IBJA Aug 20 Edition 1

I B J A T I M E S b y P a s s i o n F o x

Passion Fox Innovations is a company

which has an ability to think beyond .
It’s about Innovations and creations of new ideas

of doing business and growing business .The
world market is very very large and how easily we
can reach and capture it with the help of
technology and latest available systems is what Nirav Mehta

we provide to all our customers . Director
A new fresh team with a great Vision to grow the PassionFox Innovations Pvt Ltd

company is it’s real ASSSET .In the current global
situation with all challenges the team has done a
wonderful job of CREATING CONSTRUSTING , &

CIRCULATING this First ever E-Magazine in the
jewellery industry. I wish my team all the very
BIG THANK YOU
best and a.
without them this was never possible ..

Lauching Soon !!



IBJA TIMES

Mines to Market jewellery

industry E- Magazine
PASSION COIMBATORE WORLD




Jewellers B2B E-guide
Grow It’s a journey which has just


begun and am sure we have as
Learn long way to go and grow .


With blessings of all mighty and
Earn good wishes of all known people
I Nirav Mehta director of
Passionfox would request you to
Succeed Enjoy our new way of doing

business marketing .
Win









TO

We at IBJA & PassionFox
had great time to putting this
e-magazine together for you

all and with each issue we
promise to deliver more










Shikha Barasia
Event Head
IBJA TIMES


Smita Dubey
Editior in Chief / Marketing Head
IBJA TIMES

ith the pandemic prevailing
ith more than 4 Months now Sheryl Lasrado
navigating business in this Operations & Cordination
uncertainty is something IBJA TIMES
we all need to contemplate. In the time of Crisis
our industry requires an approach to redefine
and reset their Business Plan.
This New Avatar of IBJA TIMES by
PassionFox Issue No. e-001 | Aug | 2020
Will help you to find your New Normal and
ensure you can make transition smoothly.
As firms reeling under both a Worldwide Pandemic
Amala Soni
and Financial Crunch, the economic landscape Operations & Cordination
cannot stop Evolving. It becomes even more IBJA TIMES
important for us to analyse what the coming few
months may have stored for Our Business. It's time
to Prioritise our Resources and Reinvent our
Business Models and Adapt the New Technology to
Market our Business through DigitalPlatform.This
Issue covers various topics like “Future of Gold “,
“Gold Returns Since 1975”, “Grow Silver Exports Jai Shah
or “Comparisons on Different Gold Products’ and Technology Head
29
29
much more with Brands Advertising from
Gems & Jewelry Industry.





Find us on

GAURANG CHOKSI

President - Marketing


G G C G u j r a t G o l d C e n t r e P r i v a t e L i m i t e d


































Gold is a way of going long on fear. Investors’ fear levels are particularly high right now, as the
coronavirus pandemic turned a global health crisis into an economic one. And it’s uncertain when
the world will recover from either of these crises.
It is in such times of uncertainty that gold is touted as a “safe haven” for those looking for shelter
from more traditionally volatile investments, like stocks.
“Compared to an investment in stocks, where even the biggest blue chip companies can (and have)
failed, an investment in gold often seems less risky, and time and again proved by the returns
offered on gold & silver.
Gold & Silver is the only instrument where there is never an entry level, which means right now is
time to invest, tomorrow is the time to invest and whenever you think is the time to invest. It is your
valuable returns along with cultivating a saving habit for your secure future.
GGC Gujarat Gold Centre is always striving hard to provide you the perfect quality and quantity at
the most competitive rate.
One of the empanelled refinery with in NSE Commodity Exchange which is within the perspective
of Indian gold standard. We commit to our valued customers that this is just a beginning, company
will keep growing and match with the world’s best refiner practice of the globe.








I B J A T I M E S b y P a s s i o n F o x

I B J A T I M E S b y P a s s i o n F o x

I B J A T I M E S b y P a s s i o n F o x

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precious metal.



+91 99782 08989 | [email protected]


www.gujaratgoldcentre.com

GUJARAT GOLD CENTER


REFINER BAR & COIN MANUFACTURER METTLER & ASSAYER

























































ASSAYING REFINING HALLMARKING


With more 20,000 fire assays Here we treat the gold to Shielding you from the
being performed every year, GGC cleanse the surroundings with unworthiness of your jewelry,
has engaged growth in the our refinery being the first the hallmarking of each gold
business by operating through private plant in India to piece is carried out by the
three nationally and successfully establish and CNC Laser Marking machine,
internationally accredited Gold maneuver an which is a non-impact
Assay Laboratories. environment-friendly process. method.








GUJARAT GOLD CENTRE (GGC) gathers its reputation of
being a leading domestic manufacturer of gold/silver bars +91 99782 08989
with the fineness of 999.0 along with providing the [email protected]
services of assaying and refining of scrap precious metal. www.gujaratgoldcentre.com









FUTURE OF GOLD REFINING IN INDIA







GOLD REFINING

INDUSTRY RECIEVED
IMPETUS JAMES JOSE

T h e I n d i a n g o l d r e f i n i n g i n d u s t r y


r e c e i v e d a m a j o r i m p e t u s w i t h t h e
i n t r o d u c t i o n o f t h e B I S s t a n d a r d f o r Secretary –Association of Gold
refineries and mints
g o o d d e l i v e r y b u l l i o n b a r s , o n   J a n 1 5 , 2 0 2 0 .
A n d t h e i n d u s t r y i s n o w g e a r i n g a h e a d t o
m e e t t h e c h a l l e n g e s a r i s i n g f r o m a n e w
(Managing Director of CGR
r e g u l a t o r y m e c h a n i s m f o r g o o d d e l i v e r y
Metalloys Pvt Ltd, Cochin)
b u l l i o n b a r s . A c r e d i b l e i n d u s t r y h a s d r i v e n
r e g u l a t o r y m e c h a n i s m f o r b u l l i o n b a r s , t h a t
s h a l l s a t i s f y a l l t h e s t a k e h o l d e r s - c o n s u m e r s ,
j e w e l l e r s , g o l d r e f i n e r i e s , b a n k s , a n d
c o m m o d i t y e x c h a n g e s , i s t h e n e x t l o g i c a l
s t e p t o e l e v a t e t h i s i n d u s t r y t o w o r l d - c l a s s
l e v e l s o f t r a n s p a r e n c y a n d f a i r t r a d e
p r a c t i c e s . T h e G o o d D e l i v e r y e c o s y s t e m
s h a l l h a v e t h e a r c h i t e c t u r e t o g i v e
a c c r e d i t a t i o n f o r r e f i n e r i e s p r o a c t i v e
m o n i t o r i n g o f t h e q u a l i t y o f b u l l i o n b a r s ,
a n d e n s u r i n g r e s p o n s i b l e s u p p l y
c h a i n s / s o u r c i n g o f r a w m a t e r i a l s , e t c .
W i t h t h e S E B I a p p r o v a l f o r s t a r t i n g f u t u r e s
IMPORT OF DORE
t r a d i n g a n d s p o t d e l i v e r y o f b u l l i o n a t t h e
c o m m o d i t y e x c h a n g e s , t h e 3 m a j o r
E
e x c h a n g e s a r e g o i n g a h e a d w i t h t h e i r
V e r s i n c e t h e i m p o r t o f d o r e h a s b e e n p e r m i t t e d f o r a c t u a l u s e r g o l d r e f i n e r i e s a
c e r t i f i c a t i o n p r o c e s s e s t o e m p a n e l g o l d
d e c a d e a g o , t h e g o l d r e f i n i n g i n d u s t r y h a s b e e n g r o w i n g s t e a d i l y , w i t h t h e s e t t i n g u p
r e f i n e r i e s f o r d e l i v e r y o f b u l l i o n p r o d u c t s a t
o f s e v e r a l m e d i u m a n d l a r g e s c a l e g o l d r e f i n e r i e s i n I n d i a a d h e r i n g t o i n t e r n a t i o n a l
t h e m a j o r l o c a t i o n s o f I n d i a a n d t h i s
s t a n d a r d s . T h e B I S l i c e n s e d g o l d r e f i n e r i e s a l o n e a r e h a v i n g a c o m b i n e d
p r o c e s s i s e x p e c t e d t o b e c o m p l e t e d i n
p r o d u c t i o n / r e f i n i n g c a p a c i t y o f a r o u n d 1 5 0 0 t o n n e s p e r a n n u m , m o r e t h a n a d e q u a t e t o
t h e c o m i n g m o n t h s . I t i s h e a r t e n i n g t h a t
c a t e r t o t h e c o u n t r y ’ s r e q u i r e m e n t o f 8 0 0 - 1 0 0 0 t o n n e s o f b u l l i o n p e r a n n u m . T h e s e
t h e t e c h n i c a l c o n d i t i o n a l i t y ' s f o r t h e i r
r e f i n e r i e s a r e l o c a t e d a c r o s s t h e I n d i a n s t a t e s , s o m e i n d i s t a n t i n d u s t r i a l a r e a s , m a i n l y
e m p a n e l m e n t o f g o l d r e f i n e r i e s a r e a t p a r
e n g a g e d i n b u l l i o n m a n u f a c t u r i n g f r o m i m p o r t e d g o l d d o r e , w h e r e a s t h e r e m a i n i n g o n e s
w i t h t h e b e s t i n t h e w o r l d , a n d t h e
a r e l o c a t e d n e a r t h e g o l d c o n s u m i n g / s c r a p g e n e r a t i n g c i t i e s . I n r e c e n t y e a r s , d o m e s t i c
r e l a x a t i o n s a r e p e r m i t t e d o n l y i n t e r m s o f
g o l d r e f i n e r i e s h a v e b e e n s u p p l y i n g 4 0 % o f t h e c o u n t r y ’ s a n n u a l r e q u i r e m e n t o f b u l l i o n ,
r e f i n i n g c a p a c i t y u t i l i s a t i o n p e r a n n u m
m o s t l y f r o m i m p o r t e d g o l d d o r e .
a n d o t h e r f i n a n c i a l p a r a m e t e r s o f t h e
r e f i n e r y .

I B J A T I M E S b y P a s s i o n F o x

FUTURE OF GOLD REFINING IN INDIA



O ne major hurdle faced by all these refineries is the periodic interruptions in the supply side of their raw material, be it the poor air


cargo connectivity from Latin American mining countries to the Indian cities, international flight embargos in the COVID scenario,
disruptions or regulatory changes in the dore exporting countries, cyclical fluctuations in the availability of domestic scrap or
upswings in the price of bullion in the international market.










































DURING COVID

The gold refining industry is looking forward to the revamping
In the COVID scenario and with changing geopolitical
of the gold monetization scheme (GMS) in such a manner that
trade turmoils, most of the asset class commodities like
the jewelry shops are incentivized to collect more of old gold for
crude, stocks, and currencies are becoming unattractive
refining and subsequent conversion to bullion at the BIS
for investors, leading to a massive inflow of investment
licensed gold refineries, which shall eventually be sold to the
demand into bullion-related investment products. And
even when many of the gold consuming locations are
bullion importing banks, to replace the costly imports of bullion,
under lockdown, we are witnessing a fairly good amount
affecting the CAD of the country. The past 6 months from
of business in the recycling of old gold, de pledging and
February onwards, has seen minuscule volumes of bullion
monetizing of mortgaged gold and some amount of
imports, mostly for export purposes, and the entire domestic
investment demand for gold bars and coins supplied by
demand for bullion has been met from the domestic recycled
the gold refineries. Here again, the lockdown of
scrap jewelry. Govt may take a cue from this scenario and
manufacturing units, interstate travel restrictions, and
encourage domestic recycling of gold by revamping the GMS,
logistics constraints are posing hurdles for the pan India
thereby benefiting all the stakeholders of the gold and bullion
movement of gold and bullion, leading to price
industry.
disparities in bullion across cities.
I B J A T I M E S b y P a s s i o n F o x









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PROVENANCE, SUSTAINABILITY AND DESIGN:

THREE CRITICAL AREAS FOR VALUE ADDITION

Article by Nirupa Bhatt, Senior Advisor, GIA



Jewellery has been part of the

Indian culture for centuries. From
adorning deities in sparkling

jewels to gifting gold on special
occasions, jewellery has a vivid

history in India. Spanning a
legacy of 5,000 years, the

jewellery of India is a striking
expression of the country’s
aesthetic and cultural history.

Indian women have been

wearing jewellery for centuries.
Women across cross section of
society, from rich to poor, seniors

to young, every woman possesses
some form of jewellery that

appeals to them and can afford.
Jewellery is the sign of beauty
and femininity for women and

they love flaunting it at every
possible occasion. Designs kept

changing with each era and
every decade had its own trend.

Owing to this universal appeal, the Indian gem and jewellery industry has flou rished ov er time.
Participants of G & J supply chain are enterprising and they con tinuou sly learn, unlearnt and
relearnt newer processes and method s of business. All of this for just on e goa l – to make the piece
inspirational. The industry has been sharing infor mation abou t how a piece of diamon d for med

billions of years ago, changed hands multiple times and transfor med itself into a brilliant cut
polished diamond that will adorn women for ages to come. Market’s & con sumers’ evol ution is a
continuous process. And sometimes, we may not not ice the obvious. Tod ay’s con sumer, especially
post the COVID-19 pandemic, is mor e aware and concerned abou t soc io econ om ic
responsibilities of our actions, our environ ment, to name a few.


I B J A T I M E S b y P a s s i o n F o x

About the Author Provenance




Nirupa Bhatt is the Senior Advisor at GIA Consumers and particularly women are very
aware of provenance. There are significant
opportunities for retailers to engage with the
consumers on this basis. For example, silk
coming from specific regions appeal in a
certain way to a certain section of consumers.
We have stores which sell products only from
certain region. Workmanship in Chikankari,
Zardosi, etc. is chosen by consumers for their
detailing and the occasion. Can we build on
this aspect valued by customers? I believe
jewellers can make each jewellery piece more
valuable by adding the story of origin of the

gemstones, metal, artist, to name a few.
Communication with customers beyond price
is key to survival. Many in the industry
believe that jewellery is purchased as
investment. By adding origin story, appeal of
each jewel can be enhanced.

The discovery of newer diamond mines,
the growing interest of consumers in the
origin of the gemstones and the rapid
Nirupa Bhatt
increase in availability of laboratory-
Senior Advisor -GIA grown diamonds has propelled the
industry to make different choices.
Focussed on GIA’s Diamond Origin However, what has become increasingly
Programme. She was the Managing Director of evident is the need for collaboration

GIA India and Middle East, and prior to that was between rough gemstone and precious
metal sources, gemstone cutters, pearl
the Marketing Manager – India at Argyle farms, jewellery manufacturers,
Diamonds/Rio Tinto. Ms. Bhatt has more than 30 wholesalers and retailers - whether you
years of experience, and is recognised for her are a single store, regional ornational chain

valuable contribution to the Indian gem & of stores. This tighter collaboration will
jewellery industry and for her in-depth improve transparency in the supply chain
and provide consumers the confidence of
understanding of the global diamond value chain.
buying ethically-sourced products.




I B J A T I M E S b y P a s s i o n F o x

Sustainability





When we discuss sustainability, the image
that flashes across our mind is of a child
drinking safe water or a school full of
children in countries where precious stones

and metals are mined - South Africa, Russia,
Botswana. While socio-economic
development of local mining communities

is critical, responsibility of all participants in
the value chain: miners, cutters,
manufacturers, traders and retailers is crucial
to maintain consumer confidence in the
industry. We have several examples of Indian

dimantaires, jewellers committing resources
for providing health and education to under
privileged.
Sustainability focuses on meeting needs of the
present without compromising the ability of future

generations to meet their needs. The pillars of sustainability
are: Economic, Environment and Social. It is not enough to

source gemstones and metal from ethical sources, it is
important to ensure that three components of sustainability

are respected by the industry – small to medium to large
businesses. And communicate to the customers. This will
raise the credibility of industry.

Each one of us have a role to play and a responsibility to ensure we practice sustainability in our businesses,

howsoever small business we may run. This includes safe and healthy environment for workforce, appropriate
process for disposal of waste and hazardous chemicals, training, and wellbeing of the communities.

Sustainability should be an industry goal and remember that this process is a journey. Each one of us must strive to
raise the bar every day on the best practices, constantly seeking new sources and new methods to improve the

lives of others while protecting the planet Jewellery brings wide range of emotions to consumers. It can mean love,
memory, inspiration, exclusiveness, exotic, to name a few. It is certainly more than just beautiful - it does a lot of
good in the world. We have the opportunity to inform consumers that there’s more than the joy of wearing a

beautiful piece of jewellery – it contributed to socio-economic development, it supported a family, educated a
child, supported an artist.



I B J A T I M E S b y P a s s i o n F o x

Design



Speaking of artists, jewellery Designers play critical role in all
designers are an industries - from IT, Apparel, These, and many more
integral part of the jewellery Automobile, Architecture and avenues, continue to
value chain. For many years, many others - including jewellery not only challenge us
the likes of Cartier, Tiffany, and industry. Consumers remain loyal as an industry, but also
many more luxury brands have to a jeweller for many reasons.
our ability to challenge
taken inspiration from Indian Some we discussed above and
culture and motifs. I believe other important reasons are the status quo. Amidst
designers, manufacturers, design, quality and customer these difficult times,
merchandisers and retailers service. The jewellery designing let us work together to
should collaborate, share process is a mix of art and science. ready the Indian gem
modern manufacturing Designers should be encouraged to
and jewellery industry
techniques and best visit markets and meet consumers
practices to optimise to understand the environment, for the next phase of
inventory, and offer great consumer behaviour and their growth.
products for consumers. preferences.





I B J A T I M E S b y P a s s i o n F o x











ANURAG RASTOGI






IBJA STATE PRESIDENT - UTTAR PRADESH













































































I B J A T I M E S b y P a s s i o n F o x

IBJA UTTAR PRADESH







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5 फरवरी 2018 को उ र दश का दा य व मुझ स पा गया
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जी को मु य अ त थ क प म मथुरा क भ काय म म आमं त कया और उ ह क साथ वह खुद हम को लेकर संसद म Written by Anurag Rastogi
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ी नम ला सीतारमण जी क साथ मलने को गई




























Nirmala Sitharaman - Minister of Finance and Corporate Affairs of India







I B J A T I M E S b y P a s s i o n F o x

जसम हमन खुद नम ला जी को पूरा ोजे ट समझाया और वह ोजे ट हमारा वत मान
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वेलस तक प ंचान का काम कर

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संगठन क तरफ स मुखता क प म लया सही माल लोग को उपल हो इसक लए हम
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नरंतर यासरत रहत ह
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े
े
साथ अपना काम करता रहा और आज वह दश म ही नह पूर दश म सबस सव प र तर

े
े

े
पर काम कर रहा ह ै
ु
े


े
अभी हाल म संगठन क तरफ स 40 कलो चांद भ ी राम लला क ी चरण म उ र
दश क तरफ स भ ट क गई जसम यहा क छोट बड़ सभी वेलस न 10 ाम 20 ाम 50
े
े
ं
े

े
े
े


ाम 100 ाम स लेकर 1 कलो मा ा तक चांद भ क ी चरण म वय क इ ा स े
ु
ं
े
े
ै
सम प त कया ह
Written by Anurag Rastogi ाथ ना क हमन उ र दश क सुर ा क स उ र दश क डीजीपी ी ओ पी स ह जी
े

जसको लेकर म वय रामलला क ी चरण म गया और सब का अंश वीकार करन क
े

ं
े
े
े
े
े
े
े

क साथ मलकर वृहद काय म क और यहा क स यो रट को लेकर हमेशा सजग रह और
ं
पूरी को शश क

े
े

ं
े
ै
ं
े
यहा जतन भी लूट और डकती क कस ए उसम इ डया बु लयन वेलस एसो सएशन न पूण
प स 70 परस ट स 75 परस ट कस को खुलवान म और माल को रकवरी करान म
े

े
े
े
े

सफलता ा त क


मी डया इले ॉ नक मी डया पु लस शासन तथा सम त शासन का हम पूण सहयोग ा त
होता ह ै
े
े
े
समय-समय पर हम सबक लाभ क लए हम नरंतर सभी क टच म रहन का य न करत े

े
े
े


े

े
ं

े
े
दश म इ डया बु लयन वेलस एसो सएशन क आन क बाद दश क वेलस बंधु म एक
ै
े
नई ऊजा का संचार आ ह और ब त स लोग इस पर पूण प स व ास करत ए इनक े


े
े
ारा बनाई गई नी तय का पूण प स समथ न करत ह

े
े
े
लॉकडाउन क अंतग त हमन 25 स ऊपर व भ े णय म वेबीनार आयो जत कए जसको
े
े

े
े
काफ लोग न दखा और सराहा जसम मुख प स एमएसएमई इ योर स ए सपोट से टर

ं
े

े
ै
े
ै
े
े
लॉकडाउन क बाद स वर से टर कस आग बढ़ सकता ह लॉक डाउन क बाद रोड से टर
कस भर सकता ह जीएसट क ऊपर हाल मार क ऊपर व भ तरह क तथा इकॉमस
ै
ै
े
े
े
े
े
लेटफॉम पर वशेष प स हमन वेबीनार आयो जत कए
े

I B J A T I M E S b y P a s s i o n F o x

Nirmala Sitharaman - Minister of Finance and Corporate Affairs of

India and Hema Malini - MP Mathura ( Member of Loksabha )

























































I B J A T I M E S b y P a s s i o n F o x











Ketan Kothari



DIRECTOR AT AUGMONT GOLDTECH & ARVOG FINANCE















































I B J A T I M E S b y P a s s i o n F o x

DIFFERENT GOLD PRODUCTS
DIFFERENT GOLD PRODUCTS

The current situation of the
pandemic has definitely been
a jolt to the urban millennials
who believed in the ideology
of going with the flow and
living in the moment. The
market situation has forced
them to evaluate their
lifestyle and practice the habit
of saving more frequently and
minimizing frivolant
expenses. The current global
scenario has resulted in a
price rise for gold and amidst
a very wary stock market, all
investors are turning to park
their wealth in the yellow
metal. This sudden interest in
the metal has turned people to

I
R look for the various forms of
A investment options available
H in gold.
T
O
K In a country, which is the largest consumer of Gold has a lot of sentimental value Gold can be bought through various
gold, it is disheartening to know that the attached to it for Indians. The young avenues. Everything is based upon
N
A awareness about the various forms of gold and urban professionals prefer to invest in the intention of the buyer, the
T its investment products are largely unknown to assets that they can resell at a later stage investment period, requirement in
E the public at large. While India continues to to yield higher returns. The fierce the physical form or just an
K
thrive its gold market on the basis of jewellery competition that gold faces from other exposure to the changes in its
y buying from households during the wedding assets has made the market take prices. One has a variety of
B
season as well as for religious purposes, one cognisance of this fact and change its old investment options in gold to
cannot deny the fact that this understanding of ways. Gold retailers and jewellers have choose from even when one already
India’s gold market is skewered and superficial. adapted to the new style of working with owns physical gold.
India’s demand for gold is not limited and their modified understanding and open
restricted to jewellery manufacturing; it is also approach about the market to present Gold products can be
inclusive of coins, bullions, industrial use in their products in varied ways to divided into three groups:
electronics, medical purposes and also as a customers to lure them through the new
backup for financial products like ETFs. technology. a. Physical gold products

The World Gold Council reports that There are a variety of gold products to b. Non-physical gold
millennials in India are wary of investing their invest in according to one’s sensibility. It products
money in gold as an adornment. is however the lack of awareness about
With swanky imitation and affordable them that people restore themselves to c.Products for those who
diamonds, the young unlike their parents investing in gold jewelry as their only already have physical
are falling out of love with the yellow metal. option. Consumers are evolving and to gold
While the new generation may not be investing stay abreast with their consumers, the Indians love the physical aspect of
in gold however, they are not shy of investing gold industry is making multiple efforts gold because of various reasons. The
their money in the right avenue. Thus, a larger to evolve and appeal to this new biggest advantage of having physical
proportion of the country’s young population generation of internet and tech savvy gold is that it’s uncomplicated for
prefers to invest their money in mutual funds users. Remarkable efforts in terms of general public. However, it is prone
through SIPs or fixed deposits or stocks that operation, marketing strategies, to storage issues and hence theft. For
offer less risk and assured returns. Data shows flexibility of payment, online presence of those who prefer to own physical gold
that millennials are driven towards investments businesses is sure to win the love back of then they should check out the
and are more likely to invest in financial the millennials for the precious following options.
assets than physical assets. yellow metal.

I B J A T I M E S b y P a s s i o n F o x

PHYSICAL



GOLD



PRODUCTS













B y K E T A N K O T H A R I

















A gold bar is an ideal form of investment for those who seek the
comfort of physical asset as well as an easy option to liquidate in
the long run.

Made in a rectangular form in different ranges from 0.5gm to 1kg,
this is gold in the purest form. Coins are a preferred mode of
GOLD BARS & COINS buying option for people across the length and breadth of the
country for gifting purposes.


It is available in standard options of 22K or 24K but can be
customized to suit purposes. The most popular weights for the
coins are anything between 1gm to
10gm.





This investment is popular among the masses
considering the ease of dealing in gold with its mode
of operation totally online as the name suggests. DIGITAL GOLD
Augmont’s Digi Gold option allows consumers to
invest in physical gold for as low as an investment of
one rupee online. The flexibility of investment
options with the assurance of gold’s purity, safety
and security is a huge boon for internet savvy
investors who believe in parking their wealth in gold.
An investment based on an informed decision is
much better and more likely to reap benefits. Thus,
choose a preferred mode of investment wisely.


I B J A T I M E S b y P a s s i o n F o x

EMI GOLD
EMI GOLD
EMI GOLD
Augmont’s is an extremely
popular product in the rural markets. Daily
wage earners, low income group people
are shy of entering jewellery showrooms.

These people buy basic jewelry articles
sold in the range of 1gm to 10gms in
tamper proof packaging.



The price is fixed upfront and the EMI is
paid over 6 to 9 months after which

delivery is taken. This is more of investible
jewellery but better than investing in coins

as they can be put to use and the making
charges are nominal. B y K E T A N K O T H A R I




































GOLD JEWELLERY SCHEME





This is one scheme that is in vogue in the country since time immemorial as it works for the middle class Indian
population who prefer gold jewellery as an investment option on multiple occasions. Under this scheme customers
are allowed to save a pre-fixed amount with the jeweller (similar to an SIP) for a pre-decided term. Upon the
completion of the term the customer is eligible to purchase a piece of gold jewellery from the amount saved on a
special discounted rate as offered by the retailer. Big market Brands in the gold industry offer these schemes and they
are extremely popular.

An investor whose sole aim is to invest and enjoy gains from it should ideally opt for non-physical gold products to
enjoy the feasibility of no storage and safety free things. However an investor should make a note that paper gold,
when converted into physical gold may be tax inefficient. Capital gains tax in inevitable at the time of buying
physical gold on the sale proportion incurred between the times of investment to the
time of selling.

I B J A T I M E S b y P a s s i o n F o x

NON-PHYSICAL




GOLD PRODUCTS



GOLD
K

GOLD B y o K t e t g a r n a p h s t h b a y r i v a r i o u s s o u r c e s
o
o

P
h
BACKED
BACKED A gold-backed ETF is an ideal for an investor who prefers to not only
diversify his portfolio but is also looking for a safer mode of
investment. In truth told a gold-backed ETF is an exchange-traded fund
(ETF) that continuously keeps a check on the domestic price of gold.



A gold-backed ETF exists in paper format and is a preferable financial
asset for investment because of its availability through the stock

market and ease of buying it. They are simply put shares which are
sold as a representation of a fixed quantity of gold. An interesting
thing about the gold ETF is the flexibility of it in selling on the same
price PAN India.





These bonds are issued by the Reserve Bank of India on behalf of the
Government of India. As investors get returns that are linked to gold

price, the scheme offers the same benefits as physical gold. They can
be used as collateral for loans and can be sold or traded on stock
exchanges. Sovereign gold bond schemes are a for a tenor of 8 years,
however customers are offered the option to redeem or encash their
bonds after a period of 5 years as issued on coupon payments.

Investors can enjoy an interest rate of 2.25% on this scheme.






GOLD FUNDS ARE HIGHLY UNDERRATED BUT THIS MODE OF INVESTMENT IS

HIGHLY RELIABLE AS WELL AS VALUABLE TO ONE’S PORTFOLIO
DIVERSIFICATION. THE WORKINGS OF GOLD FUND IS AS EASY AS A MUTUAL
FUND AND WITH MULTIPLE OPTIONS AVAILABLE TO INVEST, THIS IS ONE OF
THE EASIEST OPTIONS TO DIRECTLY INVEST IN GOLD.


WITH THE POSSIBILITY OF INVESTING IN GOLD FUNDS SYSTEMATICALLY
THROUGH ANY AMOUNT YOU DEEM FIT, THIS IS AN EXCELLENT WAY OF
DIVERSIFYING ONE’S PORTFOLIO AND MINIMIZING RISK. THESE FUNDS
INVEST IN GOLD MINING STOCKS AND DO HAVE A SMALL EXPOSURE TO
MINING STOCKS OF OTHER METALS. HOWEVER, IN INDIA INVESTORS
LOOKING TO INCLUDE THIS IN THEIR PORTFOLIO NEEDS TO INVEST IN
GLOBAL MINING STOCKS.


I B J A T I M E S b y P a s s i o n F o x

This is a highly speculative and leveraged

form of exposure to gold. Hence, retail
Gold Future customers should never invest in these
& formats. This is best for industry participants

Gold Option for their hedging needs. MCX is
India’s leading gold futures and options

exchange with various contracts.


The beauty of gold is that existing owners of
gold can benefit a lot from the same as well.

Gold as an investment never goes
wasted. It can always be the savior in tough
times and one can avail loans

against it or simply sell it. Owners of gold can
also opt for earning a regular

interest on their physical gold holdings.





IF YOU WANT TO EARN REGULAR INTEREST ON GOLD
Gold
THIS IS AN IDEAL SCHEME INTRODUCED BY THE GOVERNMENT TO ALLOW PEOPLE TO EARN
Monetization INTEREST ON THE GOLD THAT IS LYING UNUSED IN THEIR VAULTS AND BRING IT TO USE. ON
Scheme
DEPOSITING PHYSICAL GOLD, ONE IS LIABLE TO EARN AN INTEREST VALUE AND THIS SYSTEM IS
OPERATIVE ON THE APPRECIATION OF THE METAL TOO. THIS SCHEME IS ALBEIT MORE LIKE A
FIXED DEPOSIT SCHEME, WHERE GOLD IS CHECKED FOR PURITY, ISSUED A CERTIFICATE.
EARNINGS FROM GOLD IS RECEIVED ANNUALLY ON THE RATE ONE DEPOSITED THE GOLD IN
THIS SCHEME. THIS SCHEME ENJOYS SOME EXEMPTION ON TAX.




IF YOU WANT TO AVAIL LOANS AGAINST GOLD


A LOAN AGAINST THE GOLD LYING IN THE BANK LOCKER AT A LOWER INTEREST
THAN THE PERSONAL LOAN IS A PREFERRED WAY OF UTILIZING OLD GOLD
JEWELRY AND ORNAMENTS. THE LOAN AGAINST GOLD IS EASILY PROCESSED
WITH MINIMUM DOCUMENTS REQUIRED FOR THE SAME AND CAN BE EASILY
PAID THROUGH MONTHLY INSTALLMENTS.


IF YOU WANT TO ENCASH YOUR GOLD







SELLING GOLD AS SCRAP THAT HAS LOST ITS VALUE TO OR IS
OF NO USE, BROKEN OR TANGLED IS A COMMON PRACTICE.
THIS SCRAP IS SENT TO REFINERIES FOR THE RECYCLING OF
SCRAP GOLD GOLD WHICH IS AGAIN SOLD TO MANUFACTURE SOMETHING
ELSE. GOLD IS GOLD WORTH EVERY PENNY.


I B J A T I M E S b y P a s s i o n F o x