FFFFFNUR FATIHAH FARHANAfarhana
2018200768 AD2466B
fatihah
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READY TO WEAR
S/S 2021
EPORTFOLIO
FATIHAH FARHANA fatihah
FFFFF farhana
- -HYE, I AM NUR FATIHAH FARHANA BT MOHD SUHAIMI
AND THE ONE STUDENT OF UNIVERSITI TEKNOLOGI
MARA SHAH ALAM. I’AM TAKING BACHELOR OF
FASHION DESIGNWITH HONOUR. I AM THE FASHION
DESIGNER OF ‘FF’WHICH IS ONE OF THE BRAND THAT
ESTABLISHED IN 2021. FF OR FATIHAHFARHANA IS A
NEW BRAND AND WILL BE KNOWN AS A FAMOUS
BRAND ONE FINE DAY.THIS BRAND IS FOCUSED ON
HIGHSTREETWEAR CONCEPT.
FFFFFLOGO farhana
fatihah
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THE BRAND NAME IS ‘FATIHAH FARHANA’WAS TAKEN
BY THE DESIGNER’S NAME.I CHOOSE MY OWN NAME
BECAUSE IT CARRYINGIMAGES OF MYSELF IN MY OWN
BRAND.THIS LOGO IS A COMBINATION OF THE CAPITAL
"F" AT THE BEGINNING OF THE DESIGNER'S NAME,
FATIHAH FARHANA. THIS LOGO HAS UNIQUE
CHARACTERISTICSAND FRESH SHAPE
FOR A NEW BRAND OR LABELLING.
AS AN APPEARANCE THAT SYMBOLIZES FREEDOM FOR
THIS BRAND, THIS LOGO BECOMES A simple STYLE AND
STRONG CHARACTER THAT MAKES IT IN A MODERN
FORM WITH INSPIRATION FROM THE STORY
OF HIKAYAT SYAH MARDAN.
THE OBJECTIVE OF THIS BRAND IS TO INTRODUCE AND
OUTLINE THE UNIQUENESS OF INSPIRATIONS INTO
A NEW STYLE THAT IS MORE MODERN AND
FRESH STYLE.
HIKAYAT SYAH MARDAN
hikayat syah mardan including between the hindu-islam
transition period. This story presents the typical theme of a
novel which is the story of the superiority of a prince who has
left the palace and traveled to nd
something he did not know. In his
travels, he was involved in various
ma ers, including romance, war,
disguise, power struggles and
so on.
MAIN CHARACTER
Raja syah mardan
is son of the emperor of
bikrama datia wijaya king who ruled the government
dar al-hastan. Since he was 7 years old he has
been supplied with the science of religion, weapons
science and science. Above that is why he has
appointed as a successor his father.He also has the
goal of life that is adventure, from wondering he
can nd out many things not yet he knew that from in
terms of religious science, and more.
Since childhood, he had shown pious and
generous qualities and when he reached the age
of seven he was taught to recite the Qur'an, play
with weapons, and was also taught various
sciences of wisdom from a Berahman from the
state of Dar al-Qiyam. After nishing his studies,
he went hunting. As a result of hunting, Raja Syah Mardan
got lost in the jungle. While ge ing lost, Raja Syah Mardan
continue his adventure, Then he adventure to avoid
people know that it is the King of Shah Mardan.
The adventure journey continues and 39 people who
are jealous with syah mardan then attacked
the king of shah mardan and war broke out.
This has caused the death of penghulu raja syah mardan
and he uses wisdom by entering the body of
The dead chief, Finally, they afraid and repent of the
the people who live and
apologize to king syah
mardan for his magic.
he is using his
wisdom during the
war. Finally, Indera Lana who is the king of their enemy died
at the hands of Raja Syah Mardan One day Indera Dewa son of raja
syah mardan remembered his mother, and he longed for the land of Dar
el-Khayam. A moment later the state appeared and its palace citylined up
with the state of Dar al-Hastan. Raja Syah Mardan brought his family back
the his castle.
CATEGORIES VALUE
1. malay folk epic 1. gallantry
2. supernatural 2. heroism
3. romance/love
3. love 4. courage
4. adventure
BACKGROUND STORY DELIVERY
1. forest 1. book
2. supernatural hikayat 2. manuscript
3. castle syah
mardan
According to
Vladimir Braginsky,
Hikayat Syah asrdan
was written in the
17th century, between
theend of the 16th
century to 1736
SYNOPSIS WHEN?
literary works
literary works born in
the Hindu era of Islam born in the Hindu
This novel is the story era of Islam
of the superiority of
the prince who has left WHAT?
the palace and traveled
1. religious knowledge
to find something he 2. religious knowledge
did not know. In his 3. love to adventure
4. magic knowledge
adventures, he was
involved in various
matters, including
romance, war, disguise,
power struggles,
and so on.
CHARACTER
WHO?
raja syah mardan
is the son of the
king of bikrama datia
wijaya, who ruled
the kingdom of
dar al-hastan
CLOTHING
HIGHSTREETWEAR KNOWN AS FASHIONABLE, CASUAL
CLOTHING WORN BY FOLLOWERS OF POPULAR
CULTURE. THE MAJORITY OF THESE FOLLOWERS ARE UNDER
30, LIVE IN URBAN AREAS, AND BELONG TO A SUBCULTURE
GROUP. HIGHSTREEWEAR ALSO KNOWN AS CLOTHING
THAT YOU CAN BUY ON THE HIGH STREET IN ORDINARY
TOWN AND CITIES . IN ADDITION TO THIS,ACCORDING TO
CAMBRIDGE ENGLISH DICTIONARY, IT’S CLOTHING THAT
READY AVAILABLE FOR PURCHASE BY
THE PUBLIC RATHER THAN BEING
CUSTOM MADE .
CATEGORY
NEUTRAL NUDE
BOLD BLACK
rough
edgy
DETAILING
THE ADVENTURES
OF WARRIOR
I have chosen hikayat syah mardan as my malay folk
literature. I try to interpret this story to apply in my design for
this semester. This story is about character of syah
mardan in his adventure life.This story show us how
strong syah mardan beat all the enemy an
animal also the dragon. The word strong are the
keyword that i want to apply in my design. Syah mardan also has
a magic power to enter in dead people or
animal. This adventure concept and character syah mardan
show how i want to interpret in my design as a very rough
look. I also have chosen earth colour in my
design to show the places that syah mardan
adventure (forest). I also focus on the detailings with pocket,
epaulettes,hoodie, and also belt. The
silhoue e of the design are combination of outer jacket,dress,
skirt and pants. This silhouette freestyle that i want
to implement in my design based on syah mardan story. The
elements that i want to show in this collection
are the detailing and silhouette of the free
and comfortable for the adventure of the king.
The concept of this collection IS HIGHSTREET WEAR AND A MODERN LOOK. DESIGN STATEMENT
our targeted market is on THE MODERN CARRIER YOUNGSTER, INFLUENCER,
AND PERSON WHO ARE SEARCHING FOR SOME UNIQUE WEAR. The targeted
is AROUND 18 YEARS OLD AND ABOVE. The season for this collection is
SPRING/SUMMER 2021. This collection also brings the latest trends and distinctive
styles such as ROUGH AND MODERN interm of various silhou es, panels, all
the details and bold interms of colours.
The color that I chose is earth color (BLACK AND NUDE) which is
DETERMINED BY THE PLACESTHAT SYAH MARDAN ADVENTURES (FOREST)
and also want to BRING OUT MY COLLECTION INTO OLD VIBES. I also use
CHECKERED FABRIC because it REMINDS THE ‘PELIKAT’ STYLE,
but i want to make it in a MODERN STYLE.
The silhou e also brings out the character of syah mardan that the king and
love to adventures. So I create looses include UNIFROM STYLE THAT SUITS
FOR PEOPLE WHO RUGGED FOR WARRIOR STYLE and also I made jacket style
because it reminds and brings me of the images of old warriors.
The detaling that i uses is such as EPAULLETTE, THIS IS TO SYMBOLIZE HIS HIGH
RANK IN HIS KINGDOM. Another detailing that i uses is POCKET, THIS IS TO
MAKE IT EASIER FOR WARRIOR TO KEEP THEIR BELONGINGS IN
THEIR POCKET. Also i do make a BELT WITH COTTON STRAPS AND BUCKLE
THIS IS DEPICTS US OF AN ANCIENT WARRIOR WHO HAD A BANDAGE
AROUND HIS WAIST TO MAKE THEM LOOK GALLANT. So the belt that i use
for a modern wearer.
Lastly, there are a few INFLUENTIAL FACTORS that might contribute to
this brand such as the place like KUALA LUMPUR THAT AREA WHERE
THE TARGETED MARKET PEOPLE ARE HIGH PERCENTAGE and CAN
ATTRACT THEIR INTEREST TO DEVELOP ON OUR PRODUCTS.
Not just by that, AGE, SEASON, AND COMMUNITY ALSO CONTRIBUTED
TO INFLUENTIAL FACTORS THAT BRING THIS BRAND TO THE NEXT
LEVEL IN THE NEW FASHION-FORWARD.
DESIGN 1
FRONT BACK
TECHNICAL DRAWING
DESIGN 1
CARGO POCKET WITH CEKAK MUSANG COLLAR EPAULLETES
MESH AND COTTON TAPE MESH
MESH
CARGO POCKET
PATCH POCKET FRENCH CUFF FRENCH CUFF FRENCH CUFF
CARGO POCKET MESH
WITH MESH
COTTON WEBBING TAPE
COTTON
WEBBING TAPE
FRONT BACK
PATTERN LAYOUT 1:5 SCALE (DESIGN1)
COTTON DRILL
48"WIDTH
(CUFF) FLAP POCKET CARGO POCKET
CUT 1 1 PIECES CUT 2
CIRCLE PANEL (LEFT) CARGO POCKET 1 PIECES
CIRCLE PANEL (SLEEVE) 1 PIECES CARGO POCKET (PANTS) (MIDDLE PANEL)
(SLEEVE) CUT 2 (LEFT ) CARGO POCKET (PANTS) CUT 2 RIGHT BODICE
CUT 1 1 PIECES (CUFF) 1 PIECES
1 PIECES (LEFT) CUT 1 CUT 2 1 PIECES
(LEFT) 1 PIECES (LEFT BODICE) 1 PIECES (MIDDLE PANEL)
(RIGHT) (MIDDLE PANEL) LEFT PANTS
PATCH POCKET RIGHT PANTS
CUT 1
( COLLAR)
1 PIECES 1 PIECES
(RIGHT) ( SELF LINING COLLAR)
1 PIECES
0.7 M LENGTH
JACKET PATCH POCKET SELF SELF
0.25 MFRONTCUT 2LINING LINING
1 PIECES
LENGTH(RIGHT)1 PIECESCUT 1CUT 1
(RIGHT) 1 PIECES 1 PIECES
(RIGHT) (LEFT)
20" WIDTH
CIRCLE PANEL CIRCLE PANEL CARGO POCKET CARGO POCKET CARGO POCKET
(SLEEVE) (SLEEVE) (MESH) CUT 4 (MESH) CUT 4 (MESH) CUT 4
CUT 1 CUT 2 1 PIECES 1 PIECES 1 PIECES
1 PIECES 1 PIECES
(RIGHT) (RIGHT) (MIDDLE PANEL) (MIDDLE PANEL)
RIGHT BODICE
(MIDDLE PANEL) LEFT PANTS
RIGHT PANTS
AND MESH 60” WIDTH
1.0 M LENGTH JACKET JACKET SELF
BACK FRONT
1 PIECES (SLEEVE) LINING
1 PIECES (LEFT) CUT 1
(SLEEVE)1 PIECES
1(CPLUEIEFTCTE1)S 1(RCPIUGIEHTCTE1S)(LEFT) SELF
LINING
CUT 1
1 PIECES
(RIGHT)
EPAULETTE EPAULETTE FLAP POCKET CARGO POCKET CARGO POCKET FLAP POCKET
CUT 1 CUT 2 CUT 1 CUT 1 CUT 3 CUT 1
1 PIECES 1 PIECES 1 PIECES 1 PIECES 1 PIECES 1 PIECES
(RIGHT) (RIGHT) (RIGHT) (RIGHT PANEL) (LEFT PANEL) (RIGHT)
EPAULETTE FLAP POCKET RIGHT BODICE RIGHT BODICE FLAP POCKET
CUT 1 EPAULETTE
1 PIECES CUT 2 CUT 2 CUT 2
(LEFT) 1 PIECES 1 PIECES
1 PIECES (LEFT) (RIGHT)
(LEFT)
PATCH POCKET PATCH POCKET C(RRAIIRGG(1PGHHCAPOTTUINEPPTTPCAAOSE1N)NSCTEKSLE)TCRA(LIRG(E1PGFHCAPTOTUNIEPPPTTACAOS3ENN)CSETKLSE) TC(RALIREG(1PGFHCAPTOTUINEPPTTPACAOSNE1)NSCTEKSLE)TCA(LLRE(E1PGFFCATPTOUNIPEPPTTAACOSN3EN)CSTEKSLE) T
CUT 2 CUT 1
1 PIECES 1 PIECES
(LEFT) (LEFT)
PATTERN LAYOUT 1:5 SCALE (DESIGN1)
POLYESTER (CHECKERED)
36.5” WIDTH
2.25M LENGTH
HAREM PANTS
FRONT
1 PIECES
HAREM PANTS
BACK
1 PIECES
LINING
32" WIDTH
JACKET JACKET (INTERFACING)
(LINING) (LINING)
14" LENGTH
FRONT BACK
1 PIECES JACKET 1 PIECES
(RIGHT)LENGTH 1.3 M(LINING) ( INTERFACING CUFF)
CUT 1
0.1 M LENGTHFRONT
1 PIECES 1 PIECES
(LEFT) (RIGHT)
( INTERFACING CUFF)
CUT 1
1 PIECES
(LEFT)
( INTERFACING COLLAR)
1 PIECES
SLEEVE SLEEVE
(LINING) (LINING)
CUT 1 CUT 1
1 PIECES 1 PIECES
(LEFT) (RIGHT)
COSTING SHEET
DESIGN 1
FACULTY OF ART & DESIGN (FASHION) COCOSSTTIINNGGSHSEHETEET
UNIVERSITI TEKNOLOGI MARA SHAH ALAM
DATE : 15 MAY 2021 STYLE NO :1
DESCRIPTION : HIGHSTREETWEAR SEASON : SPRING/SUMMER
SIZE : 12 SELLING PRICE : RM 570.07
1. MATERIAL QUANTITY PRICE AMOUNT SKETCH
(FRONT/BACK)
BLACK COTTON DRILL 60” RM36.00
NUDE COTTON DRILL 60” 2M RM18.00 RM27.00
CHECKERED COTTON POLYSTER 60” 1.5M RM18.00 RM60.00
PONGEE 45” 2.5M RM24.00 RM6.00
MESH 60’ 2M RM3.00 RM9.00
0.5M RM18.00 RM 138.00
2. TRIMMING QUANTITY PRICE AMOUNT
INTERFACING 0.5M RM6.00 RM3.00
NUDE THREAD 5 RM1.00 RM5.00
BLACK THREAD 5 RM1.00 RM5.00
COTTON STRAPE 1” 2M RM3.00 RM6.00
ELASTIC BAND 1” 1M RM1.00 RM1.00
5IN RM03.00 RM00.07
VELCRO
RM20.07
3. PRODUCTION COST HOURS RM AMOUNT
/HOURS
PATTERN 6 RM10.00 RM60.00
CUTTING 5 RM5.00 RM25.00
SEWING 7 RM6.00 RM42.00
RM127.00 SWATCHES
AMOUNT
4. EMBROIDERY / DETAIL QUANTITY PRICE
5. TOTAL AMOUNT (1+2+3+4) RM285.00
6. TOTAL AMOUNT + MARK UP ( MIN 30% ) RM427.50
7. DESIGN FEES ( MIN 50% OF 5 ) RM142.50
8. TOTAL ( 6+7 ) RM570.07
SY/NS/FashionUiTMV
WOMEN HIGHSTREETWEAR
fatihahJACKET WITH
EPAULLETE ON SHOULDER
FFFFF farhana
COTTON DRILL
COTTON DRILL FABRIC : COTTON DRILL
NUDE COTTON POLYESTER
COTTON POLYESTER CONTRAST : CHECKERED POLYESTER
BLACK SIZE : XS - M
TRIMMING : COTTON STRAPS
- -INTERFACING
NUDE THREAD
BLACK THREAD
-SPRING/SUMMER 2022
fHAREM PANTS
atihahWITH SIDE COTTON STRAPS
FFFFF farhana
COTTON DRILL
FABRIC : COTTON DRILL NUDE COTTON DRILL
COTTON POLYESTER COTTON POLYESTER
CONTRAST : CHECKERED POLYESTER
SIZE : XS - M BLACK
- -TRIMMING : COTTON STRAPS
ELASTIC BAND
BLACK THREAD
SNAP BUTTON
DESIGN 2
FRONT BACK
TECHNICAL DRAWING
DESIGN 2
HOODIE HOODIE
ZIP PANEL
EPAULLETES CEKAK MUSANG COLLAR
CEKAK MUSANG COLLAR EPAULLETES
COTTON WEBBING TAPE ELASTIC COTTON WEBBING TAPE
WAISTBAND
BUCKLE CARGO POCKET BUCKLE
CARGO POCKET
BUTTON
ELASTIC
WAISTBAND
MESH
MESH
WOMEN HIGHSTREETWEAR
fatihahHOODIE JACKET WITH
SLEEVELESS DRESS
FFFFF farhana
COTTON DRILL
COTTON DRILL FABRIC : COTTON DRILL
POLYESTER
NUDE MESH
COTTON POLYESTER CONTRAST : CHECKERED POLYESTER
BLACK SIZE : XS - M
- -TRIMMING : COTTON STRAPS
BUCKLE
INTERFACING
NUDE THREAD
BLACK THREAD
SNAP BUTTON
-SPRING/SUMMER 2022
WITH CAPARNGTOSPOCKEfTatihah
FFFFF farhana
COTTON DRILL
COTTON DRILL
FABRIC : COTTON DRILL NUDE
MESH
COTTON POLYESTER
SIZE : XS - M
BLACK
TRIMMING : COTTON STRAPS
- -BUCKLE
ELASTIC BAND
BLACK THREAD
NUDE THREAD
ZIP
DESIGN 3
FRONT BACK
TECHNICAL DRAWING
DESIGN 3
PANEL BUCKLE
MESH
ZIP COTTON WEBBING TAPE
CARGO POCKET
PATCH POCKET
CARGO POCKET
WAISTVAND
PLAIN TSHIRT
ZIP ZIP
WOMEN HIGHSTREETWEAR
fatihahOUTER MESH JACKET WITH
SLEEVELESS TSHIRT
FFFFF farhana
COTTON DRILL
COTTON DRILL
NUDE FABRIC : COTTON DRILL
POLYESTER
COTTON POLYESTER MESH
BLACK CONTRAST : POLYESTER (CHECKERED)
SIZE : XS - M
- -TRIMMING : COTTON STRAPS
BUCKLE
INTERFACING
NUDE THREAD
BLACK THREAD
-SPRING/SUMMER 2022
DOUBLE A-LINE SKIRT fatihah
WITH CARGO POCKET
FFFFF farhana
COTTON DRILL
COTTON DRILL
FABRIC : COTTON DRILL NUDE
POLYESTER
MESH COTTON POLYESTER
CONTRAST : POLYESTER (CHECKERED) BLACK
SIZE : XS - M
- -TRIMMING : COTTON STRAPS
BUCKLE
ELASTIC BAND
BLACK THREAD
NUDE THREAD
THE COLLECTIONS
ADVENTURES OF WARRIOR
1 WOMENSWEAR
COLLECTION
2COLLECTIWOONMENSWEAR
3COLLECTIOWONMENSWEAR
TH
HE ADVENTURES
OF WARRIOR
ADVE
1ST LOOK DESIGN
ENTURES
3RD LOOK DESIGN
2ND LOOK DESIGN
.....
1ST LOOK DESIGN
FREEDOM HSM COLLECTION
2021/2022
ROUGH
.