S E
To grow ilver xports
• Marketing Indian silver jewellery on global
platform and shows with special focus on hand
crafted from India. Globally Indian silver jewellery
has edge as they are handcrafted.
• Training of MSME on globally acceptable quality,
sharing knowledge on alloys, conducting practical
workshop with skilled trainers, sharing global
trends with manufacturer to develop collection.
• Curated Study tours for MSME
• Giving access to smaller manufacture at exhibit
Rahul Mehta
there collection at minimized cost.
• Creating a design gallery at global jewellery CEO & Managing Director
Silver Emporium
show and selected small manufacturers get
chance to showcase their products.
Markets with strong growth
potential USA, UK, HKG, UAE, Russia. Italy,
Germany, Africa, (some countries
offer great opportunity for contract
manufacturing as cost of labour
for handmade jewellery is very low
and we have skilled workers ).
There is also good opportunities in
countries which are known for
good holiday destination for
travellers from Europe and US
GROW SILVER
INDUSTRY
1.Build Awareness
about hallmarking in silver, create
common communication about
hallmarking, FAQ and others which
can be shared through social media
pages of stores selling Hallmark
silver, various pages of association,
community pages related to gold
and silver and same can be used
for in store communication.
Educated and well informed
customers are required to bring the
big change.
2. Collective
Marketing and same
communication
Promoting silver needs to be done
collectively which can talk about,
investment, different way silver can be
used as decor, gift and benefits of using
silver in household as it has antibacterial
benefits, Its precious, can be used in
various form
3. Design
When Indian buyers buy gold and
silver they always look for value for
money, resale as an investment
which can be used and also. There is
also a big opportunity to create and
develop brands in silver jewellery
and Silver Gifts which can be sold on
MRP and build on strong design.
4.Expand Base 5.Detailed planning of store
Scope and use Knowing your customer, Investment and most important also
location is very important with good visibility if most important.
offer products in multiple
How will you differentiate and spend time on that, above answer
categories such Master pieces
will help you plan the right inventory. When we work with any
sculptures , Gifts,Contemporary
retailers who want to plan silver stores we help them go in dept. to
furniture, Wall painting in silver ,
plan right based on our experience. Detail planning also works on
Hardware fittings for bags, and
revenue per sq ft, break even sales, inventory model, choosing a
office accessories right place and more.
6.Facilitate
retailers 7. Corporate gifting
Manufacturer should adapt and try to
traditionally silver products was most preferred for
work on a solutions to facilitate
gifting. This demand has been replaced due to lack of
retailers to maximise return on space
good design products available at different price point
allocated to silver section. Digital
with good packaging. To bring back lost market share in
catalogue, ready to ship inventory,
this category we need to come up with Good design
support of design services, regular
products build for various occasion, less lead time and
information sharing of latest trends.
ability to communicate value in gifting silver , consistent
Encourage them to try new products
quality in large order and good quality lacquer.
and help them build their unique
Blog by Rahul Mehta - MD Silver Emporium
identity in the same space.
SHRI ARUN RAMIKLAL MEHTA
ROSY BLUE COFOUNDER
Prominent Indian diamantaire Arun Ramniklal Mehta, one of
the founders of Rosy Blue, With his vision and business
acumen, he was able to seize opportunities, but above all else,
he always prioritized high integrity and business ethics
SHRI SHANKAR SEN
CHAIRMAN/MANAGING DIRECTOR AT SENCO GOLD LTD
Shri Shankar Sen was instrumental in putting the
Senco Gold and Diamonds brand on the national map,
He will always be remembered by industry veterans as a
shining example of Bengali entrepreneurship.
Issue no. e-001 | Aug | 2020
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