0011_FUM_2022 FUM Media Kit_Redesign_Rev0322_2

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MEDIA KIT

To Advertise, Contact www.franchising.com
[email protected]
800.289.4232 ext. 202

Now is your time for growth.

Franchise Update Media (FUM) is the trusted resource Only Franchise Update Media reaches
for the franchise industry. For 30+ years, FUM has these three key franchising audiences:
been the leader in providing valuable content to
franchisors, franchisees and franchise prospects. Franchisors
Multi-Unit &
We deliver unmatched reach and scale across Multi-Brand Franchisees
multiple platforms from print, digital and conferences. Franchise Prospects
Individually, they offer focused targeting through
meaningful content. Layered together, they
reach the largest audience for your brand.

If you want to reach, influence and motivate
the largest audience of franchise executives,
owners and franchise prospects, your number
one resource is Franchise Update Media.

Franchise Update Media & Advisory Board Power

For each individual conference, we assemble and work
with an Advisory Board of franchising leaders and
influencers to develop relevant and timely content each
and every year. The Advisory Board involvement and
our commitment to quality content is what makes our
conferences the must-attend events in franchising.

9 • [email protected] | 800.289.4232 ext. 202

Our conferences draw thousands of
Franchisors, Multi-Unit & Multi-Brand
Franchisees and Service Providers. Each
individual conference has a specific
focus and audience – Multi-Unit &
Multi-Brand Franchisees, Franchisors
and International Development.

Tuesday, March 29 — Friday, April 1, 2022
Caesars Forum, Las Vegas, NV

The annual Multi-Unit Franchising Conference is the
premier event targeting multi-unit franchisees in the
food, hospitality, retail and service sectors – along with
developers, chain store operators and private investment
groups looking to build and expand multi-unit operations.
This is the ultimate deal-making event for franchisors,
multi-unit franchisees and service providers. Our
exhibit hall is the central meeting place for Multi-Unit
Franchisees to explore new brands and supplier services.
Please visit: www.multiunitfranchisingconference.com

1,800+ Attendees Registered

670 Franchisees Registered

309 Exhibitors & Sponsors

12,000 Total Units Owned
& Operated

$11B+ Total Annual Revenue

77% Franchisees Seeking
New Brands

3,700 Units to Open in the
Next 12 Months
[email protected] | 800.289.4232 ext. 202 • 10

Tuesday, October 18 – Thursday, October 20, 2022
Intercontinental Hotel, Buckhead Atlanta

The Franchise Leadership & Development Conference (FLDC) is all about brand 492
growth and development. FLDC is designed for Franchisor Executives to gain
valuable insight to build great franchise organizations and then manage them Total Attendees
correctly. If you are a supplier looking to strengthen or create new relationships
with Franchisors you do not want to miss this once a year event. Exclusive to 190
franchisor attendees and supplier sponsors. Please visit:
www.franchisedevelopmentconference.com Franchise Brands

Exclusive to FLDC is the Franchise CEO Summit and Annual 301
STAR Awards presentation.
Franchisor Professionals
Under 1M 8%

1M-8M 12%

8M – 20M 8%

Franchise 20M – 40M 9%
Attendee
System-Wide 40M-60M 11%
Gross Sales
60M – 80M 4%

80M – 100M 8%

Over 100M 40%

0 5 10 15 20 25 30 35 40

Numbers based off FLDC October, 2019

11 • [email protected] | 800.289.4232 ext. 202

CEOs
& Presidents

Tuesday, June 21 - Thursday, June 23, 2022 CMOs
Intercontinental Hotel, Buckhead Atlanta & VPs
Marketing Director
www.francxc.com & Marketing Managers

Franchise Customer Experience Conference Field Marketing,
Communications,Tech,
Be a part of this first-of-its kind event for franchising, Development & Social
focused on the customer experience. 0 5 10 15 20 25 30 35 40

Today, the pace of change in technology, marketing Numbers based off FMLC June, 2019
and operations blurs the lines between organizational
functions, creating new challenges for franchise leaders. 350+ Total Attendees

That’s why Franchise Update Media and the 200 Franchisors
International Franchise Association have partnered
to deliver a new educational and networking 146 Franchise Brands
event for franchise executives responsible for the
experience and outcomes of the multiple types of
customers within the unique franchise model.

To serve consumers, businesses, franchisees, and
employees in a time of rapid change requires franchise
leaders to build a deep understanding of the data,
best practices and tools to best leverage marketing,
operations, and technology resources for brand success.

Join us as we create a ground-breaking new
space for the ideas, inspiration and networking
for franchise leaders charged with improving the
experience and outcomes for all customers.

[email protected] | 800.289.4232 ext. 202 • 12

MagazinesQ1|2021 Q2 | 2021

PIZZA- DDEEACL OAFDTHEE Multi-Unit Franchisee Magazine
PRENEUR Franchise Update Magazine

Robby Basati bought his first Franchise Update Media’s Print – Relevant and Effective.
Mountain Mike’s at 20
Laser-Focused Targeting
MEGA 99 RANKINGS 2021 GROWTH PLANS REAL ESTATE TRENDS MULTI-BRAND 50 RANKINGS 5 WAYS TO DIVERSIFY CAPITAL GAINS Individual publications for each audience – Multi-
Top U.S. franchisees by How to find the money you Tips on landing the deal you Top U.S. franchisees by total units Add brands for financial 7 multi-unit operators talk Unit, Multi-Brand Franchisees and Franchisors.

total number of units pg. 38 need pg. 46 want pg. 52 pg. 34 security pg. 58 funding pg. 62 A Trusted Source
For over 30 years, we have grown to be the
Business Intelligence for Growing Franchisors Q4 | 2020 Business Intelligence for Growing Franchisors Q1 | 2021 #1 media resource in franchising.

2021 Controlled Circulation
ANNUAL Ensures you are reaching only your desired audience.
FRANCHISE
DEVELOPMENT Engagement
& MARKETING Our Magazines inspire readers with
REPORT relevant and meaningful content including
peer-to-peer success profiles.

Effective
Frequency of your brand message to focused
readers will drive recognition, interest and action.

Q3 | 2021 Q4 | 2021

BIGGEST MVP
AND BEST AWARDS

Jamie Weeks has 102
Orangetheory studios — so far!

MULTI-UNIT 50 DEI – IT’S TIME! TECH TOOLS! 2021 DOMINATORS MUFC ROCKS IT! SAVE THE DATE
The most “multi-friendly” brands Diversity, equality, and inclusion 4 franchisees turned to tech to Franchising’s largest MSAs and Multi-Unit Franchising Conference
2022 MU M U LT I - U N I T
in the U.S. ranked pg. 34 come to franchising pg. 50 ride out the pandemic pg. 54 operators ranked pg. 47 sets new records pg. 52 FC FRANCHISING
CONFERENCE

March 29 - April 1, 2022 | Las Vegas

Business Intelligence for Growing Franchisors Q2 | 2021 Business Intelligence for Growing Franchisors Q3 | 2021

TECHNOLOGY 3rd Annual INN I believe in the power of print to reach our
ISSUE Competition OVA target audience. Franchise Update Magazine
Winners TION has been a valuable resource for driving
leads for our brands.”
AWARDS
Tom Epstein, CEO

Franchise Payments Network, POLN8

13 • [email protected] | 800.289.4232 ext. 202

FrMaultni-Ucnit hisee
Magazine

Multi-Unit Franchisee Magazine 70% 60%
is the only industry publication
providing content important to multi- Read Magazines Find Content Relevant
unit franchisees today. Published Frequently or Regularly & Interesting
quarterly, the content covers
inspirational peer success stories, 63% 51%
focused analysis of markets and
trend reporting that supports growth Are Looking to Add Find Info on New Brands
of successful franchise enterprises. Additional Brands Interesting & Relevant
Unmatched distribution through
subscribers, distribution throughout to Portfolio
the year at industry conferences
and expos and always available
digitally on Franchising.com.

Print Distribution Q1 | 2020 Q2 | 2020 Q3 | 2020

Total Print 21,500

Franchisees 17,000

Franchisors 2,500

Conferences 1,500 COPING WITH

Other 500 MEGA 99 MULTI-BRAND 50 COVID

At just 32, Kyle Welch is Cold Stone Dustin King becomes the 3rd
Creamery's largest franchisee generation to lead the family business

Print & Digital Readership MEGA 99 LIST LEASE NEGOTIATION CAPITAL WON MULTI-BRAND 50 2020 MUFC PREVIEW DELIVERY DILEMMAS MUFs SPEAK OUT ON COVID-19 MULTI-UNIT 50 THE PPP FLEXIBILITY ACT
Print Readership 51,000 Tips on landing the deal you How to find the money you Largest U.S. operators and Restaurants race to keep up
Digital Readership 32,031 Top U.S. franchisees by Multi-Unit Franchising How 17 franchisees are riding out the The most “multi-friendly” Borrowers buy more time and
Total Readership 83,031 total number of units pg. 44 want pg. 52 need pg. 58 their favorite 25 brands pg. 38 Conference rescheduled pg. 50 with “eating in” trends pg. 60 pandemic pg. 06 brands in the U.S. ranked pg. 46 flexibility to spend funds pg. 52

[email protected] | 800.289.4232 ext. 202 • 14