0011_FUM_2022 FUM Media Kit_Redesign_Rev0322_3

MEDIA
KIT

To Advertise, Contact: [email protected] • 800.289.4232 ext. 202
www.franchising.com

Now is
your time
for growth.

Franchise Update Media (FUM) is the trusted resource
for the franchise industry. For 30+ years, FUM has
been the leader in providing valuable content to
franchisors, franchisees and franchise prospects.
We deliver unmatched reach and scale across multiple
platforms from print, digital and conferences. Individually, they
offer focused targeting through meaningful content. Layered
together, they reach the largest audience for your brand.
If you want to reach, influence and motivate
the largest audience of franchise executives,
owners and franchise prospects, your number
one resource is Franchise Update Media.
Franchise Update Media & Advisory Board Power
For each individual conference, we assemble and work
with an Advisory Board of franchising leaders and
influencers to develop relevant and timely content each
and every year. The Advisory Board involvement and
our commitment to quality content is what makes our
conferences the must-attend events in franchising.

Only Franchise Update Media reaches these
three key franchising audiences:

Franchisors

Multi-Unit &
Multi-Brand Franchisees

Franchise Prospects

16 • [email protected] | 800.289.4232 ext. 202

[email protected] | 800.289.4232 ext. 202 • 17

Our conferences draw thousands of Franchisors, Multi-
Unit & Multi-Brand Franchisees and Service Providers.
Each individual conference has a specific focus and
audience – Multi-Unit & Multi-Brand Franchisees,
Franchisors and International Development.

Tuesday, March 29 — Friday, April 1, 2022
Caesars Forum, Las Vegas, NV
The annual Multi-Unit Franchising Conference is the
premier event targeting multi-unit franchisees in the
food, hospitality, retail and service sectors – along with
developers, chain store operators and private investment
groups looking to build and expand multi-unit operations.
This is the ultimate deal-making event for franchisors,
multi-unit franchisees and service providers. Our exhibit
hall is the central meeting place for Multi-Unit Franchisees
to explore new brands and supplier services.
Please visit: www.multiunitfranchisingconference.com

1,800+

Attendees Registered

670

Franchisees Registered

309

Exhibitors & Sponsors

12,000

Total Units Owned & Operated

$11B+

Total Annual Revenue

77%

Franchisees Seeking New Brands

3,700

Units to Open in the Next 12 Months

18 • [email protected] | 800.289.4232 ext. 202

Tuesday, October 18 – Thursday, October 20, 2022
Intercontinental Hotel, Buckhead Atlanta

The Franchise Leadership & Development Conference
(FLDC) is all about brand growth and development. FLDC is
designed for Franchisor Executives to gain valuable insight
to build great franchise organizations and then manage them
correctly. If you are a supplier looking to strengthen or create
new relationships with Franchisors you do not want to miss
this once a year event. Exclusive to franchisor attendees and
supplier sponsors. Please visit:
www.franchisedevelopmentconference.com

Exclusive to FLDC is the Franchise CEO Summit and Annual
STAR Awards presentation.

Franchise Attendee System-Wide Gross Sales

Under 1M 8%

1M-8M 12%

8M – 20M 8%

20M – 40M 9%

40M-60M 11%

60M – 80M 4%

80M – 100M 8%

Over 100M 40%

0 5 10 15 20 25 30 35 40

Numbers based off FLDC October, 2019

492

Total Attendees

190

Franchise Brands

301

Franchisor Professionals

[email protected] | 800.289.4232 ext. 202 • 19

Tuesday, June 21 - Thursday, June 23, 2022
Intercontinental Hotel, Buckhead Atlanta
www.francxc.com

Franchise Customer Experience Conference
Be a part of this first-of-its kind event for franchising,
focused on the customer experience.
Today, the pace of change in technology, marketing
and operations blurs the lines between organizational
functions, creating new challenges for franchise leaders.
That’s why Franchise Update Media and the International
Franchise Association have partnered to deliver a new
educational and networking event for franchise executives
responsible for the experience and outcomes of the multiple
types of customers within the unique franchise model.
To serve consumers, businesses, franchisees, and
employees in a time of rapid change requires franchise
leaders to build a deep understanding of the data,
best practices and tools to best leverage marketing,
operations, and technology resources for brand success.
Join us as we create a ground-breaking new
space for the ideas, inspiration and networking
for franchise leaders charged with improving the
experience and outcomes for all customers.

CEOs
& Presidents

CMOs
& VPs

Marketing Director
& Marketing Managers

Field Marketing,
Communications,Tech,
Development & Social

0 5 10 15 20 25 30 35 40

Numbers based off FMLC June, 2019

350+ Total Attendees

200 Franchisors

146 Franchise Brands

20 • [email protected] | 800.289.4232 ext. 202

Q1 | 2021 Q2 | 2021 Magazines

PIZZA- DDEEACL OAFDTHEE Multi-Unit Franchisee Magazine
PRENEUR Franchise Update Magazine

Robby Basati bought his first Franchise Update Media’s Print – Relevant and Effective.
Mountain Mike’s at 20
Laser-Focused Targeting
MEGA 99 RANKINGS 2021 GROWTH PLANS REAL ESTATE TRENDS MULTI-BRAND 50 RANKINGS 5 WAYS TO DIVERSIFY CAPITAL GAINS Individual publications for each audience – Multi-
Top U.S. franchisees by How to find the money you Tips on landing the deal you Top U.S. franchisees by total units Add brands for financial 7 multi-unit operators talk Unit, Multi-Brand Franchisees and Franchisors.

total number of units pg. 38 need pg. 46 want pg. 52 pg. 34 security pg. 58 funding pg. 62 A Trusted Source
For over 30 years, we have grown to be the
Business Intelligence for Growing Franchisors Q4 | 2020 Business Intelligence for Growing Franchisors Q1 | 2021 #1 media resource in franchising.

2021 Controlled Circulation
ANNUAL Ensures you are reaching only your desired audience.
FRANCHISE
DEVELOPMENT Engagement
& MARKETING Our Magazines inspire readers with relevant and meaningful
REPORT content including peer-to-peer success profiles.

Effective
Frequency of your brand message to focused readers
will drive recognition, interest and action.

Q3 | 2021 Q4 | 2021

BIGGEST MVP
AND BEST AWARDS

Jamie Weeks has 102
Orangetheory studios — so far!

MULTI-UNIT 50 DEI – IT’S TIME! TECH TOOLS! 2021 DOMINATORS MUFC ROCKS IT! SAVE THE DATE
The most “multi-friendly” brands Diversity, equality, and inclusion 4 franchisees turned to tech to Franchising’s largest MSAs and Multi-Unit Franchising Conference
2022 MU M U LT I - U N I T
in the U.S. ranked pg. 34 come to franchising pg. 50 ride out the pandemic pg. 54 operators ranked pg. 47 sets new records pg. 52 FC FRANCHISING
CONFERENCE

March 29 - April 1, 2022 | Las Vegas

Business Intelligence for Growing Franchisors Q2 | 2021 Business Intelligence for Growing Franchisors Q3 | 2021 “I believe in the power of print to reach

TECHNOLOGY 3rd Annual INN our target audience. Franchise Update
ISSUE Competition OVA Magazine has been a valuable resource
Winners TION
”for driving leads for our brands.
AWARDS Tom Epstein, CEO
Franchise Payments Network, POLN8

[email protected] | 800.289.4232 ext. 202 • 21

FrMaultni-Ucnit hisee
Magazine

Multi-Unit Franchisee Magazine is the only industry Print Distribution Print & Digital Readership
publication providing content important to multi-unit Print Readership 51,000
franchisees today. Published quarterly, the content Total Print 21,500 Digital Readership 32,031
covers inspirational peer success stories, focused Total Readership 83,031
analysis of markets and trend reporting that supports Franchisees 17,000
growth of successful franchise enterprises. Unmatched
distribution through subscribers, distribution throughout Franchisors 2,500
the year at industry conferences and expos and
always available digitally on Franchising.com. Conferences 1,500

70% Other 500

Read Magazines Frequently or Regularly 60%

Find Content Relevant & Interesting

63% 51%

Are Looking to Add Additional Find Info on New Brands
Brands to Portfolio Interesting & Relevant

Q1 | 2020 Q2 | 2020 Q3 | 2020

MEGA 99 MULTI-BRAND 50 COPING WITH

At just 32, Kyle Welch is Cold Stone Dustin King becomes the 3rd COVID
Creamery's largest franchisee generation to lead the family business

MEGA 99 LIST LEASE NEGOTIATION CAPITAL WON MULTI-BRAND 50 2020 MUFC PREVIEW DELIVERY DILEMMAS MUFs SPEAK OUT ON COVID-19 MULTI-UNIT 50 THE PPP FLEXIBILITY ACT
Tips on landing the deal you How to find the money you Largest U.S. operators and Restaurants race to keep up
Top U.S. franchisees by Multi-Unit Franchising How 17 franchisees are riding out the The most “multi-friendly” Borrowers buy more time and
total number of units pg. 44 want pg. 52 need pg. 58 their favorite 25 brands pg. 38 Conference rescheduled pg. 50 with “eating in” trends pg. 60 pandemic pg. 06 brands in the U.S. ranked pg. 46 flexibility to spend funds pg. 52

[email protected] | 800.289.4232 ext. 202 • 23