0011_FUM_2022 FUM Media Kit_Redesign_Rev0322_1

2022

Media Kit

To Advertise, Contact
[email protected]
800.289.4232 ext. 202
www.franchising.com

Introduction

Now is
your time
for growth.

Franchise Update Media (FUM) is the
trusted resource for the franchise
industry. For 30+ years, FUM has
been the leader in providing valuable
content to franchisors, franchisees
and franchise prospects.
We deliver unmatched reach and
scale across multiple platforms
from print, digital and conferences.
Individually, they offer focused
targeting through meaningful content.
Layered together, they reach the
largest audience for your brand.
If you want to reach, influence and
motivate the largest audience of
franchise executives, owners and
franchise prospects, your number one
resource is Franchise Update Media.
Franchise Update Media
& Advisory Board Power
For each individual conference, we
assemble and work with an Advisory
Board of franchising leaders and
influencers to develop relevant and
timely content each and every year.
The Advisory Board involvement and
our commitment to quality content
is what makes our conferences the
must-attend events in franchising.

Only Franchise Update
Media reaches these three
key franchising audiences:
• Franchisors
• M ulti-Unit &

Multi-Brand Franchisees
• Franchise Prospects

2 • [email protected] | 800.289.4232 ext. 202

Conferences

Our conferences draw thousands of Franchisors,
Multi-Unit & Multi-Brand Franchisees and Service
Providers. Each individual conference has a specific focus
and audience – Multi-Unit & Multi-Brand Franchisees,
Franchisors and International Development.

Tuesday, March 29 — Friday, April 1, 2022
Caesars Forum, Las Vegas, NV

The annual Multi-Unit Franchising Conference is the premier event
targeting multi-unit franchisees in the food, hospitality, retail and service
sectors – along with developers, chain store operators and private
investment groups looking to build and expand multi-unit operations. This
is the ultimate deal-making event for franchisors, multi-unit franchisees
and service providers. Our exhibit hall is the central meeting place for
Multi-Unit Franchisees to explore new brands and supplier services.

Please visit: www.multiunitfranchisingconference.com

1,800+ $11B+

Attendees Registered Total Annual Revenue

670 77%

Franchisees Registered Franchisees Seeking
New Brands
309
3,700
Exhibitors & Sponsors
Units to Open in the
12,000 Next 12 Months

Total Units Owned
& Operated

[email protected] | 800.289.4232 ext. 202 • 3

Conferences

Tuesday, October 18 – Thursday, October 20, 2022 Franchise Attendee
Intercontinental Hotel, Buckhead Atlanta System-Wide Gross Sales

The Franchise Leadership & Development Conference (FLDC) is all about brand Under 1M 8%
growth and development. FLDC is designed for Franchisor Executives to gain
valuable insight to build great franchise organizations and then manage them 1M-8M 12%
correctly. If you are a supplier looking to strengthen or create new relationships
with Franchisors you do not want to miss this once a year event. Exclusive to 8M – 20M 8%
franchisor attendees and supplier sponsors. Please visit:
www.franchisedevelopmentconference.com 20M – 40M 9%

Exclusive to FLDC is the Franchise CEO Summit 40M-60M 11%
and Annual STAR Awards presentation.
60M – 80M 4%

80M – 100M 8%

Over 100M 40%

0 5 10 15 20 25 30 35 40

Numbers based off FLDC October, 2019

492 190 301

Total Attendees Franchise Brands Franchisor Professionals

4 • [email protected] | 800.289.4232 ext. 202

Conferences

Tuesday, June 21 – Thursday, June 23, 2022
Intercontinental Hotel, Buckhead Atlanta
www.francxc.com

Franchise Customer CEOs
Experience Conference & Presidents

Be a part of this first-of-its kind CMOs
event for franchising, focused & VPs
on the customer experience.
Marketing Director
Today, the pace of change in & Marketing Managers
technology, marketing and Field Marketing,
operations blurs the lines between Communications,Tech,
organizational functions, creating new Development & Social
challenges for franchise leaders. 0 5 10 15 20 25 30 35 40

That’s why Franchise Update Media Numbers based off FMLC June, 2019
and the International Franchise
Association have partnered to deliver a 350+
new educational and networking event
for franchise executives responsible Total Attendees
for the experience and outcomes
of the multiple types of customers 200
within the unique franchise model.
Franchisors
To serve consumers, businesses,
franchisees, and employees in 146
a time of rapid change requires
franchise leaders to build a deep Franchise Brands
understanding of the data, best
practices and tools to best leverage
marketing, operations, and technology
resources for brand success.

Join us as we create a ground-
breaking new space for the ideas,
inspiration and networking for
franchise leaders charged with
improving the experience and
outcomes for all customers.

[email protected] | 800.289.4232 ext. 202 • 5

Print & Digital

Magazines Q1 | 2021 Q2 | 2021

Multi-Unit Franchisee Magazine PIZZA- DDEEACL OAFDTHEE
Franchise Update Magazine PRENEUR

Franchise Update Media’s Print Robby Basati bought his first
– Relevant and Effective. Mountain Mike’s at 20

Laser-Focused Targeting MEGA 99 RANKINGS 2021 GROWTH PLANS REAL ESTATE TRENDS MULTI-BRAND 50 RANKINGS 5 WAYS TO DIVERSIFY CAPITAL GAINS
Individual publications for each Top U.S. franchisees by How to find the money you Tips on landing the deal you Top U.S. franchisees by total units Add brands for financial 7 multi-unit operators talk
audience – Multi-Unit, Multi-Brand
Franchisees and Franchisors. total number of units pg. 38 need pg. 46 want pg. 52 pg. 34 security pg. 58 funding pg. 62

A Trusted Source Q3 | 2021 Q4 | 2021
For over 30 years, we have grown to be
the #1 media resource in franchising. BIGGEST MVP
AND BEST AWARDS
Controlled Circulation
Ensures you are reaching only Jamie Weeks has 102
your desired audience. Orangetheory studios — so far!

Engagement MULTI-UNIT 50 DEI – IT’S TIME! TECH TOOLS! 2021 DOMINATORS MUFC ROCKS IT! SAVE THE DATE
Our Magazines inspire readers The most “multi-friendly” brands Diversity, equality, and inclusion 4 franchisees turned to tech to Franchising’s largest MSAs and Multi-Unit Franchising Conference
with relevant and meaningful 2022 MU M U LT I - U N I T
content including peer-to- in the U.S. ranked pg. 34 come to franchising pg. 50 ride out the pandemic pg. 54 operators ranked pg. 47 sets new records pg. 52 FC FRANCHISING
peer success profiles. CONFERENCE

Effective March 29 - April 1, 2022 | Las Vegas
Frequency of your brand message
to focused readers will drive Business Intelligence for Growing Franchisors Q4 | 2020 Business Intelligence for Growing Franchisors Q1 | 2021
recognition, interest and action.

2021
ANNUAL
FRANCHISE
DEVELOPMENT
& MARKETING
REPORT

I believe in the power of Business Intelligence for Growing Franchisors Q2 | 2021 Business Intelligence for Growing Franchisors Q3 | 2021
print to reach our target
audience. Franchise Update TECHNOLOGY 3rd Annual INN
Magazine has been a ISSUE Competition OVA
valuable resource for driving Winners TION
leads for our brands.”
AWARDS
Tom Epstein, CEO

Franchise Payments
Network, POLN8

6 • [email protected] | 800.289.4232 ext. 202

Print & Digital

FrMaultni-Ucnit hisee
Magazine

Multi-Unit Franchisee Magazine 70% 60%
is the only industry publication
providing content important to multi- Read Magazines Find Content Relevant
unit franchisees today. Published Frequently or Regularly & Interesting
quarterly, the content covers
inspirational peer success stories, 63% 51%
focused analysis of markets and
trend reporting that supports growth Are Looking to Add Find Info on New Brands
of successful franchise enterprises. Additional Brands Interesting & Relevant
Unmatched distribution through
subscribers, distribution throughout to Portfolio
the year at industry conferences
and expos and always available
digitally on Franchising.com.

Print Distribution

Total Print 21,500 Q1 | 2020 Q2 | 2020 Q3 | 2020

Franchisees 17,000

Franchisors 2,500

Conferences 1,500

Other 500 COPING WITH

Print & Digital Readership MEGA 99 MULTI-BRAND 50 COVID
Print Readership 51,000
Digital Readership 32,031 At just 32, Kyle Welch is Cold Stone Dustin King becomes the 3rd
Total Readership 83,031 Creamery's largest franchisee generation to lead the family business

MEGA 99 LIST LEASE NEGOTIATION CAPITAL WON MULTI-BRAND 50 2020 MUFC PREVIEW DELIVERY DILEMMAS MUFs SPEAK OUT ON COVID-19 MULTI-UNIT 50 THE PPP FLEXIBILITY ACT
Tips on landing the deal you How to find the money you Largest U.S. operators and Restaurants race to keep up
Top U.S. franchisees by Multi-Unit Franchising How 17 franchisees are riding out the The most “multi-friendly” Borrowers buy more time and
total number of units pg. 44 want pg. 52 need pg. 58 their favorite 25 brands pg. 38 Conference rescheduled pg. 50 with “eating in” trends pg. 60 pandemic pg. 06 brands in the U.S. ranked pg. 46 flexibility to spend funds pg. 52

Source: 2020 Readership Survey

[email protected] | 800.289.4232 ext. 202 • 7

2202

MEDIA KIT

To Advertise, Contact www.franchising.com
[email protected]
800.289.4232 ext. 202