AT Digital Media Kit

www.autotrader.co.nz

Why Bauer Trader digital?

As brands have moved along the digital/social maturity
spectrum, more are investing in quality of the digital eyeballs!

@Bauerdigital ... Our audience are your customers …

Content that is geared toward people in your own backyard is a
good thing. It’s good for people, it’s good for the search engines
and when it’s good for both, it’s good for business.
Have you ever tried creating and promoting it? It’s not as easy as
it might seem, especially if you are promoting a product or
service that people are not interested in.

That’s what we do……

Demographics

Gender Location

2.12% 15.49% Auckland
3.83% Christchurch
Male Hamilton
44.34% Female Wellington
Tauranga
8.26% 53.20% Dunedin
Other
55.66%

4.67%

12.43%

23.61% Age

19.82% 19.13%

14.84%

13.28%

9.32%

18-24 25-34 35-44 45-54 55-64 65+

Traffic Page Views Unique Users
(Monthly) (Monthly)
Total Desktop Site
Homepage 2,300,000 200,000
Used Car Results 175,000 70,000
Used Car Details 1,350,000 150,000
Mobile Site 450,000 95,000
700,000 50,000

• All Page View and Unique Browser numbers are based on a monthly
average *Sourced from Google Analytics

• For the most up-to-date figures please contact your Bauer Trader
Sales Executives

Ad Specs

AD UNIT DIMENSIONS MAX FILE SIZE ACCEPTED STANDARD
FORMATS
Medium Rectangle 300x250 40kb
.gif, .jpg, animated .gif, .swf, HTML5
Leader Board 760x120 (or 728x90) 40kb .gif, .jpg, animated .gif, .swf, HTML5
Static Gif, Jpg or PNG
Site Wrap / Gutters Bespoke (see template) 195kb .gif, .jpg, animated .gif, .swf, HTML5
.gif, .jpg, animated .gif, .swf, HTML5
Mobile Tile 300x50 20kb .gif, .jpg, animated .gif, .swf, HTML5
Static Gif, Jpg or PNG, HTML5
Small Mrec 300x200 40kb Static Gif, Jpg or PNG
Static Gif, Jpg or PNG
LHS Banner 171x180 40kb Static Gif, Jpg or PNG

Native Desktop 428x135 40kb

Native Mobile 300x50 or 300x250 40kb

Interstitial Mobile Tile 320x280 40kb

Adhesion Mobile Tile 300x50 20kb

Desktop Ad Sizes

Mobile Ad Sizes Native ad size options

Mobile Specialty Banners

Homepage

Used Car Results

Used
Car
Details

Trader TV

A customizable mrec TV that displays video ads

Specs: - We can also accept a youtube URL
- mp4 Video file type - Standard wide screen ratio – 16:9
- 30 seconds maximum time - Please allow 2 weeks for set up and testing
- 2mb file size max - For full specs please contact your sales rep

Adhesion Banner - Mobile

This ad unit will appear and remain at the base of the page while users
are browsing, the user can manually close the ad with the ‘x’

Native Ad - Mobile

Native ads show up in between the listings on the search results pages
You can choose your size, either 300x50 or 300x250

Interstitial Ad - Mobile

An interstitial is an ad which
appears before accessing
the landing page. An
interstitial takes up the full
extent of the browser
window and disappears
after a few seconds to
allow access to the
intended page. The user
can also manually close
the interstitial ad.

The interstitial ad is
available on our details
pages.

Mobile Tile

This ad unit will appear at the bottom of both the homepage and details
page on mobiles.

Site Wrap Specs

100% SOV - Available on the homepage and ad search pages

*Gutters have the same specs except they don’t have the 140px push down at the top.
*To maximise space your wrap should be 1920px wide by 1068px high

Site Wrap Example

Targeting Options

GEO TARGETING
Domestic targeting to localised areas within NZ
e.g. North Island, Auckland only etc

BRAND
The brand of vehicle/machine

MODEL
The Model of vehicle/machine

TYPE
The type of vehicle/machine

PRICE
Cost parameters

Performance Campaign - CPM

CPM BUYING MODEL (cost per 1000 impressions)
Page View rate is determined by strength of creative, product value,
industry and previous campaign history
STRONG CALL-TO-ACTION MESSAGE
achieves best results e.g extended warrantees, interest free etc

Rates $60 cpm
$60 cpm
Desktop Ad Sizes $1000 per month
POA
Mrec 300x250 $72.50 cpm
Leaderboard 760x120 $3500 per week
Small Mrec 300x200 (Tenancy) POA
LHS Details Tile 171x180 (Tenancy)
Native Desktop 428x135
Site Wrap
Sponsorship (e.g. Finance, insurance)

Mobile Ad Sizes

Interstitial Ad (Details Page) (320x280) $65 cpm

Mobile Native Ad (Results Page) (300x50 or 300x250) $72.50 cpm

Adhesion Banner (Results Page) (300x50) $65 cpm

Mobile Tile (Homepage & Details Page) (300x50) $65 cpm

• Targeted (geographic, price, make, model, category) + 25%
• Rich media (video, expanding banners/mrec’s etc) + 25%
• Contextual Ads + 25%

Extra Info DESIGN AND PERFORMANCE
• All images and content are appropriate to the
AD SPECS - SITE WALLPAPER/ WRAP general audience nature of the homepage.
The wallpaper or wrap ad unit provides additional • The wallpaper should have a solid background
branding space on a page allowing the advertiser to colour and fade to a solid colour at the bottom
customise it with their own brand message. and sides
The sponsored creative content will “wrap” or layer • Advertiser logos must not be placed directly
over the current site background to add branding above the publisher masthead / logo (site
elements that frame in the page content. Wallpapers branding).
can be set up as a fixed or scrolling page and can be • Any other graphical element must be below
either clickable or non-clickable. the site logo and only one product shot in each
side panel
IMPORTANT INFORMATION Note: All ad executions are subject to approval
a. The wallpaper must be served by Bauer Trader and and Bauer Trader reserves the right to request
the image asset should be provided directly to Bauer changes to content and/or execution for brand
Trader equity/user experience reasons. If you are unsure
b. Please ensure that the middle content area (refer about a concept that you are working on please
content area pixel dimensions) remains as per the submit it to your sales rep for feedback.
downloadable templates
c. It is recommended that all key messaging such as TIMELINES & DELIVERY
text, logos, call to action buttons appear in the “text All material must be delivered at least five (5)
safe” area which is the first 160px wide and 800 px high working days prior to campaign launch to ensure
outside the website content area. This is to ensure high technical compatibility and internal concept
visibility to users across multiple screen resolutions. approval.
d. All concepts/storyboards must be submitted 5 Rich Media Creative must be supplied at least 10
working days before the campaign to ensure that the working days prior to campaign start date.
concept complies with Bauer Media brand/design
specifications.
e. Files are to be no larger than 195kb

Extra Info

POLITE AD NOTES AD SERVING FILE FORMATS
Creative supplied in HTML5 format – Please REGULAR FORMATS
contact your sales rep for the full specs - GIF
- Keep the size between 100-200kb - JPEG
- Sound must be user initiated by a click and - Animated GIF
be no more than - 10dBFS - Macromedia Flash (SWF) with backup GIF or JPEG
RICH MEDIA FORMATS (through 3rd Party Re-Direct)
FLASH SPECIFICATIONS - HTML
• Must be published for Flash plug in 8 or - HTML5
- JavaScript
lower - Macromedia Flash OR Shockwave
• Must be targeted to a new window - Real Audio and Real Video

(“_blank”) IMPORTANT INFORMATION - PLEASE NOTE
• Frame rates should not exceed 18 frames • Expandable & Floating ad sites must be adserved

per second - the load on a user’s CPU through a 3rd party and the costs absorbed by the client
must not be excessive (please refer to • All creative can be sent to
Terms & Conditions)
• Must use this click tag for any links: [email protected] Please ensure you have
on(release){getURL(_root.clickTag, your advertiser name and campaign name in the
“_blank”); } subject line