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ISSUE SPECIAL FEATURE:

01 WHAT’S NEW AT SEMA 2016

MARCH 2017 FOLLOW SEMA IGNITE
THE BEST OF THE BEST AT SEMA

2017 ALL Right Reserved. No part of this publication may be reproduced or transmitted in any form or by any means, eletronic or mechanical, including
photocopy or any storage and retrieval system, without permission in writing from the publisher

MASTHEAD

FOUNDER / EDITOR IN CHEF MANAGING EDITOR MARCH 2017
RUDY MONTES DESIGN / ART DIRECTOR
PHOTOGRAPHER PHOTOGRAPHER WATITA POJANAKANOKPORN
ERIC JUAN LOPEZ
PHOTOGRAPHER PHOTOGRAPHER
STEFANIE SULLIVAN PHOTOGRAPHER JONATHAN DOS SANTOS
WRITER MICHAEL FLORES
STYLE EDITOR
COVER IMAGE : WRITER
MANAGING EDITOR
PUBLISHED BY : WATITA POJANAKANOKPORN

PLATE & PRINTED : TYPEFACE :
PROJECT MANAGER :
PRODUCTION MANAGEMENT :

SPECIAL THANKS :

Thank you. Those two words are simple yet powerful. They
are the tools that help us grow and sustain relationships.
They are ways of expressing personal gratitude for kindness,
favors, donations, and specific actions you find admirable.
Although you may have already given a verbal thank you for
the gift or gesture, it’s highly appropriate and just plain
good manners to follow that up with a special handwritten
thank you message on a card or beautiful stationery.

EDITOR’S MARCH 2017
NOTE

Specialty Equipment Market regulatory advocacy, industry

Association (SEMA) of the publications, international

automobile aftermarket was business development and

formed in 1963 by Roy Richter, business-to-business events.

Willie Garner, Bob Hedman, [citation needed]

Robert E. Wyman, John Bartlett,

Phil Weiand, Jr., Al Segal, Dean The largest of the SEMA events
held annually during the first
Moon, and Vic Edelbrock, Jr. and week of November is the SEMA
Show at the Las Vegas Convention
now consists of 6,383 companies Center in Las Vegas, Nevada in
conjunction with the Automotive
worldwide, bringing together Aftermarket Industry Week.[1][2]
As part of this event, SEMA and
aftermarket manufacturers, other automotive aftermarket
trade groups make-up one of
original equipment the single largest events on
the Las Vegas calendar.[3] This
manufacturers (OEM), media, auto show is not open to the
public. Registration as media,
car dealers, specialty equipment manufacturer, buyer or exhibitor
is required.
distributors, installers, retailers

and restoration specialists.

[citation needed]

SEMA provides services for

employees of its member

companies that include education

and professional development,

market research, legislative and

RUDY MONTES

EDITOR-IN-CHEF

MARCH CONTENTS
2017

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HOT ROD

Clubs in Vegas
Clubs in Vegas
Clubs in Vegas
Clubs in LV

The Elantra is also sold in South Korea as
the Avante. As Hyundai’s newest model in
both markets, it would be the most worthy
recipient of the N treatment.

Biermann also poured scorn on the
rival manufacturer’s obsession with
setting a record time at the Nürburgring
Nordschleife for a front-wheel-drive car,
confirming Hyundai had no plans to try for
such a benchmark in the i30N.

Hyundai Elantra “Forget it, we’re not going for that,” he
said. “We were working on tuning at the
Hyundai Elantra Looks Set to Be First Model to Get N Nürburgring, but not a lap time number.
Performance Treatment We know the car is fast, but there’s no plan
to offer it with cup tires or without rear
seats. Of course, I can speak to Michelin or
Pirelli and get them to make me some nice tires, maybe go
10 seconds quicker on the Nordschleife . . . [but] we don’t
want to do this.”

Hyundai has been telling us more about its plans for
performance models, and it looks as if U.S. buyers
won’t have to wait long for their first offering from the
company’s N Division. The upcoming i30N that we’ve
already told you about won’t be coming to the U.S., but
based on conversations with Albert Biermann, N Division’s
boss and Hyundai’s overall head of product development,
we’re putting a reasonably solid bet on its Elantra half-
sibling being the first American-market model to get the N
treatment, and likely also a version of the i30N’s 2.0-liter
four-cylinder turbo.

“The next car is focused on the U.S. and Korea—it’s a He confirmed that Hyundai is working on the continued
different platform,” Biermann told journalists at the Paris development of the all-wheel-drive, ultra-high-performance
auto show, and although the i30 and Elantra are both spun i30 that the company hinted at with the RN30 concept
from the same engineering matrix, they are substantially (above), although it’s not confirmed for production. Despite
dissimilar. that, various powertrain options are being considered,
including what sounds like a version of the Focus RS’s
“After that, there’s another one for Europe, then I start torque-vectoring rear axle.
thinking about China—but the Chinese have not discovered
what a performance car is yet, we need to tell them a little
bit about it.”

What’s New at SEMA

The Holy trinity of supercars roaming tent into its home base. 18, and Amazon will release an
meets on a track, and other episode every Friday for the
shenanigans Even though the trailer only gives following 12 weeks, which is bad
a glimpse at the new show, it news for binge watchers. For
Jeremy Clarkson, James May looks like it’s going to be a hit. those who spent big bucks on an
and Richard Hammond’s Amazon What we do see is the holy trinity ultra-HD 4K TV, you’ll get to see
Prime series finally has a trailer. of supercars -- the Porsche the highest-definition version of
Dubbed “The Grand Tour,” the show 918, McLaren P1 and LaFerrari -- the superbly shot show.
looks to have picked up where the finally ripping around a racetrack
former “Top Gear” team left off together. Of course, it looks like Read more: http://autoweek.
-- doing wacky stunts in some of the gang is still doing wacky com/article/car-life/offical-
the most expensive cars in the challenges in cars unfit for grand-tour-trailer-here-take-
world. The new series ditched the extreme terrain. peek#ixzz4MSFj4Nu1
central studio concept, with the
crew instead turning a massive “The Grand Tour” will debut Nov.





SEMA GIRLS

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A CAR 2020
OF

The new RF version of Mazda’s MX-5 Miata goes on sale in early 2017, priced from $32,390.
That figure includes an $835 destination charge and is for the base model equipped with a
6-speed manual transmission.





The One Club Unveils the Most Creative Car
Ads of 2016

Winners of Third Annual Automobile Advertising
of the Year Awards Announced at the Detroit
Auto Show

This afternoon in Detroit, the One Club unveiled
the winners of its third annual Automobile
Advertising of the Year Show, in partnership
with the North American International Auto
Show. The campaigns represent the best
car advertising creative across a variety
of categories: broadcast television, online
video, print & outdoor, interactive and
experiential, as well as the newly-introduced
categories of corporate social responsibility
and dealer ads.

Among the honorees were BMW, Chevrolet,
Honda, Hyundai, Acura, Land Rover, Mercedes,
BMW and Samsung, thanks to work done by
agencies from the U.S., Argentina, Singapore,
Germany, New Zealand and Canada.



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