineapple Jam Sandwich has a lot of competitors such as:
1. LEXUS 4. MUNCHY’S CRACKER
2. OAT KRUNCH
3. MUZIC

SWOT ANALYSIS
PESTA PINEAPPLE JAM SANDWICH

DVG30153
PACKAGING DESIGN

STUDIO WORK 1

FOLIO SKETCHES
FOLIO SKETCHES :
REDESIGN PRODUCT
PACKAGING

PROVIDED BY: MUHAMMAD RIZQIN HUSNAN BIN JUNAN
09DRG19F2029
DRG3A

PROVIDED FOR: PUAN ROHAIDAH BINTI MOHD. YUSOFF

4 BASIC PACKAGING FORM

6 SIDED BOX

PYRAMID

CYLINDER

CONE

REDESIGN PRODUCT PACKAGING

MIND MAPPING

MOODBOARD

x

SKETCHES IDEAS FOR NEW PACKAGING

SKETCHES IDEAS FOR NEW PACKAGING

SKETCHES IDEAS FOR NEW PACKAGING

SKETCHES IDEAS FOR NEW PACKAGING

SKETCHES IDEAS FOR NEW PACKAGING

SKETCHES IDEAS FOR NEW PACKAGING

SKETCHES IDEAS FOR NEW PACKAGING

FINAL SKETCHES