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Published by Smita Dubey, 2020-08-18 08:25:49

IBJA Aug 20 Edition 1


To grow ilver xports

• Marketing Indian silver jewellery on global

platform and shows with special focus on hand

crafted from India. Globally Indian silver jewellery

has edge as they are handcrafted.

• Training of MSME on globally acceptable quality,

sharing knowledge on alloys, conducting practical

workshop with skilled trainers, sharing global

trends with manufacturer to develop collection.

• Curated Study tours for MSME

• Giving access to smaller manufacture at exhibit
Rahul Mehta
there collection at minimized cost.

• Creating a design gallery at global jewellery CEO & Managing Director

Silver Emporium
show and selected small manufacturers get

chance to showcase their products.

Markets with strong growth

potential USA, UK, HKG, UAE, Russia. Italy,

Germany, Africa, (some countries

offer great opportunity for contract

manufacturing as cost of labour

for handmade jewellery is very low

and we have skilled workers ).

There is also good opportunities in

countries which are known for

good holiday destination for

travellers from Europe and US



1.Build Awareness

about hallmarking in silver, create
common communication about
hallmarking, FAQ and others which

can be shared through social media
pages of stores selling Hallmark
silver, various pages of association,
community pages related to gold

and silver and same can be used
for in store communication.
Educated and well informed

customers are required to bring the
big change.
2. Collective

Marketing and same


Promoting silver needs to be done

collectively which can talk about,
investment, different way silver can be

used as decor, gift and benefits of using

silver in household as it has antibacterial
benefits, Its precious, can be used in

various form

3. Design

When Indian buyers buy gold and
silver they always look for value for

money, resale as an investment

which can be used and also. There is

also a big opportunity to create and

develop brands in silver jewellery

and Silver Gifts which can be sold on

MRP and build on strong design.

4.Expand Base 5.Detailed planning of store

Scope and use Knowing your customer, Investment and most important also

location is very important with good visibility if most important.
offer products in multiple
How will you differentiate and spend time on that, above answer
categories such Master pieces
will help you plan the right inventory. When we work with any
sculptures , Gifts,Contemporary
retailers who want to plan silver stores we help them go in dept. to
furniture, Wall painting in silver ,
plan right based on our experience. Detail planning also works on
Hardware fittings for bags, and
revenue per sq ft, break even sales, inventory model, choosing a
office accessories right place and more.

retailers 7. Corporate gifting

Manufacturer should adapt and try to
traditionally silver products was most preferred for
work on a solutions to facilitate
gifting. This demand has been replaced due to lack of
retailers to maximise return on space
good design products available at different price point
allocated to silver section. Digital
with good packaging. To bring back lost market share in
catalogue, ready to ship inventory,
this category we need to come up with Good design
support of design services, regular
products build for various occasion, less lead time and
information sharing of latest trends.
ability to communicate value in gifting silver , consistent
Encourage them to try new products
quality in large order and good quality lacquer.
and help them build their unique
Blog by Rahul Mehta - MD Silver Emporium
identity in the same space.



Prominent Indian diamantaire Arun Ramniklal Mehta, one of
the founders of Rosy Blue, With his vision and business

acumen, he was able to seize opportunities, but above all else,

he always prioritized high integrity and business ethics



Shri Shankar Sen was instrumental in putting the
Senco Gold and Diamonds brand on the national map,

He will always be remembered by industry veterans as a

shining example of Bengali entrepreneurship.

Issue no. e-001 | Aug | 2020

To Advertise on IBJA TIMES e-magazine

Call : +91 9930277014 or +91 97669908387

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