MAGGI CURRY_GROUP1_GA

OUR FIRST
SALES STORY

GROUP 1

MAGGI® 2-MINIT KARI

GROUP 1

OUR PRODUCT: MAGGI CURRY

NURUL ZHARIF AMANI BT AZUKI

D20202096465

BAVANRAJ A/L THAYALAN LEE YING XUAN

D20202096467 D20202096476

HAZIM AQIL BIN SALIM NUR FATIN ADRIANA BINTI SAMSURI

D20202097356 D20211101207

MAGGI CURRY BACKGROUND Ingredients
- Cumin
Say Hello to maggi curry! - Chili
- Turmeric
Maggi, pronounced magi or pronounced madgi, is an - Cloves
international brand of spices, instant soups and noodles - Fenugreek
that originated in Switzerland in the late 19th century. - Nutmeg
Maggi was acquired by Nestlé in 1947. - White Pepper
- Cardamom
MAGGI Marketplace was founded with the same vision - Ginger
that Julius Maggi had in 1884 - to revolutionize the - Aniseed
kitchen. Today's foodies want fresh ingredients, - Coriander Seed
authentically made with simple flavors from around the - Paprika
world. That's why MAGGI Marketplace products are
GLocal - global flavors made with ingredients inspired How to make MAGGI®
by local markets. Cooking with MAGGI Marketplace not BIG Kari.
only provides a powerful burst of deliciousness, but it Step 1 : Boil two cups water
also provides a refreshing solution to simplify meal (450ml) in a pot
times for both novice and seasoned home cooks. Step 2 : Add MAGGI® BIG
Kari and seasoning, boil for
Maggi Taglines: 2 minutes
2 minutes noodles Step 3 : Stir evenly, serve
2 minutes for education and enjoy
Maggi takes the health route
Happiness is homemade
Enjoy your Maggi

PROCESS
BEFORE
SALE

1 PROSPECTING

We focused on selling it in UPSI only. We figured out that,
customers that have big potential are among UPSI's
students and staffs. Before selling, we also determine the
selling price according to the retail price and decided to
put it RM4.80.

2 PREPARATION

Before sale, we get the stock of items sold by bought
wholesale through online on Shopeemy_supermarket. It is
the only place that sells it at a minimum price with only
RM4.00 per pack. So the profit per pack is RM0.80.

3 PRE-APPROACH THE CUSTOMERS

We tried to keep the potential customers in mind first, by
knowing where they usually are, so we can easily
approach them. We also tried to understand their time
before approaching them and explore on how to approach
them.

MAGGI
CURRY

PROCESS DURING SALE :

1.APPROACHING CUSTOMERS

Our group member who sells the Maggi curry approached the customers. She
evaluated the best place to sell this product, which is in hostel where students
prefer to buy this product. She approached by using hard sell and also soft sell,
where she promoted directly to potential customers and also used social media
to promote the products.

2. PRESENTING & DEMONSTRATING PRODUCT

The product which is Maggi with curry flavor is one of favorable flavor. Mainly
customers already recognized this product so it is easier for us to sell this product.
This product is sold without having a tester/sample of product, yet received good
feedback from customers.

3. HANDLING OBJECTIONS

Even though this product is a well-known fast food for Malaysians, some preferred
other flavor which make this product also having objections while selling.
Sometimes the customer rejected to purchase our product, as the price per packet
is increased a bit which makes the customer feel unhappy with the price that we
offered.

4. CLOSING SALE

In order to win our customers heart, we tried to persuade them and also negotiate
with our customers on dealing to make them buy our products. For those who are
interested, our team member closing the sale by giving free gifts.

5. FOLLOWING UP SALE

After the products have been purchased, our team members followed up the sale
by contacting our customers to ask their feedback. Besides, we also has collected
and also count the profit from our sales.

maggi curry

PROCESS AFTER SALE

01 TAKE A PICTURE

Member of our group which is Zharif took
a picture with all customers after selling
this product. All customers were satisfied
with the product.

02 ASK A FEEDBACK

We ask a feedback from customer
about service we provide for selling
maggi curry. All customers were
happy on the product that we sold.

03 POSTING IN SOCIAL MEDIA
04
We were very happy to be able to get
customers. We posted pictures with our
customers on social media which is
WhatsApp status to appreciate and attract
other potential buyers.

SAVE THE MONEY

1 package of Maggi curry is sold for RM6.00
each. Total products sold were 4 packages.
We managed to gain RM24.00 from our
selling process. We bought the product at
RM4.50 each, so our profit is RM6.00

SELLING
EXPERIENCE

Our selling experience for Maggi Kari was astounding as this was a culture shock
for some and a mere of hassle for some. My friends and I have opted the
responsibility to sell a product that was chosen fairly among all of us.

Firstly, we decided on the selling venue which has to be a strategic location
where customers will be intrigued to purchase our product. After settling for a
common venue, we then proceeded to catch the people's attention by offering
them a price that they would be keen on buying. This process took us a long time
as it was back-breaking since the product we ought to sell is almost available
everywhere and has a big market for its sale. We spent few days to sell the Maggi
Kari and try to gain some profit. Venue changes and price reduction were all
taken into consideration that would help us to sell our product. Then, we got the
knowledge of approaching customers with the mindset of making them to realise
the need of this product, even if its a packet or a pack. We managed to sell quite
some number of Maggi Kari packets on that day. Since many stores are only
selling a pack that has almost 5 packets in it for a sum, we used that as an
opportunity to segregate the packets and sell them individually which worked like
magic.

Secondly, we also gain extra knowledge about how to persuade the customers to
buy the product we sell and place lower risks during bargaining. This was
essential for us because we were determine to achieve a profit from our sale.
Some customers rejected us at our first try and some did gave us time to let us
buy them, only to say no after. But, we did brush the hecticness off our shoulder
by learning something new everyday in the hopes of trying to better ourselves to
sell our product.

By the end of the day, we as a team managed to sell all the Maggi Kari we had
bought by coming together and brainstorming ideas to make this assignment a
success and learn a few things about marketing. The way we approach
customers and sweet talk them were very crucial in this process to gain their
trust. Nevertheless, it was a great experience for all of us to complete this
assignment on a good note.

SALE ANALYSIS
REPORT

This sales analysis report will use the SWOT analysis method to analyze the product
and the sales itself and explain it in a simple way.

STRENGTHS WEAKNESS

Maggi itself is a well-known brand We only sell one flavor of Maggi,
which has long been deeply rooted in customers will lack of choice.
the hearts of the people. Lack of familiar and effective sales
Maggi curry itself has been selling and promotion skills.
well and is in line with popular taste. Our sales approach is less attractive.
The selling price of the products is We did not add any augmented
very reasonable and affordable. products toward the product.
Our operation hours is very long that
even night returners can buy Maggi THREATS
curry to satisfy their hunger.
The popularity of Maggi curry has
OPPORTUNITIES caused many stores to sell this
product, so we have a lot of
We found opportunity to segregate the competitors.
packets and sell them individually to Price wars with other noodle brands
those who are low demand. can affects our selling.
We can use the power of the technology Many brands have also launched
to increase our sales by promoting our instant noodles in curry flavor, and the
products on different platform such as prices are comparable.
Facebook, WhatsApp and so on. Other stores offer more flavor options
We can expand our business by selling and are more appealing to customers.
other flavors of instant noodles under
the Maggi brand in order to provide
customers with more buying options.

SELLING

PICTURES

FOR EVIDENCE